Exhibiting Success

Branding Ideas from Marketing Guru

admin — Wed, 14 Mar 2012 00:04:27 +0000

I recently attended The Women’s Breakfast for Champions, a networking program for Women Business Owners held by SCORE.

Branding and marketing expert Liz Goodgold of REDfire Branding spoke. She provided a handful of actionable steps to increase personal branding for owners of service businesses, but anyone who networks could take advantage of her pointers.

She started with [...]

5 Great Reasons To Step Up To a 20 Foot Tradeshow Exhibit

admin — Tue, 13 Sep 2011 13:05:40 +0000

Are you considering exhibiting in a 10×20 or 20×20 foot booth space at an upcoming trade show? Do you wonder how to make the best use of this size tradeshow exhibit space to garner more attention and better results, and not just spend more money?

Here’s why some of our clients chose to step up from [...]

Marketing Pros Share Top Marketing, Tech & Business Sources

admin — Tue, 02 Aug 2011 13:07:39 +0000

What do other marketing professionals read when they are looking for input, advice and inspiration?

This question occurred to me one day, while reading one of my own favorite industry magazines. On the one hand, I wanted to share the good read I was enjoying — and I also wondered if there were other great resources [...]

Do You Have Over-active Self-centered Social Media Spigot Disease?

admin — Mon, 01 Aug 2011 20:51:26 +0000

I dropped my most verbose LinkedIn connection, a few months back now, and it’s been quite the relief. She started posting entries on LinkedIn, Twitter, Facebook and other social media sites using Twaitter.com.

The tool was not the problem, but how she used it.

Keeping Connected or Drowning Your Connections?

She automated her posts, most of them, using [...]

New Graphic Design Panels for Xpressions Snap Trade Show Display Systems

admin — Wed, 06 Jul 2011 19:19:52 +0000

There are exciting new graphic design options for the Xpresssions Snap tension fabric tradeshow booth and event display systems from Imprinted Originals!

In addition to full color tension fabric panels in Square, Rectangular, and Diamond shapes, we now offer:

Sheer fabric panels 3 new shapes: Star, Triangle and Hexagon

Any shape can be printed on either original [...]

PlannerTech NYC June 9, 2011

admin — Thu, 09 Jun 2011 04:04:22 +0000

Truth be told, I’m kind of a geek. I worked in tech on software design for years. For the last 8 or so years, my business has been about helping others make a big, effective splash in tradeshows and events. So with opportunitiles to combine face-to-face event marketing with tech stuff – I geek out. [...]

7 Keys to Regaining Control of Conversations At Tradeshows

admin — Thu, 19 May 2011 17:39:12 +0000

How Can You Handle Talkative Tom’s and Chatty Cathy’s?

When you are at a tradeshow, convention or other event, your most valuable assets are time and focus. You need to invest them well to succeed, either as exhibitor or as attendee.

Having tactics to help you disengage from conversations, at the right moment, is as important as [...]

Spring Special on Tents: Event, Deluxe & Premium Tents

admin — Mon, 11 Apr 2011 16:08:59 +0000

It’s Springtime, outdoor events are here or coming soon, and our most popular imprinted 10 foot tents are on sale!

We now carry 3 different levels of tents:

The standard Event Tent, which has been a workhorse for years. The Deluxe Tent has a crank to maintain canopy tautness and finger-friendly push button adjustment of telescoping legs. The Premium [...]

Looking Past the Tip of the Iceberg: Tradeshow Planning for Success

admin — Thu, 07 Apr 2011 14:48:19 +0000

Which part of the iceberg is dangerous?

I often say to clients, and when presenting to tradeshow newbies: thinking about a tradeshow or conference in terms of “the day of” is like thinking about an iceberg in terms of what you see above the water.

It’s only the tip of what’s going on, and if you avoid [...]

The Face-to-Face Buzz of Tradeshows Large and Small

admin — Wed, 06 Apr 2011 21:38:30 +0000

Within the last 8 days, I was both an attendee - at the key annual tradeshow for the tradeshow industry, Exhibitor2011, and an exhibitor – at the SCWBEC Expo, a local show of women business owners.

As different as the shows were, what they had in common is what makes tradeshows so [...]