http://www.packagingdigest.com Fri, 25 May 2012 13:34:04 MDT Packaging Digest - Eye on Packaging eng Copyright 2012 UBM Canon. Subject to its Terms of Use (http://www.packagingdigest.com/info/terms-and-conditions.php) http://www.packagingdigest.com/blog/Eye_on_Packaging/39913-Free_thinking_students_jolt_paradigms_and_open_minds.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39913-Free_thinking_students_jolt_paradigms_and_open_minds.php?rssid=20549 Thu, 21 Oct 2010 22:11:39 GMT Reality bites. Probably nobody knows that simple fact better than packaging designers. Anyone who designs packaging for a living can rattle off dozens of times when truly great ideas got... http://www.packagingdigest.com/blog/Eye_on_Packaging/39895-Blah_blah_black_sheep_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39895-Blah_blah_black_sheep_.php?rssid=20549 Mon, 18 Oct 2010 22:06:02 GMT Men are increasingly interested in beauty stuff these days. Or maybe it’s just that marketers are working harder to make those previously ladies-only potions seem okay for guys?Whatever the... http://www.packagingdigest.com/blog/Eye_on_Packaging/39790-Extremely_clever_dual_purpose_watch_box.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39790-Extremely_clever_dual_purpose_watch_box.php?rssid=20549 Mon, 27 Sep 2010 21:13:17 GMT  Jewelry packaging can be pretty frivolous — it’s caught in the difficult paradox of having to be substantial enough to convey an appropriate sense of luxury, while at the same time being... http://www.packagingdigest.com/blog/Eye_on_Packaging/39719-Flask_as_vodka_packaging_and_that_s_just_part_of_the_genius.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39719-Flask_as_vodka_packaging_and_that_s_just_part_of_the_genius.php?rssid=20549 Fri, 10 Sep 2010 21:34:45 GMT  Ages ago, my brother gave me a very cool polished-metal liquor flask he bought when he was in Russia. And as soon as I tore off the wrapping paper, I immediately wondered why we don’t see... http://www.packagingdigest.com/blog/Eye_on_Packaging/39689-Disaster_chic_Hip_FEMA_packaging_concept_by_student.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39689-Disaster_chic_Hip_FEMA_packaging_concept_by_student.php?rssid=20549 Fri, 03 Sep 2010 20:02:57 GMT Came across this wonderful design concept for FEMA disaster-relief food packaging, done by student Ludvig Bruneau. Who woulda’ thought emergency rations could look so stylish?Great stuff. See... http://www.packagingdigest.com/blog/Eye_on_Packaging/39664-Men_s_deodorant_package_channels_Disneyland_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39664-Men_s_deodorant_package_channels_Disneyland_.php?rssid=20549 Fri, 27 Aug 2010 22:06:19 GMT The strength of the human mind never ceases to amaze me. And the ability of seemingly ordinary objects to tap into unexpected recesses of that power is staggering.Take for instance the recent... http://www.packagingdigest.com/blog/Eye_on_Packaging/39617-Compostable_packaging_ends_the_world_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39617-Compostable_packaging_ends_the_world_.php?rssid=20549 Thu, 19 Aug 2010 21:50:16 GMT  Frito-Lay recently discovered that its new compostable Sunchips bags comes with one minor little catch - the bags are one of the noisiest things ever to plague the earth!Okay, okay, so... http://www.packagingdigest.com/blog/Eye_on_Packaging/39561-Panasonic_earbuds_package_inspired_indeed.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39561-Panasonic_earbuds_package_inspired_indeed.php?rssid=20549 Fri, 06 Aug 2010 21:22:08 GMT I just saw Panasonic’s packaging for their RP-HJE 130 earbuds, designed by Scholz & Friends in Berlin. I can’t help but be impressed.Most packaging for earbuds contains this essentially... http://www.packagingdigest.com/blog/Eye_on_Packaging/39535-Eco_friendly_Tide_concept_shows_how_malleable_brands_can_be.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39535-Eco_friendly_Tide_concept_shows_how_malleable_brands_can_be.php?rssid=20549 Mon, 02 Aug 2010 22:08:25 GMT Perusing around the web this afternoon I came across this great packaging design concept done by Stu Taylor, who recently graduated from North Texas and is now an intern at Pentagram in Austin.... http://www.packagingdigest.com/blog/Eye_on_Packaging/39532-PBR_as_premium_brew_crazy_or_genius_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39532-PBR_as_premium_brew_crazy_or_genius_.php?rssid=20549 Mon, 02 Aug 2010 15:20:41 GMT Okay, we all know that good packaging can go a long way to shifting the public’s perception of a brand. But does the charisma of the container have enough power to instantly shift one of the... http://www.packagingdigest.com/blog/Eye_on_Packaging/39477-Packaging_design_ain_t_easy_if_you_want_it_right.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39477-Packaging_design_ain_t_easy_if_you_want_it_right.php?rssid=20549 Thu, 22 Jul 2010 21:57:18 GMT For everyone who rolls their eyes at the goof ups, blunders and missteps of corporate branding efforts take note — this stuff is hard.Take for example those darlings of the branding world,... http://www.packagingdigest.com/blog/Eye_on_Packaging/39464-Sustainable_packaging_Edible_cups_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39464-Sustainable_packaging_Edible_cups_.php?rssid=20549 Mon, 19 Jul 2010 20:33:51 GMT From Inhabitat.com comes these very interesting edible cups. According to the site, the cups were created by design consultancy The Way We See the World for Gowanus Studio Space’s second annual... http://www.packagingdigest.com/blog/Eye_on_Packaging/39420-Beverage_packaging_More_than_just_fruit_juice.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39420-Beverage_packaging_More_than_just_fruit_juice.php?rssid=20549 Fri, 02 Jul 2010 21:10:14 GMT I’ve always been intrigued by the notion of borrowing packaging styles from other products to add a unique twist to other categories. The latest example I stumbled into is MonaVie, a maker of... http://www.packagingdigest.com/blog/Eye_on_Packaging/39401-Nice_chocolate_packaging_feel_the_love_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39401-Nice_chocolate_packaging_feel_the_love_.php?rssid=20549 Tue, 29 Jun 2010 21:58:12 GMT It seems like products that evoke the most passion tend to get the biggest feast of great designs. Take for instance liquor. It seems like we’re constantly stumbling across great beer and wine... http://www.packagingdigest.com/blog/Eye_on_Packaging/39308-Packaging_design_Great_typography_leads_to_great_designs.