Events Pakistan [ONE STOP EVENT GUIDE]

12th Annual LUX Style Awards Nominations list celebrates the best of Pakistan’s Music, TV and Fashion

2013-05-16T05:34:00.000-07:00

LUX Style Awards announces Nominations in 22 categories

12th Annual LUX Style Awards Nominations list celebrates the best of Pakistan’s Music, TV and Fashion

KARACHI, May 14, 2013: The Awards office of the 12th Annual LUX Style Awards announced nominations in 22 categories in the field of television, music and fashion in Karachi yesterday. The three distinct juries that debated and voted for the TV, Music and Fashion nominations had an intensive and challenging task to narrow down to five nominations per category.

The Film Jury refrained from suggesting any 2012 release for nomination this year.

The eight TV nominations were divided into satellite and terrestrial for the Best Serial, Best Actor/Actresses categories. The final winner for each of these categories is decided by Viewer’s Choice votes while Nominees for Best Director and Writer Awards will be decided via Jury Votes. Hum Tv’s mega blockbuster hit Humsafar has a presence in all relevant categories as it is now eligible for inclusion this year as against 2011 as per the rules of the LUX Style Awards. The competition in all TV categories is expected to be intense.

Competition for the nine Fashion Categories was tough and challenging. The Jury, made up of Fashion Editors and journalists across Pakistan voted for top five in each category. Fashion’s new vibrancy is gauged most by the entry of so many new practitioners in the Emerging Talent category. The other categories reflected the state of the industry with its blend of entrenched old guard still exciting with new ideas and the push up by vibrant new talent to edge them out and gain a foothold in the big design, styling and photography categories.

The LUX Style Awards for excellence in the field of Entertainment and Fashion in Pakistan are held annually and aired throughout the country on several national channels.

LUX STYLE AWARDS NOMINATIONS 2013

FILM NOMINATIONS

No film nomination in any category for 2012

TELEVISION NOMINATIONS

Best TV Play (Satellite)

Humsafar on Hum TV (Producer Momina Duraid)

Maat on Hum TV (Producer Amna Nawaz Khan)

Manjali on Geo Entertainment (Producer Humayun Saeed & Shezad Naseeb)

Mera Yaqeen on ARY Digital (Producer Asif Raza Mir & Babar Javed)

Shehre Zaat on Hum TV (Producer Abdullah Kadwani, Asad Qureshi & Momina Duraid)

Best TV Actress (Satellite)

Hina Dilpazeer for Qudusi Sahab Ki Bewa on ARY Digital

Mahira Khan for Humsafar on Hum TV

Mahvish Hayat for Mere Qatil Mere Dildar on Hum TV

Saba Hameed for Manjali on Geo Entertainment

Saba Qamar for Maat on Hum TV

Best TV Actor (Satellite)

Adnan Siddiqui for Mere Qatil Mere Dildar on Hum TV

Faisal Qureshi for Jahez on Geo Entertainment

Fawad Khan for Humsafar on Hum TV

Imran Aslam for Sanjha on Hum TV

Shahood Alvi for Mere Huzoor on Express Entertainment

Best TV Play (Terrestrial)

Mein on PTV (Producer Studio 63)

Mein Muhabbat aur Tum on A Plus (Producer Shehzad Chaudry)

Paayal on PTV (Producer Yamin Malik)

Qeemat on A Plus (Producer Kamran Khan)

Tilafi on PTV (Producer Humayun Saeed & Shahzad Naseeb)

Best TV Actress (Terrestrial)

Beenish Chohan for Chalo phir se Jee ke Dekhen on PTV

Fiza Ali for Love, Life aur Lahore on A Plus

Mahnoor Baloch for Tilafi on PTV

Mahvish Hayat for Mein on PTV

Resham for Ek Yaad Hai on A Plus

Best TV Actor (Terrestrial)

Babar Ali for Mein on PTV

Kashif Mehmood for Love, Life aur Lahore on A Plus

Nauman Ejaz for Qeemat on A Plus

Saleem Shaikh for Anokha Ladla II on PTV

Sami Khan for Mein on PTV

Best TV Director

Amna Nawaz for Maat on Hum TV

Hassam Hussain for Durr-e Shahwar on Hum TV

Kashif Nisar for Mein on PTV

Nadeem Baig for Manjali on Geo

Sarmad Khoosat for Humsafar on Hum TV

Best TV Writer

Amna Mufti for Jahez on Geo

Faiza Iftikhar for Bilquis Kaur on Hum TV

Khalil-ur-Rehman for Manjali on Geo

Seema Munaf for Tilafi on PTV

Umera Ahmed for Maat on Hum TV

MUSIC NOMINATIONS

Best Album

Chahar Balish by Sajjad Ali

Circus in the Sky by Usman Riaz

Khamoshi by Ayesha Omar

Naubahar by Dynoman

The Harvest by Sajid & Zeeshan

Song of the Year

Ankahi by Overload

Jaag by Jarar Malik

Kahani Purani by Mooroo

Katna Nae by Sajjad Ali

Pi Jaon by Farhan Saeed

Best Emerging Talent

Ahmed Siddiqui

Faaris Shafi

Mooroo

Naseer and Shahab

Sibti

Best Music Video Director

Farhad Humayun for Ankahi

Hammad Khan for Ane de

Sohaib Akhtar- for Khamoshi

Taimoor Salahuddin for Awam

Taimoor Salahuddin for Kahani Purani

Best Original Sound Track (OST)

Hain Yeh Silsilay by Zoe Viccaji for Tanhayan Naye Silsilay on ARY Digital

Matae Jaan by Bilal Khan for Matae Jaan on Hum TV

Roshan Sitara by Qurat ul Ain Baloch for Roshan Sitara on Hum TV

Yaar Ko Humne by Abida Parveen for Shehr-e-Zaat on Hum TV

Zindagi Gulzar Hai by Ali Zafar for Zindagi Gulzar Hai

FASHION NOMINATIONS

Model of the Year (Female)

Amna Ilyas

Ayyan

Cybil Chowdhry

Mehreen Syed

Rabia Butt

Model of the Year (Male)

Abbas Jafri

Ather Amin

Jahan-e-Khalid

Shehzad Noor

Waleed Khalid

Best Fashion Photographer

Azeem Sani

Fayyaz Ahmed

Guddu Shani

Nadir Feroz

Rizwan ul Haq

Best Hair and Make-up Artist

Creative Team at Nabila

Creative Team at Tariq Amin

Juju Haider & Shammal Quraishi at Toni&Guy, Lahore

Maram Azmat & Abroo Hashmi

Raana Khan

Achievement in Fashion Design - Luxury Pret

Shehla Chatoor

Iman Ahmed at Body Focus

Khadija Shah at Elan

Maheen Karim

Sania Maskatiya

Achievement in Fashion Design - Pret

Feeha Jamshed

Iman Ahmed at Body Focus

Sanam Chaudhry

Sania Maskatiya

Wardha Saleem

Best Menswear Designer

Ahmed Bham

Amir Adnan

Ammar Belal

Ismail Farid

Republic by Omar Farooq

Achievement in Fashion Design - Lawn

Khaadi by Khaadi

Mahnoush by Arjumand Amin

Orient by Deepak Perwani

Sana Safinaz by Sana Hashwani & Safinaz Muneer

So Kamaal by Elan

Best Emerging Talent

Misha Lakhani (Women’s wear designer)

