Web Copywriting Tips By Khai - The Web Copywriter On Steroids! Khai's Blog - Providing The Voice Of Reason Behind 21st Century Marketing On Blogging Tips, Web Copywriting, Product Creation And Internet Marketing Techniques

Why American Idol Will Still Be Successful Even If Simon Leaves

Khai — Thu, 11 Mar 2010 17:51:53 +0000

For those of you who watch American Idol, people are of the opinion that Simon’s departure from the show will impact the show somewhat.

However, my opinion is that it will continue on to be a big success long after you hear the last of his mouthful of criticisms.

Idol isn’t the number one show in America for nothing.

It’s all because of the marketing mechanism.

You see, Idol isn’t really about a singing contest, it’s all about the weekly drama.

Here’s why:

- If Idol were all about singing well, they won’t mix bad contestants with good contestants every single show. Why put horrible contestants up on the air? Why let them in in the first place? It’s all about the comedy!

- They focus on a person’s story week after week pulling the heartstrings of Americans. Once again, Idol is not about a singing contest, it’s about the story of a person growing through the process and people identify with it week after week and that is why it is successful.

- They keep you on the edge of your seats wondering who is going to get the axe. It programs this routine into people’s hearts and minds and that’s why they are glued to the content no matter which judge is sitting at the panel.

The point is that one of the greatest marketing success is evident in the nature of expectations.

That’s the secret behind their marketing mechanisms.

Imagine if you wake up one week and get in front of the TV and realize that Idol will not be on… you can imagine fists being shaken against the broadcasting network because people EXPECT something to be delivered.

As Internet marketers, this is something that you can use to harness in your marketing strategy.

That is why I’ve created this special inner circle monthly membership site:

You see, Idol is successful because it sells inspiration. A young, aspiring singer beating the odds to become the best in America. What can be more inspiring than this?

Inspiration is the market you should be in because nothing opens your customer’s wallet or makes them whip out their credit cards more than a few tears when you pull their heartstrings.

This is not manipulation because people all want some meaning in their lives. Why do you think charities put pictures of sad and suffering people when they shake their charity can in front of you?

It’s all about finding MEANING in their lives!

Here’s the deal:

The benefits of this inner circle club is manifold:

- You will be able to access superb quality E-books that you can use to brand your with your own name and claim authorship of these books

- These books are directed at the ‘inspirational’ market like Idol does… it’s like I’m turning you into the next Anthony Robbins or Oprah!

- You can massively monetize this market and help people to better their lives at the same time.

- BEST of all, you will be delivered the freshest, most updated content about the latest inspirational trends and market to your customers unfailingly each and every month with brand new content.

- You will be raking in m’oney month after month because once you touch someone’s heart, they will expect more from you.

Go get your trial access right now

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Download This Free E-book

admin — Tue, 23 Feb 2010 10:25:53 +0000

Here’s a f’ree book that will teach you 21 ways to raise cash (Download Now)

Go ahead and download the book right away

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I’ve Just Launched Home Business Breakthrough!

Khai — Mon, 08 Feb 2010 13:48:39 +0000

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My business partner - Dee Ferdinand and I have been experimenting with a new blog plugin (Wordpress) so we can run giveaway events more effectively.

For those of you who do not know what a giveaway event is, it is an event that allows anyone to download free Internet marketing or home business tools.

You can download:

- Traffic Tools
- Private Label Rights
- Resell Rights
- Powerful Software
- Beautiful Graphics
- Video Tutorials, E-books

Get your free gifts here before the event is over…

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LADY GAGA’s top 10 rules on marketing yourself successfully

Khai — Thu, 07 Jan 2010 18:58:52 +0000

If you don’t know who Lady Gaga is, you are probably living under a rock… her rise to fame can only be paralleled to her use of wacky, outrageous costumes used on stage which leaves me ’speechless’…

Here are my top 10 ways to market yourself successfully like Lady Gaga:

(1) Use a weird stage name. People will remember your name because you are unique. Otherwise, make it easy for others to remember.

(2) Have an inspiration. Lady Gaga is heavily inspired by David Bowie, Freddy Mercury (Queen), Madonna and Michael Jackson. Do you have an Internet idol you can follow and emulate?

(3) Learn to JV with top marketers and leverage on their brand and credibility. You may have to do ‘more’ work on your part because your partner is already established, but it will launch you to success quickly.

Gaga has opened for acts such as New Kids On The Block and The Pussycat Dolls. That’s good ‘JV’ if you asked me…

(4) Do something crazy and outrageous in your business. Gaga worn a costume made out of an entire collection of Kermit the Frogs! (ooh… the poor Kermits murdered for fashion) People will remember who you are!

(5) You must constantly promote your products! Gaga promoted herself like crazy working in all kinds of projects and world tours. And she’s only 23. If you wanna make it big in Internet marketing, let others know who you are!

(6) Succeed by appealing to the crowds! You have to give the market what they want. Lady Gaga’s songs appeals to the dance and pop market - even though she is outrageous, she sings songs that people love to listen to. So should you.

(7) Make your products easy to slip into. If your products are NOT user friendly and requires rocket science knowledge, then you are not relating to your target market in a language they can understand.

Just take a look at Lady Gaga’s songs. She ain’t singing opera and most of her lyrics are so easy to sing and get into (imagine singing songs that goes ‘doo doo doo doop, just dance…’, ‘p-p-p-p-p-p-poker face…’ or ‘eh eh, nothing else I can say’ Don’t you think it’s easy for people to get into her music singing a lot of doo doo or eh eh?

(8) Be true to yourself! This one needs no explanation as most artistes are kings and
queens of expressing who they are – being authentic and letting people feel you. Do
your subscribers FEEL you?