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39308-Packaging_design_Great_typography_leads_to_great_designs.php?rssid=20549 Mon, 14 Jun 2010 21:14:37 GMT With the prominent role that photography and color choices have on the visual punch of most packages, it’s sometimes easy to forget the power that type choices have in package design.I’d... http://www.packagingdigest.com/blog/Eye_on_Packaging/39152-Food_packaging_McDonald_s_long_history_with_paper_packaging.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39152-Food_packaging_McDonald_s_long_history_with_paper_packaging.php?rssid=20549 Tue, 01 Jun 2010 19:28:06 GMT Lately the McDonalds brand has been hitting home with me … literally. After Packaging Digest was acquired by Canon Communications earlier this year, we moved to new office space right across... http://www.packagingdigest.com/blog/Eye_on_Packaging/39048-Beverage_packaging_Seattle_s_Best_goes_generic_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/39048-Beverage_packaging_Seattle_s_Best_goes_generic_.php?rssid=20549 Fri, 21 May 2010 22:07:41 GMT  I love clean, modern design. The idea of stripping visuals to their very minimum has produced designs that are not only immediately compelling, but enduring in their ability to... http://www.packagingdigest.com/blog/Eye_on_Packaging/38995-Beverage_packaging_Miller_s_classy_lady_continues_her_reign.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/38995-Beverage_packaging_Miller_s_classy_lady_continues_her_reign.php?rssid=20549 Tue, 18 May 2010 20:36:46 GMT  Beer has always been one of the more interesting categories for package design. It’s a long heritage that has yielded many iconic visuals - some of which have endured for a century or... http://www.packagingdigest.com/blog/Eye_on_Packaging/34500-Food_packaging_Can_chocolate_be_made_even_more_fun_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/34500-Food_packaging_Can_chocolate_be_made_even_more_fun_.php?rssid=20549 Fri, 14 May 2010 20:08:00 GMT As the father of a very lively four-year-old daughter, I can appreciate just about anything that makes packaging entertaining. Now, I’ll grant you, it doesn’t take much to get my girl... http://www.packagingdigest.com/blog/Eye_on_Packaging/32190-Wine_packaging_The_rare_case_where_organic_brands_are_cheaper.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/32190-Wine_packaging_The_rare_case_where_organic_brands_are_cheaper.php?rssid=20549 Thu, 15 Apr 2010 21:47:34 GMT Organic foods and drinks cost more. That’s a given, right? Not so fast. Today I stumbled onto the rare oddball category in which organic products are generally cheaper.And get this — the... http://www.packagingdigest.com/blog/Eye_on_Packaging/32175-Packaging_design_Fun_with_technology.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/32175-Packaging_design_Fun_with_technology.php?rssid=20549 Wed, 14 Apr 2010 22:29:33 GMT As much as a lot of people love to be surprised by new technology, to me the real power in them is in their pricing. It’s usually when something gets cheap enough that things get interesting... http://www.packagingdigest.com/blog/Eye_on_Packaging/32146-Packaging_as_art_Scotch_Off_the_Roll_Tape_Sculpture_Contest.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/32146-Packaging_as_art_Scotch_Off_the_Roll_Tape_Sculpture_Contest.php?rssid=20549 Tue, 13 Apr 2010 22:06:15 GMT Being one of the more avid purveyors of wacky, weird, and offbeat stories that have to do with packaging — if only tenuously — I’m not sure how I missed this one.My legions of fans (*ahem,... http://www.packagingdigest.com/blog/Eye_on_Packaging/32094-Sustainable_packaging_Sit_on_some_Coke_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/32094-Sustainable_packaging_Sit_on_some_Coke_.php?rssid=20549 Mon, 12 Apr 2010 16:34:22 GMT I always like stories of packaging that’s recycled into cool stuff. Terracycle’s goods are the most famous examples of this lately, but certainly not the only ones. Coca-Cola Company and... http://www.packagingdigest.com/blog/Eye_on_Packaging/32025-Food_packaging_Cupcake_container_improves_life.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/32025-Food_packaging_Cupcake_container_improves_life.php?rssid=20549 Wed, 07 Apr 2010 22:07:30 GMT Okay, that’s a pretty bold statement. But anyone who’s ever tried to carry a cupcake anywhere but directly to one’s mouth understands the dilemma I’m talking about here.Let’s face it... http://www.packagingdigest.com/blog/Eye_on_Packaging/32001-Beverage_packaging_The_inspirational_power_of_beer.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/32001-Beverage_packaging_The_inspirational_power_of_beer.php?rssid=20549 Tue, 06 Apr 2010 21:43:19 GMT There’s always been quite a bit of creativity that goes into beer packaging, but lately I can’t help but feel like there’s a real renaissance blooming in the segment — seems like things... http://www.packagingdigest.com/blog/Eye_on_Packaging/31917-Beverage_packaging_Stylish_student_Coke_design.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/31917-Beverage_packaging_Stylish_student_Coke_design.php?rssid=20549 Wed, 31 Mar 2010 19:58:51 GMT  I love this design. A friend here at the PD office sent me the link for this student project for a sustainable Coca-Cola bottle. I was immediately taken with it.The design was created by... http://www.packagingdigest.com/blog/Eye_on_Packaging/31609-One_of_nature_s_best_packages_gets_new_label.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/31609-One_of_nature_s_best_packages_gets_new_label.php?rssid=20549 Wed, 17 Mar 2010 22:16:10 GMT Bananas are the best fruit in the world. I’m sure millions of kids would agree … the under-12 set just seems naturally drawn to the flavor.In my case though, that opinion isn’t just a... http://www.packagingdigest.com/blog/Eye_on_Packaging/31326-Counterfeit_drugs_bad_things_in_good_packages.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/31326-Counterfeit_drugs_bad_things_in_good_packages.php?rssid=20549 Thu, 04 Mar 2010 22:50:46 GMT  Counterfeiting seems to be the theme for today. Just as I was posting the recent story about Philip Morris suing over counterfeit cigarettes I came across a very interesting speech on... http://www.packagingdigest.com/blog/Eye_on_Packaging/31305-Sweet_Nice_design_work.