Abdullah Haris (Photography)

Natasha’s Salon (Hair & Make Up Artist)

Saima Azhar (Modeling)

Sana Sarfaraz (Modeling)

'ROCK WITH THE REASON' JAL THE BAND FIRST TIME IN QUETTA

2013-05-16T00:10:00.002-07:00

'ROCK WITH THE REASON'

"JAL THE BAND FIRST TIME IN QUETTA"

AT QUETTA CLUB ON 25 MAY 2013

Other Artists:

Akhtar Chanal , Shabana Kausar, Jawad haq and G K

Dance Performance by:

Rahim

Event Organised By:

FEHP

www.facebook.com/fehporg

Managed By:

Abyaaz

www.facebook.com/Abyaazevents

For More Details Contact :

Adnan Akhtar : 0321-8192572 / 0336-8283629

Tickets will be available @ DALAAN ( all Branches ), RV coffee Shop Cantt, Fine Art Jewellers Bolan welfare shop,

Sponsors: Hang Ten , GTB .

Web Partners:

EventsPakistan

www.eventspakistan.com

www.facebook.com/upcoming.events.pakistan

www.twitter.com/EventsPakistan

Beats24x7

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SUNSILK COLLABORATES WITH PAKISTANI FASHION GURUS FOR SPECIAL COLLECTIBLE BOTTLES

2013-05-10T12:22:00.004-07:00

With the objective of revolutionizing the visage of mainstream fashion industry in Pakistan, Sunsilk being the lead sponsor of PFDC Sunsilk Fashion Week aims to establish new standards that can provide the fashion industry of Pakistan a novel and enlightened direction, begetting further progress and innovation. Sunsilk’s constant and unwavering support for the event testifies for its commitment, determination and confidence that the brand has shown towards encouraging new and fresh talent in the industry throughout all these years.

However, this time the audience had something more interesting and fascinating to experience that will make this year’s event worth remembering. A highlighting feature taking place at PFDC Sunsilk Fashion Week 2013 year is the showcase of special Sunsilk collectible bottles in the Sunsilk Lounge on the Red Carpet during the prestigious event. Designed by the kingpins of Pakistani Fashion Industry and each of the bottles comprise diverse specification and distinctive features which will be unveiled everyday during the entire four day event in the most opulent and lavish style. The idea of collaborating with the fashion pundits for the special collectible bottles was brought forward by Catalyst PR & Marketing.

SUNSILK “SOFT & SMOOTH” BY MARIA B

Day 1 of the PFDC Sunsilk Fashion Week marked the unveiling of Sunsilk ‘Soft and Smooth’ Fashion edition by none other than the undisputed queen of Pakistan’s fashion industry Maria Belal, known as Maria B. A graduate of Pakistan School of Fashion Design, Maria B has rocked the catwalks with her hip and glamorous designs, not only in Pakistan but also in Paris. Her design for Sunsilk Fashion Edition displays her elegance and 30 years of experience in the fashion industry.

“My bottle is bold, happy and full of shine” Says Maria B.

SUNSILK “HAIR FALL SOLUTION” BY HSY

Day 2 of PFDC Sunsilk Fashion Week marked the unveiling of Sunsilk “Hair Fall Solution” Fashion Edition by the most stylish fashion icon and “King of Couture” Hassan Sheheryar Yasin. A graduate of PSFD and an affiliate of La Chambre Syndicate De La Couture Parisienne France, HSY’s design for Sunsilk Fashion Edition defined his philosophy of elegance, glamour and style.

“Glamour, Movement, Shine” HSY explains his design in three words.

SUNSILK “THICK & LONG” BY MAHEEN KARDAR ALI (KARMA)

Day 3 of PFDC Sunsilk Fashion Week, Sunsilk Fashion Edition “Thick & Long” designed by the brilliant Maheen Kardar Ali of Karma was unveiled. A graduate of the prestigious Pakistan School of Fashion design, Maheen’s Sunsilk Fashion Edition projects her creativity, excellence and dedication towards her work.

Together with her creativity and acute work ethics Maheen Ali has created an outstanding and exceptional design for Sunsilk Fashion Edition, which perfectly suits the theme.

“My Sunsilk bottle is inspired by the feminine. Trendy, confident and contemporary. Karma woman who loves to stand out and shine.” Says Maheen Kardar.

SUNSILK BLACK SHINE” BY SHAMOON SULTAN (KHAADI)

The master of hand woven fabric in Pakistan and abroad, Shamoon Sultan of Khaadi will be unveiled his special Sunsilk Fashion Edition at the Red Carpet of PFDC Sunsilk Fashion Week Day 4. A graduate of Indus Valley School of Arts and Architecture, Shamoon’s design for Sunsilk is a dazzling mélange of yummy colors, full of happiness and textures.

“Rhythmic and traditional patterns.” Shamoon explains his designs.

In the mid break of PFDC Sunsilk Fashion Week, all the four kingpins of the fashion industry were present at the red carpet for a Q/A session with the media.

The initiative by Sunsilk in collaborating with the fashion pundits of Pakistan for their special Fashion Edition and sponsoring the mega fashion event of the country is a groundbreaking step that can play a pivotal role in projecting a positive and sanguine image of Pakistan on a global platform.

Fahmina Chaudhry speaks about her success abroad

2013-05-10T09:47:00.002-07:00

Karachi 3rd May, 2013: A star studded evening was organized by Factor Hub for Ms. Fahmina Chaudhry to meet the media and press, and to share her experiences after winning 1st International beauty pageant as a Pakistani. She expresses her gratitude to media and people to amount of love and respect given to her after her come back to Pakistan

It’s been over a decade since the 1st commencement of Pakistani beauty Pageants in international arena, Fahmina Chaudhry won the 1st Ms. Asia International Title in 2012. She has also worked in India as well, ECTV, in988 , Indiase , parents world , TKS& SONS ,women owns. She did over 30 fashion runways and being brand ambassador for Jinders, Lumiere Slimming. Apart from officiating as judge for various pageants in Singapore and overseas, done many editorials, anchoring and videos. Fahmina also does lots of philanthropic work concerning children and have special concern for elderly people.

Femina Chaudhry is the celebrity Judge for Indian Princess Singapore 2013

Femina Chaudhry crowned Miss. Transparency International 2012, Miss South East Asia 2012, Miss Personality 2012, Miss charity 2012,Miss Asian queen 2013 and Best actress honorable achievement award 2013.

