http://GihanPerera.com/podcast If you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth. Copyright 2007 Gihan Perera en-us Mon, 20 Jul 2009 00:03:46 GMT Hipcast RSS Feeder 1.25 Business 60 http://gihan.hipcast.com/albumart/1017_1248048226.jpg http://GihanPerera.com/podcast Gihan Perera If you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth. If you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expert no business,entrepreneurs,SME,leverage,professional,speaking,consulting,training,coaching Gihan Perera gihan@firststep.com.au Copyright 2007 Gihan Pererabusiness,entrepreneurs,SME,leverage,professional,speaking,consulting,training,coachingBusiness/Management & MarketingTechnology 65d20428-8775-32a3-1cd1-c9926140450e Sun, 05 Jul 2009 03:48:40 GMT 00:03:12 Gihan Perera All other things being equal, long-term success is better than a short-term focus. But right now, all other things aren't equal. no http://gihan.hipcast.com/deluge/a5b5fe46-ab1e-b5a4-4916-1bd4a4eb8724.mp3 b9dc69d7-7772-0cb5-6150-2a6aa436fcae Sun, 21 Jun 2009 05:29:52 GMT 00:03:32 Gihan Perera Different economic times call for different skills. Now is the time to be a brain surgeon, not a plastic surgeon. no http://gihan.hipcast.com/deluge/c70852fb-db51-9530-2dfc-0ec5338346ec.mp3 dac51af5-3851-70f5-6cc1-3dafd390c637 Wed, 10 Jun 2009 08:29:38 GMT 00:05:54 Gihan Perera Conference calls are easy, cheap and accessible to all businesses. If you're not using them already, you're falling behind. no http://gihan.hipcast.com/deluge/750a7107-9624-c609-97a4-a97f7f851842.mp3 70f7f9d2-7168-c855-b961-db8b6a920fc4 Fri, 13 Mar 2009 09:20:26 GMT 00:03:15 Gihan Perera If you're bad or boring, people will switch off. But even if you're good, you have to get used to not getting 100% attention from your audience. Technology has not just changed the way you deliver your material; it's also changed the way audiences engage during a presentation. no http://gihan.hipcast.com/deluge/c4712ff7-5e14-5202-4070-2521fb6af5ac.mp3 359f0313-cd19-c247-ffee-1d2b49baf148 Fri, 13 Mar 2009 09:19:50 GMT 00:02:54 Gihan Perera The world is changing to be about community, not authority; villages, not islands; collaboration, not hierarchy. no http://gihan.hipcast.com/deluge/d3a93e55-eeb9-e280-b9d9-390cfa04ad06.mp3 45c947f1-0783-6469-9e6e-7d5088d79d70 Fri, 13 Mar 2009 09:18:47 GMT 00:03:53 Gihan Perera Tough economic times present great opportunities for small businesses and entrepreneurs. Sure, the big companies can absorb change better than we can, but we're small, nimble and fast - so we can adapt to change more quickly. no http://gihan.hipcast.com/deluge/b741514a-e890-b810-452a-ff7bbd1dc0a3.mp3 9ef3f27c-c27e-a3b7-f92f-6eab6616bd2a Fri, 13 Mar 2009 09:18:06 GMT 00:03:23 Gihan Perera What would you do if your main marketing method disappeared overnight? Think it could never happen? It probably won't. But thinking about backup plans doesn't make you pessimistic or negative; it's prudent and positive. no http://gihan.hipcast.com/deluge/993cb1cc-cd1d-16b8-c588-9de1245ab5d0.mp3 fed0d849-d4f0-52ec-745a-803bffcd79f9 Fri, 13 Mar 2009 09:17:06 GMT 00:03:55 Gihan Perera Here's my call to arms to the experts of the world: Start PARTICIPATING in this crisis. If you truly deliver value, now is the time your clients need you more than ever. So, if anything, this is an opportunity to thrive. no