Expert SEO Solutions - Online Internet Marketing - Search Engine Marketing

Google Page Rank Update Just After 2 Months

noreply@blogger.com (Prabhjot Kaur) — Fri, 29 May 2009 01:11:00 +0000

Google is updating Pagerank. Earlier we used to see these changes after every 3 months. But this time Google is taking tough ride and has started imposing some penalities as well. So anyone who has noticed change in PR, please share what happen to the website.

Social Media Marketing - A latest Buzzword in Online Marketing

noreply@blogger.com (Prabhjot Kaur) — Wed, 20 May 2009 01:11:00 +0000

Social Media Marketing is a latest buzzword in online marketing. But to become SMM expert you need to be:

1) Quick
2) Active
3) Share

Be quick in analysing new trends..and actively implement those trends for your business and enagage your audience by sharing interesting messages/links and posts...

Has Twitter Decreased the Relevancy of Google???

noreply@blogger.com (Prabhjot Kaur) — Wed, 20 May 2009 00:55:00 +0000

Nowadays..everyone discusses about twitter and other social media stuff..what we can conclude from that??

Is twitter actually taking step ahead from Google???
or

People are just enjoying this source to openely interact with each other????

Share your relevant and useful comments here??????

How to Dominate Google Adwords

noreply@blogger.com (Prabhjot Kaur) — Wed, 20 May 2009 00:18:00 +0000

Everyone wants to win Google Adwords game..But to be successful in this game you need to learn and understand some rules..there is one article that may help you understand basic rules of PPC...Read useful article at: http://sdccpro.freeppcleads.com/

A Change in Google Referral Strings

noreply@blogger.com (Prabhjot Kaur) — Tue, 12 May 2009 05:14:00 +0000

A brief discussion on change in referral string by Matt Cutts at http://www.youtube.com/watch?v=4XoD4XyahVw

How to get indented listings for your keywords

noreply@blogger.com (Prabhjot Kaur) — Thu, 07 May 2009 01:20:00 +0000

Yesterday we discussed about “What is Indented Listing?”. Today we will resume the discussion with “How to get this listing for the specific keyword?”

Follow few steps to get indented listing for the website:

1)First of all you should have a webpage that already has a top 10 ranking for the relevant keyword of website.

2)After that you need to create a second page on the same domain and link second page to the first page that is already ranking at top. Optimize your second page with the same keyword. Don’t use same content as of first page. But use different content and Meta tags in second page.

3)Third link the first top ranking page to second webpage with the same keyword using anchor text. Use title attribute in the anchor text and link to the second page. That link must be from the body text of first page.

4)Get inbound links from different relevant website for the second page.

Repeat these steps for as many keywords as you want for your WebPages. See example of Indented listing below for the keyword “Emergency Dental Treatment”:

Above image represents the actual results of http://www.petradental.com/. A leading dental health clinic in Calgary, Canada.

What is Indented Listing?

noreply@blogger.com (Prabhjot Kaur) — Wed, 06 May 2009 02:04:00 +0000

Google generally shows only one link of the website in top 10 results. But getting your website listing twice in Google top 10 results for most competitive and important keyword of the website entice visitors and webmasters as well. This process is called Indented Listing in Google.

What is Indented Listing?

From Google’s Perspective:

“When Google finds multiple results from your website for a search query, then the most relevant page is listed first and next relevant page is indented below and that process is called Indented listing".

“Image above represents the actual results of www.crazysales.com.au. An online shopping website in Australia”

Indented listing gives additional exposure to the website in SERPs. It is also called double listing. And it is quite understandable that when visitors find 2 pages from single website, they will certainly approach that website more than others. In a way website will get lot of traffic and clicks.So if your website has indented listing in Google then your website will have 2 listings of your website in top 10 results instead of one.

In the next article we will discuss about how to get Indented Listing for your top most keywords of website.

Web Videos - An Emerging Trend in Interactive Marketing

noreply@blogger.com (Prabhjot Kaur) — Fri, 01 May 2009 02:29:00 +0000

Web Videos are emerging as new trend in interactive marketing. A latest survey conducted by emarketers.com revealed that nearly 90% of the online users are counting on web videos to gather relevant information. It's also a successful way to leave a long-lasting impression on visitor's mind. Successful web videos definitely help online marketers and businesses to grow faster and improve visitors, leads, sales and profits. But the success actually lies in the correct presentation of highly creative and useful content.

Recent example of web video is Obama’s election night victory speech which was viewed more than 6.8 million times in the first 36 hours in USA. This shows that if web videos are projected right then it spread your message in few minutes to millions and trillions of people.

In a nutshell, I will conclude that web videos are one of the cheapest and economical way to boost ROI. But major concern using web video is that you need to be creative and unique as people are looking for informative and relevant information in a different way. So it is a test time for online marketer to show their skills in interactive marketing strategy and presenting high quality content different from traditional ways.

