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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0"> <channel><title /> <link>http://fbppc.com</link> <description /> <lastBuildDate>Wed, 19 Jun 2013 15:33:33 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.5.1</generator> <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/FacebookPpcFacebookAdvertisingBlog" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="facebookppcfacebookadvertisingblog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item><title>Hashtags Have Arrived on Facebook – Are You Prepared?</title><link>http://fbppc.com/targeting/hashtags-have-arrived-on-facebook-are-you-prepared/</link> <comments>http://fbppc.com/targeting/hashtags-have-arrived-on-facebook-are-you-prepared/#comments</comments> <pubDate>Wed, 19 Jun 2013 10:51:49 +0000</pubDate> <dc:creator>Franco Puetz</dc:creator> <category><![CDATA[Targeting]]></category> <guid isPermaLink="false">http://fbppc.com/?p=4260</guid> <description><![CDATA[<p>Hashtags have finally arrived on Facebook. The big question on all of our minds is how Facebook plans to monetize this new feature. After announcing the imminent upheaval of a number of their existing ad products, it is difficult to imagine them bringing a brand new ad product to their lineup. As of now, you can engage with these hashtags in &#8230; <a
href="http://fbppc.com/targeting/hashtags-have-arrived-on-facebook-are-you-prepared/">Continue reading <span
class="meta-nav">&#8594;</span></a></p><p>The post <a
href="http://fbppc.com/targeting/hashtags-have-arrived-on-facebook-are-you-prepared/">Hashtags Have Arrived on Facebook – Are You Prepared?</a> appeared first on <a
href="http://fbppc.com"></a>.</p>]]></description> <wfw:commentRss>http://fbppc.com/targeting/hashtags-have-arrived-on-facebook-are-you-prepared/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Unpublished Page Post Ads – A Path to Riches?</title><link>http://fbppc.com/targeting/unpublished-page-post-ads-a-path-to-riches/</link> <comments>http://fbppc.com/targeting/unpublished-page-post-ads-a-path-to-riches/#comments</comments> <pubDate>Tue, 18 Jun 2013 11:46:19 +0000</pubDate> <dc:creator>Joey Muller</dc:creator> <category><![CDATA[Targeting]]></category> <guid isPermaLink="false">http://fbppc.com/?p=4216</guid> <description><![CDATA[<p>Facebook’s Unpublished Page Post Ads have proven to be an effective way to promote your products and services to non-fans in the Facebook news feed. For some advertisers who have struggled in the past to get results from paid search (SEM), Facebook’s deep targeting can be a light at the end of the tunnel, turning Facebook into much more than &#8230; <a
href="http://fbppc.com/targeting/unpublished-page-post-ads-a-path-to-riches/">Continue reading <span
class="meta-nav">&#8594;</span></a></p><p>The post <a
href="http://fbppc.com/targeting/unpublished-page-post-ads-a-path-to-riches/">Unpublished Page Post Ads &#8211; A Path to Riches?</a> appeared first on <a
href="http://fbppc.com"></a>.</p>]]></description> <wfw:commentRss>http://fbppc.com/targeting/unpublished-page-post-ads-a-path-to-riches/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Facebook targeting matters – here’s why</title><link>http://fbppc.com/targeting/facebook-targeting-matters-heres-why/</link> <comments>http://fbppc.com/targeting/facebook-targeting-matters-heres-why/#comments</comments> <pubDate>Mon, 17 Jun 2013 15:43:03 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Targeting]]></category> <guid isPermaLink="false">http://fbppc.com/?p=4089</guid> <description><![CDATA[<p>Today&#8217;s post is by Molly McCarty, Account Associate at PPC Associates. Social media platforms (Facebook specifically) allow advertisers to hit incredibly detailed niches of the population. Say you want to target parents who have a child between the ages of 0 and 3 years old or are in the market for a mini-van and live in Los Angeles. We can do &#8230; <a
href="http://fbppc.com/targeting/facebook-targeting-matters-heres-why/">Continue reading <span
class="meta-nav">&#8594;</span></a></p><p>The post <a
href="http://fbppc.com/targeting/facebook-targeting-matters-heres-why/">Facebook targeting matters &#8211; here&#8217;s why</a> appeared first on <a
href="http://fbppc.com"></a>.</p>]]></description> <wfw:commentRss>http://fbppc.com/targeting/facebook-targeting-matters-heres-why/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>5 Great Reasons to Do Facebook PPC</title><link>http://fbppc.com/advertising/5-great-reasons-to-do-facebook-ppc/</link> <comments>http://fbppc.com/advertising/5-great-reasons-to-do-facebook-ppc/#comments</comments> <pubDate>Fri, 14 Jun 2013 15:20:11 +0000</pubDate> <dc:creator>Lisa Raehsler</dc:creator> <category><![CDATA[Advertising]]></category> <guid isPermaLink="false">http://fbppc.com/?p=4196</guid> <description><![CDATA[<p>No other online channel offers the granularity and demographic targeting that Facebook does. Whether you are just starting or have been placing ads on Facebook, these top reasons to get into Facebook PPC may spur ideas for new strategies. Great branding opportunities If you think about the number of branding tactics in the advertising world from billboards to TV to &#8230; <a
href="http://fbppc.com/advertising/5-great-reasons-to-do-facebook-ppc/">Continue reading <span
class="meta-nav">&#8594;</span></a></p><p>The post <a
href="http://fbppc.com/advertising/5-great-reasons-to-do-facebook-ppc/">5 Great Reasons to Do Facebook PPC</a> appeared first on <a