http://gihan.hipcast.com/deluge/037abee7-a49b-1406-4fb1-99a60ec99581.mp3 4d235b90-0aa5-d6e9-eff8-e377200e98d3 Thu, 15 Jan 2009 20:26:24 GMT 00:04:39 Gihan Perera Many infopreneurs fall in love with their products and services, and forget their market. They create a beautiful, sophisticated, high-quality product; but forget about whether there's a market for it. They create a cure for which there's no known disease! no http://gihan.hipcast.com/deluge/bfbf1946-4cdd-a543-c03c-321a0eb969d4.mp3 03888cb5-1bd4-6c81-7d11-6484887554c0 Thu, 15 Jan 2009 20:25:31 GMT 00:03:13 Gihan Perera Things like blogs, podcasts, newsletters and the like don't necessarily bring immediate cash flow. But they are important because they lay the foundation for future success. no http://gihan.hipcast.com/deluge/59ce1743-4eca-0b35-4ac3-a1648484d370.mp3 11d3b914-06e5-09be-ad02-5076581193fa Thu, 15 Jan 2009 20:24:39 GMT 00:02:29 Gihan Perera In theory there's no difference between theory and practice. But in practice, there is. no http://gihan.hipcast.com/deluge/b85695c8-b716-24c0-5852-30aaa80a2ecf.mp3 4df96799-a53f-6a50-a297-8fee832e16e5 Thu, 27 Nov 2008 10:07:28 GMT 00:03:19 Gihan Perera Don't wait until you know how everything is going to turn out. You don't. And you won't. Get started now. This is particularly important on the Internet. no http://gihan.hipcast.com/deluge/009316f3-2598-1bf6-591d-598a33f862a5.mp3 85a4357a-da60-a059-5c7b-1df48e66b13b Thu, 27 Nov 2008 10:06:11 GMT 00:03:31 Gihan Perera Don't write a bad book. Don't even write a good book. If you're going to write a book, write a great book. But don't just sit there twiddling your thumbs while you're waiting until you're ready to write A Great Book. You can still write; just do it in other ways. no http://gihan.hipcast.com/deluge/6f27cd81-2c27-267a-0e2a-d6bef3a55b16.mp3 a04ad180-1fd6-ebb6-0530-8bbdb4fc4c53 Thu, 27 Nov 2008 10:05:04 GMT 00:03:40 Gihan Perera How do you find the time for Internet marketing when you've got so much else going on in my business? This is a crucial question. Because it doesn't matter how much good stuff you learn, if you don't put it into action, it doesn't count for anything. no http://gihan.hipcast.com/deluge/a4d4b83a-7960-baee-0361-663ef06d81bf.mp3 b9f63c35-a79e-943c-4631-303dd52397df Thu, 27 Nov 2008 10:04:20 GMT 00:03:57 Gihan Perera If you're an experienced Internet user who's familiar with the concept of blogging, and would just like to know how to maximise the effectiveness of your blog, here's a quick reference guide. no http://gihan.hipcast.com/deluge/0237375c-c57d-5998-8aed-3f82ea01ad7d.mp3 13038183-ca59-8a83-7bcb-ea948a3167de Thu, 27 Nov 2008 10:03:22 GMT 00:03:42 Gihan Perera If you're a speaker, trainer, coach, consultant or other infopreneur, you might find that your clients are battening down the hatches and cutting spending on non-essentials. You might discover overnight that you've become a luxury rather than a necessity! no http://gihan.hipcast.com/deluge/45a2e08b-21b1-6238-e277-73ab055b3555.mp3 c4defeb5-9595-160a-332e-0af27cac8037 Fri, 03 Oct 2008 02:28:15 GMT 00:02:25 Gihan Perera Don't assume your clients and prospects are constantly visiting your Web site, eagerly waiting for the latest material you create. They aren't! Despite your best efforts - and even their best intentions - they just don't have the time. no http://gihan.hipcast.com/deluge/716f5dca-f724-96a6-9793-6cba527a273a.mp3 