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/31305-Sweet_Nice_design_work.php?rssid=20549 Wed, 03 Mar 2010 22:04:09 GMT Here’s a nice collection of packaging design compiled by graphic designer Stu Greenham. Nice variety of things, good pics. Indeed, Greenham has great taste — definitely worth checking his... http://www.packagingdigest.com/blog/Eye_on_Packaging/31275-Stylish_and_sustainable_syringe_packaging.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/31275-Stylish_and_sustainable_syringe_packaging.php?rssid=20549 Tue, 02 Mar 2010 22:28:06 GMT When it comes to packaging design, it’s natural for most people to be attracted more to the glamorous, visually striking consumer categories - fragrance, food & beverage etc. For that reason,... http://www.packagingdigest.com/blog/Eye_on_Packaging/30760-Attitudes_toward_sustainability.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/30760-Attitudes_toward_sustainability.php?rssid=20549 Wed, 10 Feb 2010 22:55:58 GMT Interesting video interview of Steve Kelsey, from London based pi global. He talks about the three different types of attitudes companies generally fall into regarding sustainability. Take a... http://www.packagingdigest.com/blog/Eye_on_Packaging/30724-Whisky_from_1909_Shackleton_expedition_discovered.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/30724-Whisky_from_1909_Shackleton_expedition_discovered.php?rssid=20549 Tue, 09 Feb 2010 21:55:51 GMT According to a recent news story from the U.K., explorers have found cases of whisky left on Antarctica during the 1909 exploration of the continent by Ernest Shackleton.In that early 20th... http://www.packagingdigest.com/blog/Eye_on_Packaging/30611-Anheuser_Busch_builds_beer_can_house_for_Superbowl_ad.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/30611-Anheuser_Busch_builds_beer_can_house_for_Superbowl_ad.php?rssid=20549 Fri, 05 Feb 2010 16:41:11 GMT Anheuser-Busch will feature a house — and everything in it — that are built out of more than 14,000 aluminum beer cans in a Superbowl ad entitled “House.”Personally, I love the beer can... http://www.packagingdigest.com/blog/Eye_on_Packaging/30187-Bubblewrap_s_golden_day.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/30187-Bubblewrap_s_golden_day.php?rssid=20549 Fri, 22 Jan 2010 23:09:29 GMT In all the excitement over the 75th anniversary of the beer can, I alllllmost missed the birthday of another important icon of packaging — bubble wrap!Yep — that stuff we love to twist,... http://www.packagingdigest.com/blog/Eye_on_Packaging/30034-Energy_transfusion_literally_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/30034-Energy_transfusion_literally_.php?rssid=20549 Fri, 15 Jan 2010 23:41:34 GMT Ha! What can you say about an energy beverage called “Blood” - and packaged in its own transfusion bag? Tongue-in-cheek fun in a very appropriate aesthetic.Not sure how this works out in a... http://www.packagingdigest.com/blog/Eye_on_Packaging/29878-Long_live_the_beer_can_Yes_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/29878-Long_live_the_beer_can_Yes_.php?rssid=20549 Fri, 08 Jan 2010 23:38:17 GMT This month’s story on the 75th birthday of the beer can is particularly interesting to me - I like beer, packaging, and history, so what could be a more natural combination. Like many older... http://www.packagingdigest.com/blog/Eye_on_Packaging/29211-Design_for_enormous_Neil_Young_boxed_set_gets_Grammy_nomination.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/29211-Design_for_enormous_Neil_Young_boxed_set_gets_Grammy_nomination.php?rssid=20549 Wed, 09 Dec 2009 23:09:58 GMT -Gary Burden’s design of the Neil Young Archives, Volume 1 has been nominated for a Grammy Award in the Best Boxed or Special Limited Edition Package category.Kinda’ funny though that super... http://www.packagingdigest.com/blog/Eye_on_Packaging/29173-Divided_nation_unites_around_new_Color_of_the_Year.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/29173-Divided_nation_unites_around_new_Color_of_the_Year.php?rssid=20549 Tue, 08 Dec 2009 23:15:20 GMT -After some four decades of violence, members of the World Turquoise Federation (WTF) finally put down their brightly-hued assault rifles as Pantone announced this morning that Turquoise is the... http://www.packagingdigest.com/blog/Eye_on_Packaging/28925-Packaging_design_What_s_the_hook_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/28925-Packaging_design_What_s_the_hook_.php?rssid=20549 Mon, 07 Dec 2009 23:25:04 GMT -In popular music, one of the most vital concepts is the idea of the “hook” — that clever, unforgettable little idea that locks the creation into your mind and keeps it there until you... http://www.packagingdigest.com/blog/Eye_on_Packaging/26817-Designing_packaging_for_dogs.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/26817-Designing_packaging_for_dogs.php?rssid=20549 Fri, 04 Dec 2009 23:08:26 GMT -I’ve been seeing more and more specialty food products aimed at dogs. Interesting trend. Here, for instance is a little tidbit I got from the All American Pet Company, which specializes in... http://www.packagingdigest.com/blog/Eye_on_Packaging/26566-There_s_an_app_for_that_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/26566-There_s_an_app_for_that_.php?rssid=20549 Wed, 02 Dec 2009 22:06:39 GMT Today I came across an interesting little morsel for those who want to get more efficient about combining their passion for gadgets and vino - it’s an iPhone app that allows users to scan wine... http://www.packagingdigest.com/blog/Eye_on_Packaging/26538-Lessons_from_The_Junk_Man_me_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/26538-Lessons_from_The_Junk_Man_me_.php?rssid=20549 Tue, 01 Dec 2009 22:49:28 GMT As you may have gathered from some of my posts, I’m a “collector.” I like old stuff. But sometimes the line between “collector” and “Lord of Junk” is mighty thin indeed. That in... http://www.packagingdigest.com/blog/Eye_on_Packaging/26492-Naked_Coke_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/26492-Naked_Coke_.php?rssid=20549 Mon, 30 Nov 2009 21:43:36 GMT Came across an interesting packaging concept, featured on a site called MetalMiner.It’s a design created by Korean design studio Korea-based design studio Ryan Harc. The clever monochromatic... http://www.packagingdigest.com/blog/Eye_on_Packaging/26417-Clamshell_rage_with_a_twist.