Everything Digital: Marketing, Law, & Monetization

Early Morning Behavior Predicts Users' Acceptance of Social Sharing

Interesting way of segmenting consumers based on early morning behavior. I'd love to see them go further and look at propensity to spend $$$ online.

Twitter Locks Down Its Revenue Stream

Twitter removes 3rd party advertisements from message stream. Not too dissimilar to changes in certification programs for email recently. Nevertheless, the right move in opinion, or they should at least get a revenue share from the players monetizing Twitter technology.

Boucher's Digital Privacy Law

The draft can be read here . It definitely needs some work... but so far seems like it will do to online advertising what CAN-SPAM did to email... require more transparency. A good overview is available at the national journal.

Tagged.com Settles Last Lawsuit with San Fran DA

Hefty fine for human error and lack of controls, but the lawsuit is over.

Display Advertising Transparency

Many brands need display advertisements run through affiliate networks to expand reach. However, few affiliate networks actually provide good transparency into where the advertisements are shown. New data suggests the advertisers need and want this.

Protecting Your Brand from Affiliates

Affiliates for email have a lot of flexibility with how they deploy email. To protect your brand, one should adhere to many of the recommendations provided in this post. A lot of companies will not be willing to disclose IPs and Domains... so getting yourself seeded is a must. If you don't, I don't think ignorance will fly in court.

Complicating the unsub process

As consumers get more protective of their email address, businesses look to prevent attrition of their lists by complicating the opt-out and offering many chances to stay on.

Have a Email Subscription Center? Is your unsub link accurate?

As more features are introduced to manage preferences and subscriptions on the unsub link click, double check that what you tell users in the email is correct. HotScripts.com makes a "one-click" unsubscribe claim in the email, but the user has to click again on the landing page.

Twitter Monetization

Twitter has spoken about a few ways to monetize their product... from analytics, to business tools, to paid placement. However, a recent article by eMarketer suggests that most business interested in advertising that increases their follower counts. If that is true, what does that mean for ?. I am not worried for LiveIntent though. The larger issue is that nobody has been able to quantify the value of a follower. Once that question has an answer, ROI calculations on products like those that LiveIntent offers will become a no-brainer.

Twitter Followers: Incremental Value and Cost

Interesting, but brief, article highlighting the obvious, that not all followers are equal. It will be interesting to see what an incremental Twitter follower is worth and if there are good ways to identify one's "engaged" followers v. generic followers. It would be great to see LiveIntent.com excel at driving "engaged" followers and providing insight into the value of the users they drive.