Customer Insights & Experience in the 2.0 paradigm

Question unquestioned facts- Generate Insights

noreply@blogger.com (Rajesh Rangarajan) — Sat, 08 Oct 2011 02:23:00 PDT

Root Cause Have you heard of this unquestioned fact " Talk about your problems to near and dear and you will feel better". I have accepted this statement with so much faith that...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Primal Ignorance in Customer Service

noreply@blogger.com (Rajesh Rangarajan) — Sun, 25 Sep 2011 01:08:00 PDT

Customer Service Attitude Whether you are in B2B, B2C and any other business model, one of the key things that you check on a periodical basis would be to measure overall customer satisfaction. Many...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Bottle necks are desirable

noreply@blogger.com (Rajesh Rangarajan) — Sun, 11 Sep 2011 07:23:00 PDT

One of my favorite quotes of Steve Jobs " The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything". So what...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Effort-Less says Lizard Brain

noreply@blogger.com (Rajesh Rangarajan) — Sun, 28 Aug 2011 09:52:00 PDT

Excuses by Lizard Brain Do you know the power of Lizard brain? Or better way to start is to know what a lizard brain is? Lizard Brain (Seth Godin's definition) is the resistance in the back of...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Management theories by Gandhi

noreply@blogger.com (Rajesh Rangarajan) — Sun, 14 Aug 2011 10:23:00 PDT

Walk the Talk - Management Theory by Gandhi On the eve of the 64th Independence Day of India, my heart couldn't resist but think about one of the greatest architects for India's...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Exchange Place: Want to buy an innovative gift? Start walking [Digg]

Digg — Sun, 31 Jul 2011 00:35:20 PDT

New blog post on Benefits of walking

Want to buy an innovative gift? Start walking

noreply@blogger.com (Rajesh Rangarajan) — Sun, 31 Jul 2011 00:27:00 PDT

Life is moving at really fast pace. High powered cars help us travel between places at a much lesser time than before. Access to information is just a click away. Facebook, twitter, gmail,...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Brand positioning - " Be what your are"

noreply@blogger.com (Rajesh Rangarajan) — Sun, 03 Jul 2011 10:03:00 PDT

We come across many a brands in our day-day life... Each brand attempts to position itself in the mind of the consumer. Jack Trout coined this term positioning... Brand Positioning -...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

What books do you read? Connect the dots

noreply@blogger.com (Rajesh Rangarajan) — Sun, 19 Jun 2011 09:23:00 PDT

Right from my childhood I considered reading a book and completing it as one of the most difficult tasks in the world. Call it destiny, I was surrounded by avid readers. Somehow I never had the urge...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Exchange Place: Be truthful even in Business [Digg]

Digg — Sun, 15 May 2011 03:18:30 PDT

New blog on how businesses have to be truthful to their customers

Be truthful even in Business

noreply@blogger.com (Rajesh Rangarajan) — Sun, 15 May 2011 03:13:00 PDT

example of an honest restaurant My inspiration for this blog is a quote by Mahatma Gandhi. His advice to the Indian community in South Africa: " Be truthful even in Business". Such an apt quote...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Exchange Place: Culture eats Strategy for Breakfast,Lunch and Dinner [Digg]

Digg — Sun, 03 Apr 2011 10:15:38 PDT

Culture eats Strategy for Breakfast,Lunch and Dinner

noreply@blogger.com (Rajesh Rangarajan) — Sun, 03 Apr 2011 10:12:00 PDT

Culture eats Strategy Last week I happened to read a quote of Peter Drucker - " Culture eats Strategy". I didn't realize full value of this statement till I did some research and...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Exchange Place: Social Media - Perfect Bounce Board [Digg]

Digg — Sat, 19 Mar 2011 21:11:05 PDT

New blog on how social Media is a bounce board for corporate strategy

Social Media - Perfect Bounce Board

noreply@blogger.com (Rajesh Rangarajan) — Sat, 19 Mar 2011 21:03:00 PDT

Social Media bug has bitten our brand ( HiDoctor)as well. Finally we have got our act together on the social Media strategy. This has resulted in establishing our presence...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Exchange Place: Informal Learning is preferred - Intranet 2.0 [Digg]

Digg — Sat, 05 Mar 2011 23:46:21 PST

New blog on Intranet 2.0

Informal Learning is preferred - Intranet 2.0

noreply@blogger.com (Rajesh Rangarajan) — Sat, 05 Mar 2011 23:43:00 PST

This is in continuation to my previous blog on successful Intranet.One of the most important features of the intranet will be continuous learning module. This is aimed at addressing at...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Exchange Place: 3 Important features of Intranets [Digg]

Digg — Sat, 26 Feb 2011 23:44:41 PST

Must have features of successful intranets

3 Important features of Intranets

noreply@blogger.com (Rajesh Rangarajan) — Sat, 26 Feb 2011 23:38:00 PST

I believe Intranet is one of the most neglected amongst any of the corporate initiatives. Have attempted to explain the role of intranets and what is its current state in my previous blog....