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/26417-Clamshell_rage_with_a_twist.php?rssid=20549 Tue, 24 Nov 2009 23:00:04 GMT We’re getting into the holidays, and with gift giving time upon us we’re sure to hear about that endless touchy subject for consumers - clamshell packaging.My boss, John Kalkowski, passed... http://www.packagingdigest.com/blog/Eye_on_Packaging/26331-Dysfunctional_packaging.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/26331-Dysfunctional_packaging.php?rssid=20549 Fri, 20 Nov 2009 22:10:50 GMT Thought you might enjoy this fun little video of some packaging concepts. Packaging as art? … Or packaging from an alternate universe? You be the... http://www.packagingdigest.com/blog/Eye_on_Packaging/25432-The_joy_of_bats_and_other_fun_critters.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/25432-The_joy_of_bats_and_other_fun_critters.php?rssid=20549 Thu, 05 Nov 2009 18:04:28 GMT I’ve always loved animals and other such colorful characters used as logos. I think it’s one of the great, time-honored ways of adding personality to a brand. And it’s kind of a lost art,... http://www.packagingdigest.com/blog/Eye_on_Packaging/24857-A_case_of_mistaken_identity.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/24857-A_case_of_mistaken_identity.php?rssid=20549 Fri, 30 Oct 2009 20:55:14 GMT Ever reach for a brand of something on the shelf and find that your hand magically missed the actual brand and grabbed the clever house-brand imitation that looks almost identical? (Such as... http://www.packagingdigest.com/blog/Eye_on_Packaging/23821-Online_game_targets_greenwashing.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/23821-Online_game_targets_greenwashing.php?rssid=20549 Wed, 14 Oct 2009 14:06:00 GMT As most people who follow packaging know, the overall Green movement is rapidly getting stirred into a gigantic soup of euphemisms, false terms, and stretched claims. Not to say that there... http://www.packagingdigest.com/blog/Eye_on_Packaging/23430-Good_to_the_last_drop_if_you_can_get_it_out.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/23430-Good_to_the_last_drop_if_you_can_get_it_out.php?rssid=20549 Fri, 25 Sep 2009 01:45:00 GMT Okay, I’m not the most frugal guy in the world. It’s mostly a time thing. Seems I’m also not the most patient guy in the world either. I generally don’t have the willpower to shop... http://www.packagingdigest.com/blog/Eye_on_Packaging/23404-Weird_science_the_vintage_science_kit_look.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/23404-Weird_science_the_vintage_science_kit_look.php?rssid=20549 Thu, 24 Sep 2009 15:02:00 GMT To anyone looking for design inspiration, Atomic era stuff is always fun. It’s that wide-eyed sense of adventure that came from back when science, technology, progress, etc were considered... http://www.packagingdigest.com/blog/Eye_on_Packaging/23251-Early_computer_game_packaging_the_way_we_were.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/23251-Early_computer_game_packaging_the_way_we_were.php?rssid=20549 Thu, 17 Sep 2009 15:29:00 GMT Yep. Everything becomes collectible given enough time. And that’s a good thing. Looking back and seeing how quaint things used to be in any cultural realm is always fun, not to mention... http://www.packagingdigest.com/blog/Eye_on_Packaging/23252-Songs_about_packaging.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/23252-Songs_about_packaging.php?rssid=20549 Thu, 10 Sep 2009 16:19:00 GMT As you may have noticed, I have a special affinity for wacky, outlandish, or unique stuff. And although I’ve reigned in a lot of those tendencies on my blog posts (for a while), every once in a... http://www.packagingdigest.com/blog/Eye_on_Packaging/22719-The_joy_of_a_good_package.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22719-The_joy_of_a_good_package.php?rssid=20549 Tue, 01 Sep 2009 16:08:00 GMT The other day, I was racing through the grocery store fast enough to make the cart give off wisps of tire smoke – as usual — and I hauled on up to the mouthwash aisle. A quick scan revealed... http://www.packagingdigest.com/blog/Eye_on_Packaging/22725-Smoke_signals_Our_changing_attitudes_on_cigarettes.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22725-Smoke_signals_Our_changing_attitudes_on_cigarettes.php?rssid=20549 Thu, 27 Aug 2009 23:34:00 GMT Cigarette packaging has been in the news a lot lately, as the Obama administration gets aggressive about anti-smoking efforts. The latest shot to be fired is the coming of new graphic warning... http://www.packagingdigest.com/blog/Eye_on_Packaging/22724-Mad_Men_dripping_in_history_branding_great_design.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22724-Mad_Men_dripping_in_history_branding_great_design.php?rssid=20549 Thu, 27 Aug 2009 15:42:00 GMT It’s no secret to the folks around the Packaging Digest offices that I’m a rabid fan of the AMC show Mad Men. And believe me, I’m not the only one. Hey, how can we not be? Ad campaigns... http://www.packagingdigest.com/blog/Eye_on_Packaging/22723-Wild_3D_packaging_for_CD.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22723-Wild_3D_packaging_for_CD.php?rssid=20549 Wed, 26 Aug 2009 14:23:00 GMT CD and DVD packaging are one of the most fertile segments out there as far as inspired visuals that challenge conventions. That said, sometimes it can be hard to find something that really stands... http://www.packagingdigest.com/blog/Eye_on_Packaging/22718-Packaging_design_isn_t_difficult_for_Avril_Lavigne.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22718-Packaging_design_isn_t_difficult_for_Avril_Lavigne.php?rssid=20549 Thu, 20 Aug 2009 14:54:00 GMT In case you haven’t heard, singer-songwriter, fashion designer, and actress Avril Lavigne has recently come out with a new fragrance called Black Star.  Hard to say how much leeway the star... http://www.packagingdigest.com/blog/Eye_on_Packaging/22720-Wine_wars_heat_up_lawsuit_over_label.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22720-Wine_wars_heat_up_lawsuit_over_label.php?rssid=20549 Wed, 19 Aug 2009 15:45:00 GMT A number of insiders have pointed to Australia’s Yellow Tail wine as an example of the power of packaging in wine marketing. Indeed, for those of use who aren’t connoisseurs, what else do we... http://www.packagingdigest.com/blog/Eye_on_Packaging/22717-Mike_s_Hard_Lemonade_packaging_redesign.