Exuma Technologies

How to determine the ROI of your your marketing budget. Part 2: Calculating Value

Jessica Seidel — Mon, 12 Mar 2012 22:22:55 +0000

Our last post explained how to break down your advertising channels and analyze the cost and effectiveness of each medium. Outlining all of your costs and measuring the direct response of those investments will help you determine which mediums are your most expensive, and which advertising channels are returning valuable leads to you. Now that [...]

How to determine the ROI of your marketing budget

Jessica Seidel — Mon, 27 Feb 2012 00:58:49 +0000

A large percentage of our customers’ budgets are spent on marketing their business and products. It is a large investment for businesses to make, and far too often business owners are dedicating dollars to advertising channels and mediums that don’t return high value prospects. In the RV and Marine industries, more often than not the [...]

Questions to ask yourself when considering cloud based software

Jessica Seidel — Wed, 15 Feb 2012 22:26:53 +0000

As we have discussed before, software in general is migrating to the cloud. Like many business software suppliers, Exuma now offers it’s marine management software and RV dealership system as a hosted “cloud-based” offering. Here are four points to consider to help you decide if moving to the cloud is right for you and [...]

Exuma Technologies signs deal with ARI

admin — Fri, 10 Feb 2012 17:17:04 +0000

ARI Network Services, provider of the lead management tool FootSteps, announced that Exuma Technologies, makers of DockMaster and RVMaster, and ARI signed a multiyear reseller agreement.

Is your store set up to sell the most products to the most customers?

Jessica Seidel — Thu, 02 Feb 2012 00:01:30 +0000

Most of our customers are retail, business to consumer organizations such as Marinas and Boatyards. While they may generate leads and traffic from their website and online presence, the final sale happens at their brick and mortar establishment, face to face. The way a store looks is important to the consumer. The cleanliness, organization [...]

DockMaster in the cloud and other new features not to miss at IMBC

Jessica Seidel — Tue, 31 Jan 2012 18:40:25 +0000

The DockMaster Management System is a complete marine management system designed to help marinas and boatyards get more done in less time. Each module, from parts to service and from unit sales to accounting is Integrated, flexible and scalable. With cutting edge technology options such as online system optimization training and cloud hosted solutions, DockMaster [...]

It all boils down to your Financial Statements, are you analyzing them well?

Jessica Seidel — Thu, 19 Jan 2012 03:51:26 +0000

Are you reviewing your financial statements as often and as thorough as you should be? Here are some tips on what to look for and important steps to take.

Look back quickly then look forward: Our vision for 2012

camcollins — Thu, 05 Jan 2012 14:40:50 +0000

The new year can be both exhilarating and depressing. We can look forward to what’s to come with great anticipation. But the past can haunt us. “I didn’t lose as much weight as I wanted”. “I wasn’t as profitable as I could have been”. “I didn’t spend enough time with the kids”. What it is for you [...]

Are you telling the truth? Using honesty as a strategic advantage

camcollins — Thu, 22 Dec 2011 14:00:51 +0000

We’ve become so used to marketers lying to us that we’ve simply grown immune to it. Just look around and you will find examples of this all around you – on the billboards you read, TV shows you watch and the radio spots you listen to. Is Bounty really the “quicker picker upper” or Coke [...]

Dreading your physical inventory? Tips for making it smooth this year

Jessica Seidel — Wed, 14 Dec 2011 05:29:07 +0000

Last week in our Parts Inventory series we talked about the value of your parts and accessories. We also discussed what to do with those pesky obsolete parts. This week we will discuss the nuts and bolts of performing a physical inventory. In this post we discuss the tools needed to conduct an accurate and efficient parts [...]