If you have been in sales for any length of time, I am sure you have heard: Sales is a numbers game. If you want to increase your sales, raise the visibility of your business to increase the number of prospects who hear about your business.

The number of opportunities you close is directly affected by the number of scheduled meetings you have in your calendar. It sounds simple, but if your calendar is not filled with scheduled meetings, you may need to raise your business visibility and increase the number of prospects who regularly hear about your business.

Publishing a monthly newsletter Executive View is one way I use email marketing to help raise the visibility of my business Executive Sales Support and improve the number of prospects who hear about my business.

Have you heard about email marketing and wondered how to apply this idea in your business? Here are 3 easy steps to get started and some information about Swiftpage email marketing features that Executive Sales Support can help you utilize to raise the visibility of your business and get n front of more prospect to increase sales.

1. Your first step is organizing all your business cards into a database. I use ACT which connects directly with Swiftpage, an email blaster, to manage the email delivery and collect all the statistics generated. If you do not have ACT, no problem, Swiftpage can integrate with MS Excel spreadsheets.
2. Your second step is verifying key contact email addresses and the
3. third step is building an email message with hyperlinks to information on your business website.

Once you have these three steps in place, you can take Swiftpage for a spin and beginning sending emails everyday to your contact list. That would start to raise the visibility of your business!

If you need help, no problem, contact me, Cheryl at Executive Sales Support. We can get together for a brainstorm session or I can provide hands on training for ACT, Swiftpage and the 10 Step Follow Up System I developed to help you follow up and stay in front of your prospects past that critical 2nd contact.

With Swiftpage you can:

• Create beautiful email templates or import your own HTML templates or newsletter.
• Send to one email or thousands with a single click.
• Begin to automate your business with:
  Drip Marketing campaigns, scheduled sequential emails. Ongoing communication which helps you stay connected to your prospects and clients on a regular basis.
• Track your email campaigns. Swiftpage has a full range of campaign statistics right at your fingertips. Find out who opened, which email addresses bounced or get more detailed reports. You decide.
• Swiftpage can also help you build a survey to find out what website visitors or newsletter readers think!

Take a short survey on this website and see how it works! Click this link or the one just below my picture. Answer 2 or 3 short questions about your business. Once completed Swiftpage will send you my Thank You Gift, 8 Follow Up Tips you can use right away to follow up your contacts, raise your business visibilityand increse sales opportunities.

Whether you decide to

• publish a monthly newsletter,
• deliver a sequence of messages over time through a Drip Marketing campaign,
• send emails to your contacts,
• update your database with survey results,
• receive statistics such as ranked lists of your most interested contacts,

Contact Cheryl Scoffield at Executive Sales Support in Oakville, Ontario and get the help you need to Get Organized and Get Started.  Raise your business visibility, get in front of more prospects and increase your sales using these Swiftpage tools.

Call 866-642-5145 to schedule a Brainstorm Session  $149 and begin utilizing your database with email marketing.

Every month I attend events to not only learn but also meet new prospects and raise the visibility of my business. Sharing information about upcoming events is one of the techniques I teach at my training seminar 10 Step Follow Up System .  I am happy to pass along a list of upcoming events that I am sure you will find excellent.

At my new office in the e-Spot.ca in Oakville, Ontario, we will be hosting a free monthly seminar series called e-Spot Secrets. Meet e-Spot™’s Branding and Marketing Team February 24, 2010, 1 – 3pm for the first e-Spot Secrets Seminar –  Top Notch Brand: How to Create a Result-Based Brandand learn everything you need to know about how to create, tweek, shift, makeover your brand so that it helps differentiate your business among your competition and encourages customers to look to you to help meet their needs.  

Seminar location is e-Spot,  200-353 Iroquois Shore Road, Oakville Ontario.  Just north of the QEW on Trafalgar Road, above Artisano’s Bakery & Café. Contact us at: 289.291.5304.  My office hours are Monday and Tuesday. Book your follow up brainstorm session.

This week I attended a Toronto Talks event, Build Your Consulting Business in 2010. The speaker Rory Sheehan was excellent. These Toronto, Ontario seminars are free, if you are a member of one of the many affiliate groups and well worth checking out. Any monies collected go to charity.

The next Toronto Talk is March 23, 2010 and the speaker will be one of my business coaches, Michel Neray of the Essential Message.  His talk - What Is Your Essential Message is not to be missed!  7pm, Metro Hall, 55 John St., Rm 303.  Tip – underground parking entrance is located between Roy Thompson Hall and Metro Hall off westbound Wellington St.

