Evidently Brain Food Podcast

EvBF: All In A Twitter - Are Any Secrets Safe?

press@evidently.com (Sophie Little / Daniel Zeff) — Wed, 08 Jun 2011 07:25:18 +0000

In the wake of the super injunction debacle, the notion of private information and the role news brands play in sharing information is changing rapidly. In a week where Twitter smashed two records and the blogosphere was alight with activity, this time we turn our attention to the power a mere 140 characters can exercise. Sophie Little (Planning) and Daniel Zeff (CEO) are joined by the regular team and new recruit James (Head of Client Services) to discuss (allegedly) whether the world can keep secrets any more….

EvBF: User Originated Brand Films – The Crust of the Wave

press@evidently.com (Sophie Little / Daniel Zeff) — Sun, 08 May 2011 15:18:47 +0000

It’s easier than ever before for anyone anywhere to create and share their own film content: recent Google studies show that 25 hours of video are uploaded every minute to YouTube alone. It’s a space brands are increasingly using to engage directly with their consumers, but should they be embracing UGC wholeheartedly, or cautiously keeping their distance? And are agencies under threat of extinction from this constant crowdsourcing?

Sophie Little (Planning) and Daniel Zeff (CEO) are joined by Alex McDonnell (Head of Production), Marisa May Caple (VP Toronto) and Pedro Suarez (Producer / Director) to get to the heart of the issue.

EvBF: Evidently Dads - Fatherhood, Babies and Brands

press@evidently.com (Sophie Little / Daniel Zeff) — Fri, 08 Apr 2011 15:18:25 +0000

Being a child today is a world away from what most of us experienced growing up. Abundant brands, channels and gadgets clamour for kids’ attention 24/7, yet most children can cut through the clutter and navigate around an iPad with an ease that leaves the over-18s gasping. In turn, being a parent presents a new set of choices to make: how much media is too much? What (if anything) should be restricted? And just how essential is a branded baby-wipe-warmer?

In this episode of Brain Food, Sophie Little (Planning) asks the dads at Evidently to provide some honest insights into fatherhood, the marketing of baby products and the effect of media on children. Featuring: Alex McDonnell (Production), Tom Browning (Design), Simon Wiseman (Finance) and Daniel Zeff (CEO).

EvBF: Product Placement - The Pedro Measure

press@evidently.com (Sophie Little / Daniel Zeff) — Tue, 08 Mar 2011 15:16:59 +0000

With Ofcom relaxing its rules and allowing product placement on British television for the first time yesterday, we had a think about what this may mean for brands and entertainment - and recorded it for your lucky ears! Indeed, the new guidelines may have provoked cries of sacrificing art at the altar of advertising, but are these fears justified? Is TV heading down a slippery slope, or is it simply embracing the inevitable?

Sophie Little (Planning) and Daniel Zeff (CEO) are joined by Alex McDonnell (Head of Production), Marisa May Caple (VP Toronto) and Pedro Suarez (Producer /Director) to recall their favourite hits and misses in the history of product placement and discuss how brands can make the most of this new opportunity.