Nine Important Factors to Improve Your Website Usability,Traffic and Rankings

noreply@blogger.com (Prabhjot Kaur) — Mon, 20 Apr 2009 02:21:00 +0000

Search engine optimization is done to attract both web surfer and spiders. If you do it correctly then you can easily achieve targeted audience, traffic and high rankings. But you need to take care of few important things before you implement SEO processes:

1) Web surfers like fast loading web pages so you should have fast loading web pages.
2) Web page content should be easy to read. And also able to attract the visitor.
3) Text on the web page should be clearly arranged. Bold heading, bulleted lists and arranged paragraphs.
4) If your website consists of images then you should use IMG ALT tag to attract the spider to read the text in images.
5) You should also use 404 error pages to keep the visitors on the website.If you are an online shopping company then you should certainly use this 404 error page to hold the visitor on the website. Add link of home page on the 404 error page.
6) Navigation structure of website should be flexible and breadcrumbs should also be there to easily navigate through the website.
7) Title of each page should be self explanatory and unique. For example: if you are dentist in Calgary and running dental clinic in Calgary then your keywords in title tag should be like : "Calgary Dentist, Calgary Dental, Dental Servives".
8) URL of webpage should contain important keywords related to the content on that page.
9) Important content should be placed on the top of page.

Importance of Keywords in URL - A Statement by Google's Matt Cutts

noreply@blogger.com (Prabhjot Kaur) — Fri, 17 Apr 2009 00:37:00 +0000

Matt Cutts has recently posted a video on the position of keywords in the URL of the webpage. He said that keywords in the URL certainly improve the position of the page in SERPs. Google has different measurement methods to check the optimization of your website. So always optimize all the elements of your website.

To achieve the best possible rankings for your website, it is advisable to include targeted keywords in the URL of the page. Do not stuff lot of keywords. It is a direct spamming.

Yahoo has also filed a patent application with the name “Techniques for Tokenizing URLs”. Yahoo’s patent provides detailed information on how search engine extract keywords from the webapge and URL. In a way it is a strong indicator of yahoo’s acceptance of keywords in address of webpage.

5 Minutes SEO Audit Checklist for Websites

noreply@blogger.com (Prabhjot Kaur) — Wed, 15 Apr 2009 12:09:00 +0000

If your website is ready to go live then there is 5 minutes SEO audit checklist to set your website at the right front.

1) Make sure that you have done URL canonicalization and 301 redirects. All variations of the
URL should point to: http://www.domainname.com. Here is a code:

RewriteEngine On
RewriteCond %{HTTP_HOST} ^yourdomain.com
RewriteRule (.*) http://www.yourdomain.com/$1 [R=301,L]

2) Write unique title and Meta tag for each page.
3) Check your CMS editor. Make sure that it is search engine friendly.
4) Submit your website in Google Webmaster Central. This will help in fast indexing of web
pages.
5) Check duplicate content. If you have online shopping website and selling different
products then be careful of product description. Do not use description that supplier has
provided. 1000 of people may have used that content.

Quick Tips to Optimize Dynamic Websites

noreply@blogger.com (Prabhjot Kaur) — Wed, 08 Apr 2009 01:49:00 +0000

The internet has brought the entire world together. As a result, people now choose services, products and websites that come on the 1st or 2nd page of Google. The internet has unbelievably revolutionized the world and businesses all around.

Nowadays 400 million people use Google, Yahoo and MSN to find products & services. 92% of people do not go further, if they find their desired products and services on 1st or 2nd page. The whole facts prove that internet (Google, Yahoo & MSN) is ruling the internet world.

There are lot of techniques to take website at top in search engines. But organic SEO is the most reliable and proven method to achieve top rankings. SEO is not same for all websites. The prcess of search engine optimization varies from site to site. If the website is static then the process will be different. But for a website that is dynamic and has thousands of products and web pages then the whole strategy of SEO will be different. So everyone needs to be careful while implementing SEO techniques.

Quick Tips to Optimize Dynamic Website

Remove query string from the URL of all WebPages
Unique title for each page
Brief and useful summary of each page in meta tag
Submission of website in theme related directories
Engage your website in affiliate marketing
Choose double opt-in email marketing
Participate in forums and discuss your products and services
Post comments on blogs
Use Social Media optimization techniques specifically for online shopping websites
Write press releases about your website
Write captivating and useful content and post in different marketing directories to pull traffic
Keep track of all of your SEO efforts and make changes according to requirements
Create Google/yahoo Sitemap and submit in webmaster central tool
Use canonical tag to avoid the duplicate pages on dynamic websites

Top Ten Way to Optimize Your Website and Get Top Ranking

noreply@blogger.com (Prabhjot Kaur) — Tue, 07 Apr 2009 00:59:00 +0000

Search Engine optimization is all about keeping your website up-to-date as per search engines and implementing latest and expert SEO techniques to take your website at top and pull targeted traffic to website. I am sharing with you ten ways to optimize your website and get huge traffic.

1) Optimize Your Single Webpage for single keyword. Do not optimize your single webpage for more than one word. Search Engines prefer highly relevant webpage for single term instead of number of search terms.

