Eye Tracking Update

Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover is an article from: Eye Tracking Update

Eye Tracking Looks at How We Rely on Google for Answers

mfox — Thu, 04 Mar 2010 19:44:58 +0000

The Internet has changed the way we seek information. Up until the last couple decades, information was found in books or in the minds of those more knowledgeable about a subject than ourselves. But today, if you have a question, you just “Google it.” The seemingly all-knowing Google (or Yahoo, MSN, Bing, etc.) is where [...]

Eye Tracking Looks at How We Rely on Google for Answers is an article from: Eye Tracking Update

Introduction to Eye Tracking: The Anatomy of the Eye

mfox — Thu, 04 Mar 2010 01:30:00 +0000

The eye is a complex organ consisting of various muscles, tissues, and nerve sensors, which work together to create the phenomenon we know as vision. The ability to see, for those of us who possess the gift of sight, is something we take for granted. It seems simple enough– you open your eyes and voila! [...]

Introduction to Eye Tracking: The Anatomy of the Eye is an article from: Eye Tracking Update

Eye Tracking History: An Early Eye Tracking Apparatus

dbrendant — Wed, 03 Mar 2010 01:11:50 +0000

A heavy apparatus that consists of several pieces of metal bolted together, forming a two-foot by two-foot box. Metal legs extending from each of the four corners. A sliding door with a small, pen sized hole. And within this contraption, a restrictive crib that prevents “gross head and body movements.” Doesn’t sound like something you [...]

Eye Tracking History: An Early Eye Tracking Apparatus is an article from: Eye Tracking Update

Eye Tracking: Curtain Call

dbrendant — Mon, 01 Mar 2010 18:33:26 +0000

An interesting article popped up recently on a blog written by Tim Boucher, a self-proclaimed college drop-out-turned-researcher/blogger who deals with subjects including biological systems, consciousness, psychology of the mind, and the human experience in general. As a working production assistant on theatrical plays, Boucher has become interested in the idea of the human perceptual system [...]

Eye Tracking: Curtain Call is an article from: Eye Tracking Update

Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention

mfox — Fri, 26 Feb 2010 20:00:52 +0000

Driver drowsiness and distraction are serious safety hazards on the road. It only takes a momentary lapse of attention to impair a driver’s responsiveness and reflexes. Analyzing a driver’s state of consciousness and awareness while they are actually behind the wheel is a challenge, especially when using biometric equipment to collect data. The mechanisms for [...]

Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention is an article from: Eye Tracking Update

Eye Tracking: Viewing the World Through Someone Else’s Eyes

mfox — Fri, 26 Feb 2010 17:41:05 +0000

The best way to describe a new approach to eye tracking being developed at New York City’s Columbia is a method that “looks at the world from someone else’s eyes.” A computer scientist, Shree Nayar, and his colleague, Ko Nashino, have developed a way to not only recreate the image of a person’s surroundings as [...]

Eye Tracking: Viewing the World Through Someone Else’s Eyes is an article from: Eye Tracking Update

The Latest in Eye Tracking Web Usability Research pt3

mfox — Thu, 25 Feb 2010 21:00:35 +0000

Eye tracking as a method of researching web usability has been the main topic of a couple of recent posts on Eye Tracking Update. Covering recommendations about the planning and conduct of web usability research by the consulting and research company, Nielsen and Norman Group, these posts laid the groundwork for this third post, which [...]

The Latest in Eye Tracking Web Usability Research pt3 is an article from: Eye Tracking Update

Eye Tracking the News Industry

dbrendant — Thu, 25 Feb 2010 18:30:51 +0000

Anyone who reads the news regularly knows that the journalism industry is in the midst of an epic change. Some might say it’s in dire straits, but where there’s trouble, innovators often see opportunity. In recent posts, Eye Tracking Update has focused on tips learned from eye tracking studies that enable designers to make their [...]

