<?xml version="1.0" encoding="utf-8"?><rss xmlns:a10="http://www.w3.org/2005/Atom" version="2.0"><channel><title>FMI Updates:  News, Blog, and Events</title><link>https://www.fmi.org/</link><description /><category>Technology</category><category>Omnichannel</category><category>Events</category><category>GroceryLab 2026</category><category>Food Safety &amp; Security</category><category>Safemark</category><category>SQFI</category><category>Health &amp; Well-being</category><category>Trends Blogs</category><category>SMA</category><category>Awards</category><category>Asset Protection</category><category>Asset Protection &amp; Grocery Resilience</category><category>Crisis Management</category><category>Retail Operations</category><category>Government Relations</category><category>Nonfoods</category><category>Legal Conference </category><category>Consumer Behavior &amp; Trends</category><category>Research</category><category>Signature Research</category><category>Priority Issue</category><category>Supply Chain</category><category>2026 Supply Chain Forum</category><category>Cybersecurity</category><category>Retail-Wholesalers</category><category>Digital Shopper</category><category>Family Meals</category><category>GroceryLab Founding Partner</category><category>Fresh Foods</category><category>FreshForward</category><category>FEIA Planning Committee</category><a10:contributor><a10:name> </a10:name></a10:contributor><a10:contributor><a10:name> </a10:name></a10:contributor><a10:contributor><a10:name> </a10:name></a10:contributor><a10:link rel="self" type="application/rss+xml" href="https://www.fmi.org/feeds/FMI-Updates" /><item><guid isPermaLink="false">urn:uuid:825636a4-eb14-4b30-bb4b-2bb694448271</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/06/08/grocerylab--advancing-the-art-and-science-of-grocery</link><a10:author><a10:name> </a10:name></a10:author><category>Technology</category><category>Omnichannel</category><category>Events</category><category>GroceryLab 2026</category><title>GroceryLab: Advancing the Art and Science of Grocery</title><description>At its core, GroceryLab is designed to help us address one fundamental challenge: How we better serve consumers by improving the art and science of producing, delivering and selling grocery products.</description><pubDate>Mon, 08 Jun 2026 13:03:54 Z</pubDate><a10:content type="text">At its core, GroceryLab is designed to help us address one fundamental challenge: How we better serve consumers by improving the art and science of producing, delivering and selling grocery products.</a10:content></item><item><guid isPermaLink="false">urn:uuid:f579af0e-4851-4862-aac7-70baf253adb3</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/06/05/world-food-safety-day-reminds-us-that-trust-travels-the-entire-supply-chain</link><a10:author><a10:name> </a10:name></a10:author><category>Food Safety &amp; Security</category><category>Safemark</category><category>SQFI</category><title>World Food Safety Day Reminds Us That Trust Travels the Entire Supply Chain</title><description>Food safety depends on every link in the food chain working together, from suppliers and retailers to consumers preparing meals at home.</description><pubDate>Fri, 05 Jun 2026 11:00:09 Z</pubDate><a10:content type="text">Food safety depends on every link in the food chain working together, from suppliers and retailers to consumers preparing meals at home.</a10:content></item><item><guid isPermaLink="false">urn:uuid:9411506c-2f3d-4eca-bd39-84a1870f70a5</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/06/04/connecting-nutrition-counseling-to-the-grocery-store-experience</link><a10:author><a10:name> </a10:name></a10:author><category>Health &amp; Well-being</category><category>Trends Blogs</category><title>Connecting Nutrition Counseling to the Grocery Store Experience</title><description>As a registered dietitian, I’ve spent years helping individuals navigate decisions about food, health, and daily habits. Food choices are rarely just about nutrients; they reflect budget, time, culture and the desire to feel better, among other factors.</description><pubDate>Thu, 04 Jun 2026 12:00:04 Z</pubDate><a10:content type="text">As a registered dietitian, I’ve spent years helping individuals navigate decisions about food, health, and daily habits. Food choices are rarely just about nutrients; they reflect budget, time, culture and the desire to feel better, among other factors.