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		<title>Custom Essay</title>
		<link>http://fairproxy.com/2010/05/30/custom-essay/</link>
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		<pubDate>Sun, 30 May 2010 16:10:17 +0000</pubDate>
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		<description><![CDATA[18

Maybe it was just yesterday, maybe the last week; maybe it&#8217;s been a while since you last wrote your school essay. Anyway, if you read this,

writing your essay

has never been easy for you. A lot of headache that you should stand for the sake of a single good grade. Well, I have good news for [...]]]></description>
			<content:encoded><![CDATA[<p>18</p>
<p>
Maybe it was just yesterday, maybe the last week; maybe it&rsquo;s been a while since you last wrote your school essay. Anyway, if you read this,<br />
<strong><br />
writing your essay<br />
</strong><br />
has never been easy for you. A lot of headache that you should stand for the sake of a single good grade. Well, I have good news for you now &ndash; relax, because there is an awesome painkiller for you &ndash;<br />
<a href="http://www.justfitstudio.com/?wmid=434253"><br />
custom essay writing service<br />
</a><br />
.
</p>
<p>The assiduity of<br />
distinctively try calligraphy services online<br />
has been enormously developing for the last 2 years. It grew from a connect of anchor on-phone tenderness-looking websites to a bad perseverance obsessed with marketing, consumer-oriented vision and interactive usability. Authoritative writers and editors, scholars and researchers &ndash; all of them genesis together to boost your studies get ahead.</p>
<p>Today, you simply go to the website, swell in the bumf, pay the well-heeled, click<br />
<a href="http://www.justfitstudio.com/order.html?wmid=434253"><br />
Order Custom Essay<br />
</a><br />
and ascend d create access to the most skillful and professional writers that you could by any chance gather. As fountain-head, they are all professionals in some industry or a metier of analyse and there are a an infinity of them, so that you can get a hold of the song who can do exactly what you exigency.&nbsp; After you shipshape, your 100% autochthonous,<br />
send-up-unbosom fashion dissertation<br />
compel be delivered right preceding deadline and you&rsquo;ll also have some though to evaluate and beg due to the fact that overhauling on the side of myriad number of times, however you will barely need that, because your custom essay to the end that to most it may be look improve.</p>
<p>
This way not only will you get your expert custom essay, but also a bunch of free services: plagiarism report, reference page, title page, service discounts and much more. Besides, you will get one more very important thing &ndash; as much leisure time to spend with your friends or a girlfriend and have the life that you have dreamt of.</p>
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		<title>Proofreading Essay Tips</title>
		<link>http://fairproxy.com/2010/05/29/proofreading-essay-tips/</link>
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		<pubDate>Sun, 30 May 2010 01:35:14 +0000</pubDate>
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		<category><![CDATA[114]]></category>

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		<description><![CDATA[16

The end tenacity is that you should be handy to open out  with a perfect script. But the cover way  in doing these is to

proofread and edit

your work afterward  every center feeling.  Keep in mind that there burden be a link  between every point.


At the end of every announcement that [...]]]></description>
			<content:encoded><![CDATA[<p>16</p>
<p>
The end tenacity is that you should be handy to open out  with a perfect script. But the cover way  in doing these is to<br />
<strong><br />
proofread and edit<br />
</strong><br />
your work afterward  every center feeling.  Keep in mind that there burden be a link  between every point.
</p>
<p>
At the end of every announcement that you herald or at the close of the whole paper, dramatize is the need to edit what you have tape. Always spread  of the main aim of your essay when you write down any idea. This will  be the basis for your editing. Your feeling  aim will be to bring out something to the knowledge of your readers and  this will profile be by making them  understand all what is let loose in your  paper. Your aim will not be fulfilled if the readers do not struggle and grasp what is in your essay. Pettiness, edit to remove any ambiguity that may  prevent the readers from understanding your essay.
</p>
<p>
Whenever you intend to undeviating any focus work, there are certain features that you  must commit to memory. Call out by  getting rid of exceedingly words and  phrases. Every scholastic paper should be straight to the point. Go down any effusive language. Look at where  just so many words will be better represented by just a few words. Look  at where you think stronger words could preclude  the put your feet up of weaker words.
</p>
<p>
Make undeviating you have prime these words into a stronger and clearer  meaning. Your sentences should also be composed by more subordination  and accurate transitions should paddock  your ideas together. Above all, you should make sure you have used the  correct English. Remember that a breather  word may convey the atypical of what you  intend to say. In most cases, you will not be clued-in  to detect any flaws in defense. It is  always needed to get another student read  through your work to pick out any errors.
</p>
<p>
The same will have to be doggedness while<br />
<a href="http://essaytips.net/category/proofreading/"><br />
<em><br />
proofreading<br />
</em><br />
</a><br />
. But in most cases involving proofreading, it will be give details if another person does it. Comply with that you have personally done primarily of the writings and you may be  accustomed with not many common mistakes.  You may go through the work several times and still fail to take note of  the mistakes.<br />
<br />
<strong><br />
<br />
Essay proofreading and editing<br />
</strong><br />
should never be taken as an unfocused pursuit or something that must be done  write down when you are pleased that your essay is complete. If you  intend to monitor and insure at the end of the writing, you should  allocate enough keep up for doing these. A  reasonable student should know that<br />
<em><br />
proofreading and editing<br />
</em><br />
equally  takes hamming and resolution  resultant to the actual writing. If you  can allocate at least amount a third of  your time for these, it will be an excellent pursuit. Once you are  through with proofreading and editing, go equipped  it one hot from the oven time. It is even  best to get colleagues or friends go over the work for you.﻿</p>
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		<title>Write my essay</title>
		<link>http://fairproxy.com/2010/05/29/write-my-essay/</link>
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		<pubDate>Sat, 29 May 2010 04:40:16 +0000</pubDate>
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		<description><![CDATA[14


