tag:blogger.com,1999:blog-354634782011-08-16T18:30:22.827+01:00News, information and opinion on sales, marketing and advertising strategyNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.comBlogger19125EverythingMarketingFeedhttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with Pageflakestag:blogger.com,1999:blog-35463478.post-38783318448601716702008-11-17T11:45:00.002Z2008-11-17T11:53:14.759Z2008-11-17T11:53:14.759ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0Amazon have just launched a new shopping experience for Christmas , their Holiday Toy list.It's a nice way to browse through a huge range of items quickly and easily - you use the arrow keys on your keyboard to scan through items then press the space bar to zoom in and out when something catches your eye. When you zoom in, a video of the product...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=k9G2spc2"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=C0m348Ti"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=C0m348Ti" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=GZ7yT0gd"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=GZ7yT0gd" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=0pWTxZaH"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=0pWTxZaH" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/I0sZa0mjcY4" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/11/new-online-shopping-experience.htmltag:blogger.com,1999:blog-35463478.post-446109911132498282008-11-14T18:12:00.004Z2008-11-14T19:19:32.088Z2008-11-14T19:19:32.088ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0For some people, the experience of taking a new product out of its packaging is something to share with other fans of the product or brand. You can find "unpacking my new gadget" videos and photos all over the web.It shows that the packaging to protect and promote a product can become an important part of its buying experience. Apple have designed...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=E2XMNPNk"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=2y2Lg9vv"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=2y2Lg9vv" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=0MoMBXIi"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=0MoMBXIi" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=sjwXPiBO"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=sjwXPiBO" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/csaY0gP0M6s" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/11/nice-friendly-packaging.htmltag:blogger.com,1999:blog-35463478.post-23612995776317374062008-07-30T11:04:00.001+01:002008-11-04T12:45:06.973Z2008-11-04T12:45:06.973ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0I've been reading through quite a few articles recently about the methods that social websites use to 'socialise' and rank content that members add and interact with.I recently worked on a similar system for BT Tradespace* to help the freshest, most popular and highest quality content bubble to the surface. These general rules are driven by...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=UiS3fhZS"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=vyvkTH8a"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=vyvkTH8a" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=ebxvbBOL"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=ebxvbBOL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=yBQ6GFs2"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=yBQ6GFs2" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/bLYHcfVaVKc" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/07/social-media-algorithms.htmltag:blogger.com,1999:blog-35463478.post-71062931614872072202008-07-23T16:50:00.001+01:002008-07-23T16:51:29.884+01:002008-07-23T16:51:29.884+01:00Nils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0Seems like Facebook's focus is on growing instead of making money - at least for now...As mentioned in CNet's Facebook article, this seems a lot like the early dot-com days - build a website and figure out how to make money from it later.(For a funnier take on this style of business plan, see this reference to a South Park episode about Underpants...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=lt7FIMwn"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=H9btPV3S"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=H9btPV3S" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=gg8Pxhuw"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=gg8Pxhuw" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=L8twKlBU"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=L8twKlBU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/88mcTBhi5os" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/07/get-bigger-or-make-money.htmltag:blogger.com,1999:blog-35463478.post-38847761741286775172008-07-23T15:21:00.003+01:002008-11-04T12:46:11.041Z2008-11-04T12:46:11.041ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0Many new sites offer tools that can help businesses listen and respond to customer feedback (like BT Tradespace* and Get Satisfaction).The broad concept of CRM covers more than segmentation and planning how often you can email your customers - it's about listening to what they ask (or tell) you and adapting your business to suit to their...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=AkHu89uJ"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=g9npYQ8Y"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=g9npYQ8Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=5MHRkXyH"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=5MHRkXyH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=TdcOaVty"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=TdcOaVty" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/xXKv2bG_DlE" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/07/new-crm-in-hands-of-consumer.htmltag:blogger.com,1999:blog-35463478.post-61675503902818562552008-07-15T12:06:00.001+01:002008-07-17T16:38:51.227+01:002008-07-17T16:38:51.227+01:00Nils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0Is an online business better positioned in a recession than its offline competitors?Online analytics and improved customer relationships could be enough to help a business perform better in hard times.Read more in Online Businesses: Recession-Proof or Just Lucky?<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=zRHchqtd"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=ytiRNhaq"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=ytiRNhaq" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=WUge0Iyv"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=WUge0Iyv" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=gM0l31rW"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=gM0l31rW" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/u1nsegkJrsU" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/07/business-in-recession.htmltag:blogger.com,1999:blog-35463478.post-850090223730954532008-06-30T14:00:00.000+01:002008-06-30T14:00:58.555+01:002008-06-30T14:00:58.555+01:00Nils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0More research suggesting retailers "embrace community sites to attract 'marketing resistant' shoppers".