</a10:content></item><item><guid isPermaLink="false">urn:uuid:49d25d50-ba5e-4cbe-954c-26667ca0a24c</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/06/03/fmi-announces-2026-store-manager-awards-finalists</link><a10:author><a10:name> </a10:name></a10:author><category>SMA</category><category>Awards</category><title>FMI Announces 2026 Store Manager Awards Finalists</title><description>What does it mean to go above and beyond as a store manager? Rebuilding trust with shoppers one delivery at a time, to refinishing café furniture in a home garage to save money, this year’s finalists for the FMI Store Manager Awards prove that great grocery leadership is equal parts strategy, heart and hustle.</description><pubDate>Wed, 03 Jun 2026 12:00:08 Z</pubDate><a10:content type="text">What does it mean to go above and beyond as a store manager? Rebuilding trust with shoppers one delivery at a time, to refinishing café furniture in a home garage to save money, this year’s finalists for the FMI Store Manager Awards prove that great grocery leadership is equal parts strategy, heart and hustle.</a10:content></item><item><guid isPermaLink="false">urn:uuid:067337de-6340-4b26-a319-c571a32686a8</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/06/02/protecting-people---property-with-learnings-from-the-ap-gr-conference</link><a10:author><a10:name> </a10:name></a10:author><category>Asset Protection</category><category>Asset Protection &amp; Grocery Resilience</category><title>Protecting People &amp; Property with Learnings from the AP&amp;GR Conference</title><description>Now in its fourth year, the Asset Protection and Grocery Resilience (APGR) Conference has earned its reputation as the “can’t-miss” event for professionals in the food retail industry. This year’s conference introduced several enhancements driven by conference attendees and council members, including two new educational tracks focused on cyber security and safety, further strengthening the grocery resilience component of the program.</description><pubDate>Tue, 02 Jun 2026 12:00:02 Z</pubDate><a10:content type="text">Now in its fourth year, the Asset Protection and Grocery Resilience (APGR) Conference has earned its reputation as the “can’t-miss” event for professionals in the food retail industry. This year’s conference introduced several enhancements driven by conference attendees and council members, including two new educational tracks focused on cyber security and safety, further strengthening the grocery resilience component of the program.</a10:content></item><item><guid isPermaLink="false">urn:uuid:c7e65386-728d-4cdd-92f1-f3229350de2e</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/06/01/preparing-for-the-2026-hurricane-season--food-safety-and-retail-readiness</link><a10:author><a10:name> </a10:name></a10:author><category>Food Safety &amp; Security</category><category>Crisis Management</category><category>Asset Protection</category><category>Retail Operations</category><title>Preparing for the 2026 Hurricane Season: Food Safety and Retail Readiness</title><description>﻿With a little preparation, grocery stores can weather hurricane season without compromising operations or food safety.</description><pubDate>Mon, 01 Jun 2026 16:18:36 Z</pubDate><a10:content type="text">﻿With a little preparation, grocery stores can weather hurricane season without compromising operations or food safety.</a10:content></item><item><guid isPermaLink="false">urn:uuid:6d710870-7ff6-4e86-92c2-1eaa9b1c67e4</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/28/a-long-awaited-regulatory-reset--advancing-pragmatic-refrigeration-policy</link><a10:author><a10:name> </a10:name></a10:author><category>Government Relations</category><title>A Long-Awaited Regulatory Reset: Advancing Pragmatic Refrigeration Policy</title><description>After years of sustained advocacy, litigation and engagement across multiple administrations, FMI and its members are seeing meaningful progress on the Technology Transitions Rule and the Leak Management (Refrigerant Management) Rule.</description><pubDate>Thu, 28 May 2026 16:00:29 Z</pubDate><a10:content type="text">After years of sustained advocacy, litigation and engagement across multiple administrations, FMI and its members are seeing meaningful progress on the Technology Transitions Rule and the Leak Management (Refrigerant Management) Rule.