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22717-Mike_s_Hard_Lemonade_packaging_redesign.php?rssid=20549 Wed, 12 Aug 2009 15:16:00 GMT Anthem Worldwide has just wrapped up a rebranding effort for Canadian spirit’s brand Mike’s Hard Lemonade. According to the company, the effort boosted sales considerably – they’re... http://www.packagingdigest.com/blog/Eye_on_Packaging/22716-Special_meals_at_home_require_special_packaging.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22716-Special_meals_at_home_require_special_packaging.php?rssid=20549 Fri, 07 Aug 2009 14:57:00 GMT Eating out is one of the finer pleasures in life for many people. But as most of us continue to feel the effects of the recession, a trip to a nice restaurant isn’t as accessible as it used to... http://www.packagingdigest.com/blog/Eye_on_Packaging/22721-Undies_be_free_Patagonia_lets_it_all_hang_out.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22721-Undies_be_free_Patagonia_lets_it_all_hang_out.php?rssid=20549 Mon, 27 Jul 2009 15:41:00 GMT We keep hearing more about packaging reduction, and for good reason – less packaging generally means less cost, less impact on the environment, and less hassle for consumers.  So what... http://www.packagingdigest.com/blog/Eye_on_Packaging/22722-NIVEA_Florena_design_presentation_video.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22722-NIVEA_Florena_design_presentation_video.php?rssid=20549 Fri, 24 Jul 2009 15:44:00 GMT Here’s an interesting proposal done by Alex Bigeli, for an upcoming men’s product line from NIVEA/Florena. It’s an interesting video that gets into some of the ideas inspirations the... http://www.packagingdigest.com/blog/Eye_on_Packaging/22715-Sitting_on_furniture_boxes.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/22715-Sitting_on_furniture_boxes.php?rssid=20549 Fri, 17 Jul 2009 14:15:00 GMT As cost and sustainability becomes increasingly important in packaging, designers are more and more frequently looking to create packaging with reusability in mind. And what better way to do... http://www.packagingdigest.com/blog/Eye_on_Packaging/18936-Open_Sez_Me_Microsoft_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18936-Open_Sez_Me_Microsoft_.php?rssid=20549 Thu, 25 Jun 2009 15:39:00 GMT It’s not just about looking cool. You have to be able to actually open the dang thing! Those of us who follow packaging know that. But apparently that’s kind of new territory this time for... http://www.packagingdigest.com/blog/Eye_on_Packaging/18940-Box_wine_gets_its_own_website.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18940-Box_wine_gets_its_own_website.php?rssid=20549 Thu, 11 Jun 2009 15:07:00 GMT From time to time I feature boxed wine package designs in this blog. And with good reason – as this packaging form evolves and gains greater acceptance, the designs are starting to really get... http://www.packagingdigest.com/blog/Eye_on_Packaging/18942-ConAgra_s_new_look.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18942-ConAgra_s_new_look.php?rssid=20549 Thu, 04 Jun 2009 10:30:00 GMT Brands evolve. Some marketers get that, some don’t. For years ConAgra has been the name behind numerous popular food brands like Hunt’s tomatoes, Orville Redenbacher’s popcorn, and Healthy... http://www.packagingdigest.com/blog/Eye_on_Packaging/18906-Tide_redesigns_packaging_for_cause.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18906-Tide_redesigns_packaging_for_cause.php?rssid=20549 Tue, 26 May 2009 15:21:00 GMT I’ve talked before about Tide detergent as one of the all-time iconic packaging designs. And like most iconic designs, one of the ways it got that way was just by not changing much – or, more... http://www.packagingdigest.com/blog/Eye_on_Packaging/18941-Chickenfoot_heat_sensitive_packaging_design.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18941-Chickenfoot_heat_sensitive_packaging_design.php?rssid=20549 Mon, 11 May 2009 15:41:00 GMT In the never-ending quest to grab eyeballs among music buyers, new supergroup Chickenfoot has launched its debut CD in packaging printed with a new thermal ink technology. Get this – when... http://www.packagingdigest.com/blog/Eye_on_Packaging/18909-Bread_packaging_with_real_personality_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18909-Bread_packaging_with_real_personality_.php?rssid=20549 Wed, 29 Apr 2009 13:23:00 GMT When most people think of packaging for whole grain, nuts-and-oats, healthful types of bread, the look is pretty well set – calm, clean design elements accented with folksy types of... http://www.packagingdigest.com/blog/Eye_on_Packaging/18944-Barcodes_are_fun_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18944-Barcodes_are_fun_.php?rssid=20549 Mon, 27 Apr 2009 15:50:00 GMT Barcodes are one of those ungainly, functional things that clutter up packaging and take away from the fun, cool part of the package, right? Uhhhh, not so fast – maybe it’s just because... http://www.packagingdigest.com/blog/Eye_on_Packaging/18917-_Dam_good_beer_is_back.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18917-_Dam_good_beer_is_back.php?rssid=20549 Mon, 20 Apr 2009 15:41:00 GMT Along with bringing back their famed "Dam Good Bier" advertising campaign, beer brand Amstel Light is launching redesigned packaging. The new design, by Ceradini Brand Design isn’t an... http://www.packagingdigest.com/blog/Eye_on_Packaging/18914-Eiro_energy_drinks_high_style_high_energy_from_Pentagram.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18914-Eiro_energy_drinks_high_style_high_energy_from_Pentagram.php?rssid=20549 Thu, 09 Apr 2009 13:50:00 GMT Health and energy drinks have always been a visually interesting category, but there’s a lot of sameness starting to happen in it as the market matures. Certain all-too-familiar paradigms are... http://www.packagingdigest.com/blog/Eye_on_Packaging/18907-His_Fault_Her_Fault_Wine_with_a_bite_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18907-His_Fault_Her_Fault_Wine_with_a_bite_.php?rssid=20549 Wed, 08 Apr 2009 15:27:00 GMT Messy breakups demand powerful spirits. And what could be more appropriate for that than "His Fault," and "Her Fault" wines? The wines are crafted by California winery Adler Fels. They do a lot... http://www.packagingdigest.com/blog/Eye_on_Packaging/18911-Sense_of_Wonder_US_Bread_giant_redesigns_packaging.