<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=924aKo7P"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=ahZK8sfc"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=ahZK8sfc" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=Yor7vqlP"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=Yor7vqlP" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=1LFpHB12"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=1LFpHB12" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/lKy88L22wpc" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/06/communities-make-buying-decision.htmltag:blogger.com,1999:blog-35463478.post-69485705897496077722008-06-30T13:42:00.001+01:002008-06-30T13:46:24.305+01:002008-06-30T13:46:24.305+01:00Nils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0More evidence of changing consumer behaviour - changes in media preferences and the importance of email and a personal experience.<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=iDEyw8Rn"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=5mXravBu"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=5mXravBu" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=8Y3OlG1N"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=8Y3OlG1N" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=6nfiPlXM"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=6nfiPlXM" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/69WFsemsK6A" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/06/personalised-on-demand-and-content-rich.htmltag:blogger.com,1999:blog-35463478.post-2215996471410707992008-06-30T11:39:00.001+01:002008-06-30T13:47:52.057+01:002008-06-30T13:47:52.057+01:00Nils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0Are you running a 'joined up' business with a multichannel marketing and delivery system?To find out if you're keeping up with your customers, read this very interesting research and analysis of developments in consumer behaviour by Dr Nicola Millard, BT Global Services' Customer Experience Futurologist.<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=wbW4506W"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=ie80OOYP"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=ie80OOYP" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=IVi8DYf2"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=IVi8DYf2" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=NeGSOe6w"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=NeGSOe6w" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/1ckkQKrlKFU" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/06/savvy-shoppers-are-changing.htmltag:blogger.com,1999:blog-35463478.post-494837626334614522008-06-20T11:19:00.008+01:002008-11-04T12:47:21.283Z2008-11-04T12:47:21.283ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0Most businesses are interested in free marketing resources to help them attract more customers.BT Tradespace* has been developed to help busy small business owners get involved in some of the latest innovations on the web that attract and engage potential customers.With BT Tradespace, you can:Get your own web address (a subdomain of...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=266BhOEv"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=6SaefQDY"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=6SaefQDY" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=9j1KgXOv"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=9j1KgXOv" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=s45bhg4M"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=s45bhg4M" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/OksJmyHy4vM" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/06/marketing-for-small-businesses.htmltag:blogger.com,1999:blog-35463478.post-54236369218038926982008-03-08T12:43:00.005Z2008-11-04T12:47:54.712Z2008-11-04T12:47:54.712ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0I've just written an article about SEO for BT Tradespace. I've been thinking it's a bit of a reminder of the old phrase 'content is king'.Even with the most perfectly coded pages and the best keywords in all the right places, visitors (including search engines) have goals in mind and they're looking for real meaning and substance in your...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=K90X7pjH"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=UsDleVvO"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=UsDleVvO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=z44bBOyi"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=z44bBOyi" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=LxuoKnWB"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=LxuoKnWB" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/aeVJRYPYdsA" height="1" width="1"/>http://everythingmarketing.blogspot.com/2008/03/marketing-to-search-engines.htmltag:blogger.com,1999:blog-35463478.post-88742327843258848082007-06-30T16:05:00.001+01:002007-07-01T02:29:48.393+01:002007-07-01T02:29:48.393+01:00Nils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0103" Panasonic plasma screen - 'The world's largest' at £50,000, on display in a demonstration with a PS3 at John Lewis department store, London.<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=7Dx1cyrT"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=uq8LmuSP"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=uq8LmuSP" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=EpOrBvHP"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=EpOrBvHP" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=qrXHOjHg"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=qrXHOjHg" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/v3hS6aLZWf0" height="1" width="1"/>http://everythingmarketing.blogspot.com/2007/06/product-demonstration.htmltag:blogger.com,1999:blog-35463478.post-44302659038485105042007-06-10T17:11:00.001+01:002007-07-01T02:30:33.952+01:002007-07-01T02:30:33.952+01:00Nils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0Brand exposure brings recognition.