EventSites

The Sound Corporation

2008-10-21T06:26:49Z

The Sound Corporation offers their clients a wide variety of sound, lighting, staging, audio visual, backline and function hire.

They have designed cost-effective, productive and efficient modular systems to meet every requirement.

Their equipment is of the highest standard and can accommodate international technical specifications. They have worked on both international and local productions in genres such as music & dance, jazz festivals, classical concerts, corporate & sporting events, religious presentations, dance parties, rock concerts and art & culture festivals.

Tel: (011) 462-1170
Fax: (011) 462-5981

The Sound Corporation is a post from: EventSites

What Is Your Website For?

2010-04-27T12:25:48Z

What is the purpose of your website?
How does your website contribute to your bottom line?
How do you measure your website’s performance?

Many companies have websites which seem to have no real purpose other than being an online brochure. But a website can be so much more than that. Everyday web technology allows you to interact with your site visitors – get their comments, involve them, and build a relationship with them.

Here are some things your website could be doing:

Getting subscriptions to a newsletter. If you’re not building a list of your potential clients’ names and email addresses, you can be sure that your competitors are.

Starting and maintaining a conversation. Marketing today is about much more than putting your product in front of people and expecting them to buy. People buy from people they like and trust. You need to build a relationship, and one way to do that is by getting them to come back to your website regularly. You can do this by encouraging visitors to post comments on your articles. Even if you get comments from people in Iceland or Peru, who may never buy your products, they add to the user experience for your local customers.

Teaching your customers. You know all about your product. You know what it can do, and how to use it most effectively. Why aren’t you sharing your knowledge with your customers? Do case studies, shootouts, explain the concepts – educate your customers so that they know when your competitors are being economical with the truth.

Measuring performance. How many new subscribers did your website get last month? Where did most of your new visitors come from? How many website visitors became customers? Website analytics systems, like Google Analytics, make it easy to see where your visitors came from, and what they were looking for.

Add value. Never forget that adding value to your customers lives is one of the reasons you’re in business. The more people you serve, the more money you can make. Give your customers something to remember you by.

What Is Your Website For? is a post from: EventSites

AV Unlimited

2008-10-12T11:44:36Z

AV Unlimited has been in the industry for more than 15 years, and has built up an impressive list of clients. They offer audio visual, lighting and audio services.

AV Unlimited is a post from: EventSites

AV Network

2008-10-12T11:26:50Z

Cape Town based AV Network offers audiovisual and video production services.

Services offered: Video production, video editing, DVD authoring, Dubbing, Internet FTP Service, Webcasts, Multimedia Presentations, Cellphone Content, Printing

AV Network is a post from: EventSites

Aurant Communications

2008-10-12T11:06:51Z

Aurant Communications provides a complete Event Staging and Technical Management Service. The company was established in 1998 and has more than 20 years accumulated experience in the industry.

Event Types: Awards Ceremonies, Marketing/PR Events, Launches, Industrial Theatre performances,
Client Functions, Conferences, Road Shows, Exhibition Stands

Equipment: Video & Data Projection Systems, Lighting, Audio, Technical Crew, Stages, Décor, Draping, Sets, Special Effects, Lasers, Fireworks etc

Aurant Communications is a post from: EventSites

Marketing Effectiveness Score

2008-10-12T06:00:50Z

When they look for information on the Internet, most people start with a search engine they’re familiar with. For a vast majority of people, this means Google. If you want people to find your website, one of the best (free) ways is by making sure that the search engines know about it, and know what it’s about. This process is called Search Engine Optimization, or SEO.

There’s a lot of information about SEO on the Internet, but many (too many) of the sites reviewed on this website ignore it completely, which results in dismal search engine rankings and less traffic. If your competitor appears on the first page of a Google search for ‘left handed wing nuts’, and your site is on page 37, who do you think is going to get the business?

My Marketing Effectiveness score is a way for me to compare the marketing effectiveness of websites. It’s based on a large number of variables, mostly to do with the on-page optimization of the site and the number of incoming links.

Some of the factors taken into account by the score are:

The Page Title – this is the text that appears in the blue bar at the very top of your screen. The Page Title is one of the most important elements for telling the search engine what your page is about. If it is related to the content on the page, it’ll improve your score. If it’s ‘Untitled Page’ or ‘Index’, you’ll lose points.