(9) Use your creativity to BEAT the competition! Gaga has been compared to Madonna and Gwen Stefani. But that doesn’t stop her from making big bucks in her industry with others like her around…. In your Internet marketing business, do you out maneuver your competitors with your wit or are you drowning with them?

(A picture of a Malaysian dish called ‘Rojak’ – Means fusion, mixture or anything…)

(10) This is the MOST IMPORTANT point of all! Gaga is the queen of Fusionizing her music!

She combines her glam rock influence with techno/pop music to create a powerful fusion of outrageous, yet mainstream and listenable songs that ANYONE can get into!

You have to learn to combine HOT niche markets together and you will arrive at the
best product with maximum exposure and NO competition!

Click here to find out how it’s done:

Hope you enjoyed this article. Let me know your comments!

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2009 In Retrospect – Everything I’ve Been Up To

Khai — Mon, 28 Dec 2009 11:46:51 +0000

As the end of the year dawns upon me, I’ve found that it is always good to look back and give thanks for everything that has happened in the last year.

2009 has been my biggest breakthrough in my entire life. It seemed that I’ve accomplish more on my 3oth birth year than everything I’ve done in my entire life.

So what are they? Here goes…

Product Launch Mania!

2009 is a superb breakthrough year for my career as I’ve done 3 large scale launches and I’ve released over 200 products in 3 major product lines. I’ve now got products in Internet marketing niches, network marketing niches, home business niches and personal development niches.

The launch of MLM Franchising

Due to the success of my first launch last year (MLM Fire Sale – November 2009), converting the products into an entire MLM franchise and help others to make money through the same system.

I never through that MLM Fire Sale would be a huge success and through the launch of our franchise, we’ve raked in $16,000 (USD) over 48 hours!

The launch of Fusionology

Taking it up a notch, attacking the home business market (a very wide and competitive market) was next on my list. Fusionology was launched in May 2009 and with critical acclaim.

Raking in over $25,000 during the first 7 days was just the beginning. The membership site is still going strong after 8 months hence making the launch worthwhile due to the recurring income.

The launch of Inspiration DNA

My last major launch… Inspiration DNA. I really was ‘thinking big’ on this one…

Over 50 E-books, 50 articles, 50 videos, 50 audios and training materials, I have to play it big if I want to differentiate myself in the personal development and self-improvement niche.

Initially, I was really scared… after all, the personal development and self-improvement market was one of the most competitive markets in the known world! People will only buy from you if you have got the credibility… and the investment was really staggering.

I even fell sick for 3 weeks prior to my launch… knowing that a small mistake could create catastrophic results for my business! But somehow, God gave me the strength to pull through and in just 3 days alone, I made $15,000. And my membership site is still going strong. I even received a powerful testimonial from a famous Internet marketing guru…

Speaking in an Internet Marketing Seminar

My business partner – Jaz Lai has given me a lot of opportunities to expand my circle of influence.

One of it being the income list booster seminar where I’ve spoken to over 150 students over the year. I’ve spoken on many topics such as product creation, copywriting, branding and writing E-books.

It’s my first time speaking in public but somehow, speaking on stage seemed to come naturally to me.

The profits from selling in a seminar is also very lucrative. I’ve made more than $16,000 selling my product creation services.

It was a very good experience and stepping stone. But one of the best things I’ve gotten out of it was meeting Pearlin Seow…

Being Featured In A Physical Book

Pearlin interviewed me in her book called Secrets of Asia’s most successful Internet gurus. I’m so glad I met her.

She needed one more candidate for the copywriting section, and after generating over 6 figures with my own sales letters, she figured that I’m suitable to be in her book.

It’s also a huge milestone for me, to appear in a physical publication (with the last one last year being Personal Money…)

Attending Many Personal Development Courses

A wise man once said that a man who has a cup that is full can never learn new things.

At one point in my life, I must admit that it was very hard for me to learn anything new because of my accomplishments. But I knew that that was not the way to go.

The moment you stop learning anything new is the day your mind will start to atrophied. So I had to empty my cup and learn from the masters…

T. Harv Eker’s Millionaire Mind Intensive (MMI)

If there’s ONE thing that I can take away from the MMI, it would be the ‘jar system’.

Do not be deceived by the simplistic nature of these jars. One of the techniques taught by the millionaire master himself is that if you are able to split and divide your money properly, you will be on the pathway towards becoming a millionaire.

I’m glad that I was able to implement these jars consistently for the next 8 months. I’m still using the jar system today and it has helped me to manage my finances wisely.

Asia Works

Asia Works is one of the most challenging and the most rewarding journeys of my life.

This journey lasted 5 months and some of the biggest things I’ve gotten from the training are the ability to think with greater clarity and focus, a better understanding of my fixed beliefs, fixed emotions and a way to overcome my limitations.

It takes a very tough mind and strong emotions to complete the trainings. I’ve faced many breakdowns and breakthroughs. But at the end of the day, I was able to align my life towards my true calling and be in touch with my inner child.

This is a photo of one of the biggest charity events we did for the underprivileged.

Orange Roshan’s SRDC Boot Camp (FOREX)

Last but not least is the Orange Roshan SRDC boot camp. I never imagined that I would one day learn about foreign exchange. But I’ve learned that the techniques towards generating profit in FOREX is a simple step by step process of following the rules.

You don’t need rocket science or a crystal ball to predict when you can get your next ‘win’. All you need to do is to follow the system step by step and you can double or triple your account after a period of time.

After looking back at 2009, I cannot imagine what it would be like to face 2010. I’m well aware of the height of the bar I’ve set for myself. It’s going to be a challenge to top 2009 but I’m very sure that 2010 is going to be legendary…