Every Company Is A Media Company tag:typepad.com,2003:weblog-81250659269515019 2011-02-09T04:29:49-08:00 Tens of thousands of journalist jobs are not coming back — every company has to learn how to be a media company because if you aren't seen — you don't exist. Here's how to be a media company. TypePad Placing Value on Social and Online Media Buzz tag:typepad.com,2003:post-6a01310f71ea03970c0148c87b57bf970c 2011-02-09T04:29:49-08:00 2011-02-09T04:30:14-08:00 By Don Bulmer Is it really possible to measure the impact and quantify the monetary value of 'buzz' generated through social and online media channels? A few weeks ago, a New York-based company called General Sentiment released a report that attempted to do this. Below is a graphic from the... Editor Every Company Is a Media Company: SAP’s Influencer Summit tag:typepad.com,2003:post-6a01310f71ea03970c0148c6988fad970c 2010-12-10T06:36:59-08:00 2019-04-17T15:33:04-07:00 By Don Bulmer This year’s (2010) SAP Influencer Summit was not only a successful model for influencer engagement, but an excellent example of Tom Foremski’s quote: “Every Company is a Media Company.” SAP’s amazing team of communication, marketing and business professionals just wrapped up their 2010 Annual Influencer Summit in... Editor You have to see this: IBM's Jon Iwata "Every company is a publisher..." tag:typepad.com,2003:post-6a01310f71ea03970c0133f4a3ad9b970b 2010-09-27T13:09:15-07:00 2019-04-18T15:13:01-07:00 Here is Jon Iwata, Senior VP Communications and Marketing at IBM at the USC Annenberg School for Communication & Journalism in March 2010. Please skip to around the 20 minute mark to cut out the long welcoming remarks. Editor Social Media Has Changed The Business Buying Process... tag:typepad.com,2003:post-6a01310f71ea03970c0134870ef285970c 2010-09-07T10:00:00-07:00 2019-04-18T15:04:36-07:00 ...But how? By Don Bulmer and Vanessa DiMauro We are pleased to announce the launch of the 2nd annual New Symbiosis of Professional Networks research study. Vanessa DiMauro, CEO, Leader Networks and I are leading this research as part of our 2010 Fellowship with The Society for New Communication Research... Editor Media Tsunami: How Much Media Should You Produce? How Much Is Too Much? tag:typepad.com,2003:post-6a01310f71ea03970c0133f351a476970b 2010-08-25T11:45:46-07:00 2010-08-25T11:45:46-07:00 By Tom Foremski How much media content should I produce? As a professional journalist this has been a question that I've struggled with over the past five years since leaving the Financial Times. I can produce a lot of media content, and hopefully, it is all quality media content. But... Editor EC=SC (Every Company Must be a Storytelling Company) tag:typepad.com,2003:post-6a01310f71ea03970c0133f316653a970b 2010-08-15T12:23:24-07:00 2010-08-15T12:23:24-07:00 Guest Post by Kathy Klotz-Guest Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good at telling stories in the world of new media. If content is king,... Editor 13 Rules of Leadership for Communication, Influence and Social Media Strategy tag:typepad.com,2003:post-6a01310f71ea03970c01348639b205970c 2010-08-15T12:01:04-07:00 2010-08-15T12:03:08-07:00 By Don Bulmer For many years I have drawn great inspiration and lessons from leaders of all sorts - political, corporate, social and the like. A political and social leader who has had among the greatest impact on me is former U.S. Army General and U.S. Secretary of State, Colin... Editor The media tsunami and Old Spice videos... tag:typepad.com,2003:post-6a01310f71ea03970c0134858c9d2a970c 2010-07-19T16:25:10-07:00 2010-07-19T16:25:10-07:00 By Tom Foremski At the beginning of 2010 I resisted making predictions but I couldn't help myself and wrote 2010 Prediction: The Media Tsunami Is Coming... I predicted that we will have tsunami of media in all forms/formats all vying for our attention. Which is why companies need to become... Editor Social Media Is A Relentless Task Master: How and Why To Gain Control tag:typepad.com,2003:post-6a01310f71ea03970c013484412e71970c 2010-06-14T19:06:18-07:00 2010-06-14T19:06:18-07:00 Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting -- even for a moment. It is a cognitive treadmill with no obvious stop button. At least, that’s what so many have been told. Editor How to Use Twitter to Understand Brand Perception tag:typepad.com,2003:post-6a01310f71ea03970c0133f0ca8222970b 2010-06-11T06:16:41-07:00 2010-06-11T06:18:28-07:00 By Don Bulmer For many executives, when it comes to understanding basic stakeholder perception and sentiment towards a company's product or corporate brand in the social web, Twitter is a great and safe place to start. People who 'tweet' want to be listened to, they want to be heard. As... Editor