How to predict online sales

Forecasting online orders is quite easy if there is historical data available. If all of sudden you were given extra budget for your search or online display campaign, performing a diminishing returns model will help predict the amount of conversions you can expect to generate with this increased budget. Likewise, if you have to cut online spend, a diminishing returns model will show you the expected conversion volume loss as a result.

Let’s suppose we want to predict the increase in search conversions (dependent variable) based on an increase in paid search spend (independent variable). Would we use a linear or logarithmic-scale to determine our forecast equation?

To see a step-by-step tutorial on how to forecast online sales using a diminishing returns model, go to SmartDigitalSpending.com.

Admob

Monthly iPhone impressions 58MM

Ad units available: Expanding, click to video, click to audio, click to call, click to maps, click to iTunes, and click to App store

Quattro Wireless

Monthly iPhone impressions 10MM

Ad units available: Expanding, click to video, click to call, click to maps, click to iTunes, and click to App store

Third Screen Media

Monthly iPhone impressions 75MM

Ad units available: Click to video, click to call, click to maps, click to iTunes, and click to App store

Millennialmedia

Monthly iPhone impressions 110MM

Ad units available: Expanding, carousel, and duel orientation

NOTE: Please contact these companies for more up-to-date information. Thank you.

iPhone users skew young and male

iphone users skew young and male

source: comScore M:Metrics 2008

iPhone users are more affluent than both the average mobile phone user and smartphone user

iphone users are more affluent

iPhone users are almost twice more likely than the average smartphone user to access maps/directions

iPhone users access maps & directions more

Top 10 activities among iPhone users

top 10 iphone activities

iPhone users are more than 2X as likely to look for entertainment news than the average smartphone user

look for entertainment news

iPhone accounts for 1% of US mobile handsets, but 8% of newbie game downloaders and nearly half of free mobile game downloaders are iPhone users

iPhone users play games more

Media usage + satisfaction ratings for the iPhone are extremely high

media usage + satisfaction ratings

source: comScore M:Metrics 2008