Location Based Marketing let’s users “check in” to physical locations in the world using their mobile device. They can share these check ins with friends and share on various social networks, including Facebook and Twitter.

There are many Location Based Marketing platforms, but this episode of the Extreme Marketing Show discusses Facebook Places, Gowalla and Foursquare and how you can use these services in your local business marketing to reward customers, generate business awareness and drive more foot traffic to your local business.

Episode 4 of the Extreme Marketing Show Todd Probasco and Bruce Etzcorn also discusses the importance of customer reviews of your business and how public opinion is starting to be used in SERP (Search Engine Results Page) ranking factors.

QR Codes connect the real world marketing with your internet marketing. Allowing customers to scan a QR code with a QR code reader and interact with your brand, getting customers closer to the sales funnel and closer your product. A QR code can be used to store information that connects customers to your product or brand in a variety of ways. Use QR codes to connect customers to your website, store a preformatted text message for SMS marketing, Use QR Codes to RSVP to events and even exchange contact information via vCard. The possibilities in QR Code marketing are endless. Some other examples:

• In a magazine ad, add a QR code to link directly to that item on your website.
• Add a QR Code to review sites for customers to review your business.
• In a magazine ad, ask a question, scanning the QR code could provide the answer.
• Joining Text Clubs. add your keyword as the message (MSHOW) and preformat the shortcode (89000).
• Use QR codes in newspapers in your automotive marketing and direct customers to your in-stock inventory.

Listen to Episode 3 where Todd Probasco and Bruce Etzcorn discuss QR code marketing in deeper detail.

In Episode 1 of the Extreme Marketing Podcast Todd Probasco and special guest Bruce Etzcorn discuss Reach Local’s search engine marketing tool and how it benefits local businesses.

Reach Local is an search engine marketing platform developed specifically for local businesses that combines tracking for both online and offline marketing efforts. The local business search engine marketing program constantly monitors bid positioning and budget to ensure that you’re not overpaying for keywords. This ensures your local advertising dollars are not wasted on low-performing terms. The platform works for a painter looking for search engine marketing exposure, dealerships running comprehensive automotive search engine marketing campaigns, multi-location franchises and every business in between. SEM campaigns can be modified to include regional and national targeting.

All of this and more is available through one cost-effective search engine marketing program.