Eye Tracking the News Industry is an article from: Eye Tracking Update

Eye Tracking Research Measures Effectiveness of Super Bowl Ads

dbrendant — Thu, 25 Feb 2010 02:48:44 +0000

The Super Bowl came and went earlier this month and while it may have been a first for the New Orleans Saints, football viewers, as usual, were witness to strings of inventive commercials that broke up the action. This year’s ads consisted of talking babies, screaming chickens, and the typical flurry of beer and cars. While [...]

Eye Tracking Research Measures Effectiveness of Super Bowl Ads is an article from: Eye Tracking Update

Eye Tracking: Facebook and LinkedIn Usability

dbrendant — Fri, 19 Feb 2010 19:24:20 +0000

Nowadays connectivity is undeniably convenient, as the Internet has provided a platform for us to use social networking sites to stay in touch, make friends, meet clients, and enlarge our circle. Sites like LinkedIn and Facebook provide business and peer networks that organically grow and expand, providing an endless field of potential friends and clients. [...]

Eye Tracking: Facebook and LinkedIn Usability is an article from: Eye Tracking Update

The Latest in Eye Tracking Web Usability Research pt2

mfox — Thu, 18 Feb 2010 23:12:43 +0000

It is no secret that eye tracking is one of the most revealing approaches to evaluating web usability. A viewer’s eye movement behavior as they scan through a webpage or site can tell a lot about how navigable and user friendly the design is. Of course there are other, simpler evaluation tools like monitoring cursor [...]

The Latest in Eye Tracking Web Usability Research pt2 is an article from: Eye Tracking Update

Eye Tracking: SEX! (Got Your Attention Yet?)

dbrendant — Thu, 18 Feb 2010 04:29:16 +0000

Sex sells. And it is no surprise that sexual imagery calls our attention more easily than non-sexual content. Put a sexually explicit image on a screen next to a non-sexual image, and you can guess which picture someone is likely to look at. So, when it comes to sex and our perception of how humans react [...]

Eye Tracking: SEX! (Got Your Attention Yet?) is an article from: Eye Tracking Update

Eye Tracking: Giving Buyers a Basis for Comparison

mfox — Tue, 16 Feb 2010 17:22:34 +0000

Behavioral economics is a field that focuses on how social, emotional, and cognitive factors affect how people go about making economic decisions. For example, what makes a person decide to buy something they weren’t originally planning on purchasing? Or, why would someone by a more expensive product over a cheaper one? There are many ways [...]

Eye Tracking: Giving Buyers a Basis for Comparison is an article from: Eye Tracking Update

Eye Tracking Usability and User Experience, but Fun Overall

dbrendant — Fri, 12 Feb 2010 18:38:02 +0000

With the rapid growth of computer tech, new gadgets in so many hands, and with a vast population online or at least aware of the Internet, there comes a comparable emergence of new terminology. A once quite specific language is entering into everyday vernacular. A post on the blog at Insideria.com discusses two terms brought [...]

Eye Tracking Usability and User Experience, but Fun Overall is an article from: Eye Tracking Update

The Latest in Eye Tracking Web Usability Research pt1

mfox — Thu, 11 Feb 2010 22:55:06 +0000

Web usability is a hot topic in the eye tracking industry. This is because eye tracking technology provides researchers studying the usability of a website or software interface with more comprehensive feedback than just thinking out loud, click behavior, or time on page. Having the ability to observe eye movement behaviors is about as close [...]

The Latest in Eye Tracking Web Usability Research pt1 is an article from: Eye Tracking Update

Are Limits of Eye Tracking Real?

dbrendant — Wed, 10 Feb 2010 22:38:28 +0000

I just read an amusing, if not somewhat cynical post from the blog at Think Eyetracking. It’s a fairly negative argument when it comes to the application and technology of eye tracking in general, but it brings about some interesting points that I’ve heard echoed in different eye tracking conversations over the years. There was recently [...]