fa5fe104-14c7-760e-1fd4-13b6e657b84d Fri, 03 Oct 2008 02:29:09 GMT 00:04:14 Gihan Perera The Internet landscape has changed when it comes to copyright. Previously, publishers would jealously guard their material, and could even send lawyers after you if you copied it without permission. But now Web 2.0 sites like YouTube encourage users to copy their material, so they get more exposure and more traffic. no http://gihan.hipcast.com/deluge/87c08ebc-e54c-70dc-5ab0-a9d442500c82.mp3 2ad09d4e-63c0-cc34-75b9-4fa86fe0de6f Fri, 03 Oct 2008 02:30:04 GMT 00:04:49 Gihan Perera E-books and special reports can be among your most powerful marketing tools. Many people think they're too hard to write. But they're not! no http://gihan.hipcast.com/deluge/b2a304d1-2133-905d-c5a0-53c3b1e3b155.mp3 9554ea90-1a5d-a689-b4d6-fbc4538cbf49 Wed, 23 Jul 2008 08:08:30 GMT 00:03:39 Gihan Perera Invest in yourself. Don't be afraid to put money, effort and time into your own professional development - in your topic area and in business development and marketing. no http://gihan.hipcast.com/deluge/7c14ff54-f210-0313-7aa0-0fbd4ae10245.mp3 acb44a25-1761-b053-840a-f98ddb14fda4 Wed, 23 Jul 2008 08:07:50 GMT 00:04:02 Gihan Perera Tap into the power of using teleseminars to sell your message, your products and yourself. no http://gihan.hipcast.com/deluge/a503443b-3f1c-b432-c69a-b68c961f147e.mp3 71902ead-dadd-f007-9cb2-52f77137bae2 Wed, 23 Jul 2008 08:07:03 GMT 00:03:26 Gihan Perera Amateurs have more on-line power than ever before. If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market. no http://gihan.hipcast.com/deluge/8124e7e7-fddb-1493-fffa-588b60272e37.mp3 e68e5379-28e8-3543-fb11-89fe93208e35 Wed, 23 Jul 2008 08:06:09 GMT 00:03:04 Gihan Perera Because we're thinkers, it's tempting for us infopreneurs to constantly be thinking about the next idea, the next article, the next piece of intellectual property. But look back at what you've already got - and figure out how to leverage it more effectively. no http://gihan.hipcast.com/deluge/0db3c759-aee3-bae3-3876-5febef8cc5c5.mp3 103fdbd1-768f-f67d-6771-240e35295551 Thu, 15 May 2008 02:08:45 GMT 00:03:56 Gihan Perera On the Internet, the best marketer wins. Not the best infopreneur; the best marketer. And most infopreneurs are poor marketers - at least, when they're not there in person to do the marketing. no http://gihan.hipcast.com/deluge/7b2ab0db-cdde-9ae3-18a9-3519f8a2c75a.mp3 0716267f-b40d-2de7-807b-c013ce6ab6e2 Thu, 15 May 2008 02:08:05 GMT 00:04:40 Gihan Perera Put some thought and effort into your newsletter subscription page. Don't just create a Web page with a form and expect hundreds of people to sign up. A few will, but the more effort you put into convincing them to sign up, the more people will sign up. And it really is worthwhile because your newsletter is going to make a lot of money for you in the long term. no http://gihan.hipcast.com/deluge/321d3dc0-3107-7436-4301-90f503c59fa4.mp3 7dfc7a83-6274-a6f0-e6a9-ef5b20f4e7ed Thu, 15 May 2008 02:06:58 GMT 00:04:00 Gihan Perera The second most common question people ask me about teleseminars is about how to design an effective teleseminar (The most common is about how to make the technology work). In particular, many people would like to know the ideal length and the right mix of talking and audience participation. no http://gihan.hipcast.com/deluge/d81a9d07-11cc-0161-b6a3-654614c32a6d.mp3 