2) Different Keyword for Different Webpages. Google consider all pages of your website so make sure that you have used different keywords on different webpages. This will increase the relevancy of that webpage and topic in search engine result pages.

3) Try to Get Good Inbound Links. If your website is having optimized content and good inbound links then it is much easier for your website to get top ranking in Google. For example if you have optimized your webpage for the keyword Expert SEO Solutions and you get link from the website that talks about Expert SEO Solutions then Google will privide top ranking to your website and consider it more relevant

4) Article Marketing. Write useful and relevant articles related to the theme of your website and add details of your website at the end of the article. Try to write something very interesting and useful for visitors so that visitors could subscribe your articles and read about your stuff.

5) URL Submission. Submit your website in relevant search engines and directories to increase link popularity of website. Link popularity will help your website to win the trust of search engines and traffic of visitors.

6) Social Bookmarking. Share your knowledge on social bookmarking websites and bookmark your favorite links so that online users could also see your relevant information.

7) Forum Posting. Post your queries or information about any new product or website on the foums. If you get number of participants then people will read your infiormation and this will encourage people to visit your website, and hopefully buy from you.

8) Twitter/FaceBook. Make your account in these social networking sites and update it everyday with your latest services and product information. This is definitely a good source of relevant traffic.

9) Classified Ads. It is easy to associate with these websites and submit your product and services information.

10) Blog Comments. Try to find blogs having good traffic and comments on the post. Good comments are known as a source of relevant information and knowledge. So enegage in this process also.

SEO is not a one or two day process. It is continues effort that everyone has to maintain to achieve targeted traffic and top ranking for the website.

Expert SEO Tips to Make Incredible Start for New website

noreply@blogger.com (Prabhjot Kaur) — Fri, 09 Jan 2009 05:56:00 +0000

Are you looking forward to expand your business and planning to make a website to target your audience? Then you must go through expert seo tips to make an incredible start for your website.

Wisely choose your website template
Design a theme based header
Choose cool and professional color scheme
Keep a static font type and size for all pages
Write captivating and targeted content for your audience
Implement on-page optimization and expert SEO solutions on your website
Maintain regular effort on off-page optimization to get links from search engines
Post useful and informative articles on article marketing directories
Write press releases and publish on directories
Participate in forums and social sites to inform people about your business
Update your website on regular basis to make good rapport in SERPs

There are lot more things that you can implement on your website. Keep yourself updated with latest Google and other search engines trends and changes.

Google is Updating Pagerank

noreply@blogger.com (Prabhjot Kaur) — Thu, 08 Jan 2009 05:31:00 +0000

Google is updating pagerank of websites. Many webmasters have noticed positive change in their website's pagerank. There are lot more changes in Google search result page. Some webmasters have also experienced lower sitelink in Google's search result and other webmasters have noticed that their websites lost positions in Google search result page

High Bounce Rate – An alarming situation for your website rankings

noreply@blogger.com (Prabhjot Kaur) — Wed, 24 Dec 2008 08:06:00 +0000

Bounce rate actually indicates the percentage of visitors who stay on website for few minutes. It helps you measure the traffic of website and also reveals the relevancy of your webpage from visitor's perspective.

Google Analytics documentation defines that “Bounce rate precisely tells you about the quality and quantity of your website visitors. If a webpage has high bounce rate for particular search term then there is an alarming situation for your website, because it shows that webpage is not relevant to the website visitors and has low quality". Eventually Google may consider that your webpage either does not offer what the visitors are looking for or the usability of your web page is not good. So it clearly indicates that Google really uses the bounce rate as a ranking factor for your website.

How to lower the bounce rate of your webpage?

You can start with "Content" and improve the relevancy and usability of your website by making content more keyword rich. This way you can remarkably increase the conversion rate from 40% to 50%.
To lower the bounce rate from 60% to 70%, you can customize your landing page with the keywords and ads you run. If your tailor made landing page provides information that visitors are looking for then your half battle is won.

Benefits of lower bounce rate:

Targeted and huge visitors
High conversion rate

Bounce rate is not single factor that adversely affect your rankings. There are lots of others but combined with bounce rate it could have negative effect on your website rankings. To get high rankings and targeted traffic for your website, you need to follow organic seo approach and expert seo solutions. Also make sure that your website has covered all elements that are required to get top rankings.

Welcome to the World of Search Engine Optimization

noreply@blogger.com (Prabhjot Kaur) — Mon, 22 Dec 2008 12:39:00 +0000

Hi Guys, I have created this blog to let people know about the importance and benefit of Search Engine Optimization in the technologically vast world. Here I will provide tips on how to improve presence of business in SERPs and what are the expert seo solutions to sustain and uphold top rankings of online business.

In the coming days we will discuss on:

SEO Strategies
SEO Techniques,
PPC
Content Writing
Email Marketing
Conversational Marketing
Article Marketing

you are welcome to read a new topic everyday and comment on that.