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	<title>eVision Online Marketing Blog</title>
	
	<link>http://www.evisionsem.com/blog</link>
	<description>This blog is all about Targeted Traffic and Conversions!</description>
	<lastBuildDate>Tue, 04 Jun 2013 15:10:43 +0000</lastBuildDate>
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		<title>Google’s Matt Cutts: What to expect for SEO the next few months</title>
		<link>http://feedproxy.google.com/~r/EvisionBlog/~3/kqEolG_-CpY/</link>
		<comments>http://www.evisionsem.com/blog/2013/06/04/googles-what-to-expect-for-seo-the-next-few-months/#comments</comments>
		<pubDate>Tue, 04 Jun 2013 15:10:43 +0000</pubDate>
		<dc:creator>George Aspland</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.evisionsem.com/blog/?p=2348</guid>
		
				<content:encoded><![CDATA[A couple of weeks ago Google’s Matt Cutts posted a video on what we can expect in terms of SEO over the next few months.

I’d recommend you take a listen as you’re learn a lot about what a search engine like Google considers important for web sites, what they are working on for spam &#038; quality detection, etc that we can expect during the summer of 2013.]]></content:encoded>
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		<title>SEO Branding: Appearance In Search Results Impacts Brand Perception</title>
		<link>http://feedproxy.google.com/~r/EvisionBlog/~3/X1pf2_8o9I4/</link>
		<comments>http://www.evisionsem.com/blog/2013/06/01/seo-branding-appearance-in-search-results-impacts-brand-perception/#comments</comments>
		<pubDate>Sat, 01 Jun 2013 14:33:35 +0000</pubDate>
		<dc:creator>George Aspland</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.evisionsem.com/blog/?p=2357</guid>
		
				<content:encoded><![CDATA[A while ago I posted an article about whether it makes sense to “Run Keywords In PPC If Doing Well In Organic Search”.  It often pays off, almost always for brand phrases. 

In a recent Search Engine Land article Nathan Safran reports on recent research on brand benefits from Search which includes increased brand awareness when a brand listing is in a top ad position and a top organic listing. There’s even greater benefits with additional placements “Above the Fold” such as images, video etc]]></content:encoded>
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		<title>Run Keywords In PPC If Doing Well In Organic Search?</title>
		<link>http://feedproxy.google.com/~r/EvisionBlog/~3/wOuAYn1HpE8/</link>
		<comments>http://www.evisionsem.com/blog/2013/04/09/run-keywords-in-ppc-if-doing-well-in-organic-search/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 19:08:23 +0000</pubDate>
		<dc:creator>George Aspland</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.evisionsem.com/blog/?p=2316</guid>
		
				<content:encoded><![CDATA[Should you pay to run keyword phrases in a PPC campaign such as Google AdWords if there are pages from your web site reaching top “organic” search results? 

In this article you’ll learn why it often pays off and how to run a test.]]></content:encoded>
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		<title>At PubCon New Orleans I’ll speak on Improving Organic Conversions and LinkedIn</title>
		<link>http://feedproxy.google.com/~r/EvisionBlog/~3/kCjg5xnom6Y/</link>
		<comments>http://www.evisionsem.com/blog/2013/04/08/at-pubcon-nola-i-will-speak-on-improving-organic-conversions-and-linkedin/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 13:28:32 +0000</pubDate>
		<dc:creator>George Aspland</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.evisionsem.com/blog/?p=2324</guid>
		
				<content:encoded><![CDATA[Pubcon, the social media and optimization conference, taking place at the New Orleans Convention Center on April 22 – 25. I’ll be speaking in two sessions, “How To Increase Conversions For Organic Keywords” and “How To Use LinkedIn To Improve Organic Visibility”. See the full article for details on Pubcon, session times etc.]]></content:encoded>
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		<title>Google Answers: “Do AdWords customers get special treatment in organic search results?”</title>
		<link>http://feedproxy.google.com/~r/EvisionBlog/~3/tKwFxzsLBu8/</link>
		<comments>http://www.evisionsem.com/blog/2013/01/23/google-answers-do-adwords-customers-get-special-treatment-in-organic-search-results/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 20:35:47 +0000</pubDate>
		<dc:creator>George Aspland</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.evisionsem.com/blog/?p=2264</guid>
		