</a10:content></item><item><guid isPermaLink="false">urn:uuid:0eaac884-824b-4c4b-8782-ca47f05cd674</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/28/human-connection-is-grocery-infrastructure</link><a10:author><a10:name> </a10:name></a10:author><category>Retail Operations</category><category>Omnichannel</category><category>Technology</category><title>Human Connection Is Grocery Infrastructure</title><description>As ecommerce grows, AI-enabled shopping expands and agentic commerce begins to emerge, more of the grocery journey will be shaped by digital systems before a shopper enters the store. That shift makes the physical experience more important, not less.</description><pubDate>Thu, 28 May 2026 12:00:04 Z</pubDate><a10:content type="text">As ecommerce grows, AI-enabled shopping expands and agentic commerce begins to emerge, more of the grocery journey will be shaped by digital systems before a shopper enters the store. That shift makes the physical experience more important, not less.</a10:content></item><item><guid isPermaLink="false">urn:uuid:d03c382d-047e-4ad9-a766-1cf33ad52485</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/27/why-retail-media-needs-a-measurement-reset</link><a10:author><a10:name> </a10:name></a10:author><category>Omnichannel</category><category>Technology</category><title>Why Retail Media Needs a Measurement Reset</title><description>FMI’s new retail media framework provides the food industry with a standardized way to demonstrate what is working and what is not.</description><pubDate>Wed, 27 May 2026 12:00:06 Z</pubDate><a10:content type="text">FMI’s new retail media framework provides the food industry with a standardized way to demonstrate what is working and what is not.</a10:content></item><item><guid isPermaLink="false">urn:uuid:2580afa8-58f4-43e1-a1db-c0d8b196c1fc</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/22/winning-in-nonfoods-starts-with-closing-the-perception-gap</link><a10:author><a10:name> </a10:name></a10:author><category>Nonfoods</category><category>Retail Operations</category><title>Winning in Nonfoods Starts with Closing the Perception Gap</title><description>Nonfood categories generated $5.6 billion in new sales last year, and grocery retailers need to have a nonfoods strategy to capture the sales.</description><pubDate>Fri, 22 May 2026 15:00:07 Z</pubDate><a10:content type="text">Nonfood categories generated $5.6 billion in new sales last year, and grocery retailers need to have a nonfoods strategy to capture the sales.</a10:content></item><item><guid isPermaLink="false">urn:uuid:0bae2c9a-90a8-4025-a142-fa9b3fa0cb09</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/21/managing-legal-risk--q-a-with-sarah-brew</link><a10:author><a10:name> </a10:name></a10:author><category>Events</category><category>Legal Conference </category><category>Government Relations</category><title>Managing Legal Risk, Q&amp;A with Sarah Brew</title><description>For those in the industry, food is always center stage – companies spend their days adapting and evolving to meet changing consumer expectations. However, over the course of the last year, we’ve seen food spotlighted by plaintiff lawyers, state regulators, and even consumers themselves. To better understand how companies can manage increased litigation and minimize future risks in their own operations, I sat down with Sarah Brew, Partner at Faegre Drinker and one of the country’s preeminent food lawyers.</description><pubDate>Thu, 21 May 2026 16:00:04 Z</pubDate><a10:content type="text">For those in the industry, food is always center stage – companies spend their days adapting and evolving to meet changing consumer expectations. However, over the course of the last year, we’ve seen food spotlighted by plaintiff lawyers, state regulators, and even consumers themselves. To better understand how companies can manage increased litigation and minimize future risks in their own operations, I sat down with Sarah Brew, Partner at Faegre Drinker and one of the country’s preeminent food lawyers.