ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 15 May 2026 10:10:08 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 The Stack: Ads Fuel Growth  https://www.exchangewire.com/blog/2026/05/15/the-stack-ads-fuel-growth/ Fri, 15 May 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1780079 All the goings on in the ad tech world this week, plus today's MadTech Daily Podcast...

The post The Stack: Ads Fuel Growth  appeared first on ExchangeWire.com.

]]> Global Delivers Record UK Radio Audiences https://www.exchangewire.com/blog/2026/05/14/global-delivers-record-uk-radio-audiences/ Thu, 14 May 2026 13:02:42 +0000 https://www.exchangewire.com/?p=1780077 Global today (14th May, 2026) reported a strong set of RAJAR listening figures for Q1 2026, delivering 29 million weekly listeners, 279 million listening hours and a 27.7% share.

Across the UK, radio remains a key part of daily life. According [...]

The post Global Delivers Record UK Radio Audiences appeared first on ExchangeWire.com.

]]> Digital Audio Proves Its Full Funnel Credentials in Audion & Happydemics Study https://www.exchangewire.com/blog/2026/05/14/digital-audio-proves-its-full-funnel-credentials-in-audion-happydemics-study/ Thu, 14 May 2026 12:59:56 +0000 https://www.exchangewire.com/?p=1780087 Audion, an AI-driven advertising platform specialising in digital audio, today (14th May, 2026) launches its Audio Performance Index. With research carried out by Happydemics, it is the first benchmark study to measure the effectiveness of digital audio advertising across the [...]

The post Digital Audio Proves Its Full Funnel Credentials in Audion & Happydemics Study appeared first on ExchangeWire.com.

]]> Aceex Expands Programmatic Capabilities Through Collaboration with Media.net https://www.exchangewire.com/blog/2026/05/14/aceex-expands-programmatic-capabilities-through-collaboration-with-media-net/ Thu, 14 May 2026 08:41:45 +0000 https://www.exchangewire.com/?p=1780070 Aceex, a programmatic advertising company focused on delivering high-quality supply and transparent infrastructure, announces the start of its collaboration with Media.net.

This step marks an important development in strengthening Aceex’s position within the programmatic ecosystem and enhancing the overall quality of [...]

The post Aceex Expands Programmatic Capabilities Through Collaboration with Media.net appeared first on ExchangeWire.com.

]]> Digest: Meta Eyes $240bn Ad Haul in 2026; Alibaba AI Revenue Hits 11th Quarter of Triple-Digit Growth https://www.exchangewire.com/blog/2026/05/14/digest-meta-eyes-240bn-ad-haul-in-2026-alibaba-ai-revenue-hits-11th-quarter-of-triple-digit-growth/ Thu, 14 May 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1780062 In today’s Digest, we cover Meta’s ad business set to reach $240bn amid a market surge, Alibaba’s AI revenue posting its 11th straight quarter of triple-digit growth, and Netflix being accused of spying in a Texas lawsuit.

The post Digest: Meta Eyes $240bn Ad Haul in 2026; Alibaba AI Revenue Hits 11th Quarter of Triple-Digit Growth appeared first on ExchangeWire.com.

]]> Thrad Names Roger Dunn CCO as FMCG Brands Eye AI Conversation Advertising https://www.exchangewire.com/blog/2026/05/14/thrad-names-roger-dunn-cco-as-fmcg-brands-eye-ai-conversation-advertising/ Thu, 14 May 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1780052 Thrad, the AI-native advertising infrastructure platform, has appointed Roger Dunn as chief commercial officer. The hire is particularly significant for the FMCG and consumer goods sector. Dunn's most recent role involved leading global retail media and performance media for Diageo, [...]

The post Thrad Names Roger Dunn CCO as FMCG Brands Eye AI Conversation Advertising appeared first on ExchangeWire.com.

]]> Clinch Announces Enhanced Creative for Snapchat Dynamic Product Ads https://www.exchangewire.com/blog/2026/05/14/clinch-announces-enhanced-creative-for-snapchat-dynamic-product-ads/ Thu, 14 May 2026 07:00:00 +0000 https://www.exchangewire.com/?p=1780067 Clinch, the agentic AI platform for omnichannel content orchestration, today (14th May, 2026) announced an AI-enabled automated workflow, supporting Snapchat Dynamic Product Ads (DPA), connecting product feed management, creative customisation, and catalogue enrichment, in a single workflow. 

This release targets specific [...]

The post Clinch Announces Enhanced Creative for Snapchat Dynamic Product Ads appeared first on ExchangeWire.com.

]]> Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI https://www.exchangewire.com/blog/2026/05/13/taboola-data-reveals-76-advertisers-see-improved-performance-from-agentic-ai/ Wed, 13 May 2026 15:11:08 +0000 https://www.exchangewire.com/?p=1780057 Taboola, a global leader in delivering performance at scale for advertisers, today (13th May, 2026) announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond walled gardens.

While agentic AI has driven strong [...]

The post Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI appeared first on ExchangeWire.com.

]]> Adform Opens Full-Stack Infrastructure for Agentic Advertising  https://www.exchangewire.com/blog/2026/05/13/adform-opens-full-stack-infrastructure-for-agentic-advertising/ Wed, 13 May 2026 14:00:00 +0000 https://www.exchangewire.com/?p=1780003 Adform today (13th May, 2026), announced the next evolution of its integrated advertising platform, allowing clients to connect directly to Adform FLOW, including its integrated DSP, Ad Server, DMP, and ID Fusion, through the AI tools of their choice. With more than 800 [...]

The post Adform Opens Full-Stack Infrastructure for Agentic Advertising  appeared first on ExchangeWire.com.

]]> OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital https://www.exchangewire.com/blog/2026/05/13/oarex-firstpartyfinance-announce-strategic-partnership-to-expand-digital-media-companies-access-to-capital/ Wed, 13 May 2026 12:07:03 +0000 https://www.exchangewire.com/?p=1780041 OAREX, a leading provider of capital solutions to the global digital media ecosystem, and FirstPartyFinance, an arm of FirstPartyCapital, the investor and strategic partner to innovative advertising and marketing technology businesses, today (13th May, 2026) announced a strategic partnership designed [...]

The post OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital appeared first on ExchangeWire.com.

]]>