Data quality news -

Email marketing strategy 'needs to be set out early'

Mon, 11 Apr 2011 15:04:46 +0100

It is essential companies decide what they want their email marketing campaign to do.

Email marketing 'requires sophisticated strategies'

Fri, 08 Apr 2011 14:01:43 +0100

Businesses can utilise Facebook when running email marketing campaigns, it has been suggested.

Email marketing 'should be combined with messaging'

Thu, 03 Jun 2010 00:02:51 +0100

Add a Short Messaging Service campaign to email marketing for maxiumum results.

Email marketing 'benefits from well-written copy'

Mon, 29 Mar 2010 23:04:23 +0100

Email marketing campaigns benefit from well-written copy and strong subject lines, it has been said.

Email marketing 'is in its prime'

Tue, 23 Mar 2010 21:41:49 +0000

Email marketing has been recommended to companies using social networking sites to spread the word about their products.

Email marketing relevance 'can be improved through segmentation'

Wed, 10 Mar 2010 22:14:01 +0000

Email marketing can benefit from customer segmentation techniques, companies have been told.

Email marketing professionals 'needed in New Zealand'

Mon, 08 Mar 2010 22:01:50 +0000

Email marketing is popular among businesses in New Zealand, as well as other online advertising channels, it has been stated.

Email marketing 'keeps a company in customers' minds'

Tue, 02 Mar 2010 21:48:16 +0000

Email marketing has been recommended as a useful tool to small businesses.

Direct marketing campaigns 'must contain technological element'

Mon, 01 Mar 2010 22:42:08 +0000

Direct marketing needs to combine traditional methods with newer technologies, it has been said.

Email marketing messages 'must be relevant'

Tue, 23 Feb 2010 22:28:00 +0000

Email marketing messages need to be properly targeted, it has been advised.

Email marketing campaigns 'should slowly build up customer profiles'

Wed, 17 Feb 2010 21:57:00 +0000

Email marketing campaigns need to be based on a careful strategy, it has been advised.

Mobile devices 'will drive cloud computing's adoption'

Mon, 15 Feb 2010 21:45:32 +0000

The availability of internet-ready mobile devices will help to make cloud computing a more attractive option.

Email marketing 'can be helped by mobile advertising'

Fri, 12 Feb 2010 22:22:19 +0000

Email marketing campaigns benefit from being combined with other forms of advertising, according to a new survey.

Email marketing messages 'should only reach interested subscribers'

Wed, 10 Feb 2010 21:40:02 +0000

Email marketing messages should not be sent to people uninterested in the goods or services on offer, it has been suggested.

Email marketing campaigns 'must be properly targeted'

Mon, 08 Feb 2010 21:39:14 +0000

Email marketing campaigns must reach the intended recipient, companies have been told.

Email marketing 'helps build customer relationships'

Thu, 04 Feb 2010 22:12:56 +0000

Customer loyalty can be improved with the use of email marketing, it has been suggested.

Email marketing campaigns 'should be simple and understandable'

Mon, 01 Feb 2010 10:36:33 +0000

Email marketing campaigns need to be careful about not making their message too complicated or over the top, it has been suggested.

Email marketers 'need to evolve their offerings'

Mon, 25 Jan 2010 22:32:14 +0000

Email marketers need to become savvier in ensuring their messages are not classified as spam, it has been said.

Email marketing campaigns 'need giant subscription push'

Wed, 06 Jan 2010 22:05:03 +0000

A large amount of subscribers are needed for email marketing to be a success, it has been said.

Email marketing campaigns 'must improve engagement levels'

Mon, 04 Jan 2010 23:50:05 +0000

Email marketing campaigns need to interest their readers to avoid being classified as spam, it has been suggested.

Email marketing messages 'need to be carefully timed'

Tue, 29 Dec 2009 08:31:18 +0000

Email marketers need to know how their customers behave to conduct a successful campaign, it has been suggested.

Email marketers to 'focus on relevance and ROI'

Mon, 21 Dec 2009 21:53:18 +0000

Relevance will be the buzzword for email marketers in 2010.

Email marketing 'a surefire formula for success'

Fri, 18 Dec 2009 03:22:32 +0000

Email marketing will help small business have a successful 2010, it has been suggested.

Email marketing campaigns 'must choose clients wisely'

Wed, 16 Dec 2009 21:19:32 +0000

It is vital email marketing campaigns are aimed at the correct target audience, it has been said.

Email marketing technology 'will be important next year'

Fri, 11 Dec 2009 07:24:29 +0000

Spending on email marketing campaigns is likely to increase next year, a survey has revealed.