Experian QAS: Customer Community: Recent articles

New Customer Connect article posted by Anna Yamamoto: Real Estate Online Listings and the Struggle f...

Tue, 22 May 2012 00:00:00 +0100

As people increasingly start their real estate shopping online, agents now worry about the duplicate listings and wrong information found on the web. Real estate companies are now trying to gain control of their listings, hoping to provide consumers with more reliable information about what's for sale, what it costs, and who is marketing it.

New Customer Connect article posted by Sebastien Gelas: Data Quality: From the CEO to the Call Opera...

Tue, 15 May 2012 00:00:00 +0100

Data Quality is, rightly, a very popular topic these days. According to specialists, 90% of top companies are planning on implementing enterprise data management solutions, and 74% are planning on implementing formal master data management programs within the next two years. But to leverage these robust solutions, organizations first need to set up solid foundations in data quality.

New Customer Connect article posted by Caitlin Devore: USPS® Honors the Girl Scouts' 100th Anniv...

Tue, 08 May 2012 00:00:00 +0100

The Girl Scouts are celebrating their 100th anniversary this year. In order to honor this milestone, the USPS® will be issuing a First-Class Celebrate Scouting Forever stamp in June 2012. The stamp will be presented during the Girl Scouts' Rock the Mall celebration taking place in Washington DC.

New Customer Connect article posted by Anna Yamamoto: Using Social Media to Identify Your Promoters

Tue, 01 May 2012 00:00:00 +0100

A customer who has a good experience with a company will tell seven people. However, in the past, it has been difficult for marketers to identify those truly satisfied customers versus those that are just happy, especially for B2B companies.

New Customer Connect article posted by Sebastien Gelas: Address Verification for Global Companies

Tue, 24 Apr 2012 00:00:00 +0100

For U.S. companies reaching customers on a global scale, such as retail specialists and ecommerce organizations, the accuracy of addresses for delivery is crucial.

New Customer Connect article posted by Anna Yamamoto: BYOD: Bring Your Own Device?

Tue, 17 Apr 2012 00:00:00 +0100

In the past, IT departments controlled what mobile devices their employees used, in many cases the BlackBerry. However, companies are now adopting the "BYOD" or "Bring Your Own Device" approach and must start accommodating iPads as an additional mobile device.

New Customer Connect article posted by Caitlin Devore: New health plan for the USPS®

Tue, 10 Apr 2012 00:00:00 +0100

In an effort to save money, the USPS® has proposed to switch from federal health plans to a new benefits program. Postmaster General Patrick Donahoe believes this switch will save the USPS $7 billion a year.

New Customer Connect article posted by Caitlin Devore: USPS® Commemorates 100 Years with the Che...

Tue, 03 Apr 2012 00:00:00 +0100

To commemorate the centennial of the day Washington, DC received a gift from Tokyo of 3,000 cherry blossom trees, the USPS® has dedicated the Cherry Blossom Centennial Forever stamp. This stamp was presented at the National Cherry Blossom Festival on March 24, 2012.

New Customer Connect article posted by Megan Berry: Direct Mail vs. Email

Tue, 27 Mar 2012 00:00:00 +0100

According to Epsilon Targeting latest Consumer Channel Preference Study of 5,000 consumers in North America, 60% of consumers report an "emotional boost" from receiving direct mail, agreeing that they enjoying checking their mailbox. This report showed that across all categories, direct mail continues to be a trusted source of information.

New Customer Connect article posted by Data Quality Blogger: Boost business with email validation an...

Tue, 20 Mar 2012 00:00:00 +0000

Companies now routinely use digital media to engage with customers, clients and partners, with emails in particular firmly established as a popular means of communication. And despite the emergence of alternatives such as social media, analysts are confident it will continue to be widely used. Indeed, Heather Taylor of Econsultancy has dismissed the suggestion that email is "dead", as this means of contacting people "works better than anything else".

New Customer Connect article posted by Anna Yamamoto: Driving customer loyalty with better data mana...

Tue, 13 Mar 2012 00:00:00 +0000

It costs less money to keep existing customers than to find new ones. As the economy continues to struggle, customer retention and engagement has become more important than ever. Unfortunately, for many organizations, poor data quality has led to decreased service levels and an overall inaccurate view of the customer. According to a recent study, 83% of companies currently have customer loyalty program in place. However, more than half say their customer loyalty programs have been negatively affected by data quality issues in the last year.

New Customer Connect article posted by Caitlin Devore: USPS announces new small business program

Mon, 05 Mar 2012 00:00:00 +0000

In an effort to increase direct mail among small and medium businesses, the USPS invites all SME's to attend it's free "Grow Your Business Day" workshops. These one-hour presentations will introduce SME's to the two new services that the USPS is promoting, the Direct Mail Hub and Every Door Direct Mail (EDDM).