<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=XeSF7aOL"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=kMqhwmA1"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=kMqhwmA1" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=ebuK7Ifv"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=ebuK7Ifv" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=47qDpfWk"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=47qDpfWk" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/gZ8AfPNyx14" height="1" width="1"/>http://everythingmarketing.blogspot.com/2007/06/packaging.htmltag:blogger.com,1999:blog-35463478.post-91841906406248080082007-06-03T21:17:00.001+01:002007-07-01T02:33:28.562+01:002007-07-01T02:33:28.562+01:00Nils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0Free stuff gets attention...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=5dPCrq9B"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=QD4vEVRX"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=QD4vEVRX" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=EHJ0IjvT"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=EHJ0IjvT" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=i3InGhdj"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=i3InGhdj" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/Krg7SKJoxW8" height="1" width="1"/>http://everythingmarketing.blogspot.com/2007/06/merchandise.htmltag:blogger.com,1999:blog-35463478.post-1161285558741757102006-10-19T23:28:00.000+01:002006-11-17T00:41:24.163Z2006-11-17T00:41:24.163ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0The focus is on attitudes again, but this time using them to place highly targeted advertising in front of some of the millions of visitors to social sites such as MySpace, YouTube and Friendster.Instead of placing run-of-site banners across such diverse content, there may be a way to deliver ads to people more likely to respond based on their...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=MG1LbSQ7"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=RkwlpfcN"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=RkwlpfcN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=iEO6hX2U"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=iEO6hX2U" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=Gr5rQbct"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=Gr5rQbct" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/6C9S_Kgk2Fc" height="1" width="1"/>http://everythingmarketing.blogspot.com/2006/10/social-marketing.htmltag:blogger.com,1999:blog-35463478.post-1161162262033051022006-10-18T22:05:00.000+01:002006-11-17T00:38:22.742Z2006-11-17T00:38:22.742ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0Do you like receiving catalogues or brochures in the mail? Do you enjoy flicking through the pages making a wishlist or comparing prices? Do you just throw them away?An Australian study using qualitative and quantitative research into the effectiveness of 'unaddressed advertising material' should offer marketers some useful insight into what...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=fp3jk1fv"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=Tid7iJzx"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=Tid7iJzx" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=GpmNWnCd"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=GpmNWnCd" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=BpRNkJUc"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=BpRNkJUc" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/3KE2tfC94lM" height="1" width="1"/>http://everythingmarketing.blogspot.com/2006/10/catalogues-with-attitude.htmltag:blogger.com,1999:blog-35463478.post-1160347100861243002006-10-08T22:23:00.000+01:002006-11-17T00:40:03.735Z2006-11-17T00:40:03.735ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0There has been a lot of buzz lately (at least in the site analysis and conversion world) about site landing page relevance and segmentation. One of the trickiest forms of segmentation is understanding whether your site visitors are ready to convert or not.You should be able to tell from site stats, whether your visitors -Read detailed information...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=M83Y7im3"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=Mz8f4tUb"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=Mz8f4tUb" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=Iz1gJnGe"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=Iz1gJnGe" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=MYKZmzJl"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=MYKZmzJl" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/MQk2UfBfY4M" height="1" width="1"/>http://everythingmarketing.blogspot.com/2006/10/shopping-for-relevant-content.htmltag:blogger.com,1999:blog-35463478.post-1160141564329522432006-10-07T01:27:00.000+01:002006-11-17T00:36:49.055Z2006-11-17T00:36:49.055ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.com0For an excellent introduction to Marketing, read about its history and fundamental concepts on Wikipedia.It includes definitions of the key terms, advantages of different media, criticism of marketing and many links to related wikis.Aspects of older principles may be seen in some of the most successful new ideas - whether intentional or not.You...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=1xzZ6zkE"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=WAsldqOw"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=WAsldqOw" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=kCuL6v08"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=kCuL6v08" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=0XsQqTdr"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=0XsQqTdr" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/uR7GDAvfxR0" height="1" width="1"/>http://everythingmarketing.blogspot.com/2006/10/introduction-to-marketing.htmltag:blogger.com,1999:blog-35463478.post-1159920776554188992006-10-04T23:18:00.000+01:002006-11-17T00:35:54.103Z2006-11-17T00:35:54.103ZNils Bergehttp://www.blogger.com/profile/00777737415664270585noreply@blogger.comYou know marketing is more than ads on TV and flyers in your letterbox.It's any little thing that can affect how people behave, buy things, speak and go places.From Maslow to MySpace - you'll read about everything here.Guidelines, tips and research on the fundamental, experimental and inspirational.Save a shortcut to...<br/> <br/> Click the title to continue reading...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=MVRwpik5"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=1UjxsbqJ"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=1UjxsbqJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=P7C5Zx8W"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=P7C5Zx8W" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/EverythingMarketingFeed?a=57i4ERfM"><img src="http://feeds.feedburner.com/~f/EverythingMarketingFeed?i=57i4ERfM" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/EverythingMarketingFeed/~4/BrZULp7lAbo" height="1" width="1"/>http://everythingmarketing.blogspot.com/2006/10/new-and-improved.html