Catch up on the Marketing Keynote from Dreamforce 2026.
Watch here.
Marketing Cloud
Multiply every marketer with agents that act.
Marketing was built around a customer path that no longer exists. Today customers discover and decide in AI answers, often before they reach your site. Marketing Cloud gives every marketer agents that act: shaping what AI says about your brand, running campaigns that improve themselves, and turning buying signals into revenue.
Leading marketing teams of every size and industry drive growth with Marketing Cloud.
How can Marketing Cloud help your business?
Context that powers every decision
Know every customer through one real-time profile, and know how your brand shows up in AI discovery. Your team and agents act on both, together.
Content built for humans and agents
Create content once and deliver it everywhere, structured for the people who read it and the AI agents that find and share it. Every asset stays on brand on your site or anywhere else customers ask for answers.
Campaigns that turn goals into growth
Now every campaign improves itself with an agent continuously working towards your goals. Campaign Agent creates on-brand, channel-ready content and assembles the right experience for every customer.
Conversations that scale two-way engagement
Turn every message into a conversation customers can answer. Agents adapt in the moment so every interaction feels effortless for customers and scales for your team.
Marketing Cloud
Get to know your Campaign Agent
You set the goal and guardrails, and let campaign agent handle generating content for every channel, build every campaign from your brand guidelines, and optimize as it sends according to customer intent signals.
Here’s what sets Marketing Cloud apart.
32
%
increase in overall marketing ROI
34
%
increase in customer lifetime value
32
%
increase in customer engagement
27
%
decrease in cost to acquire new customers
*Salesforce Customer Success Metrics
Meet Piper, the #1 AI SDR Agent
For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers — leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.
Discover why Marketing Cloud is the #1 agentic marketing platform.
Marketing Cloud Next
A complete agentic marketing solution designed to help you personalize the right moments and have two-way conversations across the entire customer relationship.
B2C Agentic Marketing Platform
Grow customer loyalty & revenue with an agentic consumer marketing platform that helps your create better experiences for customers across every channel.
B2B Agentic Marketing Platform
Grow revenue with AI agents that unify accounts, engage buyers, and align marketing with sales.
Content Management System
Meet Contentful, our newly acquired headless content management system lets you build content once, and use it everywhere. Then, use Palmata to improve your AEO.
Small Business Marketing
Grow your business with autonomous AI agents that help create campaigns, nurture leads, and turn every interaction into a revenue opportunity — all from one platform.
Customer Data Platform
Power better marketing and advertising with Data 360 — the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.
Personalization at Scale
Drive ROI and CLV with personalized experiences, content, and conversations that adapt for every customer across any channel.
Marketing Analytics
Turn marketing data into decisions with a unified intelligence layer. Connect performance and attribution across channels, find what’s working, and continuously improve results with a single solution.
Campaign Agent
Set the goals and guardrails, and then let Campaign Agent handle everything for campaigns from content creation to deciding that to send based on customer intent signals.
Loyalty Management
Build and optimize loyalty and incentive programs that proactively create tailored offers and promotions. Engage customers in real time across channels, and continuously adapt to drive repeat purchases and long-term value.
Conversational Experiences
Turn one-way campaigns into connected, two-way conversations across every channel. Real-time interactions adapt and carry context across the entire customer journey, powered by AI agents acting as your brand ambassadors.
Agentic Demand Generation
Drive 24/7 pipeline with AI agents that prospect target accounts, qualify inbound demand, and nurture buyers into sales-ready conversations.
Digital Advertising
Make every ad dollar work harder with unified data and AI agents that activate audiences across your most critical paid channels.
See how some of the world's biggest companies succeed with Marketing Cloud.
Indeed will speed up hiring with Agentforce’s digital workforce.
Indeed sends over 300 million emails a year, but siloed data made true personalization nearly impossible. With Agentforce in Marketing Cloud Next, marketers now build segments, write copy, and launch campaigns in seconds — turning email into a real-time, two-way conversation at scale.
Pacers Sports & Entertainment reaches new fan heights with Marketing Cloud.
The Indiana Pacers and Indiana Fever had fan data scattered across ticketing, loyalty, and marketing platforms. With Marketing Cloud and Data 360, they now build smarter segments and automate personalized campaigns — delivering the right message to the right fan, every time.
Fisher & Paykel delivers luxury service with Marketing Cloud.
Fisher & Paykel aspires to know every customer, but fragmented data made that vision out of reach. With Agentforce, they unified 100K+ customer profiles and gave every rep instant access to the right context — driving faster resolutions and a 33% increase in order conversion.
