Data quality news

NZ looks to attract Indonesian tourists with new major marketing campaign

Mon, 03 Dec 2012 16:23:02 +0000

A new marketing campaign has been initiated by Auckland airport looking to benefit from increased passenger numbers from the country.

NZ businesses slow to adopt big data strategies

Thu, 29 Nov 2012 12:08:16 +0000

Businesses in New Zealand and Australia have an interest in big data, but currently have no plans to implement a strategy.

Big data management 'can assist internal workings of a company'

Wed, 28 Nov 2012 11:24:16 +0000

Big data analysis can be applied to the internal workings of the organisation, and is not exclusively beneficial to external insight.

LINZ picks up award for innovative management of spatial information

Tue, 27 Nov 2012 11:12:39 +0000

Land Information New Zealand (LINZ) picks up an award in Asia Pacific Spatial Excellence event for innovative data management.

NZ companies shy from cloud because of data sovereignty and latency issues

Mon, 26 Nov 2012 16:05:53 +0000

Frost & Sullivan report reveals New Zealand companies shy away from the cloud because of data sovereignty and latency issues.

Cloud computing spend set to rocket in New Zealand

Mon, 26 Nov 2012 16:04:42 +0000

Frost & Sullivan research finds cloud computing spend is set to rocket in New Zealand, with companies constantly evaluating adoption of cloud computing to improve business agility.

Marketers struggling to deal with data

Fri, 23 Nov 2012 11:17:01 +0000

Marketers looking to move to digital are struggling to cope with the amount of data that needs to be analysed.

Why direct mail?

Thu, 22 Nov 2012 12:36:43 +0000

With a proliferation of marketing methods now to contend with, here's why you should still be considering conventional campaigning.

Pack your campaigns with data

Tue, 20 Nov 2012 11:03:56 +0000

Conducting a successful email marketing campaign comes down to packing it with as much targeted data as possible, Jim Davidson argues.

What lands consumers on your address list?

Mon, 19 Nov 2012 11:40:17 +0000

A new survey explores why consumers sign up to email marketing correspondence, with the vast majority looking to save money.

First Digital Information Index reveals 'information sprawl'

Fri, 16 Nov 2012 17:05:01 +0000

Digital Information Index reveals more information now stored and accessed outside the firewall.

Email marketing and electronic direct mail see increase in NZ

Thu, 15 Nov 2012 14:16:20 +0000

Marketers in New Zealand shun social media for other internet marketing tools such as email marketing and electronic direct mail.

Limited connectivity reducing cloud competitiveness in NZ

Wed, 14 Nov 2012 12:55:08 +0000

New study reveals that New Zealand may be losing its cloud computing competitiveness due to limited connectivity.

The numerous benefits of email marketing segmentation

Tue, 13 Nov 2012 12:39:56 +0000

Marketers increasingly understand the benefits of segmenting email marketing campaigns, but here are some reasons for those who don�t.

Preparing for Christmas with email marketing campaigns

Mon, 12 Nov 2012 17:55:35 +0000

Six email marketing campaigns any brand should initiate in the run up to Christmas.

Cloud adoption 'much quicker' than DIY

Fri, 09 Nov 2012 11:24:36 +0000

Setting up your own in-house systems will be much longer more time-consuming, harder and costlier than moving to the cloud.

Data management spend 'must increase five-fold'

Wed, 07 Nov 2012 11:46:55 +0000

Gartner projects big data management spend is necessary if CIOs are to keep their jobs.

Segmentation 'the key to 1 to 1 marketing'

Fri, 02 Nov 2012 12:55:10 +0000

Segmenting customers is the key to breaking from the past and embracing new marketing techniques.

Email marketing trumps social media

Thu, 01 Nov 2012 11:29:59 +0000

Email marketing is still regarded as a more effective marketing platform than social media.

Business confidence soars in New Zealand

Tue, 30 Oct 2012 12:58:13 +0000

Confidence is up, which means for B2B marketers now is the time to get active.

'Mad Men' marketing approach will be replaced with data management

Fri, 26 Oct 2012 11:22:21 +0100

Taking a 'Mad Men' marketing approach is no longer effective in the modern marketing world, and more data management is required to be successful.

Marketing requires an 'emotional reaction'

Thu, 25 Oct 2012 12:23:25 +0100

Effective marketing requires an emotional reaction which comes from getting to know the customer.

HR in the cloud � the risks and benefits

Mon, 22 Oct 2012 12:31:21 +0100

Ulrika Hedquist of Computerworld investigates the growing reliance on cloud computing technology to support human resource tasks.

Marketing relies on 'the same message adapted in different ways'

Fri, 19 Oct 2012 16:40:35 +0100

Identifying the business's core values is important when it comes to marketing, as this will be adapted to meet the expectations of people using different platforms.

Data management 'a priority' for companies looking to grow

Fri, 12 Oct 2012 12:33:04 +0100

Big data is set to change the way companies operate, with increased efficiency, profitability and insight.