Michel Neray’s next Essential Message teleseminar is February 24, 2010, 3 – 4 pm
with Faith Seekings of Rapport Communication. Take Your Brand And Your Business Where You Want To Go By Following The Marketing Map. The stronger your brand, the stronger your business. But do you know what’s working in your branding and marketing? If you’re like many business owners, you feel like something is missing. Learn the mapping skills you need to chart the best course for your brand, and your business.

Michel Neray will also be offering a workshop for Faith Seekings of Rapport Communication,
 What Drives You Crazy Makes You Great. It’s easy to ask the question, ‘what makes you different?’ But how easy is it for you to come up with an answer that truly sets you apart?
March 31, 2010, 1:30 – 6pm, $220. Register before March 17th for the early bird special.

Have a great month and get out of your house to promote your business!

Justin Roff-Marsh is the global thought leader in Sales Process Engineering, a radical new approach to the management of the sales function. I heard Justin speak in the fall of 2008 and thought his presentation was really thought provoking.

He is coming to our area once in 2010. In February, I will be part of a small group of business people who are bringing Justin Roff-Marsh to Mississauga – to give an exclusive briefing to a select few executives. I would like to invite you to attend and I will pay some of the price of your admission! I believe it is that important for you to attend.

At this executive briefing business owners and senior executives will learn how to transform the way their company executes the sales revenue generating process. Justin’s strategy is revolutionary.

Justin’s presentations are provocative and often controversial so if you are looking for sales training, or another warm and fuzzy relationship-building workshop, do not attend this briefing. But if you want to attend a business transforming event, be present at the February 24^th Executive Briefing, 8:30 – 11 am. Justin is going to change the way you look at growing your business, while also giving you a proven strategy to scale it up and rapidly grow your revenue!

Cheryl Scoffield of Executive Sales Support  is excited to partner with   Sales Performanceto bring Justin Roff-Marsh to Mississauga, Ontario on February 24, 2010.

To learn more about this Justin Roff-Marsh event  click here.

Tickets for this Executive Briefing are $495 per company (allowing you two seats).
I am so convinced of the benefits you will reap by attending, that I am willing to pay $100 of it for you. I can also reduce the cost further, for the first 12 of you who email me today.

See you at the  Executive Briefing, February 24^th, 8:30 – 11 am, in Mississauga, Ontario.

There was quite a buzz in the room at the e-Spot.ca Grand Opening in Oakville, Ontario yesterday. The community was out in full force to welcome the newest business spot in town. Anne Mulvale, past mayor of Oakville, Yolanda Fitzpatrick of Halton Region Business Development Ctr and The Oakville Beaver newspaper to name a few.  I am sure we will see a feature in an upcoming edition of The Oakville Beaver. Check out how we freed  The Entrepreneurial Spirit  into the Oakville sky with a cloud of orange balloons.

As the Follow Up Specialist member of the eTeam, I am so excited to be part of this community and have my new office there.  I look forward to not only growing my own business but helping everyone in this community grow theirs to new heights. Please come by the space on Mondays and Tuesdays to share a cup of their special coffee with me  and check out the 10 Step Follow Up System Training  I will be offering. The training will  help you manage and maximize the follow up activities in your sales funnel. It is guaranteed to get you past the fifth contact.

Here is to great things in 2010. All the best e-Spot!

Third annual Small Business Showcase: a Bridges to Better Business event taking place on Wednesday 7^th October, from 2pm – 9pm at the Waterloo Inn Hotel,Waterloo ON features small businesses from Kitchener, Waterloo, Cambridge, Guelph and beyond!

The details as posted on their site;
The 2009 Small Business Showcase is made possible by the generous support of our sponsors. We’d like to take some time to recognize their contribution and helping to make this year’s event more successful than ever!

Firstly, our recently announced title sponsor, Scotiabank, will not only be sponsoring the event, but hosting the Bridges to Better Business seminar for Showcase exhibitors. Scotiabank is a proud supporter of small business and promise to share some insight from their “Get Growing for Business” initiative.

Tibor Shanto of Renbor Sales Solutions, Inc. is sponsoring one of the Showcase Seminar sessions. As a widely recognized sales expert, Tibor will be asking, “What’s in your pipeline?”.

Martin Buckland of Elite Resumes is sponsoring another of our Showcase Seminars, where he will be talking on the topic, “Help Build Your Business and Your Brand in a Competitive Environment”.

(Just a reminder, Showcase Seminars are FREE to attend, for both exhibitors and the visiting public!)