New Customer Connect article posted by Sebastien Gelas: Data Quality: Volume or Accuracy?

Tue, 28 Feb 2012 00:00:00 +0000

We often think that the more data you have, the more powerful your analysis will be. Does this increase efficiencies, and in turn, company performance?

New Customer Connect article posted by Megan Berry: Could technology actually save the USPS?

Tue, 21 Feb 2012 00:00:00 +0000

We're at the point in time where most people have heard about the changes to the USPS service. Postage rates are increasing, offices are closing, and Saturday delivery is ending. Technology seems to be the culprit in the blame game...but is there a way that technology could save the Postal Service?

New Customer Connect article posted by Anna Yamamoto: Is the USPS destined for a breakup?

Tue, 14 Feb 2012 00:00:00 +0000

As everyone awaits for the US Postal Service to release its quarterly financial results early this month, many wonder what changes will take place as the USPS continues to experience significant financial challenges.

New Customer Connect article posted by Caitlin Devore: USPS releases the 2012 Black Heritage Forever...

Tue, 07 Feb 2012 00:00:00 +0000

John H. Johnson has been selected to be featured on the Black Heritage Forever stamp. A successful businessman and publisher, Johnson was the first African American named to Forbes' Top 400 "WEALTHIEST" People in America in 1982. He was the founder of Johnson Publishing Company, best known for Ebony, Jet and other popular magazines.

New Customer Connect article posted by Sebastien Gelas: Address Management and One-to-One Marketing

Tue, 31 Jan 2012 00:00:00 +0000

Over the past few decades, companies used mass marketing to reach prospects and increase revenue. Sending one message to everyone, with no segmentation or target increased profitability and brand awareness. Today, mass marketing is being substituted by one-to-one marketing, a cost saving and more effective technique.

New Customer Connect article posted by Sebastien Gelas: What's new in 2012 for data quality?

Wed, 25 Jan 2012 00:00:00 +0000

Over the past few years, the importance of data quality for organizations has consistently grown. And many reports show that the trend will continue.

New Customer Connect article posted by Megan Berry: Building Your Case for Data Quality

Tue, 17 Jan 2012 00:00:00 +0000

With so many hands in the data quality pot, sometimes it's difficult to figure out who it really matters to. Your database managed by the IT department is viewed differently between them and say, the marketing department. Different departments see the importance of data quality differently, so it's up to you to build a case for why data quality is important in your organization.

New Customer Connect article posted by Sebastien Gelas: Address Accuracy in an International Environ...

Thu, 12 Jan 2012 00:00:00 +0000

Address accuracy in an international environment may sound like something very difficult to achieve. With languages, formats, or characters, it's hard to keep a clean database with customers and prospects from many different countries.

New Customer Connect article posted by Jennifer Levin: Creating a Single Customer View

Tue, 03 Jan 2012 00:00:00 +0000

All organizations strive to achieve a single customer view, but most organizations fall short of this goal. The benefits are clear; by linking customer data across department databases and business units, an organization improves business intelligence, customer profiling, and customer management.

New Customer Connect article posted by Megan Berry: How Will 5 Day Delivery Affect Your Marketing Ca...

Tue, 20 Dec 2011 00:00:00 +0000

As we recently posted about the cost of postage increase in January 2012, the changes that the USPS� is going through is also going to affect the timeliness of your mail delivery.

New Customer Connect article posted by Sebastien Gelas: Sometimes, Santa is late because of data qua...

Tue, 13 Dec 2011 00:00:00 +0000

The Christmas Season is coming, and retailers are on the alert. Every year, ecommerce is growing rapidly. Sales should exceed $335 billion by 2012. And the Christmas season is rush hour for retailers.

New Customer Connect article posted by Erin Haselkorn: Tips for Shipping Holiday Packages and Cards

Thu, 08 Dec 2011 00:00:00 +0000

'Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages this holiday season. We wanted to share some of those as you prepare for the holiday season.

New Customer Connect article posted by Caitlin Devore: Only 3 Days Left to Send 'Holiday Mail for He...

Wed, 07 Dec 2011 00:00:00 +0000

'Tis the season for giving (and receiving) so get out your naughty and nice list and start sending some holiday cheer. For some, seeing their loved ones around the holidays may not be possible, especially if they are one of the brave men and women in the U.S. military. Remember these people and their brave friends and family while you are writing your own holiday cards. Want to express your thanks to those that honor and protect our county? Well, thanks to the American Red Cross and Pitney Bowes, you can through the 'Holiday Mail for Heroes' program!