</a10:content></item><item><guid isPermaLink="false">urn:uuid:15337d4c-4720-49a4-a35d-068877e15adc</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/20/personality-types-among-grocery-stores</link><a10:author><a10:name> </a10:name></a10:author><category>Consumer Behavior &amp; Trends</category><category>Research</category><category>Signature Research</category><title>Personality Types Among Grocery Stores</title><description>Every year, our U.S. Grocery Shopper Trends report focuses on a question that is worthy of our consideration. For our 2026 report, we decided to concentrate on the in-store experience—Why do shoppers still go to the grocery store?</description><pubDate>Wed, 20 May 2026 12:00:15 Z</pubDate><a10:content type="text">Every year, our U.S. Grocery Shopper Trends report focuses on a question that is worthy of our consideration. For our 2026 report, we decided to concentrate on the in-store experience—Why do shoppers still go to the grocery store?</a10:content></item><item><guid isPermaLink="false">urn:uuid:a03b64b6-e1c7-455f-acd4-cfd2f8ea12a0</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/19/here-s-what-you-should-watch-on-food-price-inflation</link><a10:author><a10:name> </a10:name></a10:author><category>Government Relations</category><category>Priority Issue</category><category>Supply Chain</category><title>Here’s What You Should Watch on Food Price Inflation</title><description>Andy Harig recently joined Dr. Ricky Volpe, professor of agribusiness at California Polytechnic State University, for a discussion to examine what is influencing food prices and what consumers can expect in the months ahead.</description><pubDate>Tue, 19 May 2026 12:00:30 Z</pubDate><a10:content type="text">Andy Harig recently joined Dr. Ricky Volpe, professor of agribusiness at California Polytechnic State University, for a discussion to examine what is influencing food prices and what consumers can expect in the months ahead.</a10:content></item><item><guid isPermaLink="false">urn:uuid:8cb98b88-dd5a-495a-9baf-db8f4a5b8033</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/14/cybersecurity-as-a-supply-chain-risk</link><a10:author><a10:name> </a10:name></a10:author><category>Events</category><category>2026 Supply Chain Forum</category><category>Cybersecurity</category><title>Cybersecurity as a Supply Chain Risk</title><description>In grocery, cybersecurity is not simply about protecting data, it is about keeping product moving throughout the value chain.</description><pubDate>Thu, 14 May 2026 12:00:06 Z</pubDate><a10:content type="text">In grocery, cybersecurity is not simply about protecting data, it is about keeping product moving throughout the value chain.</a10:content></item><item><guid isPermaLink="false">urn:uuid:ddfca98d-f18c-49f6-8946-2198995980a9</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/12/the-grocery-shelf-is-ready-for-its-digital-upgrade</link><a10:author><a10:name> </a10:name></a10:author><category>Technology</category><title>The Grocery Shelf Is Ready for Its Digital Upgrade</title><description>Electronic shelf labels streamline store operations, deliver clearer product information for shoppers and connect the physical shelf to the store’s digital operating model.</description><pubDate>Tue, 12 May 2026 12:00:06 Z</pubDate><a10:content type="text">Electronic shelf labels streamline store operations, deliver clearer product information for shoppers and connect the physical shelf to the store’s digital operating model.</a10:content></item><item><guid isPermaLink="false">urn:uuid:a9a40e14-057b-4304-a3ad-d7d4a6b2a4e8</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/11/meet-a-dietitian-connecting-wellness-to-food-in-the-digital-world-and-on-tv</link><a10:author><a10:name> </a10:name></a10:author><category>Health &amp; Well-being</category><category>Digital Shopper</category><title>Meet a Dietitian Connecting Wellness to Food in the Digital World and on TV</title><description>Join us to learn more about a day in the life of JoAnn Breaux, RDN, LD, H-E-B Wellness Nutrition Strategy Team Lead, as she takes us through her day as a busy mom and corporate dietitian, from breakfast and morning exercise to day care and the office, then back to wrap up the day with some playtime and family dinner!</description><pubDate>Mon, 11 May 2026 12:00:09 Z</pubDate><a10:content type="text">Join us to learn more about a day in the life of JoAnn Breaux, RDN, LD, H-E-B Wellness Nutrition Strategy Team Lead, as she takes us through her day as a busy mom and corporate dietitian, from breakfast and morning exercise to day care and the office, then back to wrap up the day with some playtime and family dinner!