The evening was also attended by some well known models, celebrities and fashion critics. They all requested to the upcoming government to take their interest for organizing Pakistan’s very own Beauty Pageant in Pakistan, this is going to be a great support for the new talent if Pakistan will have its own beauty pageant as it will also help Pakistan to change the image of being extremist in International arena.

The event was organized by the Factor Hub and PR was handled by Hash PR (PR unit of Factor Hub)

3rd PAS Awards

2013-05-10T09:34:00.003-07:00

The 3rd PAS Awards were held on Friday, 26th April, at the Expo Center. Adcom dominated the night at the PAS Awards 2013, walking away with six awards, including two big wins in the Best Original Local Campaign and Campaign of the Year categories for Telenor Easypaisa Khushaal.

The other big winners from the night were JWT Pakistan (5 Awards) while Lowe and Rauf and Red Communications won 2 Awards each.

The event was managed by CKO with celebrity management by Moiz Kazmi. The backstage was handled by Production021 with hair and makeup by Sabs Salon. The award function had performances by Strings, Komal Rizvi, Zoe Viccaji, Akhtar Chanal Zehri and Shahid Nazir of One Pound Fish fame. Photography by Ahmed W Khan

Following is a complete list of winners from the evening:

Campaign of the Year: Adcom for Telenor EasyPaisa Khushaal

Best Original Local Campaign: Adcom for Telenor EasyPaisa Khushaal

Passion for Pakistan: Shoot at Sight for National Ka Pakistan

Best in Digital: Creative Chaos for Magnum The Royal Treatment

Agriculture and Related Industries: Adcom for Engro Zarkhez

Beverages (cold): Walter for Pepsi Made for Cricket

Textile, Fashion and Accessories: Red Communication Arts for Servis Shoes for Everyone

Telecommunication and Hardware Manufacturers: Green Man’s Ark for Nokia Liked by a Million

Soaps and Handwash: Lowe & Rauf for Lifebuoy Global Hand Washing Day

Packaged Foods: JWT Pakistan for Shan Shoop Launch

Household Care: Manhattan International for Harpic Mohallah

Healthcare and Fitness: BE DDB for Sucral Zero Calorie Sugar

Confectionary and Snacks: JWT Pakistan for Halls Aeroplane

Fabric Care: Spectrum Y&R for Bonus Tristar Do Gunnah Sasta

Consumer Electronics: Red Communication Arts for Pel Arctic Sub Sey Thand Fridge

Haircare: JWT Pakistan for Sunsilk Expert Studio

Cosmetics, Personal Care and Hygiene: JWT Pakistan for Vaseline Total Moisture

Ice-cream and Desserts: JWT Pakistan for Walls Badami – Khao Badami

Media: Jang Media Group for Kaisa Hoga 2012

Telecom Service Providers: Adcom for Telenor Mobile Internet

Beverages (Hot): Maxus for Nescafé Basement

Automotive and Transportation: Manhattan Communications for Servis Tyres, Grip Servis Jaisi Toh Fikar Kaisi

Banking and Financial Services: Adcom for Telenor EasyPaisa Khushaal

Children’s Products and Services: Ogilvy & Mather Pakistan for Cerelac Chanda Mama

CSR and Public Servis: Geo for Zara Sochiye

Retail: Adcom for Gourmet Corporate Campaign

Breakfast Food and Dairy: Lowe & Rauf for BlueBand Bradman

Culinary: IAL Saatchi & Saatchi for National Recipe Mix Rung Bharti Jaao.

“Magnum” presents the photographic book, "Tapulicious 2" by Tapu Javeri

2013-05-10T09:03:00.001-07:00

Karachi, 4th May, 2013: “Tapulicious 2”, a sequel of the scrumptious book was successfully launched by Markings Publishing at Indus Valley School of Art s and Architecture. Magnum, being the only sponsor of the book created perfect synergy by associating itself with the brand, both depicting “finer things in life”.

The launching ceremony was hosted by Hasan Amin started off by giving accolades to the acclaimed designer & author of the book, Tapu Javeri. Kiran Aman, Brand council member of Magnum was the first person called upon at the podium to speak about the event.

Mr.Muneer Taufiq, Brand Manager Magnum was then called to share his views about the launch of the second book. Lastly, Tapu was invited to talk about the book who said” If you want a taste of my book, you’re going to have to eat it”.

Tapulicious 2 is a continuance in the photographer’s series of photography books. This volume chronicles his days at Xtra magazine from the early 90s, to the present. Tapulicious 2 covers people from all walks of life from renowned model Aminah Haq, to prominent writers such as Hanif Qureshi and Arundati Roy, the famous Bilawal Zardari Bhutto, to the eminent names in the media world- Fawad Khan & Babra Sharif to legendary singers such as Boney M and Alamgir.

Tapu Javeri has progressed to becoming one of Pakistan’s most talked about and widely published photographers, starting from a tiny dark room at home almost 25 years ago. An Anthropology BA from Bard College, New York, prepared Javeri for observing the world while photography enabled him to frame it through a camera lens. Yet, Javeri’s style is more creatively assertive than observational. Both as an artist using mixed media (oils and photos) and a photographer, Javeri has always believed in a strategy of shock and awe, sometimes combining erotic themes with organic imagery at other times generating cheeky, ironic images that redefine the public’s notion of celebrities. In the 90’s he worked on the avante garde magazine Xtra as Photo Editor with co-author Arif Mahmood, painting a bathtub gold for actor Resham and coating boy band Awaz in luminous paint offset by black light. His work has appeared in numerous publications including Herald, Newsline, Gallerie (India) and Visage.

Speaking recently about the book Tapu javeri commented” “This book is a celebration through the years of not just fashion personalities, but interesting people from various backgrounds. Pulling out unseen images from my extensive archive, Tapulicious 2 packages and delivers them in an engaging way.”

The attendees including Maheen Khan, Nomi Ansari, Sanam Chaudhry, Zeba Bakhtiar, Wardha Saleem, Feeha Jamshed, Ayyan, Cheena Chapra, Fareshteh Aslam, TU Dawood, Nazneen Tariq and more.

The PR of the event was handled by Catalyst PR & Marketing.

Magnum Bar at PFDC Sunsilk Fashion Week 2013

2013-05-09T14:58:00.001-07:00

Lahore, April 26th to April 29th 2013: In the midst of plethora of multitude of brands such as Ayesha Hasan, SanaSafinaz, Maheen Karim, Ali Xeeshan showcasing their collection in an aura of effervescence at PFDC, one could not miss out on Magnum Bar setup, which added a jovial element to the magnificent event. Magnum’s Brand ambassador was the iconic Ayaan.