Are Limits of Eye Tracking Real? is an article from: Eye Tracking Update

Eye Tracking: Challenging the Biological Monopoly

dbrendant — Tue, 09 Feb 2010 01:00:57 +0000

Here at Eye Tracking Update we’re often talking about eye tracking in humans, and thus dealing with humans’ physiological processes of seeing. But as we know, engineers are attempting to design other, less human objects with an ability to “see”, threatening a living organism’s monopoly on sight. Computers now have image tracking features and object [...]

Eye Tracking: Challenging the Biological Monopoly is an article from: Eye Tracking Update

More Eye Tracking Tips for Web Usability

dbrendant — Sat, 06 Feb 2010 00:59:30 +0000

In a recent post we touched on another article’s review of 23 important lessons that eye tracking has taught us in regard to website design and usability. They were pretty valid points, and not all of them were mentioned in the original post, so we thought we’d pass on a few more tips… F shapes: Web [...]

More Eye Tracking Tips for Web Usability is an article from: Eye Tracking Update

Eye Tracking: Making the Right Decisions

dbrendant — Fri, 05 Feb 2010 01:15:17 +0000

Right or left. Up or down. Now or later. This or that. Life is filled with endless choices and countless decisions, and in this information age, it’s only getting more difficult to select between options. And a recent study published in the Wesleyan University’s newsletter, Andrea Patalano, Associate Professor of Psychology, and Barbara Juhasz, Assistant [...]

Eye Tracking: Making the Right Decisions is an article from: Eye Tracking Update

Tips From Eye Tracking Studies on Website Design

dbrendant — Thu, 04 Feb 2010 01:02:40 +0000

Here at Eye Tracking update we’re often talking about lessons learned from the various eye tracking studies that have been done over the years. A reader recently forwarded a decent article that collected a bunch of these into one place. Twenty-three to be exact. Here are a few of them relating to webpage layout and [...]

Tips From Eye Tracking Studies on Website Design is an article from: Eye Tracking Update

Eye Tracking Study Compares Tag Cloud Layouts

mfox — Wed, 03 Feb 2010 00:32:58 +0000

From the massive quantity of information on the Internet arises the challenge of trying to organize it in a way that enables users to find what they need. What good is having all the answers to all the questions if you can’t locate the answer to the question you are actually asking? Media sharing, social [...]

Eye Tracking Study Compares Tag Cloud Layouts is an article from: Eye Tracking Update

Where’s Waldo?… Eye Tracking Only Registers Half of the Visual Search Process

mfox — Tue, 02 Feb 2010 01:08:59 +0000

Many people are familiar with the popular “Where’s Waldo” books, in which you search for the red and white sweater-clad Waldo in a chaotic scene of colors and images. But while you were scanning the pictures for the little man, you were most likely unaware of the complex brain functions and visual processing that was [...]

Where’s Waldo?… Eye Tracking Only Registers Half of the Visual Search Process is an article from: Eye Tracking Update

Eye Tracking: Simple and Rational Is Better In Advertising

dbrendant — Sat, 30 Jan 2010 20:00:51 +0000

Several Eye Tracking Update posts have mentioned saccades and fixations, two terms that essentially make up the nuts and bolts of eye tracking. It was Louis Émile Javal, a French ophthalmologist that first noticed humans’ tendency to dart their eyes around when reading, stopping and starting as they scan across a sentence on a page. [...]

Eye Tracking: Simple and Rational Is Better In Advertising is an article from: Eye Tracking Update

Eye Tracking History: What Have You Done For Me Lately?

dbrendant — Fri, 29 Jan 2010 20:00:23 +0000

In the last week we at Eye Tracking Update have been running through the history of eye tracking technology, talking about the early accomplishments and observations of Louis Emile Javal and eye tracking’s transition from its roots in the medical world, to its increased use by marketers and designers in the 1980s and into the [...]

Eye Tracking History: What Have You Done For Me Lately? is an article from: Eye Tracking Update