ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 30 Oct 2026 09:05:13 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.4 The Stack: Ads & Acquisitions https://www.exchangewire.com/blog/2026/10/30/the-stack-ads-acquisitions/ Fri, 30 Oct 2026 09:04:06 +0000 https://www.exchangewire.com/?p=1784818 This week, the race to monetise AI gathered pace, with major technology and advertising players investing in new capabilities, expanding their businesses and rethinking the future of consumer relationships. In today’s MadTech Daily, we discuss Google generating $100bn in quarterly [...]

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]]> Intent IQ Helps The Independent Increase Revenue by Nearly 30% Across ID-less Inventory https://www.exchangewire.com/blog/2026/10/29/intent-iq-helps-the-independent-increase-revenue-by-nearly-30-across-id-less-inventory/ Thu, 29 Oct 2026 13:45:23 +0000 https://www.exchangewire.com/?p=1784762 Intent IQ, a leader in identity resolution, today (29th October, 2026) announced results from its partnership with The Independent, a leading international digital news publisher. Using Intent IQ's Bid Enhancement solution, The Independent increased revenue by nearly 30%, CPMs by [...]

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]]> Chilling New Halloween Campaign From Cheetos Makes All-Time Top 10 Scariest Ads https://www.exchangewire.com/blog/2026/10/29/chilling-new-halloween-campaign-from-cheetos-makes-all-time-top-10-scariest-ads/ Thu, 29 Oct 2026 13:24:21 +0000 https://www.exchangewire.com/?p=1784810 A new Halloween campaign for Cheetos is one of the top 10 scariest ads of all time, according to new data from DAIVID, the creative and media intelligence engine.

"Man At The Bottom Of The Bag", which features a woman being [...]

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]]> VIOOH Partners with Adams Outdoor to Expand Programmatic Access to Digital Billboards Across the US https://www.exchangewire.com/blog/2026/10/29/viooh-partners-with-adams-outdoor-to-expand-programmatic-access-to-digital-billboards-across-the-us/ Thu, 29 Oct 2026 13:00:00 +0000 https://www.exchangewire.com/?p=1784751 Today, (29th October, 2026) VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation's largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United [...]

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]]> Financial Times Recognises Tappx for Sustained Growth in Europe https://www.exchangewire.com/blog/2026/10/29/financial-times-recognises-tappx-for-sustained-growth-in-europe/ Thu, 29 Oct 2026 12:47:08 +0000 https://www.exchangewire.com/?p=1784807 Tappx, a leading ad tech company offering multi-platform digital advertising solutions, ranks first among Spanish companies and third Europe-wide in the Advertising & Marketing category of Europe’s Long-Term Growth Champions 2027, a list prepared by the Financial Times in collaboration [...]

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]]> Fortune Greece 40 Under 40 for 2026: Markapp’s Sotiris Oikonomou https://www.exchangewire.com/blog/2026/10/29/fortune-greece-40-under-40-for-2026-markapps-sotiris-oikonomou/ Thu, 29 Oct 2026 12:21:40 +0000 https://www.exchangewire.com/?p=1784789 Fortune Greece has named Sotiris Oikonomou, founder and managing director of MarkApp, to its 40 Under 40 list for 2026, the magazine’s annual selection of the new generation of Greek business leadership.

The recognition arrives in the same month that VideoWeek’s [...]

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]]> Globally Connected, Locally Designed: Havas Media Network MENA’s Naveen Chacko Mathews on Loosening the Grip https://www.exchangewire.com/blog/2026/10/29/globally-connected-locally-designed-havas-media-network-menas-naveen-chacko-mathews-on-loosening-the-grip/ Thu, 29 Oct 2026 09:58:08 +0000 https://www.exchangewire.com/?p=1784775 Charlotte McEleny chats to Naveen Chacko Mathews of Havas MENA about client relationships, AI, and planning across the region…

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]]> Digest: UK Ad Spend Forecast to Reach £51.3bn in 2026; Meta Promises Publisher Talks Amid Scraping Backlash   https://www.exchangewire.com/blog/2026/10/29/digest-uk-ad-spend-forecast-to-reach-51-3bn-in-2026-meta-promises-publisher-talks-amid-scraping-backlash/ Thu, 29 Oct 2026 09:00:00 +0000 https://www.exchangewire.com/?p=1784766 In today’s ExchangeWire news digest: UK ad spend is forecast to hit £14.0bn in Q4 as the full-year forecast climbs to £51.3bn, Meta promises full consultation with publishers as backlash over its scraping terms grows, and Alphabet posts 25% revenue [...]

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]]> Taboola Brings DeeperDive Answer Engine to Motorola Smartphones https://www.exchangewire.com/blog/2026/10/28/taboola-brings-deeperdive-answer-engine-to-motorola-smartphones/ Wed, 28 Oct 2026 14:41:10 +0000 https://www.exchangewire.com/?p=1784756 Taboola, today (28th October, 2026) announced an industry-first partnership with Motorola, one of the world’s leading smartphone manufacturers, to bring Taboola’s DeeperDive answer engine directly to select moto g smartphones in the coming months.

Through the partnership, Motorola will become the [...]

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]]> Cocie AI Launches Show-Level CTV Deals on Google DV360 https://www.exchangewire.com/blog/2026/10/28/cocie-ai-launches-show-level-ctv-deals-on-google-dv360/ Wed, 28 Oct 2026 14:00:00 +0000 https://www.exchangewire.com/?p=1784695 Cocie AI, the contextual intelligence layer for connected TV, today (28th October, 2026) announced that its curated CTV deal packages are now available directly in Google Display & Video 360 (DV360), through its exclusive SSP partnerships.

The packages give programmatic buyers [...]

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