Magnum introduced an exclusive concept with the theme being ‘make your own chocolate’. This allowed the crowd to indulge in chocolate madness and enabling them to add a drizzle of their most desired chocolate flavor.

Magnum’s ice cream was made available in three distinct variants including Magnum Classic, Magnum Almond, & Magnum Chocolate Truffle. Magnum Classic is silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate; Magnum Almond is silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate with crunchy toasted almonds & Magnum Chocolate Truffle has chocolate truffles surrounding soft chocolate ice cream covered with thick and cracking Belgian Dark chocolate.

The guest in attendance included crème la de crème of the fashion world and esteemed personalities including Ayesha hashwani, Tapu javeri, Huma Adnan, Frieha Altaf, Shehla & Salim Chatoor.

The PR of the event was handled by Catalyst PR& Marketing.

Samsung Galaxy S 4 Launches in Pakistan

2013-05-09T14:25:00.000-07:00

A Life Companion for a richer, simpler and fuller life

GALAXY S 4 gets you closer to what matters in life, bringing your world together

Lahore, May 6, 2013 — Samsung Electronics Pakistan announced the launch of fourth generation GALAXY S, the GALAXY S 4, designed to get you closer to what matters in life and bring your world together.

Understanding what matters most to us in our lives, the Samsung GALAXY S 4 was developed to redefine the way we live and to maximize our fulfillment of life. This sleek and innovative smartphone makes every moment of life very meaningful; it understands the value of relationships, enabling true connections with friends and family. It believes in the importance of an effortless user experience, making your life easy and hassle-free; and, it empowers your life, helping take care of your well-being.

The beauty of the phone is the highly crafted design encompassing a larger screen size and battery, minimized bezel; all housed in a light (130g) and slim (7.9mm) shape. The Samsung GALAXY S 4 is slimmer yet stronger, with less to hold yet more to see. It has come up with simply unreal beauty. At launch, two color options will be available - Black Mist and White Frost; with a variety of additional color options to follow later this year.

“With the GALAXY S 4, Samsung is again going to enhance the way we live,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung. “All the innovative features of GALAXY S 4 were developed based on the insights and needs we found from our consumers all around the world. Following the successful GALAXY S series, this phone is yet another great proof point of people-inspired innovation. At Samsung we’ll never stop pursuing innovation conceived by people, so we can inspire them in return.”

On the upcoming launch of Samsung Galaxy S4 in Pakistan Managing Director of Samsung Electronics Mr. Jung Huyn Park said, “The showcasing of the anxiously awaited Samsung Galaxy S4 in Pakistan is definitely a breakthrough moment”.

He further added, “Smartphone market in Pakistan is highly auspicious for companies like Samsung to launch their products. The kind of smartphones people like here is definitely an opportunity that Samsung can capitalize on in times to come.”

Mr. Farid Ullah Jan, also took the opportunity to express his views on the forthcoming launch. “Smartphone culture in Pakistan has evolved unprecedentedly and this is manifested in their increased liking for phones that offer them diverse and easy to use features in terms of accessibility and interactivity”.

“Samsung Galaxy S4 is a phone that is line with these developing consumer trends, and hence its arrival in Pakistani markets can help the brand boost its consumer base in these countries”, he said.

The milestone launch event of Galaxy S4 commenced with an amazing dance performance, which was a rendition of the viral song Gangam Style by Psy. Amna Kardar hosted the guests towards the blue carpet. This followed Natasha, Master of Ceremonies who whereby invited Mr. John Park, Managing Director of Samsung Pakistan to present a preface product presentation. She then invited Mr.Faridullah, Business Head of Mobile Phones in Pakistan & Mr. Ahmed Babar at the podium to highlight the key features of Galaxy S4.

Since Samsung and its products are synonymous to making a unique style statement, prominent fashion designer Ali Xeeshan provided a glimpse of how Samsung technology and fashion go hand in hand with his latest LED dress collection. The one of its kind ramp walk featured models such as Faiza Ansari, Nida Bangesh, Daniya and Humaima Malik who being the brand ambassador and the face of the Galaxy series will finally unveil Galaxy S4.

The final segment of entertainment for the evening was a vitalizing musical performance by the King of Bhangra ‘Sukhbir’.

The event was managed by Catwalk Productions and PR handled by Catalyst PR & Marketing.

ABOUT SAMSUNG GALAXY S4

Meaningful Moments - Gives Greater Enjoyment

A rich life is one that’s filled with meaningful moments and the GALAXY S 4 captures and shares those special moments. The GALAXY S 4 has the world’s first Full HD Super AMOLED display to showcase images at their very best. Its 5-inch large screen has 441ppi for stunning viewing quality. The Samsung GALAXY S 4 also utilizes Corning’s new Gorilla® Glass 3*, making it a durable travel companion for all of life’s adventures.

Equipped with a 13 megapixel rear camera, the GALAXY S 4 also boasts a ‘Dual Camera’ function that allows simultaneous use of both front and rear cameras. When capturing moments, users can choose from a variety of frame effects which blend the two pictures naturally and also adjust the size of the small picture inside the big one. Users can select 8 different ways to combine the two photos taken by the front camera and the rear camera. At the same time, the ‘Dual Video Call’ function enables you to make and receive a video call with friends and family while showing what you are looking at during the call.

The camera functionality extends beyond Dual Camera, as the device is also equipped with 12 outstanding shooting modes including ‘Drama Shot’, which allows you to see all the action in one continuous time-lapse, and ‘Sound & Shot’, which uniquely stores sound and voice together as the picture is taken so those special moments are captured in the truest form imaginable, exactly as they happened.

These meaningful moments can also now automatically be stored in a photo album, with the new ‘Story Album’ function. Photos taken by the GALAXY S 4 are automatically gathered and sorted out according to your timeline, geo-tagging information, or a specific event to create a photo album.

True Connections – Brings People Together

Samsung GALAXY S 4 enables true connections with the people in our lives. It is more than a personal device that can be enjoyed by one user - it makes the most of our relationships allowing us to easily share and experience many of life’s pleasures together with family and friends, wherever you are.

With its ‘Group Play’ function, users can enjoy music, photos, documents and games with those around them without even requiring a Wi-Fi AP or cellular signal. This innovative feature enables users to connect directly with others to share, play and co-create content and entertainment instantly. Its ‘Share Music’ option allows users to have the same song playing on multiple phones in sync to create the best party atmosphere.

The GALAXY S 4 brings all people closer together by breaking down language barriers. It makes international travel a joy, with ‘S Translator’ which provides instant translation, using text or voice translation on applications including email, text message and ChatON. This instant translation is possible both from speech to text and text to speech and ensures that you can rely on the correct information whilst abroad.

The GALAXY S 4 supports fast 3G connectivity which means wherever you are in the world, you can rely on perfect connectivity.

