EyeCarePro Blog

2019 is Coming...Tomorrow! Is Your Marketing GPS Set?

admin — Wed, 02 Jan 2019 16:26:00 +0000

Every practice wants to grow in patients and grow in revenue. That means every practice needs a marketing plan for 2019. Over here at EyeCarePro, we really want to help get the ball rolling! What does that have to do with GPS? Well, here is where your marketing GPS comes in to play...

Are You Up to Date on Facebook Page Updates?

admin — Tue, 04 Sep 2018 18:52:42 +0000

Yup. Another update. Facebook is once again making some changes to business pages designed to improve the user’s ability to find the most important information on your page. Here’s the deal…

Have You Had a Drop in Google Reviews lately? Here’s Why…

admin — Mon, 23 Jul 2018 15:24:10 +0000

Over the past few weeks, many businesses have seen a sudden drop in their total number of Google reviews and maybe even in their average star rating. While this might be alarming, rest assured that it is not a poor reflection of your practice! There is some rhyme and reason behind it and in the long run it could actually benefit your practice.

Are you serving as many children as you can? Check out our latest ebook on Paediatric Marketing

admin — Wed, 11 Jul 2018 16:46:50 +0000

Pediatrics is a 'gateway' specialty for your practice because as you serve children well, the opportunity to serve their entire family becomes almost a foregone conclusion. How best to set up a thriving pediatric practice? Read our ebook and take away tens of ideas for making your practice peditric friendly. This may be one of your nest marketing ideas yet! Read More

Google's Mobile-First Index is LIVE

admin — Wed, 13 Jun 2018 16:16:36 +0000

Over here in SEO world, we’ve been anticipating the launch of Google’s Mobile Index and the time has finally arrived! We’ve started to receive confirmations through the Google Search Console on behalf of many of our client website owners that their sites have been added to the mobile index.

Traditional Marketing: Important Still

admin — Wed, 02 May 2018 14:55:53 +0000

I am on my way back from Vision Expo East and I find myself browsing through the airline magazine tucked into the pocket in front of me. It was just there and I was not in a position to take out my computer, so I spent my take-off time flipping through the pages.

Can I Delete Reviews?

admin — Wed, 02 May 2018 14:54:31 +0000

Are you haunted by old reviews, especially bad ones? Many clients turn to us asking if and how they can be deleted.

Say it...Then Say it Again and Again

admin — Wed, 08 Nov 2017 15:11:37 +0000

A wise man once said that when it comes to marketing, the key to success is repetition. In fact, this wise man (also known as Michael Pote, EyeCarePro’s COO and sales and marketing expert) says that every message you want to promote needs to be said at least six times. That’s right, I’m sorry to say it but the first five times you say something, most of your audience is not listening

Google Updates You Want to Know About

admin — Tue, 19 Sep 2017 17:59:04 +0000

Google has recently made some exciting updates to the Google My Business Knowledge card and Maps search results that you want to know about. These updates can directly influence your business listing in Google Maps and search results, adding additional information about your practice and new ways to interact with users.

Do You Blog?... Should you?

admin — Tue, 29 Aug 2017 15:54:05 +0000

There are a lot of practices out there that are blogging. If you find yourself wondering “what’s the deal?” and whether you should be blogging too, here’s a little primer on the topic.