</a10:content></item><item><guid isPermaLink="false">urn:uuid:80e242f3-9307-45b7-bd1e-7b066e3ff1b8</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/08/a-step-beyond-flowers-and-chocolates-on-mother-s-day</link><a10:author><a10:name> </a10:name></a10:author><category>Family Meals</category><title>A Step Beyond Flowers and Chocolates on Mother’s Day</title><description>This Mother’s Day, honor the small, everyday acts like family meals that make a monumental impact.</description><pubDate>Fri, 08 May 2026 11:00:08 Z</pubDate><a10:content type="text">This Mother’s Day, honor the small, everyday acts like family meals that make a monumental impact.</a10:content></item><item><guid isPermaLink="false">urn:uuid:9b012704-28f3-4256-b7b8-06fda161d0f6</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/07/ai-doesn-t-break-in-one-place-it-breaks-across-the-system</link><a10:author><a10:name> </a10:name></a10:author><category>Technology</category><category>GroceryLab 2026</category><category>Omnichannel</category><title>AI Doesn’t Break in One Place. It Breaks Across the System.</title><description>AI will only create real value in grocery when data, decisions and partnerships are aligned across the entire system rather than optimized in silos.</description><pubDate>Thu, 07 May 2026 12:00:07 Z</pubDate><a10:content type="text">AI will only create real value in grocery when data, decisions and partnerships are aligned across the entire system rather than optimized in silos.</a10:content></item><item><guid isPermaLink="false">urn:uuid:09233345-8f1e-48ba-acec-ac37b1539fd5</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/06/fmi-lab--tackling-food-industry-data-challenge-with-ai-and-collaboration</link><a10:author><a10:name> </a10:name></a10:author><category>GroceryLab Founding Partner</category><category>Events</category><category>Technology</category><title>FMI Lab: Tackling Food Industry Data Challenge With AI and Collaboration</title><description>FMI Lab is back with a new conversation focused on one of the grocery industry’s most pressing challenges: making sense of mountains of data. I sat down with Tom Furphy, CEO of Consumer Equity Partners and a founding advisor to GroceryLab, to unpack how the food industry can turn data at scale into action.</description><pubDate>Wed, 06 May 2026 12:00:10 Z</pubDate><a10:content type="text">FMI Lab is back with a new conversation focused on one of the grocery industry’s most pressing challenges: making sense of mountains of data. I sat down with Tom Furphy, CEO of Consumer Equity Partners and a founding advisor to GroceryLab, to unpack how the food industry can turn data at scale into action.</a10:content></item><item><guid isPermaLink="false">urn:uuid:c752f092-02b5-42f5-babc-ed56a8cf15be</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/05/04/strengthening-connections-with-fresh-food-shoppers</link><a10:author><a10:name> </a10:name></a10:author><category>FreshForward</category><category>Fresh Foods</category><category>Retail Operations</category><title>Strengthening Connections with Fresh Food Shoppers</title><description>FMI’s FreshForward Conference will explore new ways for the fresh foods industry to strengthen shopper connections and build deeper loyalty.</description><pubDate>Mon, 04 May 2026 12:00:04 Z</pubDate><a10:content type="text">FMI’s FreshForward Conference will explore new ways for the fresh foods industry to strengthen shopper connections and build deeper loyalty.</a10:content></item><item><guid isPermaLink="false">urn:uuid:85f765a3-5b62-4b19-a23d-e79dbe892ff9</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/04/30/inside-the-idea-exchanges-at-fmi-s-financial-executive---internal-auditing-conference</link><a10:author><a10:name> </a10:name></a10:author><category>Events</category><category>FEIA Planning Committee</category><title>Inside the Idea Exchanges at FMI’s Financial Executive &amp; Internal Auditing Conference</title><description>The phrase “that’s how it has always been done” can quietly limit progress in any organization. Long-standing practices only work when they still serve the business.</description><pubDate>Thu, 30 Apr 2026 12:00:08 Z</pubDate><a10:content type="text">The phrase “that’s how it has always been done” can quietly limit progress in any organization. Long-standing practices only work when they still serve the business.