Effortless Experience - Makes Things More Convenient

In today’s world, we are all looking for smart ways to make life easier and less stressful. The GALAXY S 4 ensures that tasks are effortless with innovative features that detect your face, voice and motions to enable screen control with no need for finger touch activation.

‘Samsung Smart Pause’ enables you to control the screen by where you look. When you are watching a video, the video pauses when you look away then it starts right up again when you are back. ‘Samsung Smart Scroll’ allows you to scroll the browser or emails up and down without touching the screen. It recognizes your face looking at the screen and movement of your wrist and then scroll the pages up or down accordingly.

‘Air View’ allows users to hover with their fingers to preview the content of an email, S Planner, image gallery or video without having to open it. You can even see a magnified view on the internet browser, or a phone number saved in the speed dial on the keypad. With ‘Air Gesture’, you can change the music track, scroll up and down a web page, or accept a call with a wave of your hand.

With ‘S VoiceTM Drive’ you can activate commands via voice control for optimization when driving. Once connected with a car Bluetooth, the phone automatically turns into driving mode converting text to speech so you can easily and safely check messages with no need to look at the screen.

‘Samsung Optical Reader’ makes life yet more effortless, by automatically recognizing text, a business card or QR code information, and providing useful functions such as translation, call, text message and search.

At home, using ‘Samsung WatchON’, the GALAXY S 4 will transform into an IR remote to control your home entertainment system including TV, set-top box, DVD player and even air conditioner.

Empowered Living - Takes Care Of Your Health and Quality of Life

The GALAXY S 4 empowers your life by keeping you up-to-date with health and wellbeing information using the new ‘S Health’ software. The combination of sensors built within the device systematically and automatically monitors your health, surroundings and so much more to help improve your quality of life. Also, users can easily check their health conditions using food diary, exercise diary and sleep monitor to stay fit and healthy. (Certain functions are enabled by specific accessories.)

To further protect your wellbeing, ‘Samsung Adapt Display’ provides an optimal viewing experience, customized for each type of application, and ‘Samsung Adapt Sound’ offers an optimal level and type of sound, personalized for each user, to make the most out of life.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.

The launch of Galaxy S4 is a reminiscent of the fact that the economic environment is ripe and favorable towards innovating the technological culture to a greater extent in Pakistan

AIFD Stitch and Craft Exhibition 2013

2013-05-07T00:26:00.004-07:00

Karachi, April 27th & April 29th 2013: The Asian Institute of Fashion Design’s exhibition was held at Grandeur this year. The aim was to garner all the emerging designers at one platform and to showcase their ravishing collection.

The AIFD Stitch and Craft is basically the brain-child of the Asian Institute of Fashion Design, to facilitate and encourage expressions of creativity and innovation by its students. The exhibition will be held at a well-known fashion retail outlet in Karachi.

Sanober Ahsan, the CEO of AIFD said” This will be an extremely exciting moment for me to witness the students being able to actually sell their work through this platform. I am particularly elated because the students will be getting a first-hand experience of interacting with end-users and getting a feel of being graduated into designers.”

“I’m overwhelmed by excessive zeal my students are displaying when it comes to showcasing their talent. I’m anticipating seeing beautiful pieces designed with new cut lines and trimming, bearing in mind today’s trends. Fabrics are chosen for summers and the colors are from the global trends transfused into innovative ideas” said Nida Khurram, Head of Department Fashion.

“Stitch & Craft is a great opportunity for young and upcoming designers to display their work. It provides them a perfect opportunity for upstarts to get a breakthrough in the world of fashion retail” said Faisal K. Qureshi, Director AIFD.

The AIFD Stitch & Craft Exhibition is the latest phase of displaying students' mastery and craftsmanship which parallels all types of commercial and personal garment requirements. This exhibition is a project-oriented approach held with a notion that AIFD has always responded to professional needs and caters to all distinguished clients around the globe.

AIFD Stitch & Craft is ready to embark on yet another journey of fantastic designs and prints amongst ready-to-wear garments. Offered at fabulous prices, consumers can now experience the unparalleled expertise of students in the fashion world.

The last AIFD Stitch and Craft Exhibition, held in 2011, was a tremendous success. “As always, AIFD Stitch & Craft has helped us strengthen our bond with existing customers and friends, as well as provide us with the platform to introduce ourselves to the fashion world” said Sumaira Hanif (Designer).

PARTICIPANTS OF AIFD STITCH & CRAFT EXHIBITION:

HIRA IRFAN / ZAHRA ZAINUDDIN

MEHAK AFROZ . UMER FAROOQ . HIBAH RAZA

ALIZEH DEHDASHTY / KARISHMA TALREJA

ATIYA MUJEEB / FAIZA SHAKOOR

SARA RASHID / SAMIA AZAM . FATIMA TAHIR

SHENILA ALI SIBTAIN . FATEMA MADRAS

SHAHMEEN SHIRAZ / ANIQAH SABIR

SABRINA IQBAL . RONAK GUL . MAHAM ZAFAR

SARA ABDULLAH / ZAHRA ZAFAR / SAIRA KHAN

ANUM RAJA . AYESHA ANEES . MUHAMMAD ADIL

AMNA ARSHAD VOHRA / HAANI SHARIQUE

MEHREEN BASHRAT / ARVA MALIK / SAMRA JAWED

SAIMA SHAMIM . STAMPEDE . QURAT UL AIN

The event was attended by crème de la crème of fashion comprising of top notch designers, celebrities, socialites and fashionistas including Junaid Khan, Zeba Bakhtiar, Zhalyay Sarhadi and more.

The PR of the event was handled by Catalyst PR& Marketing.

ChangeK - A hope to change the world "Press Release"

2013-05-02T06:22:00.006-07:00

ChangeK is a newly started organisation owned by Aleem Zafar. The main aim of this organisation is to change the world, the way we live & make this world into a better place.

ChangeK recently had its launch event in Dubai, where the event was attended by a lot of people & including the Dubai media. While talking to the press this is what Aleem had to say "Well i love helping people, and this project is always been really close to me though it took a lot of time for me to get it started due to some reasons" When asked what is the main aim of this organisation, Aleem said "The main aim is to change the world we live in, try making it into a better place. I have been traveling all around the world, and have seen a lot different people but there was one thing similar i saw everywhere that there is a lot of negativity between everyone, people are hating on each other without any reason, kids/teenagers are bullying their classmates for no reason, people are getting abused for no reason, people are fighting with each other for no reason, no one cares to listen to the other person because of their assumptions, the poor are dying. Why is all this?, we were here to spread the message of peace & love, smiles & laughter all over. Are we really going into a good direction?. We ourselves are making our lives more harder, i've always believed in "Be the change you wish to see in this world". ChangeK is here to help every human being on this planet & treat everyone equally. I'm playing my role in changing the world, make sure you do too. Before its too late.

After Aleem Zafar, it was time for the Media Director to speak some words & after this the event ended with a great dinner & after party .