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18911-Sense_of_Wonder_US_Bread_giant_redesigns_packaging.php?rssid=20549 Mon, 06 Apr 2009 14:41:00 GMT Venerable US brand Wonder Bread has just undergone a revamp of their logo and packaging. Although the previous design wasn’t really all that old, the brand’s line has recently swelled to... http://www.packagingdigest.com/blog/Eye_on_Packaging/18915-Graze_Nicely_packaged_portions_of_healthy_natural_stuff.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18915-Graze_Nicely_packaged_portions_of_healthy_natural_stuff.php?rssid=20549 Fri, 03 Apr 2009 13:33:00 GMT Here’s an interesting concept, put out by UK company Graze. The company offers prepackaged portions of healthy things like fruit, nuts, crackers, seeds etc. It’s a pretty cool idea, with... http://www.packagingdigest.com/blog/Eye_on_Packaging/18910-Graze_Nicely_packaged_portions_of_healthy_natural_stuff.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18910-Graze_Nicely_packaged_portions_of_healthy_natural_stuff.php?rssid=20549 Fri, 03 Apr 2009 13:33:00 GMT Here’s an interesting concept, put out by UK company Graze. The company offers prepackaged portions of healthy things like fruit, nuts, crackers, seeds etc. It’s a pretty cool idea, with... http://www.packagingdigest.com/blog/Eye_on_Packaging/18938-New_cellphone_inspired_baby_clothes_packaging.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18938-New_cellphone_inspired_baby_clothes_packaging.php?rssid=20549 Fri, 03 Apr 2009 13:04:00 GMT Baby clothes maker Text Message Baby has enhanced its line of clever cellphone inspired baby duds with — yep you guessed it – packaging that looks like a cellphone. It’s pretty cute,... http://www.packagingdigest.com/blog/Eye_on_Packaging/18912-Wine_in_a_tube_Could_it_win_connoisseurs_over_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18912-Wine_in_a_tube_Could_it_win_connoisseurs_over_.php?rssid=20549 Thu, 02 Apr 2009 14:22:00 GMT Can boxed wine finally shake the budget stigma? Maybe, if it’s actually a “tube” instead of a box. That’s what California winemaker FOUR is betting on. They’re offering their premium... http://www.packagingdigest.com/blog/Eye_on_Packaging/18848-Campbell_s_wants_your_packaging_ideas_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18848-Campbell_s_wants_your_packaging_ideas_.php?rssid=20549 Tue, 31 Mar 2009 15:02:00 GMT One of the most important elements in branding these days is the concept of authenticity, which I talk about quite a bit.  And probably the best way of all in creating authenticity in a brand is... http://www.packagingdigest.com/blog/Eye_on_Packaging/18937-Change_is_good_except_when_it_s_not.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18937-Change_is_good_except_when_it_s_not.php?rssid=20549 Mon, 30 Mar 2009 18:58:00 GMT I’ve been covering a lot of stories about brands reacting to the sour economy, and an interesting pattern seems to be emerging. Companies are diverging toward the extremes. On one hand, some... http://www.packagingdigest.com/blog/Eye_on_Packaging/18908-NUCLEAR_VODKA_more_info_with_cool_photos.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18908-NUCLEAR_VODKA_more_info_with_cool_photos.php?rssid=20549 Wed, 25 Mar 2009 15:01:00 GMT Today we ran an interesting story about DQ Vodka, which is packaged in a bottle that the distiller claims was inspired by a nuclear reactor.Unfortunately the story didn’t include photos –... http://www.packagingdigest.com/blog/Eye_on_Packaging/18931-WALMART_Video_Company_brand_VP_talks_about_Great_Value_makeover.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18931-WALMART_Video_Company_brand_VP_talks_about_Great_Value_makeover.php?rssid=20549 Mon, 23 Mar 2009 14:43:00 GMT Walmart recently announced it was going to completely revamp its popular Great Values brand. In our article, “WALMART — How will it reinvent its best house brand?” we revealed some of the... http://www.packagingdigest.com/blog/Eye_on_Packaging/18900-STARBUCKS_Can_little_instant_packets_bring_big_sales_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18900-STARBUCKS_Can_little_instant_packets_bring_big_sales_.php?rssid=20549 Wed, 18 Mar 2009 09:24:00 GMT Can neat little packets of finely ground coffee revitalize a company? Time will soon tell. Starbucks’ new instant coffee may reinvent the category as the company claims. But on the other hand,... http://www.packagingdigest.com/blog/Eye_on_Packaging/18857-Is_Pepsi_insane_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18857-Is_Pepsi_insane_.php?rssid=20549 Thu, 12 Mar 2009 15:10:00 GMT Or are they insane like a rockstar? Not sure. I love soda pop, especially the richer, sugar-instead-of-corn syrup variety like they used to make (and still do in Mexico). So it’s with open... http://www.packagingdigest.com/blog/Eye_on_Packaging/18924-Can_Good_Packaging_Save_the_Compact_Disc_U2_Gives_it_a_Shot.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18924-Can_Good_Packaging_Save_the_Compact_Disc_U2_Gives_it_a_Shot.php?rssid=20549 Tue, 10 Mar 2009 14:44:00 GMT Is it possible for a good package design to salvage a dying recording medium? It’s a question worth asking. The recording industry has been forehead deep in dung for decades. Paranoia,... http://www.packagingdigest.com/blog/Eye_on_Packaging/18851-Peter_Arnell_Explains_Failed_Tropicana_Package_Design.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18851-Peter_Arnell_Explains_Failed_Tropicana_Package_Design.php?rssid=20549 Fri, 06 Mar 2009 15:03:00 GMT In the continuing clamor over the recent Tropicana-carton redesign debacle, I came across a rather interesting video of Peter Arnell discussing his team’s rationale for the move.  I guess... http://www.packagingdigest.com/blog/Eye_on_Packaging/18923-Who_Else_Wants_to_Go_Back_in_Time_General_Mills.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18923-Who_Else_Wants_to_Go_Back_in_Time_General_Mills.php?rssid=20549 Wed, 04 Mar 2009 15:02:00 GMT Looking for a proven way to strengthen the bond your brand has with consumers during this difficult economy? Try looking to the past. A while back I did a blog post called Tough Times Can Bode... http://www.packagingdigest.com/blog/Eye_on_Packaging/18933-Do_You_Feel_the_Love_Consumer_Affection_for_Brands_Success_says_Study.