ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 10 Jun 2026 11:50:33 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 UK Ranks Third Globally for World Cup Readership as Fans Flock to Tournament Coverage https://www.exchangewire.com/blog/2026/06/10/uk-ranks-third-globally-for-world-cup-readership-as-fans-flock-to-tournament-coverage/ Wed, 10 Jun 2026 11:50:30 +0000 https://www.exchangewire.com/?p=1780898 New analysis from Taboola, a global leader in delivering performance at scale for advertisers, has revealed that British football fans are the third most engaged audience globally ahead of this year’s World Cup.

With England and Scotland having qualified for this [...]

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]]> Bedrock & Advertible Close the Agentic Loop from Decisioning to Creative https://www.exchangewire.com/blog/2026/06/10/bedrock-advertible-close-the-agentic-loop-from-decisioning-to-creative/ Wed, 10 Jun 2026 11:26:37 +0000 https://www.exchangewire.com/?p=1780894 Media buying ecosystem Bedrock Platform has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression.

With the introduction of the Creative Agent, powered by Advertible and orchestrated by Bedrock’s Pathfinder, agencies and brands can turn [...]

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]]> Advertising & Technology Leader Steve Simpson Joins Board of Advisors at DAIVID https://www.exchangewire.com/blog/2026/06/10/advertising-technology-leader-steve-simpson-joins-board-of-advisors-at-daivid/ Wed, 10 Jun 2026 08:30:00 +0000 https://www.exchangewire.com/?p=1780836 DAIVID, the leading creative intelligence platform helping brands measure and optimise the effectiveness of their advertising at scale, today (11th June, 2026) announced that advertising and technology leader Steve Simpson has joined its board of advisors.

Industry veteran Simpson will work [...]

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]]> Digest: MENA Becomes Fastest-Growing Ad Market; Accenture Acquires Whalar https://www.exchangewire.com/blog/2026/06/10/digest-mena-becomes-fastest-growing-ad-market-accenture-acquires-whalar/ Wed, 10 Jun 2026 08:05:58 +0000 https://www.exchangewire.com/?p=1780851 In today’s MadTech Daily, we look at MENA becoming the fastest-growing advertising market, Whalar joining Accenture in an acquisition deal, and VCCP unveiling a new retail media offering alongside an ECD appointment.

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]]> Google’s AI Search, the Crocodile Effect and Publishers’ “Exposure” https://www.exchangewire.com/blog/2026/06/10/googles-ai-search-the-crocodile-effect-and-publishers-exposure/ Wed, 10 Jun 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1780856 This week Shirley Marschall casts her eye over Google's AI search moves and new CMA rules, asking whether visibility ever converts to value…

Google’s latest move to AI-ify search, not just by bolting an AI Overview but by turning search itself [...]

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]]> Azerion Achieves PRIVO COPPA Certification for its Kids Marketplace https://www.exchangewire.com/blog/2026/06/10/azerion-achieves-privo-coppa-certification-for-its-kids-marketplace/ Wed, 10 Jun 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1780840 Azerion, one of Europe's leading digital advertising and entertainment media platforms, today (10th June, 2026) announced that its Kids Marketplace has achieved COPPA certification through PRIVO a globally recognised FTC approved COPPA Safe Harbour certification authority, providing independent third-party validation [...]

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]]> Ogury startet SONA für agentische Zielgruppenplanung und -aktivierung https://www.exchangewire.com/blog/2026/06/09/ogury-startet-sona-fur-agentische-zielgruppenplanung-und-aktivierung/ Tue, 09 Jun 2026 15:26:49 +0000 https://www.exchangewire.com/?p=1780773 Ogury, ein globales ad tech-Unternehmen mit Fokus auf Persona Intelligence, bringt mit SONA eine agentenbasierte Lösung für die Zielgruppenplanung und -aktivierung auf den Markt. SONA schließt eine Lücke, die in der digitalen Mediaplanung häufig entsteht: Zielgruppen werden in der Strategiephase [...]

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]]> Mobupps & ID Finance Expand Strategic Partnership https://www.exchangewire.com/blog/2026/06/09/mobupps-id-finance-expand-strategic-partnership/ Tue, 09 Jun 2026 14:07:56 +0000 https://www.exchangewire.com/?p=1780820 Mobupps, a global leading ad tech company, is pleased to announce the expansion of its strategic partnership with ID Finance, one of Spain’s leading fintechs in alternative lending. The initial collaboration began in 2025, when Mobupps started powering ID Finance’s [...]

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]]> Ogury lanza SONA, una solución agéntica para mejorar la coherencia entre la planificación de audiencias y la ejecución de campañas https://www.exchangewire.com/blog/2026/06/09/ogury-lanza-sona-una-solucion-agentica-para-mejorar-la-coherencia-entre-la-planificacion-de-audiencias-y-la-ejecucion-de-campanas/ Tue, 09 Jun 2026 14:04:24 +0000 https://www.exchangewire.com/?p=1780768 Ogury, la empresa global de ad tech impulsada por Persona Intelligence, ha anunciado hoy el lanzamiento de SONA, su solución agéntica diseñada para resolver la brecha persistente entre la planificación de audiencias y la ejecución de campañas. Mientras muchas plataformas [...]

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]]> The Buyer Journey That Marketers Don’t See https://www.exchangewire.com/blog/2026/06/09/the-buyer-journey-that-marketers-dont-see/ Tue, 09 Jun 2026 12:00:00 +0000 https://www.exchangewire.com/?p=1780806 In his latest column, Alex Lamarro-McCrindle of Miroma Founders Network, turns an old proverb on its head as he looks at the hidden funnel, and the unseen user journey...

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