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

SwaaS - Home [Digg]

Digg — Tue, 15 Feb 2011 20:19:18 PST

HiDoctor - a Pharma domain focussed Sales Force effectiveness solution

Exchange Place: Corporate Intranets - Dilapidated State [Digg]

Digg — Sat, 12 Feb 2011 10:26:09 PST

state of corporate intranets

Corporate Intranets - Dilapidated State

noreply@blogger.com (Rajesh Rangarajan) — Sat, 12 Feb 2011 10:21:00 PST

Dilapidated walls of corporate Intranets Its really fascinating and agonizing to listen to different definitions of Intranet. In many companies, corporate Intranet is one of the...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Rights to Write - Personal Voice

noreply@blogger.com (Rajesh Rangarajan) — Sat, 22 Jan 2011 21:06:00 PST

Express your self Have you heard of this term called as "professional voice"? I have experienced this 5 years back and many of us still continue to... What it means is that you have a...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Exchange Place: Current Loyalty programs - Cul De Sac [Digg]

Digg — Sun, 09 Jan 2011 09:18:24 PST

Current Loyalty programs - Cul De Sac

noreply@blogger.com (Rajesh Rangarajan) — Sun, 09 Jan 2011 09:14:00 PST

My inspiration to this blog is a conversation which I had with my brother yesterday. He was making some profound statements about some fundamentals of marketing like:Who is a...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

New Year resolution - Back to Basics

noreply@blogger.com (Rajesh Rangarajan) — Sun, 26 Dec 2010 21:28:00 PST

Back to Basics With just a few days away from a year end, I set out thinking about what should be my new year resolution. Out in a flash came the phrase " Back to Basics". Then I started on a...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Facebook User - Do you have a "Status Fatigue?"

noreply@blogger.com (Rajesh Rangarajan) — Sun, 05 Dec 2010 09:57:00 PST

Status Fatigue After Google, its now Facebook's turn to become a verb. People are hooked on to Facebook with rapt attention and curosity. Updates happens every second about one's dress, movies,...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Limitations of typical Problem Solution approach

noreply@blogger.com (Rajesh Rangarajan) — Sun, 28 Nov 2010 01:40:00 PST

Social Media is the latest buzz in every company. The Marketing team is on the look out for experts to solve their problems. Active Listening The typical approach: expert approaches...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Exchange Place: Decide what to buy using Facebook [Digg]

Digg — Sat, 06 Nov 2010 10:16:02 PDT

New blog on Social Acceptance

Decide what to buy using Facebook

noreply@blogger.com (Rajesh Rangarajan) — Sat, 06 Nov 2010 10:13:00 PDT

Broadcast Search Festive season always means shopping indulgence as well. This time I decided to gift myself with a brand new mobile phone with all possible bells, whistles ( 3G, 5MP...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Basics of Business - Markets, Consumers,Employees and now Social Media

noreply@blogger.com (Rajesh Rangarajan) — Sun, 31 Oct 2010 06:16:00 PDT

Some rules,cultures, fashions, trends are atavistic in nature.. But basics of markets, consumers continue to remain the same for many years/decades. This thought got further strengthened while...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Companies that Ignore Social Media - Read on!!!

noreply@blogger.com (Rajesh Rangarajan) — Sun, 10 Oct 2010 09:14:00 PDT

Lets rewind our clocks by 5 years... Things that were . Scenario: Strategy to execution Companies that Ignore Social Media Marketing formulates the strategy Communicates to all...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Exchange Place: 4 Simple Steps to Enrich and Distribute your Blog Content [Digg]

Digg — Sun, 12 Sep 2010 12:06:38 PDT

New blog post on Blog content distribution

4 Simple Steps to Enrich and Distribute your Blog Content

noreply@blogger.com (Rajesh Rangarajan) — Sun, 12 Sep 2010 12:04:00 PDT

I have been encouraging few people to start blogging in their chosen area of interest.While one can choose any of the free blogging tools like blogger, wordpress etc, what is important is to...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Exchange Place: Want to be an Analyst? Use Social Media [Digg]

Digg — Sun, 29 Aug 2010 11:30:08 PDT

Use of social media for empirical studies

Want to be an Analyst? Use Social Media

noreply@blogger.com (Rajesh Rangarajan) — Sun, 29 Aug 2010 11:25:00 PDT

While I was thinking on the topic to write, as flash, something on consulting popped up in my mind.. Not sure why it popped up but as I started thinking about it, started taking a different turn. In...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Build your personal brand through Resume 2.0

noreply@blogger.com (Rajesh Rangarajan) — Sun, 15 Aug 2010 11:13:00 PDT

This blog post is inspired from the movie 3 Idiots.Great movie with an excellent message for the educational system in India. Watch this video clip especially the interview scene- from the...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

B2B business need a Social Media Marketing(SMM) [Digg]

Digg — Sun, 11 Jul 2010 20:49:04 PDT

How to build a business case for B2B marketing using Social Media