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18933-Do_You_Feel_the_Love_Consumer_Affection_for_Brands_Success_says_Study.php?rssid=20549 Mon, 02 Mar 2009 10:31:00 GMT We’ve all known that great brands are loved by consumers, and that such affection tends to translate into improved sales. That’s pretty obvious. That is, after all, the point of branding,... http://www.packagingdigest.com/blog/Eye_on_Packaging/18901-Orange_Juice_Firestorm_Tropicana_Redesign.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18901-Orange_Juice_Firestorm_Tropicana_Redesign.php?rssid=20549 Thu, 26 Feb 2009 14:47:00 GMT The recent debacle over Tropicana withdrawing its redesigned carton really seems to have touched a nerve in the design/branding/ marketing community. I wouldn’t have thought that orange juice... http://www.packagingdigest.com/blog/Eye_on_Packaging/18935-The_Future_of_Packaging_Design_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18935-The_Future_of_Packaging_Design_.php?rssid=20549 Tue, 24 Feb 2009 15:51:00 GMT Here’s an interesting video, demonstrating a concept for smart packaging, created by Minneapolis based Experience Design firm CAPSULE. I’ve never heard of "The Futuristic Packaging... http://www.packagingdigest.com/blog/Eye_on_Packaging/18842-A_Great_Blog_and_a_Cool_Salt_Package.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18842-A_Great_Blog_and_a_Cool_Salt_Package.php?rssid=20549 Fri, 20 Feb 2009 15:17:00 GMT Lately I’ve been more and more impressed by the packaging blog Best in Packaging, written by Anton M. Steeman. He talks about pretty much the entire gamut of packaging issues in his blog, but... http://www.packagingdigest.com/blog/Eye_on_Packaging/18934-Italy_s_RBA_Branding_Design.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18934-Italy_s_RBA_Branding_Design.php?rssid=20549 Fri, 20 Feb 2009 14:33:00 GMT In my web surfing / research today, I discovered the terrific packaging design work of Italian firm RBA Branding & Design, featured on one of my favorite packaging design blogs Packagings of the... http://www.packagingdigest.com/blog/Eye_on_Packaging/18902-Sustainability_is_Increasingly_a_Packaging_Design_Issue.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18902-Sustainability_is_Increasingly_a_Packaging_Design_Issue.php?rssid=20549 Thu, 19 Feb 2009 15:57:00 GMT I was reading an interesting article, “Overweight packaging a ‘major concern’, says WRAP” from very good UK design resource Design Week. The article talks about how in England there is... http://www.packagingdigest.com/blog/Eye_on_Packaging/18858-New_Calvin_Klein_Limited_Edition_Package.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18858-New_Calvin_Klein_Limited_Edition_Package.php?rssid=20549 Wed, 18 Feb 2009 15:17:00 GMT Calvin Klein is introducing a new version of its CK One and CK Be fragrances. They’re cool looking for the bottle alone, but get this – the 100ml bottle and packaging also include a... http://www.packagingdigest.com/blog/Eye_on_Packaging/18872-Tough_Times_Can_Bode_Well_for_Old_Brands.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18872-Tough_Times_Can_Bode_Well_for_Old_Brands.php?rssid=20549 Fri, 13 Feb 2009 15:54:00 GMT With the economy going so sour, one might think consumers would all be reaching for the cheapest stuff available – generics, house brands, and other low-buck stand-ins for the things we really... http://www.packagingdigest.com/blog/Eye_on_Packaging/18862-Cool_Packaging_Design_from_Milwaukee_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18862-Cool_Packaging_Design_from_Milwaukee_.php?rssid=20549 Mon, 09 Feb 2009 14:44:00 GMT Good old Beertown — Milwaukee. About an hour and a half away from Packaging Digest’s suburban-Chicago headquarters lies the majestic home of myriad golden-suds brands, Harley Davidson, and... http://www.packagingdigest.com/blog/Eye_on_Packaging/18916-Stylish_Packaging_for_THERE.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18916-Stylish_Packaging_for_THERE.php?rssid=20549 Thu, 05 Feb 2009 15:18:00 GMT I came across these rather impressive designs for personal-care brand THERE, featured on the tasty design blog Packagings of the World.The work was done by San Francisco-based design agency... http://www.packagingdigest.com/blog/Eye_on_Packaging/18890-Eight_O_clock_Coffee_Great_Brand_Letting_Customers_Pick_Redesign.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18890-Eight_O_clock_Coffee_Great_Brand_Letting_Customers_Pick_Redesign.php?rssid=20549 Wed, 04 Feb 2009 14:49:00 GMT Eight O’clock Coffee is celebrating its 150th anniversary with a package redesign. But, they’re taking an interesting approach to the process – they’re letting their customers pick the... http://www.packagingdigest.com/blog/Eye_on_Packaging/18913-My_Last_Words_on_Coke_for_a_While_Maybe.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18913-My_Last_Words_on_Coke_for_a_While_Maybe.php?rssid=20549 Mon, 02 Feb 2009 15:21:00 GMT Yeah, yeah — I know we’ve been talking an awful lot about Coke lately. But this is pretty interesting. Twenty-some odd years after adding "Classic" to the label of Coca-Cola, the company... http://www.packagingdigest.com/blog/Eye_on_Packaging/18926-Gangster_Theme_Spice_Packaging_Very_Cool.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18926-Gangster_Theme_Spice_Packaging_Very_Cool.php?rssid=20549 Fri, 30 Jan 2009 09:46:00 GMT In my usual web surfing, I came across this very nice design for spice packaging, featured on the blog Lovely Package. They were created by Chicago-based brand and marketing consultancy MondoVox... http://www.packagingdigest.com/blog/Eye_on_Packaging/18840-The_Rising_Fortunes_of_Store_Brands_Good_Packaging_Helps.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18840-The_Rising_Fortunes_of_Store_Brands_Good_Packaging_Helps.php?rssid=20549 Wed, 28 Jan 2009 12:54:00 GMT A trend that continues to gain importance in the packaging world is the rising fortunes of store brands. In recent years, these home-grown challengers to big brands have been mounting a hugely... http://www.packagingdigest.com/blog/Eye_on_Packaging/18859-The_Cheeky_Hipness_of_Mini_Garage_Winery.