Last, but my no means least, Adam Smith of My IT Guy is sponsoring our refreshments–that’s right, he’s keeping the exhibitors running strong throughout the day!

The July August 2009 issue of this great regional business information publication features Southern Ontario’s Mayors Speak Out. Tom and Wendy Peters do a great job of publishing this long standing newspaper that promotes business in Mississauga and the surrounding area. The circulation is 30,000 – from Mississauga to Windsor..

For this issue they also sent a copy to the Prime Minister and the Ontario Premier’s Offices as well as to all the MP’s and MPP’s located in the distribution area of Southern/South-western Ontario.

As a result of my association with HAPPEN (Halton and Peel Professional Executive Network) and Hugh Black of HMB Communications, my article “Build Your Business With Networking In An Economic Downturn” was included on Page 16 of this issue.

If you are interested in advertising in the Mississauga Business Executive for October 18 – 24, 2009 which is Small Business Week, please contact Tom Peters, t.peters at busexec.com. He mentioned that this website is averaging 100,000 requests per month which is excellent for a B2B publication.

Update to previous post … ooops … I just realized an error. The next ”In Conversation With Michel Neray” is actually Lolly Daskal creator of the ‘Lead From Within’ worshop series. This workshop is August 26, 2009, 4pm ET and registration is FREE until August 22, 2009.
After this date $47.77.

If you want to know what it take to pursue a life of passion. What’s the link between passion, purpose, success and leadership? What makes you feel like you’re flying for days? What feeds you? What drives you? Who are you?

If any of these questions have entered your mind, this is a must attended workshop! Sign up here to be on the call to hear what Lolly Daskal  a personal development, lifestyle and leadership expert has to say. Sorry for the short notice, see you on the call.

Like you, I sometimes wonder, how well is my marketing promoting my business? I keep at it. I keep sending out Executive View Newsletter, connecting with my network and looking for opportunities to not only promote my business, but also helping my network through my expertise or passing along opportunities I think might be a fit for others.

One of my network groups is HAPPEN in Mississauga, Halton and Peel Professional Executive Network. There are many wonderful professionals “in transition” in HAPPEN. They are a great group that offers help while they are looking themselves and also after they land. One member, in particular, who helped me is Hugh Black from HMB Communications Group. Contact hughblack at cogeco.ca

As you can imagine, conversations have been ongoing regarding unemployment numbers. Hugh Black used his expertise in communications, to network with reporters at The Toronto Star on behalf of HAPPEN. Yesterday, all the random pieces starting coming together when the new Canadian statistics for employment in April 2009 showed that unemployment stayed the same and there was an increase in the self employed numbers. As a result of Hugh Black’s efforts; I was interviewed as an example of someone who had transferred their skills and started their own business,  Executive Sales Support. My business helps sales and business professionals get out of the office to see more clients and close deals. As a result of this interview, an article was written for the front page of The Toronto Star’s Business section on Saturday May 9, 2009. Yahoo, marketing pays off!

Here is the link to the article “Self-employment: The ‘do-it-yourself recovery’  Jobs increased last month, largely through people embracing self employment, The Toronto Star’s Business section on Saturday May 9, 2009.

Trying to bring in more sales to your business? Find out how you can get into your clients’s head and heart without going out of your mind!

Join my business coach, Michel Neray from The Essential Message, for the next Essential Message Workshop Sales Telepathy –  April 22 - 4pm EST. You can still get the Early Bird pricing $27.77 which includes the workbook. Michel always gives great content and value for your money.

If you’re a coach, consultant, financial advisor, business owner or if your livelihood depends on sales in any way – and that probably includes everyone except government workers – then register for this teleclass now. This is going to be fun and a great way to build your business!

Recently I found this beehive of activity. The centre is hosting no charge monthly meet-ups geared to helping the small business community connect, learn, be inspired and improve their businesses.  The one I attended in March was fabulous and I picked up information that I acted on right away!

On April 7^th you are invited to network and hear guest spotlight speaker, TV show producer and playwright, Trey Anthony. Trey is a business woman, speaker, writer, playwright and TV show producer of Global TV’s “Da Kink in my hair”. Trey will share her journey of taking a play and getting it sold to Mirvish Productions and onto Global TV. Log onto www.treyanthony.com to learn more about the work she does.

For more information/register contact David Cohen, Learning Enrichment Foundation at 416-760-2566 or email dcohen@lefca.org

If you run a business, or are thinking about running a business or are job searching our networking event is geared to you.