Meta Keywords and Meta Description – Having too many keywords is a Bad Thing. Not all of the search engines use the Meta Keywords, but it’s good to have the most important keywords listed here. The Meta Description is sometimes used by the search engines as part of the listing for your site, so it’s a good idea to make sure that it’s well-written.

Page Structure – I was quite surprised to find a couple of sites using frames. This technique appeared in Jakob Neilsen’s ‘Top 10 Mistakes in Web Design’ back in the prehistory of the Internet – 1996. Why do web designers insist on using frames? Who knows? Neilsen’s objections had to do with the user experience and the difficulty of bookmarking and printing framed pages. My biggest objection is that most of the search engines will not crawl framed pages. The Search Engine Optimization part of my Marketing Effectiveness score simply gives up with a score of 0% if it finds frames on a page.

Too much JavaScript - JavaScript is a scripting language which is useful for validating form data and creating dynamic menus. As with frames, search engines can’t read JavaScript. If you want them to find your web pages, you should make sure that JavaScript is kept to a minimum.

Text embedded in images – some of the sites we reviewed have text content burned into the images. The search engines can’t read this text, and this results in very low scores.

Incoming links: One of the very best ways to get a high search engine ranking and all the good things that come with it is by getting other websites to link to you. Back in the day, “reciprocal linking” was all the rage. This has become less effective now. But it’s not that difficult to get the coveted “one-way” links you need to dominate the search engines. One of the sites I reviewed has over 4,000 incoming links. Combined with well-optimized pages and good layout, and it’s not surprising that it scores highly.

If you don’t want to do this yourself, there are plenty of people who will do it for you. Of course, I recommend my service, IdealMedia.

Marketing Effectiveness Score is a post from: EventSites

Solid Rock Productions

2008-10-11T13:44:55Z

Solid Rock claims to be one of the most highly regarded technical production/staging companies in the industry.

Their four key areas of business are sound, stage, lighting and audio-visual production.

Event Types: Corporate Events, Product Launches, Fashion Shows, Government & NGO’s, Road Shows, Concerts, Broadcast Events, Expos, Conferences, Special Events

Equipment: Data projectors, Screens, Dvd players, VHS/Beta players, Cameras, AV switching gear, Scalers, Plasma screens, Televisions, Rear projection TVs, Video recording, Post production, Duplication, Meyer Sound, automated fixtures, intelligent lighting, standard par fixtures, hazers, dimmers, mirror balls

Solid Rock Productions is a post from: EventSites

Prosound

2008-10-11T13:51:55Z

Prosound claims to be the leading Pro-Audio / Lighting “Design, Supply and Installation” company in sub Sahara Africa. Their Rental Division has been in existence for over 36 years, making it probably the oldest in the country.

Prosound sells sound equipment from a long list of pro audio companies, including Electro-Voice, Crest Audio, Rane, Klark Technik, Meyer, Midas, Orban, RCF, Telex and Sony.

Their subsidiary, T&A Lighting supplies lighting equipment from Clay Paky, ETC, Zero 88 and Prolyte.

Prosound is a post from: EventSites

Production Projects

2008-10-11T12:46:00Z

Production Projects supplies lighting services as well as stages, ramps, sound equipment and technical management services.

Production Projects is a post from: EventSites

Tadco

2008-10-11T11:53:48Z

Tadco sells audio, lighting and audio-visual equipment. The company is excited, committed and determined to provide quality product and service, with defined objectives, in a happy, friendly atmosphere, reliant on long-term mutually beneficial relationships.

Intimate Product Knowledge Understanding of Application Strong Service and Back Up Unfaltering clearly defined objectives Infectious enthusiasm and passion along with an honest desire to listen to the needs of the client

Products: Audio-Technica, Australian Monitor, Nexo, ARX, Camco, Furman, Kelsey, Littlite, ASL Intercom, Quest Engineering, Symetrixs, XTA, Digico, Light Viper, B&C Speakers, Jands, Milos, Tryka, Any, Draper, Christie, Onelan, Vista Systems

Tadco is a post from: EventSites