ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 28 Jul 2026 15:12:28 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.5 LoopMe Strengthens Board & Data Advisory Leadership https://www.exchangewire.com/blog/2026/07/28/loopme-strengthens-board-data-advisory-leadership/ Tue, 28 Jul 2026 15:12:26 +0000 https://www.exchangewire.com/?p=1782372 LoopMe, the global leader in brand performance, has today (28th July, 2026) announced the appointment of Penry Price to its board and Christina Beaumier to its data advisory board, alongside new progress on its Chartboost Direct platform.

Building on more [...]

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]]> StackAdapt Introduces Ivy StudioTM, a New Hub for AI-First Advertising https://www.exchangewire.com/blog/2026/07/28/stackadapt-introduces-ivy-studiotm-a-new-hub-for-ai-first-advertising/ Tue, 28 Jul 2026 13:00:00 +0000 https://www.exchangewire.com/?p=1782318 StackAdapt, the leading AI advertising and orchestration platform, today (28th July, 2026) announced Ivy Studio™, a new AI-first advertising hub designed to help marketers uncover opportunities, make confident decisions, and take action faster. The launch marks the next step in [...]

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]]> Digest: China fines Trip.com for monopolistic conduct; WBD takes Amazon to court  https://www.exchangewire.com/blog/2026/07/28/digest-china-fines-trip-com-for-monopolistic-conduct-wbd-takes-amazon-to-court/ Tue, 28 Jul 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1782336 In today’s Digest, we look at China fining Trip.com US$765m for monopolistic conduct, WBD taking Amazon to court over alleged executive poaching, and a podcast industry coalition proposing new standards for measurement and attribution.

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]]> VIOOH Partners With b.drops to Unlock Programmatic DOOH Access in Brazil’s Self-Care & Wellness Environments  https://www.exchangewire.com/blog/2026/07/28/viooh-partners-with-b-drops-to-unlock-programmatic-dooh-access-in-brazils-self-care-and-wellness-environments/ Tue, 28 Jul 2026 07:30:00 +0000 https://www.exchangewire.com/?p=1782343 Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (28 July, 2026) a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH [...]

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]]> “Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Commerce https://www.exchangewire.com/blog/2026/07/28/shopees-peggy-zhu-on-creator-commerce-think-beyond-the-one-off/ Tue, 28 Jul 2026 01:30:00 +0000 https://www.exchangewire.com/?p=1782287 Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce…

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]]> Digest: EU Fines Google €890m Over Search & App Breaches; TAG Loses Ground as P&G, Google, Trade Desk Step Back; Havas Reports Solid H1 2026 Results https://www.exchangewire.com/blog/2026/07/27/digest-eu-fines-google-e890m-over-search-tag-loses-ground-as-p-havas-reports-solid-h1-2026-results/ Mon, 27 Jul 2026 09:01:32 +0000 https://www.exchangewire.com/?p=1782324 In today's Digest, we cover the European Commission fining Google €890m for Digital Markets Act breaches, TAG's accreditation influence waning as P&G drops its mandate and Google and The Trade Desk let certifications lapse, and Havas posting +2.5% organic growth [...]

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]]> SuiteDSP Introduces AI Decisioning to Optimise Every Programmatic Impression https://www.exchangewire.com/blog/2026/07/24/suitedsp-introduces-ai-decisioning-to-optimise-every-programmatic-impression/ Fri, 24 Jul 2026 08:47:03 +0000 https://www.exchangewire.com/?p=1782313 Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time intelligence instead of static campaign rules.

The new capability expands SuiteDSP's optimisation engine [...]

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]]> The Stack: AI, Ads & Antitrust https://www.exchangewire.com/blog/2026/07/24/the-stack-ai-ads-antitrust/ Fri, 24 Jul 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1782286 This week, AI’s growing influence on search and advertising collided with mounting legal pressure on Big Tech, while agency groups continued to reshape their businesses for an AI-first future. In today’s MadTech Daily, we look at the Houthis claiming [...]

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]]> Permutive & Adform Partner to Give Publishers Identity-Flexible Activation Across DSP & SSP https://www.exchangewire.com/blog/2026/07/23/permutive-adform-partner-to-give-publishers-identity-flexible-activation-across-dsp-ssp/ Thu, 23 Jul 2026 15:52:10 +0000 https://www.exchangewire.com/?p=1782300 Permutive, the leading agentic data collaboration and activation platform, today (23rd July, 2026) announced its partnership with Adform, the integrated advertising platform built for the agentic age, to enable the direct activation of publishers’ first-party data. The partnership provides a [...]

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]]> AdPlayer.Pro Video Ad Tech Provider Shares Q2 2026 Results https://www.exchangewire.com/blog/2026/07/23/adplayer-pro-video-ad-tech-provider-shares-q2-2026-results/ Thu, 23 Jul 2026 11:00:00 +0000 https://www.exchangewire.com/?p=1782128 AdPlayer.Pro, a global SaaS company specialising in digital video advertising solutions, has released a summary of its progress for Q2 2026, covering company news and product developments over the quarter, along with a look at what's coming next in the [...]

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