EventsPakistan.com covered this event exclusively

Join ChangeK on facebook: www.facebook.com/ChangeKOfficial

All Content is Property of Events Pakistan Publishing It without Permission is not allowed,All Images are Property of the Event Organizer or Photographer,Please do not copy them without Events Pakistan or Photographer/Event Organizer Permission.

AMP PRESENTS “MY PUNJABI LOVE FOR YOU”

2013-04-30T08:02:00.004-07:00

Karachi, April 18, 2013: Lux Style Award’s winner in the category of best music video director, Adnan Malik teamed up with the best emerging talent in the music category, Bambu Sauce to produce the cracking adrenaline –pumped music video “My Punjabi Love for you”. The video premier attended by energetic crowd also marked the launch of AMP, A Boutique Media Production House”.

‘My Punjabi Love for you’ is an evocative and propulsive experimental music video/experimental film hybrid, which tells a story of a young rural wife who attempts to overcome the challenges faced by independent women in a male dominated society.

Inspired by the raw and grungy sound of the track, “My Punjabi Love For You” byBumbu Sauce, the winners of Lux Style Award’s Best Emerging Artist 2012, the video propels you into the world of its female protagonist and her troubled relationship with men and society.

The video features Aamina Sheikh as ParveenBano, Adnan Jaffar as the evil Landlord and Rizwan Ali Jaffri as the hopeless Husband, with a host of martial artists who play amixed bag of villains that stand in her way. To play the role Aamina trained in Muay Thai Kickboxing, Mixed Martial arts, Wirework and Motorcycle Stunts. Her gritty and flawless acting carries the story of the video forward into a seamless sequence of events that alternate between real world events and her characters innermost desires and hopes. Adnan Jaffernever once broke characteron set as the loathsome landlord and constantly made the producers wonder if they had created a monster.

Featuring inventive direction from Adnan Malik, whose crazy mind this whole idea was conceived in, gorgeous cinematography by ace DOP ZainHaleem and Produced by AMP, the video piece draws inspiration from classic Pakistani cinema and cult martial arts films,and hopes to contribute to the ongoing dialogue about gender equality in Pakistani society.

Adnan Malik Productions (www.amp.com.pk) is a multi-platform integrated production house that develops, coordinates, and produces television commercials, digital media, film based projects, advertising concepts, and event-based entertainment.

AMP has produced award-winning projects, including the Lux Style Award–winning

‘MeraBichraYaar’ and the multiple award–winning short film ‘Bijli’.

The company ethos is driven by a desire to integrate cutting edge global sensibilities with culturally entrenched ideas to provide quality visual media, across all mediums.

All projects are approached from a unique perspective with identity, representation and context given highest precedence and importance.A holistic awareness of contemporary digital culture, cinema, design, and current events is incorporated into every project (along with some soul, for good measure).

Bonanza Collaborates with Maheen Karim & Sanam Chaudhri for Prêt Collection!

2013-04-30T07:01:00.001-07:00

Karachi April 22, 2013: Bonanza has taken the initiative of bridging the gaps between designer wear and retail brands. The aim is to offer customers a great variety of designs from various designers under one roof with great affordability and wide accessibility - a rare combination in Pakistan. The idea of bringing designers and retail brand under one roof was brought to life by Catalyst PR & Marketing by introducing the young versatile designer Maheen Karim and the multi-talented Sanam Chaudhri to Bonanza Garments.

Maheen Karim, the versatile designer and a graduate from the prestigious Central Saint Martin’s College of Art and Design. The collaborative label Maheen Karim Bonanza offers women everyday casual wear as well as formal. Maheen has specialized in western cuts and has already penetrated a vast market for western wear. She has optimized her work to deliver to this joint venture what it needs. The patterns of traditional wear are stitched together with contemporary forms to facilitate birth of new trends.

“The vision of Maheen Karim bonanza woman is strong, confident and stylish. She flaunts her femininity and has the power to move her world forward. Bring out the positive in yourself as you stand tall and dauntless in your Maheen Karim for Bonanza ensemble.”

Sanam Chaudhri is a homespun fashion icon. Each new line uncovers another side of her personal self as her artistry continues to evolve. Whether classically refined East-Asian wear or nouveau urban chic, to wear a SANAM CHAUDHRI original is to know a slice of her story. Karachi is where Sanam, her passion, and her career were born. Having graduated with a degree in textile from IVSAA, Sanam garnered work experience of considerable value working as an interior designer for the highly reputed architect, Naheed Mashooqullah. Deciding to branch into fashion, Sanam boldly launched her own label in 2008. It was the Pakistani chain store LABELS that exhibited Sanam’s maiden pret collection and in two short years, Sanam was already showing at Fashion Week Pakistan, 2010.

'Sanam Chaudhri for Bonanza' is an exciting collaboration into the world of prêt design.”I believe in delivering more than just fashion-I deliver style. The new line projects a new stylized image, featuring new cuts, playful colours and prints designed specifically for the brand.” Says Sanam Chaudhri

Bonanza has over 60 Exclusive Stores making it the most widely accessible retail store of Pakistan. In this fantastic partnership, Bonanza brings in the wide distribution, highly specialized manufacturing with Maheen Karim bringing in the design and creative element in the palette.

Maheen Karim on this collaboration – “I am delighted to be working with a giant retailer like Bonanza. It’s a household name with over 60 retail outlets all over Pakistan. Having worked in the west I believe that retail is the way forward for the Pakistani fashion Industry and what better manufacturer to work with than Bonanza! I do endorse their philosophy of being accessible across the nation and herewith, we will together bring designer ensembles to the high street. Women lead busy lives, with families, kids and work, they want to pick up a practical outfit easily and quickly. Together Bonanza and I will give the woman of Pakistan and abroad edgy, high fashion in affordable prices”

Hanif Bilwani, CEO of Bonanza, on the collaboration said “We have stepped in this collaboration to offer our customers designer wear under our roof as well making it far accessible and affordable for a common man. We will be launching this collection by the end of March. The collection will cater to every age group and occasion, ensuring the philosophy of Bonanza being a one-stop solution to all the clothing needs!”

The “Bonanza Designer Wear Prêt Collection” will have a bit for everyone, shorter, smarter hemlines with flowy overlays as well as smart tunics hence making it suitable for every occasion – Casual to evening wear, this collection will be a part of your wardrobe in every way!

With this Collaboration, Bonanza opens up a world to endless possibilities; you never know they might offer a designer touch in all their vast product range in future.

The event started with the dazzling collection of Maheen Karim for which was followed by Bonanza “Satrangi” Collection. Afterwards models walked the ramp in the flowy designs of Sanam Chaudhri. Models lineup included Areeba, Monica, Mahi, Mubashira, Sidra, Noor, Abeer, Eqra, Manal, Nadia baloch, Sarah Khan & Saba Sikander. Make up was done by Mona J.