1dc48cce-7c38-094b-4d2b-2087005295e6 Thu, 15 May 2008 02:06:01 GMT 00:03:12 Gihan Perera What material do you have that is currently published for only one medium? Your clients or customers now have new tools to consume material in different ways, at different times, and on their own terms. Are you making it easy for them, or are you getting in the way? no http://gihan.hipcast.com/deluge/2388ba3d-4a87-d71f-b9eb-ba7f2bbd7d6e.mp3 842a1ffb-7612-70a0-54df-a3b47cee05ca Thu, 15 May 2008 02:05:25 GMT 00:04:06 Gihan Perera How do you find the time to do Internet marketing when you've got so much else going on in my business? Here's a simple three-step strategy to make Internet marketing easier and less time-consuming. no http://gihan.hipcast.com/deluge/1e08053c-de8b-d22b-2f90-1fb1b8445082.mp3 3785f705-48a4-f97a-c747-fbc4af27006e Thu, 15 May 2008 02:04:43 GMT 00:03:04 Gihan Perera If you had to choose between a great idea delivered poorly or a showy delivery with no take-away value, what would you choose? Me? I'd rather get the idea. After all, wouldn't you still take a 24-carat diamond, even if it's in a paper bag? no http://gihan.hipcast.com/deluge/c67ca11c-92df-f602-f7b7-dcd7305d4435.mp3 7ab64a4f-8055-c735-9fb4-12b711efed86 Fri, 21 Mar 2008 12:55:48 GMT 00:05:06 Gihan Perera Do you stand firm on fees, or are you willing to drop them if a client insists? If you're asking this question, you're probably losing money. There's a radically different way to think about "speaking fees" that makes this question irrelevant, and positions you to get maximum income from every opportunity. no http://gihan.hipcast.com/deluge/b96b7a1e-0f72-7c35-9d95-2f5989d9d892.mp3 4a6f3ad5-1e8a-3d3a-1bcb-d4e83ff675f6 Fri, 11 Apr 2008 23:39:05 GMT 00:03:24 Gihan Perera What sort of value should you provide to your members in your membership site? This will vary for each business. But broadly, I suggest you consider your offering in these three categories. no http://gihan.hipcast.com/deluge/4fdc87d6-4a57-b15a-3f96-f5f2b6212822.mp3 3fd11209-e8ee-37bb-e9da-3cda2961119e Fri, 21 Mar 2008 12:55:02 GMT 00:03:17 Gihan Perera Membership sites are the Next Big Thing on the Internet - as far as recurring income streams go. But do you have the three things it takes to create a successful membership site? no http://gihan.hipcast.com/deluge/33cab7a1-0102-a11c-bab3-5e1b697a9079.mp3 5a39a537-ffa2-e3a7-3301-edafd9c95681 Fri, 21 Mar 2008 12:39:25 GMT 00:03:53 Gihan Perera There are now too many Web sites for anybody to visit in a lifetime. So how do Internet users choose which Web sites to visit? The answer has change in the past 3 years, and the difference is critical to you if you're an expert. no http://gihan.hipcast.com/deluge/48aea76f-1670-d2ba-f7e4-f1ed92b970b0.mp3 515a2123-42ab-25a9-c79f-d7bdc1187883 Thu, 31 Jan 2008 05:54:53 GMT 00:07:09 Gihan Perera You've probably heard of new things like YouTube, Facebook and Flickr. But what do they do, and how are they useful to you? In this podcast, I'll list the top ten Internet tools for experts, and give you a practical example of how to use each of them in your business. no http://gihan.hipcast.com/deluge/2ec4ddbd-3eb2-54da-5123-deb78016ed2d.mp3 4c0e92ef-9efa-0ea0-a530-5c4741ca414f Thu, 31 Jan 2008 05:54:23 GMT 00:03:34 Gihan Perera I love Seth Godin's work. But I think he's wrong about podcasting. Find out why - and how you can