Expert Agency https://expertagency.com.au/ Ideas | Brands | Web | Marketing Mon, 29 Dec 2014 06:51:32 +0000 en-US hourly 1 You Have No Competition https://expertagency.com.au/being-different/ Sat, 11 Jan 2014 21:00:33 +0000 http://expertagency.com.au/?p=882 Standing out from the crowd is even more important to an Expert than to other small businesses and solopreneurs, because Experts are horrified by the idea of being generic. Average. Beige. For an Expert, being different is about more than just a fight for clients in a saturated marketplace. It’s about making a mark, creating […]

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]]> Resolve or Dissolve https://expertagency.com.au/resolve-or-dissolve/ Fri, 03 Jan 2014 02:59:05 +0000 http://expertagency.com.au/?p=1024 There’s a lot of noise on the interwebs right now about new year’s resolutions. In the pro-corner, we have the positive personal and professional development crowd, the fitness and the weight loss crew and the determinedly optimistic. In the con-corner, we have individuals from the exact same groups: however this faction pour scorn on the […]

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]]> How To Create A Year’s Worth Of Marketing Content https://expertagency.com.au/12-months-of-marketing/ Wed, 01 Jan 2014 08:20:01 +0000 http://test.mancyxpress.com/expertagency/?p=48 Some of the most important work we ever do with a client is in helping them build their intellectual property library. In your Expert Practice, content is, has always been, and always will be KING. Most Experts find themselves challenged with content creation in the following ways: when will I have time to create my […]

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]]> The Implementation Vacuum https://expertagency.com.au/the-implementation-vacuum/ Sat, 28 Dec 2013 23:03:24 +0000 http://expertagency.com.au/?p=669 Of the many ways in which we hold ourselves back from achieving our true potential, failure to actually apply what we already know is probably the most common. If you were to place a percentage on the total amount of REAL action you’ve taken on information you’ve learned in seminars or workshops, on courses, or […]

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]]> Van Halen And The Forgotten Art Of Customer Service https://expertagency.com.au/van-halen-and-the-forgotten-art-of-customer-service/ Tue, 17 Dec 2013 22:13:13 +0000 http://expertagency.com.au/?p=789 Back in the 1980s, Van Halen made the ‘contract rider’ – a list of requirements, or ‘wish list’ given by bands to event and venue organisers – famous by demanding that all brown M&Ms be removed from bowls placed in their dressing room. This unique use of the ‘contract rider’ came about not because Van Halen […]

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]]> Smooth Business https://expertagency.com.au/smooth-business/ Tue, 17 Dec 2013 06:51:34 +0000 http://expertagency.com.au/?p=2238 I reckon most of the things that get in the way of running your own business being easy, lucrative and fun can be categorised under one word: UNCERTAINTY Uncertainty around your ability to make it work. Uncertainty around where your next lead is coming from. Uncertainty around how to sell. Uncertainty around what to do […]

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]]> To Do Or Not To Do? https://expertagency.com.au/to-do-or-not-to-do/ Tue, 10 Dec 2013 23:28:20 +0000 http://expertagency.com.au/?p=749 Successful Experts have a masterful Expert Platform generating them a steady flow of high quality leads, powerfully positioning them as the go-to Expert in their niche, selling their Expertise for a premium price, and building their Expert Tribe. This Platform includes: Website Blog Email Marketing Newsletters Social Media CRM Webinars Podcasts Videos SEO and PPC […]

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]]> Write Smart https://expertagency.com.au/writesmart/ Mon, 02 Dec 2013 08:05:34 +0000 http://expertagency.com.au/?p=1112 6 Steps to create content that can be published across multiple mediums and that you write once but use forever. 1. Know your outcome. This particular ebook is going to be sold on Kindle and iTunes. It’s a marketing and positioning tool. 2. Choose 12 Chapters, an Introduction, Action Plan and Conclusion. 3. Each chapter […]

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]]> Escaping The TIme For Money Trap https://expertagency.com.au/escaping-the-time-for-money-trap/ Thu, 28 Nov 2013 04:55:48 +0000 http://expertagency.com.au/?p=984 Many Experts limit their ability to grow profits and leverage their time by only selling themselves. The time-for-money business model is a dead end. The only way to increase turnover is to increase the hours you work, and/or increase the price you charge for those hours – which introduces a new challenge: it becomes harder […]

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]]> How To Hire The Right Web Designer https://expertagency.com.au/how-to-hire-the-right-web-designer/ Wed, 27 Nov 2013 17:42:43 +0000 http://expertagency.com.au/?p=2205 We’ve all been there. We hand over our hard-earned cash (a fair chunk of it, mistakenly believing the expensive option will turn out best…) to a web designer and the pain begins. As soon as the money leaves your account, they disappear off the face of the earth. You eventually hear from them again when […]

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