The event managed by Catwalk Productions was attended by a large number of designers and socialites including Sania Maskatiya, Mahin Hussain, Faisal Qureshi, Umari Tabani, Maha Burney, Nadir Feroz, Raana Khan, Ghazala Humayun, Mr. & Mrs. Asif Karim, Kiran Aman, Rukaiya Adamjee, Ayesha Hashwani , Abdul Samad and many more.

Unilever Pakistan launches “Cornetto Music Icons”

2013-04-30T00:07:00.005-07:00

Platform to discover new talent and celebrate the bond between the present and future of Pakistan music

KARACHI: In collaboration with some of the most renowned artists of the Pakistan music industry, Cornetto, the most popular frozen dessert brand amongst the Pakistani youth, is bringing a fresh music platform, the Cornetto Music Icons. Cornetto Music Icons will begin airing on 28th April 2013, with one episode every week. The show aims to pick the best of the wellspring of the new vocal talent from the Pakistani youth and mould them into future icons through a 10 episode TV show on the ARY Network and PTV starting end April 2013. With the selection phase about to come to a close, Cornetto Music Icons is now poised to bring to you the platform to spot the next great voices of this generation.

A whole slew of artists will be involved in the project comprising of big names such as Ali Azmat, Strings, emerging stars such as Meesha Shafi and Zoey Viccaji, and a legend of Pakistani pop, Alamgir. These artists will be the primary mentors, with mentoring musicians such as Salman Ahmed, Aamir Zaki, Omran Shafique, Shallum and Faisal Baig lending their talent to bring further diversity to the music. The shepherd for the show is of course Shahi, as the music maestro and talent selector, accompanied by Ahmed Ali Butt and Cybil Chowdry as the hosts of the star-studded extravaganza that is Cornetto Music Icons.

Shahzad Hasan (Shahi), an original member of the legendary and iconic band Vital Signs; one of the earliest acts responsible for introducing and establishing the Pakistani Pop music industry, will lend his rich experience and partner with Cornetto on this project as the music producer and talent selector.Shahi has produced hundreds of hits and created innumerable stars, and is now for the first time pairing up with a Brand to bring together a show that showcases the journey of music production, accompanied by a stellar group of the biggest names the Pakistani Music Industry has to offer. Shahi commented “It’s been a dream of mine to work on a project that’s not only about creating music, but also about creating new talent. Cornetto Music Icons has given me and Pakistan a platform to revive the Pakistani music industry.”

Umar Farrukh, Marketing Manager for Wall’s Pakistan commented “Cornetto Music Icons is a unique and unprecedented music project to take Cornetto’s association with music to the next level. It is an effort to celebrate the undiscovered yet profoundly rich talent of Pakistani youth and to give them a platform to make it big while strengthening the bond with the music industry.”

Cornetto, has maintained a longstanding relationship with the music industry, partnering with some of the country’s most well-renowned bands such as Jal, Call & Noori in the past. Globally, it has been linked with music as a mainstay platform for the brand, partnering with MTV and linking with local youth icons in most countries where the brand is present.

The launch was organized by Catwalk Productions and the PR handled by Catalyst PR & Marketing

CrossRoads "Dance Off"

2013-04-29T23:48:00.004-07:00

Lahore : CrossRoads recently held a super successful competition "Dance Off" between leading schools of Lahore. The event was managed by Bilal Mukhtar Events & PR.

Sana Safinaz Brings Pret a Porter collection!

2013-04-25T14:48:00.002-07:00

Karachi, April 23, 2013: SanaSafinaz tantalizing prêt collection was showcased at the Dolmen Mal with a bang! The doors of the store will open for the public on 27th April, 2013.

Once again the dynamic duo SanaSafinaz has put together something extraordinary and this time around in form of a complete sartorial solution! The one stop shop collection comprises of everything from less formal attire stitched lawn suits, to evening wear jumpsuits, silk tunics with crystal embellishments and an array of sandals and accessories which makes the entire collection quite versatile.

The aura of luxury and elegance can be felt as soon as one enters the store. This store is sartorial dream come true for all the fashion savvy women out there! Not only does it entail a wide range of clothing line available in variegated colors, but also the accessories and shoes which compliments them. The price range starts from Rs. 3000 for the lawn suits, Rs. 4200 for the evening wear & 15000 for the Chikan Kari and goes up to where the sky’s the limit.

The label of the designer duo Sana Safinaz has been long synonymous with graceful elegant chic styles. The opening of the retail stores has been a dream for us and has been in works for over a year. Our mission was to be able to create a high street brand which would cater to young girls, a working girl and women. It will be a one stop shop where one can come in and have the option to buy a complete outfit down to the very last detail. We have chappals, evening sandals, accessories, stitched lawn and evening outfits. The options are endless. We hope you enjoy wearing them as much as we have enjoyed the process of designing each item for you.” comments the duo.

The event featured renowned models including Areeba, Sara Khan, Sehrish, Sidra Sajid, Abeer, Saba Sikander, Manaal, Nadia Hussain, Fauzia, Dania, Noor & Neha who were adorned in beautiful outfits by SanaSafinaz.

The launch event was organized by Catwalk Productions and PR handled by Catalyst PR & Marketing. The glamorous evening was attended by crème de la crème of fashion including Saba Ansari, Sanam Chaudhry, Ubaid Sheikh, Nomi Ansari, Bunto Kazmi, Seemi Tapal, Amna Isani, Farhan, Farishte Aslam, Shehrnaz Husain, Tapu Javeri, Zahir Rahmatullah, Noorain, Neelo, Pinky Navaid and more

PFDC Sunsilk Fashion Week 2013

2013-04-24T07:38:00.000-07:00

[Lahore: 23rd April 2013] The Pakistan Fashion Design Council and Sunsilk reveal the four-day show schedule and partners for PFDC Sunsilk Fashion Week 2013 due to take place in Lahore from 26 - 29 April 2013.

As announced earlier this April 2013, with their 6th consecutive prêt a porter Fashion Week, PFDC Sunsilk Fashion Week 2013 will be showcasing a diversity of Luxury/Prèt collections from 47 designers, brands and textile houses over a period of 4 days, defining and presenting trends for 2013, focusing specifically on the regions' long hot summer months. Presenting Luxury Prèt collections at PFDC Sunsilk Fashion Week 2013 are: Tapu Javeri, Misha Lakhani, FnkAsia, Élan, Sublime by Sara, Akif Mahmood, Sania Maskatiya and Maria B on Day-1; Shehla Chatoor, Somal Halepoto, Ayesha F. Hashwani, Nickie Nina, Feeha Jamshed, Yahsir Waheed, Asifa & Nabeel and Fahad Hussayn on Day-2, Rizwan Beyg, Zonia Anwaar, Nida Azwer, Nokia Presents Mohsin Ali, Sana Safinaz, Layla Chatoor, Adnan Pardesy and Karma on Day-3; Faiza Samee, Maheen Karim, ZONG Promotes Emerging Talent, Ali Xeeshan Theater Studio, Khaadi Khaas, Muse, Wardha Saleem and HSY on Day-4.