</a10:content></item><item><guid isPermaLink="false">urn:uuid:678684ca-ca54-4a84-bb08-507b60f67126</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/04/29/digital-engagement-is-transforming-grocery-shopping</link><a10:author><a10:name> </a10:name></a10:author><category>Omnichannel</category><category>Research</category><category>Retail-Wholesalers</category><category>Technology</category><category>Digital Shopper</category><title>Digital Engagement Is Transforming Grocery Shopping</title><description>In Digital Engagement Transforms Grocery Shopping 2026, FMI examines how grocery shopping is evolving into a seamless omnichannel experience while exploring shopper behaviors, key motivators and the growing influence of social commerce and artificial intelligence.</description><pubDate>Wed, 29 Apr 2026 12:00:03 Z</pubDate><a10:content type="text">In Digital Engagement Transforms Grocery Shopping 2026, FMI examines how grocery shopping is evolving into a seamless omnichannel experience while exploring shopper behaviors, key motivators and the growing influence of social commerce and artificial intelligence.</a10:content></item><item><guid isPermaLink="false">urn:uuid:965e0415-d729-4fd7-b7bb-18996f6650a3</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/04/27/ai-is-infrastructure-execution-is-the-hard-part</link><a10:author><a10:name> </a10:name></a10:author><category>Technology</category><category>GroceryLab 2026</category><category>Omnichannel</category><category>Events</category><title>AI Is Infrastructure. Execution Is the Hard Part.</title><description>As AI reshapes decision-making across retail, FMI's GroceryLab is built to help teams turn that shift into operational reality.</description><pubDate>Mon, 27 Apr 2026 12:00:06 Z</pubDate><a10:content type="text">As AI reshapes decision-making across retail, FMI's GroceryLab is built to help teams turn that shift into operational reality.</a10:content></item><item><guid isPermaLink="false">urn:uuid:03f4f529-b8a7-42f3-9178-895ecbaeeff9</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/03/26/fmi-lab--adam-stave-of-swish-on-what-drives-shopper-experimentation</link><a10:author><a10:name> </a10:name></a10:author><category>GroceryLab 2026</category><category>Omnichannel</category><category>Technology</category><title>FMI Lab: Adam Stave of Swish on What Drives Shopper Experimentation</title><description>At FMI, we are continually analyzing the forces shaping the food industry. From emerging technologies to evolving shopper trends, staying connected to emerging issues is why our food retail and supplier members have come to trust us. That commitment comes to life in the FMI Lab, a new video series exploring the ideas and innovators reshaping grocery.</description><pubDate>Thu, 26 Mar 2026 12:00:10 Z</pubDate><a10:content type="text">At FMI, we are continually analyzing the forces shaping the food industry. From emerging technologies to evolving shopper trends, staying connected to emerging issues is why our food retail and supplier members have come to trust us. That commitment comes to life in the FMI Lab, a new video series exploring the ideas and innovators reshaping grocery.</a10:content></item><item><guid isPermaLink="false">urn:uuid:f3f70011-0f67-4e4f-a5a2-bfd65e133dff</guid><link>https://www.fmi.org/blog/view/fmi-blog/2026/02/04/empowering-the-people-who-power-foodservice-at-retail</link><a10:author><a10:name> </a10:name></a10:author><category>Fresh Foods</category><title>Empowering the People Who Power Foodservice at Retail</title><description>Pride in Foodservice Week offers an important opportunity to recognize the people who bring skill, passion and creativity to foodservice at retail every day. From preparing signature items to managing production to engaging directly with customers, foodservice workers shape the fresh, flavorful and convenient experiences shoppers expect from their grocery stores.</description><pubDate>Wed, 04 Feb 2026 16:52:32 Z</pubDate><a10:content type="text">Pride in Foodservice Week offers an important opportunity to recognize the people who bring skill, passion and creativity to foodservice at retail every day. From preparing signature items to managing production to engaging directly with customers, foodservice workers shape the fresh, flavorful and convenient experiences shoppers expect from their grocery stores.</a10:content></item></channel></rss>