Networking Before You Network</h1> <article> <h1>Networking Before You Network</h1> <p>schroederk — Thu, 16 May 2013 13:00:55 +0000</p> By Andrés Uribe, Expedition PR The telegraph, two way radio, land phone and cell phone all mark great advances in communication throughout history. These though are all overshadowed by the advent of the Internet. Through online communication, it is now possible to intimately know a person without ever stepping foot in the same room. In [...] </article> <article> <h1>View from the UK: Paywalls Are A Global Story for News Media</h1> <p>schroederk — Tue, 14 May 2013 12:51:43 +0000</p> By Tracey Johnston, London, UK In June, editors and news business managers head to Bangkok for the World Newspaper Congress. The programme reveals the hot topic on everyone’s mind – business models in the digital age and, specifically, paywalls. Most of the main US media outlets have already implemented paywalls of one type or another, [...] </article> <article> <h1>Think in #Hashtags</h1> <p>schroederk — Thu, 09 May 2013 18:14:25 +0000</p> By Katja Schroeder, Expedition PR A common practice in media and messaging workshops is to develop a message house based on three pillars, with each pillar representing a core message. The house always has a roof and the roof has room for a sentence that describes the company’s overall mission. Putting a company’s mission into [...] </article> <article> <h1>Happy Mother’s Day…Warren Buffett?: How American Women Are Driving Business and Dreams of a ‘Girl’ President</h1> <p>schroederk — Tue, 07 May 2013 13:00:44 +0000</p> By Tress Fereday, Expedition PR In honor of Mother’s Day and all working women (whether that is inside or outside the home,) we’ve been discussing the state of women, their influence in business, and purchasing power. My viewing habits of late have helped put some of these thoughts in perspective. Rosie the Riveter vs. Stupid [...] </article> <article> <h1>Perfect Pairing: Food & Tech</h1> <p>schroederk — Fri, 03 May 2013 13:00:12 +0000</p> By Katja Schroeder, Expedition PR Last night, tech writer Jon Brodkin of Ars Technica tweeted “Did you know there are still people who take photos of every meal they eat and post them on Facebook?” Having just celebrated the launch of Falansai, a new Vietnamese restaurant in Brooklyn, which included the set-up of its social [...] </article> <article> <h1>Innovation in NYC: NY Tech Day 2013</h1> <p>schroederk — Tue, 30 Apr 2013 14:16:55 +0000</p> By Andrés Uribe, Expedition PR Expedition PR had the pleasure and excitement of being one of the over 400 companies exhibiting at NY Tech Day 2013. Companies ranged from established startups like Uber and Seamless to newly founded ventures such as Lineapple and I Know The Chef. Here is a short list of new [...] </article> <article> <h1>What Business Are You Really In? How Dancers Showcase Business Model Transformation</h1> <p>schroederk — Thu, 25 Apr 2013 13:00:16 +0000</p> By Tress Fereday, Expedition PR I’ve been working for Marketing Communications agencies for a minute or two, and have participated in my share of team building, creativity-inspiring activities. The most memorable included cardio kick boxing, disco bowling, a limo ride to a spa, splashing at a water park, and an old-school Field Day with tug-a-war [...] </article> <article> <h1>Startups Get Serious: The First PR Push for the Company Launch</h1> <p>schroederk — Tue, 23 Apr 2013 13:00:58 +0000</p> Free eBook Series Offers Help to Launch New Company By Katja Schroeder, Expedition PR Let’s start with some positive news. According to the Small Business Administration, there are more than 28 million small businesses in the United States, which employ half of America’s workforce. Unfortunately, the not-so-good news is that stats published by SCORE [...] </article> <article> <h1>Happy Customers & Profits: How to Measure the Impact of Your Customer Experience Management on the Bottom Line</h1> <p>schroederk — Thu, 18 Apr 2013 18:23:34 +0000</p> By Nadine Leber, Expedition PR It’s not a secret. Creating an excellent customer experience helps companies build loyalty and maximize profits. Customer experience can be created through a number of initiatives and across all customer touch points from marketing to sales, billings, and service. The question is how can companies measure their overall customer experience [...] </article> <article> <h1>Eat, Tweet and Be Merry: Restaurants and Food Producers Use Social Media to Connect with Consumers</h1> <p>schroederk — Tue, 16 Apr 2013 16:39:42 +0000</p> By Katja Schroeder, Expedition PR Restaurants, from five-star establishments to the local coffee shops around the corner, have discovered the power of tech, most notably in the form of social media. A good example is the food truck rave. Some of food trucks have amassed an impressive online following by Tweeting their daily specials, route [...] </article> </main></body></html>