Furthermore, the PFDC is also holding 3 days of afternoon designer-textile mill voile shows featuring: ChenOne’s Pareesa Lawn Collection 2013 designed by Sahar Atif, Kayseria and Sitara Textiles menswear on Day-1, Ittehad Textiles, Sitara Textile womenswear, Moon Textiles and Lala Textiles on Day-2, Lakhany Silk Mills, Shariq Textiles, Nimsay Redefining Style by Nimra Textile and Firdous Textiles on Day-3 of PFDC Sunsilk Fashion Week.

The 6th PFDC Sunsilk Fashion Week also marks the exciting new addition of an afternoon High-Street Fashion Showcase featuring; MK Nation by Karma, Kayseria Prèt, COCO and Adnan Pardesy for The Working Woman on Day-4, highlighting contemporary affordable ready-to-wear apparel.

Speaking about the PFDC Sunsilk Fashion Week platform, Chairperson of the Executive Committee of the PFDC, Sehyr Saigol said: "It’s heartening to see the growing role of the private sector in the Pakistani fashion industry. Not only does their support allow us to invite foreign delegates and help promote Pakistani fashion on an international stage, but it also allows us the opportunity to provide a richer and more engaging fashion experience over the four days of the event. We are also proud to note that our corporate associates have fostered a tradition of launching their new products, promotions and related activities at PFDC Sunsilk Fashion Week, which is demonstrative of the prominence and widespread appeal this platform has attained. We are now expanding the scope of this platform further by featuring a High-Street Fashion Showcase for the very first time and have dedicated an entire day to this activity. With this latest addition to the PFDC Sunsilk Fashion Week programme and an amazing line-up of Pakistani fashion talent, I am confident that this year’s event will be an outstanding success.”

VP Marketing, Unilever Pakistan Amir Paracha said; “The PFDC Sunsilk Fashion Week is an annual event, which we as Unilever are very proud of because when we started off in 2010, our ambition was to make it the best and the most authentic Fashion Week in Pakistan. And after 3 consecutive years of untiring efforts of PFDC and its designers, Sunsilk’s unwavering commitment and the encouragement by our dynamic media, we are delighted to see the positive impact it has been able to make in the fashion industry. Continuing with our unswerving commitment behind PFDC Sunsilk Fashion Week, this time around we are proud to present exclusively designed Sunsilk Collectible Bottles by the top known Pakistani designers. Additionally, our brand Pond’s will enliven the red carpet with its Reveal Lounge, which will allow a peak into the next day’s shows. This year’s event promises to be a feast of fashion and I wish the participants and everyone involved the very best of luck.”

The success of PFDC Sunsilk Fashion Week has prompted private sector associates to use the platform to launch new products, marketing campaigns and promotional activities. This year, Sunsilk will be unveiling exclusively designed collectible shampoo bottles in collaboration with Pakistan’s leading designers, in addition to facilitating the red carpet, green room and backstage areas at the event. Leading skincare brand Pond’s will be invigorating the red carpet with its Reveal Lounge. Media lounge hosts and associate sponsors ZONG will be collaborating with PFDC to promote rising talent through the “ZONG Promotes Emerging Talent” show on Day-4 featuring: Arooj Ahmed, Daniyal Mubarik, Hamza Bokhari, Mahgul Rashid, Mohsin Ali and Schehrezade Sohail Muzammil. Indeed, this initiative of PFDC and ZONG is anticipated to benefit the industry in the long term and help unearth aspiring Pakistani fashion talent. Associate Sponsor Nokia will also present a Nokia Lumia inspired fashion segment with fashion designer Mohsin Ali on Day-3 of the event. In addition to being a beverage partner, Diet Pepsi will be facilitating the live video streaming of the event worldwide. Popular food brand Magnum will be installing and operating a custom-made “Magnum Bar” during the 4 day fashion showcase. PFDC’s official bank, Bank Alfalah, will be operating a custom-designed VIP lounge with Dunhill hosting a lounge of their own at the Fashion Week. With Daraz.pk as the associate sponsors, all these unique activities are first-time endeavours undertaken at PFDC Sunsilk Fashion Week and are demonstrative of the growing acclaim the platform has attained.

Speaking about the “ZONG Promotes Emerging Talent” show at PFDC Sunsilk Fashion Week, Director Corporate Sales, ZONG Ali Kamran said “ZONG is proud to be a part of the 6th PFDC Sunsilk Fashion Week and we feel honored to support the emerging talent of Pakistan. ZONG has always tried to promote the capable youth of this country. In the past too we have supported many platforms and initiatives to foster the talent such as our strategic partnership with Manchester United, domestic T20 cricket, Shandur Polo Festival and Quaid-e-Azam Polo Championship – to name a few. Now as a part of our community building efforts we decided to support the fashion industry and were amazed to see the outstanding new talent!”

PFDC has also invited Carol Hanlon, a world renowned agent and industry expert from Australia, to hold a seminar for students from the Pakistan Institute of Fashion Design [PIFD], National College of Arts [NCA] and Beaconhouse National University [BNU] to be held at PIFD and then another one for participating designers and brands at Expo on “Growing a Fashion Business” focusing on the commercial aspects of fashion.

PFDC Sunsilk Fashion Week 2013 will be styled by the teams at Nabila, Toni & Guy, Maram & Aabroo and Khawar Riaz. Show production and choreography is by HSY Events, front stage management by Maheen Kardar Ali, backstage management by Maria Baig, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Foreign media management will be handled by Latitude and national PR by Lotus Client Management & Public Relations.

Yasmeen Zaman at Pantene Bridal Couture Week 2013

2013-04-21T11:56:00.003-07:00

Teena By Hina Butt at Pantene Bridal Couture Week 2013

2013-04-21T09:27:00.002-07:00

Anjalee & Arjun at Pantene Bridal Couture Week 2013

2013-04-21T08:32:00.002-07:00

Maliha Sheikh at Pantene Bridal Couture Week 2013

2013-04-21T08:16:00.001-07:00

Madiha Nauman at Pantene Bridal Couture Week 2013

2013-04-21T08:11:00.001-07:00

Lajwanti at Pantene Bridal Couture Week 2013

2013-04-21T08:00:00.001-07:00

Zainab Chotani Collection At Pantene Bridal Couture Week 2013

2013-04-21T05:58:00.001-07:00

Zaheer Abbas Collection At Pantene Bridal Couture Week 2013

2013-04-21T05:55:00.002-07:00

Saim Ali Collection At Pantene Bridal Couture Week 2013

2013-04-21T05:53:00.002-07:00