make podcasting work for your business. no http://gihan.hipcast.com/deluge/d7479d11-fc9a-6043-c597-81c07bd7c595.mp3 b5aa17b8-0177-9aca-4372-ab39f4a4ff2c Thu, 31 Jan 2008 05:53:42 GMT 00:04:59 Gihan Perera You've probably heard of Web 2.0 and how it's changing the world. But what does it mean for you if you've got a Web site? Learn how Internet marketing has changed, and what you need to change to tap into the Web 2.0 world. no http://gihan.hipcast.com/deluge/cdb118ea-3df5-e53b-e897-0e1132efff8f.mp3 6d64d7f7-9dd9-63ac-0bd4-f7c75dfbf30c Sun, 23 Dec 2007 08:02:46 GMT 00:04:13 Gihan Perera Stop trying to do it all by yourself. One of the easiest ways to serve your market better is to bring in other experts who can help them. Stop thinking about yourself; and think instead of your market, your audience, your readers, your loyal followers. no http://gihan.hipcast.com/deluge/e60248fe-1bcd-b0d9-4be8-da80ffde2e1d.mp3 3febd94c-ea9d-9055-c6d9-50dfffd515ae Sun, 23 Dec 2007 08:01:40 GMT 00:04:13 Gihan Perera When it comes to Internet marketing, most Web site owners are too optimistic. They assume that they can just create a Web site, advertise their products, and the money will come rolling in. But it just doesn't work that way. no http://gihan.hipcast.com/deluge/8d668f4d-e99e-3fc8-596b-b0aac80d8567.mp3 d86c22de-d148-81e3-db65-369a12d050a2 Sat, 22 Dec 2007 06:34:12 GMT 00:03:56 Gihan Perera I've talked to a number of clients and colleagues who have "almost" completed new products - books, e-books, and so on. The trouble is that the last few steps always seem to stretch out, taking longer and longer. Does that ever happen to you? If so, you might be caught in the perfection trap. no http://gihan.hipcast.com/deluge/48d370b2-749f-adbf-c2ef-dd94cab5a4ac.mp3 3da96276-914e-f960-f4d5-bd60bec49252 Sat, 22 Dec 2007 06:33:26 GMT 00:04:14 Gihan Perera It takes time to create information products. But are you taking full advantage of the material you've already created - which you can turn into new products? no http://gihan.hipcast.com/deluge/0b31bf63-b57b-074c-0ab8-20b1fc2f534f.mp3 0fa9c5e2-0440-5f97-0e3e-425139ffd7c4 Sat, 22 Dec 2007 06:32:50 GMT 00:03:21 Gihan Perera Are you making these marketing mistakes? Learn from a street hawker in Rome. no http://gihan.hipcast.com/deluge/1ec1765c-deae-ebb1-e896-a022afd37e3a.mp3 60651d33-b7a7-202c-b7ca-f3e5f5f85c72 Sat, 22 Dec 2007 06:31:55 GMT 00:04:12 Gihan Perera Google is favouring valuable content over clever marketing. And that's good news if you're an information expert - that is, a professional speaker, trainer, consultant, coach or author. Why? Because you're in a strong position to deliver valuable content. no http://gihan.hipcast.com/deluge/dba0f5be-3597-cbca-4f5a-7efe6e129fd4.mp3 2f2183c5-bdd1-dcd9-b778-8eeedae31fda Sat, 22 Dec 2007 02:56:20 GMT 00:04:06 Gihan Perera What are the keys to getting things done? Of course, there are a number of answers - and time management gurus will argue over which is best. From a leverage viewpoint, follow these three simple principles. no http://gihan.hipcast.com/deluge/30b39d8f-fffe-cf4b-65e1-aceeb86fa14f.mp3 958e14fc-5a81-e1fd-1af2-49447af766e2 Sat, 22 Dec 2007 02:47:29 GMT 00:03:50 Gihan Perera Over the years, salespeople have been coached with the phrase "Selling isn't telling". In other words, they should ask more questions rather than talking about their product. That's