About Expedition PR

5 Marketing Communications Strategies Corporations Can Adapt from Startups

schroederk — Mon, 24 Feb 2020 02:04:33 +0000

The former startup Chobani just became the most popular yogurt brand in the U.S., beating out General Mills-owned Yoplait. Airbnb is the new synonym for travel accommodation. As startups dethrone existing brands, there is a new openness and urgency, to learn from startups on how to do marketing. We randomly asked marketing colleagues what comes...

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Global Communications Trends in 2015 (navos study)

schroederk — Fri, 19 Dec 2014 15:49:03 +0000

Our partner agency in Germany, navos public dialogue consultants, surveyed communications professionals in more than 10 countries to identify key industry trends for 2015. The survey results show that societal, technology and government changes have changed the tool box of the communications professional. Communications strategies also adapted to the way consumers and business audiences get...

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What Are The Best Key Performance Indicators For B2B Content Marketers?

schroederk — Fri, 19 Sep 2014 12:00:17 +0000

By Julian Steinforth, Expedition PR The idea behind Content Marketing is that compelling content attracts customers. An organization creates materials that are relevant for its audiences, such as industry news, white papers, e-books, infographics or case- studies. The key challenge most content creators face is measurement. Which key performance indicators should they pick to measure...

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8 Tips on How to Get Market Visibility on a Shoestring Budget as a Startup

schroederk — Thu, 12 Jun 2014 13:00:32 +0000

by Katja Schroeder, Expedition PR As a startup, chances are that you only have a limited budget for your marketing program. However, getting market visibility is crucial to your business success. How can you compete against large companies with vast marketing resources? Public relations can be a powerful and efficient tool to reach your customers,...

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3 Marketing & PR Practices that Startups and Small Businesses Can Adapt from Large Corporations

schroederk — Tue, 20 May 2014 17:06:59 +0000

By Julian Steinforth, Expedition PR In many ways large companies and startups organizations have a different business culture, level of bureaucracy and organizational structure. They also have different pain points. While startups and small businesses are struggling with a limited budget and lack of in-house expertise, large organizations often have an abundance of resources...

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5 Ways to Make a Difference on Earth Day

schroederk — Tue, 22 Apr 2014 12:30:07 +0000

By Katja Schroeder, Expedition PR Wake up, it’s Earth Day. Marketers started drumming up support for Earth Day campaigns weeks ago. It’s not too late to participate. There will be a large number of local and virtual events – organized by government agencies, non-profits and corporation – that you can take part in to show...

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10 Questions for Idil Cakim on Word of Mouth

schroederk — Tue, 18 Feb 2014 14:00:35 +0000

By Katja Schroeder, Expedition PR The explosion of social media channels has heightened the need for companies to build and manage their online reputation. It also has created opportunities to spread word of mouth messaging through mobile and social channels. We sat down with Idil Cakim to discuss tips and tricks for building online advocacy...

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5 Apps To Help You Out During a Snow Storm

schroederk — Thu, 13 Feb 2014 19:24:08 +0000

By Andrés Uribe, Expedition PR It’s snowing out! The winter of 2013/14 is already shaping up as one to remember. With multiple snowstorms hitting the northeast and parts of the south, and people in places like Raleigh and Atlanta dealing with snow these cities just aren’t built to handle, everyone needs to do their part...

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World’s Largest Solar Boat Docks in NYC

schroederk — Mon, 17 Jun 2013 06:00:58 +0000

Locals Tell Tales of a “Space” Ship Here’s to Switzerland’s MS Tûranor PlanetSolar, which arrives today in New York City. We’ve been excitedly awaiting its arrival after this first-of-its-kind catamaran set a new world speed record for a transatlantic crossing last month. PlanetSolar is currently traversing the entire world to illustrate the practical AND...

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Recap: Key Technology Trends Presented at SAPPHIRE NOW

schroederk — Tue, 04 Jun 2013 13:00:25 +0000

By Nadine Leber, Expedition PR Last month, enterprise software market leader SAP AG hosted its annual conference SAPPHIRE® NOW in conjunction with the ASUG Annual Conference to showcase the latest technology trends and solutions to customers and partners. This year’s conference agenda had a focus on SAP HANA, the company’s in-memory platform that allows to...

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