Every Company Is A Media Company

Placing Value on Social and Online Media Buzz

2011-02-09T04:29:49-08:00

By Don Bulmer Is it really possible to measure the impact and quantify the monetary value of 'buzz' generated through social and online media channels? A few weeks ago, a New York-based company called General Sentiment released a report that attempted to do this. Below is a graphic from the...

Every Company Is a Media Company: SAP’s 2010 Influencer Summit

2010-12-10T06:36:59-08:00

By Don Bulmer This year’s SAP Influencer Summit was not only a successful model for influencer engagement, but an excellent example of Tom Foremski’s quote: “Every Company is a Media Company.” SAP’s amazing team of communication, marketing and business professionals just wrapped up their 2010 Annual Influencer Summit in Santa...

You have to see this: IBM's Jon Iwata "Every company is a publisher..."

2010-09-27T13:09:15-07:00

Here is Jon Iwata, Senior VP Communications and Marketing at IBM at the USC Annenberg School for Communication & Journalism in March 2010: Please skip to around the 20 minute mark to cut out lenghty welcoming remarks.

Social Media Has Changed The Business Buying Process...

2010-09-07T10:00:00-07:00

By Don Bulmer and Vanessa DiMauro But how? We are pleased to announce the launch of the 2nd annual New Symbiosis of Professional Networks research study. Vanessa DiMauro, CEO, Leader Networks and I are leading this research as part of our 2010 Fellowship with The Society for New Communication Research...

Media Tsunami: How Much Media Should You Produce? How Much Is Too Much?

2010-08-25T11:45:46-07:00

By Tom Foremski How much media content should I produce? As a professional journalist this has been a question that I've struggled with over the past five years since leaving the Financial Times. I can produce a lot of media content, and hopefully, it is all quality media content. But...

EC=SC (Every Company Must be a Storytelling Company)

2010-08-15T12:23:24-07:00

Guest Post by Kathy Klotz-Guest Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good at telling stories in the world of new media. If content is king,...

13 Rules of Leadership for Communication, Influence and Social Media Strategy

2010-08-15T12:01:04-07:00

By Don Bulmer For many years I have drawn great inspiration and lessons from leaders of all sorts - political, corporate, social and the like. A political and social leader who has had among the greatest impact on me is former U.S. Army General and U.S. Secretary of State, Colin...

The media tsunami and Old Spice videos...

2010-07-19T16:25:10-07:00

By Tom Foremski At the beginning of 2010 I resisted making predictions but I couldn't help myself and wrote 2010 Prediction: The Media Tsunami Is Coming... I predicted that we will have tsunami of media in all forms/formats all vying for our attention. Which is why companies need to become...

Social Media Is A Relentless Task Master: How and Why To Gain Control

2010-06-14T19:06:18-07:00

Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting -- even for a moment. It is a cognitive treadmill with no obvious stop button. At least, that’s what so many have been told.

How to Use Twitter to Understand Brand Perception

2010-06-11T06:16:41-07:00

By Don Bulmer For many executives, when it comes to understanding basic stakeholder perception and sentiment towards a company's product or corporate brand in the social web, Twitter is a great and safe place to start. People who 'tweet' want to be listened to, they want to be heard. As...