Trade Show Exhibiting Success

Barricade & Bike Rack Covers, Event Barriers, & Tents on Sale on Sale, Oh My!

Deborah Elms — Wed, 08 May 2013 14:08:32 +0000

Getting ready for spring or summer outdoor events? We have 2 great new items to turn boring crowd control structures into great branding opportunities – plus, once again, spring time means our most popular tents are on sale!

Branded Crowd Control Structures

Stuck with barren metal bike racks or barricades to direct visitors? Spice it up with [...]

iPad Kiosks For Trade Shows – Creating a More Interactive Booth

Deborah Elms — Thu, 07 Mar 2013 20:35:38 +0000

Psst! Want a great way to get your prospects at trade shows to “take a closer look” at your software demo or product information?

In the hands-on world we live in, it’s not enough to tell your prospects what you can do for them, even in B2B marketing and sales. You must show them [...]

What’s Up? Tradeshow Giveaways – New Promo Product Ideas

Deborah Elms — Wed, 05 Sep 2012 13:43:39 +0000

I’m always on the lookout for new and different ideas for tradeshow giveaways and client gifts. Here’s a few that caught my eye at a recent trade show geared to sellers of promotional products (also known as ad specialties). For variety, they include tech, kitchen and pet based ideas.

Tech Promotional Ideas

OK, no surprise, these get [...]

Ready for Fall Tradeshows? An Exhibit Manager Checklist

Deborah Elms — Mon, 27 Aug 2012 20:08:49 +0000

It’s not really true that tradeshows go away for the summer and suddenly come to life in the fall. But folks might be excused for thinking that. Spring and Fall tend to be when the largest and most important industry shows are held, often featuring important marketing initiatives such as new product announcements or movement [...]

The 3 Jobs of A Tradeshow Booth: Proper Design Leads to Success

Deborah Elms — Mon, 13 Aug 2012 15:00:03 +0000

Do you know what the 3 “jobs” of a tradeshow booth are? If you don’t, you may end up with disappointing results, even if you think your booth looks great!

If you learn what these 3 jobs of booths are – and work with a designer with large-format design experience who can [...]

“What’s Up? Wednesday”: Imprinted Event Tents On Sale: 10×10, 10×15, 10×20 & 20×20

Deborah Elms — Wed, 25 Jul 2012 16:50:56 +0000

In a minute, I’m going to remind you about the great sale on our most popular custom imprinted canopy popup 10′ x 10′ tents, and how it’s ending really soon – 7/31. Then I’ll introduce you to our new tent sizes – 10′ x 15′, 10′ x 20′ and especially the breakthrough 20′ x 20′ [...]

Tradeshows Do Work If Exhibitors Get Training & Organizers Should Help

Deborah Elms — Tue, 26 Jun 2012 15:05:26 +0000

Expo, conference and tradeshow organizers – do you really want to help prove that “tradeshows don’t work”?

As I tell people “it’s very easy to prove that ‘tradeshows don’t work’ – you simply do what most people do: don’t plan in advance, show up without pre-show marketing or training, and expect miracles”.

On the other hand, tradeshows [...]

Exhibitor2012 – The Tradeshow and Exhibit World Gathers & Makes Its Own Show

Deborah Elms — Mon, 26 Mar 2012 17:33:23 +0000

Exhibitor 2012 came early this year, the first week of March, almost as if to show how eager the members of the trade show and exhibition world are to head out of the doldrums of past years. And the results seem to suggest we are well on our way.

If you don’t know, Exhibitor is a [...]