true, but it's not ALWAYS true - especially if you're an expert in your field. no http://gihan.hipcast.com/deluge/6cae192e-4650-99fa-c4f0-c30e28d3b826.mp3 34fa56fd-4927-a644-4906-e1ededfc84d3 Thu, 15 Nov 2007 19:17:04 GMT 00:05:41 Gihan Perera One of the biggest problems experts face is that they try to do too much themselves. Instead of focusing on what they do best - thinking about their ideas and expressing them to others - they get caught up in the itsy bitsy stuff of creating the products. Things like proofreading, editing, administration, formatting, even the writing itself. If you've ever fallen into this trap, there's light at the end of the tunnel. no http://gihan.hipcast.com/deluge/a7a475d8-840d-862b-f3d4-4a5bdb59ed6b.mp3 8ff6ce58-be76-6b8c-a9c7-ff37a055e8e4 Thu, 11 Oct 2007 13:43:32 GMT 00:04:23 Gihan Perera Experience matters. Many "experts" don't walk their talk; they don't practise what they preach. When you can draw on your own experience and have the maturity to step outside it and put it in context, you provide a richer, truer and more significant service to your clients. no http://gihan.hipcast.com/deluge/690b253e-af41-140f-351f-7e184f5d6692.mp3 47fb6393-c202-3540-d840-262e92c09f79 Thu, 11 Oct 2007 13:34:01 GMT 00:04:22 Gihan Perera If you write a promotional e-book, you should give it away free. Or take it one step further - and make it BETTER than free! no http://gihan.hipcast.com/deluge/59906a40-beda-c2ea-9de2-c493815d5816.mp3 4e75682c-603e-a1ac-45e1-17d30f0c85c2 Thu, 11 Oct 2007 13:33:15 GMT 00:04:43 Gihan Perera A successful affiliate program - on or off the Internet - rests on three important principles. If you get this mix right, you've got a better chance of making your affiliate program work. Not all affiliate programs follow these rules. But if you break them, make sure you know why. Unfortunately, most businesses ignore one or more of these principles, without knowing why. And that's a disaster for their affiliate program. no http://gihan.hipcast.com/deluge/0af6fb9c-a37a-7af6-65d4-7b3af4e070c5.mp3 ccdf60cf-6dfa-5174-7705-b4f44665ff91 Thu, 11 Oct 2007 13:31:56 GMT 00:03:38 Gihan Perera One of the things holding people back from creating - and profiting from - information products is that they undervalue their expertise. They don't think they are "good enough" yet, or they don't think their material has any value to their clients. But if clients are already paying you to speak, train, coach or consult them, chances are they do value what you've got to offer. It's just a matter of positioning yourself correctly. no http://gihan.hipcast.com/deluge/19d34051-f1c4-c72b-c7ba-1e354e56e967.mp3 e6bdf52d-9759-f0eb-45c9-5302f32eae88 Thu, 11 Oct 2007 13:30:59 GMT 00:05:14 Gihan Perera Here's the single most important secret for successful marketing: First find out what your customers want; and then create products or services that match their desires. no http://gihan.hipcast.com/deluge/52e2a5b1-73bb-0108-6bad-2b7bdc41bf78.mp3 e0813857-117e-218e-416e-12ed5599d85f Thu, 11 Oct 2007 13:30:00 GMT 00:04:02 Gihan Perera Does writing an e-book have to be a lot of work? Not if you enlist all your friends in the process! Learn how to write, publish and distribute an e-book effortlessly and effectively. no http://gihan.hipcast.com/deluge/31e461a3-9fcf-13bd-0b34-3a49c55cfbe8.mp3 0e53a042-88d3-9fa9-57d6-b4a7f2e22ef2 Thu, 27 Sep 2007 11:50:16 