Tips and Tricks from our EAN Affiliates Blog Feed

Inbound Marketing: Webinar & Live Hangout!

Martin Macdonald — Mon, 13 May 2013 14:13:43 +0000

2013 EAN Webcast Series – Episode 1 Our inaugural videocast is titled “An Introduction to Inbound Marketing” and you can watch it right now: Live Question Time: I will be answering questions from 4pm to 5pm (BST) TODAY, and you can take part in any of the following ways: Right here: Leave your question in [...]

Help just got a lot more helpful

mcartwright — Mon, 05 Nov 2012 00:00:22 +0000

At EAN we love partners, and this drives us to constantly look for ways to improve the things we do for our partners. Over the past few months we have been investing in our Support model. We listened to your feedback and looked at how we delivered support and how we could make things better. [...]

Lets Get Serious About Content

Martin Macdonald — Thu, 25 Oct 2012 12:11:08 +0000

Great Content Will Be the Number 1 Most Asset for Travel Websites in 2013. Relying on poor quality, or duplicate content simply no longer works. There are of course many ways of getting compelling content, the simplest of course being to just write the stuff yourself. If you are only interested in targeting a couple [...]

Las Vegas Hotels Google Results Dissection: A Case Study

Martin Macdonald — Tue, 09 Oct 2012 16:09:58 +0000

Editors Note: This is a Guest Post by Michael Dorausch - an expert in SEO, you can see his original post here: Las Vegas Hotels Google Results Dissection: A Case Study The Views and Opinions Expressed within are those of the Author, not necessarily Expedia Affiliate Networks or Expedia Inc. We are re-publishing this case study as its relevant to [...]

What’s in a CNAME?

Charlie Ranlett — Wed, 26 Sep 2012 20:06:10 +0000

One of the biggest values of being an EAN partner is the availability of fully private-labeled platforms to build your travel business upon. But we do frequently hear from partners concerned about establishing a proper private label over the travelnow.com domain that appears by default. Fortunately, there’s an easy solution, and its name is CNAME. [...]

10 Tips for Your Travel Site: MozCon Edition + EAN at MozCon

Jeff Slipko — Fri, 14 Sep 2012 15:39:18 +0000

It’s a strong statement, but I’ll go ahead and say it – MozCon is the best intermediate/advanced inbound marketing search conference in the business. If you or someone on your staff does inbound marketing work, I highly recommend attending in 2013 if want to grow your unpaid traffic. OK, you didn’t come to this post [...]

Affiliate Online Marketing Tips on Search Engine Watch

Jeff Slipko — Mon, 27 Aug 2012 14:20:24 +0000

I am writing a series of articles for Search Engine Watch, focused primarily on the latest trends in online marketing and what affiliates can do to optimize their sites more effectively. I hope these articles help you grow your business, and if there is a topic you would like to see me write about in the future [...]

EAN’s API Made Easy – New White Papers

Charlie Ranlett — Thu, 09 Aug 2012 23:38:19 +0000

Are you wondering if you’ve done everything you can to make your integration with EAN’s hotel API the best it can be? We’re proud of the depth and performance our hotels API offers, but we also understand that learning features specific to our API and good implementation practices in general can be a daunting task. [...]

The Top 5 Affiliate Marketing Mistakes

Martin Macdonald — Fri, 13 Jul 2012 09:25:39 +0000

My primary function here at Expedia EAN is to provide marketing support to our partners – whether that be in SEO/PPC/Social, to drive our partners business forward and build a better business for everyone. As such, I get to see and study most of our major partners on a day to day basis. That combined [...]

Twitter is Easy. Just Buy Followers.

Martin Macdonald — Wed, 04 Jul 2012 13:50:37 +0000

Online marketing has become increasingly complex over the past few years, and there have been countless posts in countless websites about how to market yourself, your brand, your site or your product on social media. There have been almost as many posts detailing why getting social right is now an important part of your search [...]