ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 29 Sep 2026 08:52:46 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.1 “It Won’t Be a Human in the Loop. It’ll Be Another AI Agent.”: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers https://www.exchangewire.com/blog/2026/09/29/it-wont-be-a-human-in-the-loop-itll-be-another-ai-agent-pubmatics-rajeev-goel-on-cutting-complexity-and-handing-power-back-to-publishers-and-advertisers/ Tue, 29 Sep 2026 12:00:00 +0000 https://www.exchangewire.com/?p=1783857 PubMatic CEO Rajeev Goel discusses ad tech complexity, and how agentic buying could change who holds power in programmatic…

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]]> VIOOH Partners with TuMedio to Unlock Programmatic DOOH Across Spain & Portugal https://www.exchangewire.com/blog/2026/09/29/viooh-partners-with-tumedio-to-unlock-programmatic-dooh-across-spain-portugal-2/ Tue, 29 Sep 2026 08:30:00 +0000 https://www.exchangewire.com/?p=1783897 Today (29th September, 2026), VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal.

The partnership delivers access to more [...]

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]]> Digest: 58% of Ad Execs See Agentic Buying Scaling; Apple & Amazon Face Renewed UK Consumer Case  https://www.exchangewire.com/blog/2026/09/29/digest-58-of-ad-execs-see-agentic-buying-scaling-apple-amazon-face-renewed-uk-consumer-case/ Tue, 29 Sep 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1783901 In today’s Digest, we discuss 58% of ad executives expecting agentic buying to scale within a year, Apple and Amazon facing a renewed UK consumer case, and A24, Sony and The New York Times circling Letterboxd.

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]]> Concord Appoints Scibids Co-Founder Rémi Lemonnier as Advisor https://www.exchangewire.com/blog/2026/09/29/concord-appoints-scibids-co-founder-remi-lemonnier-as-advisor/ Tue, 29 Sep 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1783893 Concord, the agentic platform for media buying execution, today (29th September, 2026) announced that Rémi Lemonnier has joined the company as an advisor. 

Lemonnier was one of the early pioneers of AI in media buying, co-founding Scibids in 2016, years before [...]

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]]> Sparteo Appoints Former Webedia Executive Antoine Hermite as Managing Director to Drive International Growth https://www.exchangewire.com/blog/2026/09/28/sparteo-appoints-former-webedia-executive-antoine-hermite-as-managing-director-to-drive-international-growth/ Mon, 28 Sep 2026 14:47:56 +0000 https://www.exchangewire.com/?p=1783887 Sparteo, a leading ad tech and technology solutions provider for publishers and creators, announced the appointment of Antoine Hermite as managing director. Formerly deputy managing director at Webedia Group, Hermite will oversee group operations, scale the organisation, and spearhead its [...]

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]]> The Untapped Power of the Home Screen https://www.exchangewire.com/blog/2026/09/28/the-untapped-power-of-the-home-screen/ Mon, 28 Sep 2026 12:00:00 +0000 https://www.exchangewire.com/?p=1783876 Adam Mugridge, AVP, Creative Solutions at Nexxen Studio looks at why the home screen is the next big premium environment…

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]]> Digest: McDonald’s Bets on $1bn Ad Business; Temu Cuts Fake Influencer Network on Meta  https://www.exchangewire.com/blog/2026/09/28/digest-mcdonalds-bets-on-1bn-ad-business-temu-cuts-1bn-fake-influencer-network-on-meta/ Mon, 28 Sep 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1783851 In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, Temu cutting a USD$1bn (£750m) fake influencer network on Meta, and TikTok settling with Alabama for USD$100m (£75m) over teen [...]

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]]> The Stack: AI Enters Everything https://www.exchangewire.com/blog/2026/09/25/the-stack-ai-enters-everything/ Fri, 25 Sep 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1783843 This week, AI pushed deeper into shopping and food delivery, while major deals and legal developments reshaped the media and ad tech landscape. In today’s MadTech Daily, we cover Citi entering advertising with a new ad business and IAB Europe [...]

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]]> Strengthening the Sell-Side Voice in Agentic Advertising: TeqBlaze Joins AgenticAdvertising.org https://www.exchangewire.com/blog/2026/09/25/strengthening-the-sell-side-voice-in-agentic-advertising-teqblaze-joins-agenticadvertising-org/ Fri, 25 Sep 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1783731 TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this year.

TeqBlaze has been running a Sales Agent MVP, a free test environment open to [...]

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]]> OpenX Boosts Familiarity & Favourability in a Competitive Business Banking Environment for NatWest https://www.exchangewire.com/blog/2026/09/24/openx-boosts-familiarity-favourability-in-a-competitive-business-banking-environment-for-natwest/ Thu, 24 Sep 2026 14:20:44 +0000 https://www.exchangewire.com/?p=1783840 As advertisers look to reach specific audiences at scale, small business owners and decision-makers can be particularly challenging to find efficiently. NatWest needed to reach this audience across England and Wales with a two-part video brief: build awareness for NatWest [...]

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