href="http://fbppc.com"></a>.</p>]]></description> <wfw:commentRss>http://fbppc.com/advertising/5-great-reasons-to-do-facebook-ppc/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Beginner’s guide to Facebook app ads</title><link>http://fbppc.com/apps/quick-start-guide-to-facebook-app-ads/</link> <comments>http://fbppc.com/apps/quick-start-guide-to-facebook-app-ads/#comments</comments> <pubDate>Thu, 13 Jun 2013 15:40:20 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Apps]]></category> <category><![CDATA[Mobile]]></category> <guid isPermaLink="false">http://fbppc.com/?p=4161</guid> <description><![CDATA[<p>Today’s post is by Ryan Pitylak, CEO of Unique Influence. Recently I wrote about the immediate opportunity for savvy mobile app advertisers to generate serious ROI by advertising on Facebook. By following these steps, you’ll be able to replicate the success we have for our mobile app clients. Get set up on Facebook: - Integrate the Facebook SDK into your app. - Get &#8230; <a
href="http://fbppc.com/apps/quick-start-guide-to-facebook-app-ads/">Continue reading <span
class="meta-nav">&#8594;</span></a></p><p>The post <a
href="http://fbppc.com/apps/quick-start-guide-to-facebook-app-ads/">Beginner&#8217;s guide to Facebook app ads</a> appeared first on <a
href="http://fbppc.com"></a>.</p>]]></description> <wfw:commentRss>http://fbppc.com/apps/quick-start-guide-to-facebook-app-ads/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>3 Ways to Drastically Improve Your Facebook Ad Targeting</title><link>http://fbppc.com/targeting/3-ways-to-drastically-improve-your-facebook-ad-targeting/</link> <comments>http://fbppc.com/targeting/3-ways-to-drastically-improve-your-facebook-ad-targeting/#comments</comments> <pubDate>Wed, 12 Jun 2013 14:53:43 +0000</pubDate> <dc:creator>David George</dc:creator> <category><![CDATA[Targeting]]></category> <guid isPermaLink="false">http://fbppc.com/?p=4181</guid> <description><![CDATA[<p>Just a couple weeks ago, I was put in charge of running some Facebook ad campaigns for Heyo, in an effort to drive viewers to webinar replays we had embedded in a custom Facebook tab. So, in an effort to be as effective as possible, I was scoping out the competition every day, and noticing what was coming across my &#8230; <a
href="http://fbppc.com/targeting/3-ways-to-drastically-improve-your-facebook-ad-targeting/">Continue reading <span
class="meta-nav">&#8594;</span></a></p><p>The post <a
href="http://fbppc.com/targeting/3-ways-to-drastically-improve-your-facebook-ad-targeting/">3 Ways to Drastically Improve Your Facebook Ad Targeting</a> appeared first on <a
href="http://fbppc.com"></a>.</p>]]></description> <wfw:commentRss>http://fbppc.com/targeting/3-ways-to-drastically-improve-your-facebook-ad-targeting/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>News Feed Retargeting Could Be Facebook’s AdWords</title><link>http://fbppc.com/fb-exchange/news-feed-retargeting-could-be-facebooks-adwords/</link> <comments>http://fbppc.com/fb-exchange/news-feed-retargeting-could-be-facebooks-adwords/#comments</comments> <pubDate>Tue, 11 Jun 2013 15:40:46 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[FBX]]></category> <category><![CDATA[News Feed]]></category> <guid isPermaLink="false">http://fbppc.com/?p=4200</guid> <description><![CDATA[<p>Today’s post is by Christina Park, Director of Marketing at Triggit. I’m planning my nuptials in a few weeks, so I sort of have Wedding Brain. One of the millions of things that I’m searching for online are shoes. Shiny, glittery, shoes of only the heeled variety. Unfortunately I kept getting retargeted for Converse sneakers on Facebook, not helpful ads for deals &#8230; <a
href="http://fbppc.com/fb-exchange/news-feed-retargeting-could-be-facebooks-adwords/">Continue reading <span
class="meta-nav">&#8594;</span></a></p><p>The post <a
href="http://fbppc.com/fb-exchange/news-feed-retargeting-could-be-facebooks-adwords/">News Feed Retargeting Could Be Facebook’s AdWords</a> appeared first on <a
href="http://fbppc.com"></a>.</p>]]></description> <wfw:commentRss>http://fbppc.com/fb-exchange/news-feed-retargeting-could-be-facebooks-adwords/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Optimize for the News Feed: Facebook’s Oceanfront Property</title><link>http://fbppc.com/most-read/the-news-feed-facebooks-oceanfront-property/</link> <comments>http://fbppc.com/most-read/the-news-feed-facebooks-oceanfront-property/#comments</comments> <pubDate>Fri, 07 Jun 2013 22:15:09 +0000</pubDate> <dc:creator>Dan Slagen</dc:creator> <category><![CDATA[Most Read]]></category> <category><![CDATA[News Feed]]></category> <guid isPermaLink="false">http://fbppc.com/?p=4186</guid> <description><![CDATA[<p>I know it’s hard. You’re seeing great performance from right-hand side ads on Facebook. The ads are simple and effective, so why is everyone telling you to switch to the News Feed? In short, because even though change is disruptive, it’s also the way to improve and scale performance. The News Feed is the oceanfront real estate property for marketers &#8230; <a
href="http://fbppc.com/most-read/the-news-feed-facebooks-oceanfront-property/">Continue reading <span
class="meta-nav">&#8594;</span></a></p><p>The post <a
href="http://fbppc.com/most-read/the-news-feed-facebooks-oceanfront-property/">How to Optimize for the News Feed: Facebook&#8217;s Oceanfront Property</a> appeared first on <a
href="http://fbppc.com"></a>.</p>]]></description> <wfw:commentRss>http://fbppc.com/most-read/the-news-feed-facebooks-oceanfront-property/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss><!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

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