facebookfools.com

Helping Improve the Mobile Web

M. Dorn — Tue, 28 Feb 2012 07:32:01 +0000

To help developers reach more people, we’re committed to providing distribution across all platforms. The Open Graph, combined with News Feed and Timeline, helps people discover new apps through friends, regardless of the technology stack used. We see more people accessing Facebook on the mobile web than from our top native apps combined, so we know the mobile web is important for reach. So why aren’t more people building apps for the mobile web? We hear from developers that there are three challenge areas that make it hard to build on the mobile web: app discovery, mobile browser fragmentation and [...]

Buddy Media acquires Brighter Option to bring ad management to software suite

M. Dorn — Tue, 28 Feb 2012 07:29:31 +0000

Social media management software company Buddy Media acquired Facebook Ads API partner Brighter Option as a way to provide a comprehensive software package for marketers, the company announced today. Buddy Media now offers Facebook ad creation and optimization tools along with its social publishing, moderation, analytics and application software. The company says it chose to acquire London-based Brighter Option over 20 other ad partners because it wanted to buy technology and a team, not an agency. We were impressed with Brighter’s Option’s latest iteration of the Social Ad Manager, which combines the Facebook Insights and Ads APIs. Now with integration [...]

Nonprofit Marketing Forecast: Snoballs Everydays

M. Dorn — Tue, 28 Feb 2012 03:35:43 +0000

The average person spends 15 hours and 33 minutes a month on Facebook – wouldn’t it be nice if some of the time was put towards doing good? Well, now you can. Snoball is a new micro-donation platform that harnesses the social effect to convert it into an agent for social giving. Source: Social Media Today – The world’s best thinkers on social media

Zuckerberg challenged to a duel, over censorship, of words – Salon

M. Dorn — Tue, 28 Feb 2012 03:33:32 +0000

Facebook, I give you consistently good content, and in return, you spam me with ads for Wal-Mart. I don’t care if Jim Phillips “liked” Wal Mart. I’ve never been inside one. I’ll keep it that way. Yeah, I did go there. Mark Zuckerberg … Source: MARK ZUCKERBERG OR FACEBOOK – Bing News

Game Insight sees revenues hit $50 million in 2011

M. Dorn — Tue, 28 Feb 2012 03:28:03 +0000

Russian social and mobile game company Game Insight revealed it earned $ 50 million in revenue in 2011. The company’s CEO, Alisa Chumachenko shared the numbers last week in her talk at the Russian social game conference Sociality Rocks!. According to Chumachenko, the company aims to reach $ 150 million in annual revenues in 2012. The $ 50 million figure fits with the performance of the company’s games. Game Insight told us last year that it was earning $ 1 million a month from its free-to-play Android hit Paradise Island, and the iOS version of My Country was earning $ 150,000 a [...]

Real-time insights coming to pages, sources say

M. Dorn — Tue, 28 Feb 2012 01:29:03 +0000

Facebook is looking to bring more real-time insights to pages soon, Techcrunch reports. As we suggested last week, recent bugs in the Insights API could be an indication the social network is updating the product. Representatives from Facebook tell us they have nothing yet to announce, but it’s possible the company will make note of the change at its marketing conference Wednesday. Metrics like reach, virality and People Talking About This are currently released 48 hours after a post is made. This is sufficient for most page owners, but if the social network could reliably share all analytics in real-time, [...]

Facebook Questions appear in mobile News Feed

M. Dorn — Mon, 27 Feb 2012 19:29:04 +0000

Facebook now displays Questions activity in the mobile News Feed nearly a year after the product launched on the desktop version of the site. Mobile users can finally see and answer Facebook Questions from their friends and pages. This could increase engagement for pages who use the feature to poll their fan base and could boost viral reach. However, users still cannot ask Questions from native apps or m.facebook.com. When the product launched in March 2011, many pages found success getting more fans to respond to structured Questions than posts that posed questions in plain text. In recent months, fewer [...]

PopCap’s Lucky Gem Casino offers polished but uninspiring video slots action

M. Dorn — Mon, 27 Feb 2012 16:28:22 +0000

PopCap Games is well-known for its high-quality, creative takes on games in the social arena, occasional missteps like Pig Up! aside. It’s for this reason that the company’s new release Lucky Gem Casino is such a disappointment — not because it’s a particularly bad game as such, but because its lack of creativity, new ideas and fun just doesn’t seem very “PopCap.” Lucky Gem Casino marks the EA-owned casual gaming giant’s first steps into the rapidly-growing casino genre on Facebook. The game currently offers seven different video slots machines based on PopCap properties including Bejeweled, Insaniquarium, Zuma, Bookworm, Big Money, [...]

Waiting for the ‘Twitter Election?’ Keep Waiting

M. Dorn — Mon, 27 Feb 2012 14:28:32 +0000

Despite the increasing importance of social media in business, there is no solid evidence that it matters in politics. Source: Advertising Age – Latest News

ALERT: 4 Ways That Spam Creeps Onto Facebook

M. Dorn — Mon, 27 Feb 2012 08:32:36 +0000

You’ve probably seen hijacked accounts that message you with “I can’t believe they said that about you” and a link to spam. A scam we discovered this morning ups the ante with the inclusion of a Facebook security icon and a warning that you need to verify your account. This clickjacking scheme replaces the compromised account’s main photo with the logo for “Facebook Security” while retaining your friend’s name. If you click on the link, it then infects your account, causing you to mass message all your friends with the same ploy. In the same way that spammers have tricked Google’s [...]