GMT 00:04:04 Gihan Perera If you're a messenger - somebody with ideas to share with the world - you can no longer rely on your authority alone. You are no longer an expert because you say you're an expert. You're an expert because we say you're an expert. If we like you we'll listen to your ideas and take action. It's all about authority with community. no http://gihan.hipcast.com/deluge/1ae9134d-0287-29ae-2717-8075e1d73198.mp3 aa215960-f6ac-a63e-ad28-e5d4e0c64383 Thu, 27 Sep 2007 11:49:33 GMT 00:04:59 Gihan Perera If you're a speaker, trainer, coach, consultant, author or other information expert, you'd better be using the Internet actively in your business. And that means creating an on-line presence. Not just a Web site any more. If you don't have the time to be seen as the expert in your field, your clients and customers will find somebody who does! no http://gihan.hipcast.com/deluge/ef0d6e35-bc88-9c24-d12f-2d1eba4dee5a.mp3 1232d611-3df0-c8d4-1b8b-6c0db6c30aa3 Thu, 27 Sep 2007 11:22:06 GMT 00:03:45 Gihan Perera Kyle Macdonald's personal story of how he trades up from a paper clip to a house contains valuable insights for anybody in sales. no http://gihan.hipcast.com/deluge/8449b17a-f1bf-f654-c256-793acaea11a4.mp3 8436779e-492a-f643-e087-6d382a07d88b Thu, 20 Sep 2007 11:22:44 GMT 00:04:44 Gihan Perera One of my clients recently created a new bundle of products and wants to find other people willing to sell them on her behalf. In return, they get a hefty commission. She asked me for some advice about how to best approach these people, and how to convince them to be part of her extended sales force. I'm going to share some of that advice with you here. no http://gihan.hipcast.com/deluge/da290b4d-dc7d-344a-8bda-76ac595445bc.mp3 fb57081a-5294-e22f-428f-20356d793a06 Thu, 06 Sep 2007 23:34:39 GMT 00:04:56 Gihan Perera Who are the people in your neighbourhood? Trust sells. Every marketing effort must be based on the level of trust you have with your market. no http://gihan.hipcast.com/deluge/8a7f42a9-5957-736f-0285-6dfaf89ef777.mp3 bca6b9a1-29dc-5c00-0e73-912b71f33c33 Wed, 05 Sep 2007 09:04:31 GMT 00:05:02 Gihan Perera Are you truly entering the conversation in your clients' minds? Use the principle of gravity marketing to create irresistible attraction for your products and services. no http://gihan.hipcast.com/deluge/d4d8c7ac-243c-a0f0-2eb8-c1977d4c420b.mp3 c8611c61-9b08-cc7c-9088-40cef98dd4f5 Thu, 30 Aug 2007 06:41:20 GMT 00:04:19 Gihan Perera As an expert, your most powerful marketing tool is not your business card. It's not your glossy brochure. It's not your Web site. It's not your client testimonials. It's not any of your collateral material. As an expert, your most powerful marketing tool is your expertise. It's your knowledge, your ideas, your intellectual property - and the way you apply it to your clients' lives and businesses to make a difference. no http://gihan.hipcast.com/deluge/ea216fb6-455a-7289-df11-5354b7fab00a.mp3 b3b62c99-a1c9-5ca4-5e82-297ac2123f75 Fri, 24 Aug 2007 16:19:39 GMT 00:05:11 Gihan Perera Most people visiting your Web site are looking for information, not (yet) for products. Lead with value and show your expertise - before jumping in with your sales pitch. no http://gihan.hipcast.com/deluge/75951fd0-c87b-a4a1-7a89-31581fe1b538.mp3 Gihan PereranonadultIf you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expert