Discover what's new in Marketing.
Demo
Meet Campaign Agent
While you focus on strategy, Campaign Agent acts as your digital campaign manager — creating assets, prioritizing sends, and optimizing budgets based on your team's direction.
Keynote
Marketing Cloud Dreamforce 2026 Keynote
See the latest in Marketing Cloud. Learn all about Contentful, Palmata, Campaign Agent and so much more.
Demo
Meet Contentful from Salesforce
Contentful is the headless CMS that lets you reuse structured content, manage the content lifecycle, and deliver content anywhere.
Research
State of Marketing Report
Learn how top brands are navigating the era of agentic marketing and what they see as their biggest priorities and challenges.
Report
The 2026 Agentic Marketing Research Report
Uncover where pipeline is actually lost, between intent and response, and what high-performing teams do differently.
Guide
Explore headless marketing
Connecting agents to Marketing Cloud helps you move faster than ever. Discover practical use cases to see how you can get started and find success with headless marketing.
Webinar
Get Started with Marketing Cloud
Join our Marketing Cloud AI product leaders to discover how Marketing Cloud transforms AI insights into tangible actions, driving real enterprise value.
Webinar
Unlock the Power of First-Party Data with Salesforce and Meta
Discover how to enhance personalization and optimize marketing strategies through the partnership between Meta and Salesforce, leveraging innovations like the Data 360 and Meta Conversions API.
Webinar
AI Driven Personalization: Learn how to Access and Activate your Data
Learn how to leverage data for personalized customer engagement through customer stories focusing on data activation and personalization strategies.
Webinar
Transform your B2B Marketing Strategy with Data 360
See how Flexo Concepts transformed their B2B Marketing with Salesforce Account Engagement.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Discover more about Marketing Cloud with free learning on Trailhead.
Ready to take the next step?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Marketing Cloud FAQs
Marketing Cloud Next is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create campaigns and content, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Marketing Cloud Next connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing.
Marketing Cloud is a complete marketing platform designed to help you personalize every moment of engagement across the customer lifecycle. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business.
Marketing Cloud Next, brings agentic marketing to life by giving every customer access to autonomous AI agents that act as always-on collaborators, generate segments in real time, adapt experiences to every individual, and deliver personalized answers in every channel — 24/7.
Unstructured data is AI-ready with Data 360 to unify PDFs, videos, CMS, and more to power automation, real-time analytics, and Agentforce — turning content into a live knowledge base.
The end of one-way marketing is here. With Agentforce embedded across email, SMS, and web, “do-not-reply” messages become two-way customer conversations across channels and departments - connecting marketing with sales, service, and commerce.
Campaigns can now assemble and optimize themselves in Marketing Cloud Next. Deploy campaigns in hours, not weeks with always-on execution, performance monitoring, & real-time optimization based on the marketer’s goals and guidelines.
Powered by agentic AI, agentic marketing puts autonomous AI agents to work — personalizing and connecting experiences across every touchpoint. Unlike traditional automation, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents handle the execution. They create content, build audiences, personalize messaging, optimize performance, and even manage handoffs between teams and channels. So instead of juggling tools and chasing approvals, marketers get time back for what really matters: strategy, creativity, and driving growth.
Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.
Marketing software offers numerous benefits to businesses, including automation of tasks, improved productivity, personalized customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalized interactions and targeted messaging. With powerful analytics, businesses can gain valuable insights to optimize their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.
Salesforce's marketing suite goes by the name Marketing Cloud, which is the overall brand covering all of Salesforce's marketing products, both new and classic. The flagship next-generation product within that suite is Marketing Cloud Next, built natively on the Salesforce platform with AI, Data 360, and Agentforce at its core, turning every campaign into an intelligent, two-way customer conversation. If you are already using Marketing Cloud Account Engagement (formerly Pardot) for B2B marketing automation, you can unlock all the new AI and agentic capabilities of Marketing Cloud Next right alongside your existing setup through Account Engagement+, with no need to switch platforms. And if you currently use Marketing Cloud Engagement (formerly ExactTarget), you can do the same. Basically, every Marketing Cloud customer is an Marketing Cloud Next customer.
Marketing Cloud Next is built natively on the Salesforce platform, so it connects seamlessly with your existing Salesforce tools like Data 360, Service Cloud and data right out of the box. For your other marketing software and tools outside of Salesforce, it integrates through a wide ecosystem of pre-built connectors and APIs, so your data stays in sync across platforms. That means your team gets a single, unified view of every customer, no matter where that data lives.