Explore3DTV.com - 3D TV News

3Ality purchases Element Technica

Robert Archer — Fri, 26 Aug 2011 14:48:14 GMT

In move that includes an unspecified amount of money---but for a reported "several million dollars"---the 3D technology company 3Ality has acquired the 3D camera-rig company Element Technica. The Hollywood Reporter says 3Ality acquired the Los Angeles-based company and quickly renamed itself 3Ality Technica. The two one-time competitors are expected with the merger to form a single powerhouse 3D production equipment company. Some of the recent projects 3Ality has worked on include The Hobbit: An Unexpected Journey , The Geat Gatsby , Jack and the Giant Killer and The Amazing Spiderman . In addition, the two companies, which are now a single entity have begun to make inroads in the 3D broadcast market with 3Ality's work with the U.K.-based company Sky3D and Element Technica's work at events such as the FIFA 2010 soccer World Cup and 2011 Wimbledon tennis championships. As part of the deal Element Technica's staff will move to 3Ality's Burbank, Calif. headquarters, and Element Technica's two partners, Hector Ortega and Stephen Pizzo will become senior vice presidents at 3Ality.

[Read more]

Maya Isn't Making It in 'Shark Night 3D'

Rachel Cericola — Fri, 26 Aug 2011 14:30:33 GMT

Another clip, another victim. We have another peek at the upcoming thriller, " Shark Night 3D ". Frankly, it seems as though Relativity Media is slowing leaking the entire movie to audiences. Of course, they don't show much gore, but it's PG-13... how much do you think you are really missing? Below is the latest few seconds from the film, and it looks like Maya (Alyssa Diaz) isn't going to make it. On a happier note, it looks like we can save you $15. If you're still interested, "Shark Night 3D" opens on September 2, 2011.

[Read more]

ATSC Working on 3D Broadcast Standard

Robert Archer — Thu, 25 Aug 2011 15:41:07 GMT

Many consumer electronic and broadcast industry analysts have speculated over the past couple of years that a major hurdle that has impeded the adoption of 3D video is its lack of standards. Looking to address this problem the Advanced Television Systems Committe Inc. (ATSC) is developing a standard for the broadcast of 3D that will provide the broadcast television community with protocols for the transmission of 3D for fixed and mobile devices. "The addition of 3D TV over-the-air TV broadcast transmission is part of our ongoing effort to expand the capabilities of the ATSC suite of digital television standards," explains Mark Richer, president of the ATSC. The ATSC says once the standard is in place it will cover these broadcast scenarios: 3D content delivered on one ATSC terrestrial channel to fixed receivers with delivery of both views (left and right) in real time. 3D content delviered on one ATSC terrestrial channel to mobile/handheld receivers, and 3D programs within the same channel while ensuring backwards compatibility. 3D content delivered in non-real time. Richer says the addition of a 3D standard to the DTV (digital television) umbrella will drive new broadcast services while preserving the integrity of legacy television receivers. The organization's...

[Read more]

Peter Gabriel Coming to 3D Theaters

Rachel Cericola — Wed, 24 Aug 2011 20:31:35 GMT

Back in April, we told you that 3D cameras had captured Peter Gabriel in concert at London's Hammersmith Apollo. Now, the concert film appears to have a release date. NCM Fathom , Omniverse Vision, Eagle Rock Entertainment and Real World made the joint announcement, saying that "Peter Gabriel: New Blood Live in London 3D" will have an exclusive 2-night engagement at 135 select theaters around the country. Get ready to mark your calendar. The film will make its theatrical debut on Tuesday, September 6, 2011, with one follow-up viewing on Monday, September 12. Even if you've seen Gabriel in concert before, this should be a pretty unique experience -- and not because of the 3D. Gabriel performed alongside the 46-piece New Blood Orchestra, for "re-imagined orchestral arrangements" of his songs. Some of the tracks to be featured include "Don't Give Up," "Downside Up," "Mercy Street," "The Rhythm of the Heat," "In Your Eyes," "Solsbury Hill" and "San Jacinto." "Peter Gabriel: New Blood Live in London 3D" was pre-recorded at London's iconic Hammersmith Apollo on March 23, 2011. If you're interested in catching the show in theaters, you can find a venue and pre-order tickets on the NCM Fathom website ....

[Read more]

McPheever for McDinner in 'Shark Night 3D'

Rachel Cericola — Wed, 24 Aug 2011 17:52:04 GMT

As if yesterday's "Shark Night 3D" clip wasn't quick enough, we have another today, starring Katharine McPhee. The "American Idol" castoff looks like she's going to be dinner in this clip. Who knows though? The clip is so quick. OK -- we do. Very few cast members will probably survive " Shark Night 3D ," and getting pushed in by some tool doesn't exactly increase your chances. If you want to see for yourself, check out the clip below or wait a few weeks for the carnage. "Shark Night 3D" opens on September 2, 2011.

[Read more]

'Transformers' Returns to IMAX for 2 Weeks

Rachel Cericola — Wed, 24 Aug 2011 15:01:10 GMT

Apparently, a billion dollars isn't quite enough for Michael Bay and Paramount . The insanely successful third installment of " Transformers " is getting a second life, in glorious IMAX. IMAX just announced plans to re-release "Transformers: Dark of the Moon" for an extended two-week run. Starting Friday, August 26, the franchise's third film will return to 246 IMAX theaters. "The fans have spoken and we are excited to bring 'Transformers: Dark of the Moon' back to IMAX theatres," said Greg Foster, IMAX chairman and president of Filmed Entertainment. "The film has been a remarkable success and we are thrilled to offer fans in North America another chance to experience the latest chapter in this history making franchise." The movie has been remastered for IMAX viewing, using IMAX DMR (Digital Re-mastering) technology. Despite dismal reviews (see our "Transformers: Dark of the Moon" Review Roundup ), the film has made over a billion worldwide so far. Almost $60 million of that haul has specifically come from IMAX theaters.

[Read more]