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18859-The_Cheeky_Hipness_of_Mini_Garage_Winery.php?rssid=20549 Mon, 26 Jan 2009 11:07:00 GMT Trolling around the internet looking for cool packaging designs this morning (hey, it’s a tough job but someone’s gotta’ do it), I came across the site for Anthony’s Mini Garage Winery... http://www.packagingdigest.com/blog/Eye_on_Packaging/18860-Packaging_Design_Insight_from_XO_Create_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18860-Packaging_Design_Insight_from_XO_Create_.php?rssid=20549 Fri, 23 Jan 2009 10:51:00 GMT Over the last few months I’ve been running a series of really nice articles on packaging design written by Laura Donnely from XO Create!, a U.S. based agency that specializes in branding and... http://www.packagingdigest.com/blog/Eye_on_Packaging/18867-Beautiful_Spirits_Packaging_from_Douglas_Laing.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18867-Beautiful_Spirits_Packaging_from_Douglas_Laing.php?rssid=20549 Thu, 22 Jan 2009 10:07:00 GMT Looking at one of my favorite packaging design websites, Lovely Package, I came across this gorgeous bottle for Old Malt Cask brand Scotch, from Glasgow-based Douglas Laing & Co.Here’s what... http://www.packagingdigest.com/blog/Eye_on_Packaging/18919-Timeless_Packaging_Design_Comes_From_Timeless_Values.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18919-Timeless_Packaging_Design_Comes_From_Timeless_Values.php?rssid=20549 Fri, 09 Jan 2009 15:31:00 GMT What packaging designer or brand manager wouldn’t want to come up with a package that becomes a brand touchstone for generations? Create an iconic package like the Coke bottle or the Crayola... http://www.packagingdigest.com/blog/Eye_on_Packaging/18918-Package_Design_Can_Make_or_Break_a_Line_Extension.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18918-Package_Design_Can_Make_or_Break_a_Line_Extension.php?rssid=20549 Mon, 05 Jan 2009 15:50:00 GMT Line extensions have increasingly become a staple of the consumer products marketplace, with every brand seemingly spawning a dozen or so other additional sub brands over time. While some... http://www.packagingdigest.com/blog/Eye_on_Packaging/18928-Is_it_Getting_Harder_for_Packaged_Brands_to_Seem_Authentic_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18928-Is_it_Getting_Harder_for_Packaged_Brands_to_Seem_Authentic_.php?rssid=20549 Thu, 18 Dec 2008 15:43:00 GMT I recently started reading the book Authenticity: What Consumers Really Want, by II Pine, James H. Gilmore, and B. Joseph. Although there are other books on the subject of authenticity and what... http://www.packagingdigest.com/blog/Eye_on_Packaging/18885-Shoppers_Ignore_Two_Thirds_of_Packages_on_Shelves_Ouch_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18885-Shoppers_Ignore_Two_Thirds_of_Packages_on_Shelves_Ouch_.php?rssid=20549 Mon, 15 Dec 2008 00:00:00 GMT The staggering fact that confronts packaging designers and brand managers is that, according to some pretty extensive research, shoppers never even notice two-thirds of the products on shelves.... http://www.packagingdigest.com/blog/Eye_on_Packaging/18925-The_Real_Truth_About_Overpackaging_Version_3_4.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18925-The_Real_Truth_About_Overpackaging_Version_3_4.php?rssid=20549 Thu, 06 Nov 2008 10:36:00 GMT Overpackaging is a real danger. It’s not just about wacky feel-good stuff like “Saving the environment” or “Keeping America from becoming an endless pile of rotting corrugated boxes” or... http://www.packagingdigest.com/blog/Eye_on_Packaging/18894-FREE_Blank_Package_Images_for_Design.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18894-FREE_Blank_Package_Images_for_Design.php?rssid=20549 Thu, 25 Sep 2008 14:16:00 GMT Today I was looking around Dezignus, the awesome design resource where I found the Free package design templates from Italy that I featured in a previous blog. I found another very cool thing... http://www.packagingdigest.com/blog/Eye_on_Packaging/18875-DVD_package_design_Does_Criterion_do_it_best_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18875-DVD_package_design_Does_Criterion_do_it_best_.php?rssid=20549 Tue, 02 Sep 2008 13:15:00 GMT DVDs by their very nature offer a world of design possibilities – they have relatively little text, rich subject matter, and the glamour of all things Hollywood. And yet so many movies are... http://www.packagingdigest.com/blog/Eye_on_Packaging/18896-Free_package_design_templates_from_Italy_nice_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18896-Free_package_design_templates_from_Italy_nice_.php?rssid=20549 Wed, 27 Aug 2008 12:47:00 GMT I stumbled into these really cool packaging templates from Italian designers. Many of them are very unusual shapes – they’d be great for personal projects or as inspiration for pro designers... http://www.packagingdigest.com/blog/Eye_on_Packaging/18853-Lamp_packaging_becomes_lamp_Bravo_.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18853-Lamp_packaging_becomes_lamp_Bravo_.php?rssid=20549 Fri, 15 Aug 2008 13:39:00 GMT Okay, here’s one of the most brilliant packaging design ideas I’ve seen in a long time. David Gardener’s lamp packaging actually becomes the lamp itself, leaving no packaging to throw... http://www.packagingdigest.com/blog/Eye_on_Packaging/18854-A_great_sustainability_resource_I_found.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18854-A_great_sustainability_resource_I_found.php?rssid=20549 Tue, 12 Aug 2008 16:29:00 GMT We talk a lot around here about sustainable packaging, and for good reason. It’s an issue that affects everyone, both inside and outside of the packaging world.One of the better resources on... http://www.packagingdigest.com/blog/Eye_on_Packaging/18904-Inspiration_from_Japan.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18904-Inspiration_from_Japan.php?rssid=20549 Mon, 21 Jul 2008 13:51:00 GMT PingMag is an absolute feast of great ideas for anyone in the packaging field. Packaging Digest’s invaluable Assistant Editor Tim Avery just sent me a link to this amazing online resource... http://www.packagingdigest.com/blog/Eye_on_Packaging/18855-How_clever_packaging_can_reinvent_an_old_product.php?rssid=20549 http://www.packagingdigest.com/blog/Eye_on_Packaging/18855-How_clever_packaging_can_reinvent_an_old_product.php?rssid=20549 Fri, 11 Jul 2008 15:34:00 GMT Surfing around the web this morning I came across a rather cool little item … a survival kit in a sardine can.  Okay, I’ll admit that the classic sardine can has a few negative issues...