				<content:encoded><![CDATA[Google’s Matt Cutt’s answers this question from an AdWords PPC search advertising customer who recently saw a drop in their organic rankings in this short video.]]></content:encoded>
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		<item>
		<title>Back To Basics: Getting Started With Keyword Research &amp; Content Creation</title>
		<link>http://feedproxy.google.com/~r/EvisionBlog/~3/jln-17hGeOY/</link>
		<comments>http://www.evisionsem.com/blog/2013/01/21/back-to-basics-getting-started-with-keyword-research-content-creation/#comments</comments>
		<pubDate>Mon, 21 Jan 2013 18:02:25 +0000</pubDate>
		<dc:creator>George Aspland</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.evisionsem.com/blog/?p=2284</guid>
		
				<content:encoded><![CDATA[In my latest article on Search Engine Land I look at a an ecommerce web site supplying restoration car parts and accessories for new, vintage and classic U.S. makes and models.


I cover some “Keywords and Content” basics specific to ecommerce, but much of it applies to most web sites.]]></content:encoded>
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		<item>
		<title>Marketing &amp; The Principals of Persuasion</title>
		<link>http://feedproxy.google.com/~r/EvisionBlog/~3/--Yt6xvp37c/</link>
		<comments>http://www.evisionsem.com/blog/2013/01/20/marketing-principals-of-persuasion/#comments</comments>
		<pubDate>Sun, 20 Jan 2013 16:09:49 +0000</pubDate>
		<dc:creator>George Aspland</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.evisionsem.com/blog/?p=2251</guid>
		
				<content:encoded><![CDATA[At Pubcon, the Search &#038; Social Media Marketing Conference, in October. Robert Cialdini, author of Influencer: Proven Science for Business Success. gave the kickoff keynote. He talked about the Psychology of Persuasion, six principals of persuasion that help move people in our direction without changing your offer at all

Lisa Barone posted an article on the Pubcon site that outlines these six principals or persuasion with tips on how to use them.]]></content:encoded>
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		<item>
		<title>How to Develop Helpful Content to Increase Organic Visibility and Conversion Rates</title>
		<link>http://feedproxy.google.com/~r/EvisionBlog/~3/Z_zzkxAIHpA/</link>
		<comments>http://www.evisionsem.com/blog/2012/10/09/how-to-develop-helpful-content-to-increase-organic-visibility-and-conversion-rates/#comments</comments>
		<pubDate>Wed, 10 Oct 2012 00:15:39 +0000</pubDate>
		<dc:creator>George Aspland</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.evisionsem.com/blog/?p=2217</guid>
		
				<content:encoded><![CDATA[In this article I looked at another web site that submitted for review from a “Keywords and Content” focus. 

You’ll learn about; Doing Keyword Research to Find Related Queries and Questions; Adding Helpful Information to Your Web Site, Announcing Helpful Information Via Your Social Media Venues, Looking for Guest Writing Opportunities, and Developing Video Content.]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>See You At Pubcon? I’m speaking about LinkedIn for Organic Visibility</title>
		<link>http://feedproxy.google.com/~r/EvisionBlog/~3/PC4JVcO7s2o/</link>
		<comments>http://www.evisionsem.com/blog/2012/10/07/pubcon-linkedin-organic-visibility/#comments</comments>
		<pubDate>Mon, 08 Oct 2012 00:29:26 +0000</pubDate>
		<dc:creator>George Aspland</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.evisionsem.com/blog/?p=2198</guid>
		
				<content:encoded><![CDATA[Are you going to Pubcon in Las Vegas next week? I’ll be speaking on LinkedIn Marketing and Organic Visibility.

Learn strategies for marketing on LinkedIn and how to utilize LinkedIn as a successful paid and organic traffic channel.]]></content:encoded>
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		<item>
		<title>Happy 14th Birthday Google … and eVision!</title>
		<link>http://feedproxy.google.com/~r/EvisionBlog/~3/OoA7UgPxcP0/</link>
		<comments>http://www.evisionsem.com/blog/2012/10/07/happy-14th-birthday-google-and-evision/#comments</comments>
		<pubDate>Mon, 08 Oct 2012 00:03:34 +0000</pubDate>
		<dc:creator>George Aspland</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.evisionsem.com/blog/?p=2209</guid>
		
				<content:encoded><![CDATA[If you were searching on Google the other day you may have noticed the birthday cake in place of the Google logo at the top of the search results]]></content:encoded>
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