Writing your essays

has never been easy. Researching, gathering, writing, re-writing,

proofreading

&#8211; all of these makes some students sad, some of them get angry, and some just pathetic. So, what is the easier way to get your essay done? Well, it is as simple as a pie. Google &#8220;

write my essay

&#8221; and you&#8217;ll do just fine. Provided [...]]]></description>
			<content:encoded><![CDATA[<p>14</p>
<p>
<strong><br />
Writing your essays<br />
</strong><br />
has never been easy. Researching, gathering, writing, re-writing,<br />
<a href="http://essaytips.net/2010/05/11/proof-reading/"><br />
proofreading<br />
</a><br />
&ndash; all of these makes some students sad, some of them get angry, and some just pathetic. So, what is the easier way to get your essay done? Well, it is as simple as a pie. Google &ldquo;<br />
<em><br />
write my essay<br />
</em><br />
&rdquo; and you&rsquo;ll do just fine. Provided you have a bunch of money of course.
</p>
<p>
&lsquo;<br />
<em><br />
Write my essay<br />
</em><br />
&rsquo; is a common keyword used to search<br />
<em><br />
<a href="http://www.justfitstudio.com/?wmid=434253"><br />
custom essay writing services online<br />
</a><br />
</em><br />
. If you have enough money to pay, go ahead and you&rsquo;ll never regret. They will research, gather, write, re-write, proofread and make a presentation &ndash; everything that one day drove you crazy will be done from scratch by professional writers, researchers and editors. If you never had a chance to be too successful at university or school, order your custom essay or a term paper and be happy, because now you can.
</p>
<p>
<strong><br />
Professional writing of your custom essay<br />
</strong><br />
will cost you a minimum of $9.95 per page that will get you a custom essay, professional assistant that will write and assist you with your essay, constant communication with an expert advising and helping. Also there are a lot of bonuses available for the same $9.95, that are free reference page, free plagiarism report and of course as much leisure time as you always wished you had, but never did. Just ask &lsquo;<br />
<strong><br />
write my essay!<br />
</strong><br />
&rsquo; and your life will be better the moment you do so.</p>
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		<item>
		<title>Proofreading</title>
		<link>http://fairproxy.com/2010/05/28/proofreading/</link>
		<comments>http://fairproxy.com/2010/05/28/proofreading/#comments</comments>
		<pubDate>Fri, 28 May 2010 23:15:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[114]]></category>

		<guid isPermaLink="false">http://fairproxy.com/2010/05/28/proofreading/</guid>
		<description><![CDATA[11

A lot of people out there are blessed with the ability to

proofread and edit

their academic work without mistake. I almost want this was the case with me, just it isn&#8217;t. It has accepted me years and years to acquire proofreading right. I still at times make little errors either because I don&#8217;t accept the enthusiasm, [...]]]></description>
			<content:encoded><![CDATA[<p>11</p>
<p>
A lot of people out there are blessed with the ability to<br />
<strong><br />
proofread and edit<br />
</strong><br />
their academic work without mistake. I almost want this was the case with me, just it isn&rsquo;t. It has accepted me years and years to acquire proofreading right. I still at times make little errors either because I don&rsquo;t accept the enthusiasm, vitality or mental strength to complete the job.
</p>
<p>
I recognize there are lots of others who are not as blessed as perhaps I&rsquo;m when it comes to being able to self criticise their work and precisely proofread and edit their academic work. For the people that drop into this class, I&rsquo;d recommend that they send their work for<br />
<strong><br />
proofreading and editing<br />
</strong><br />
to somebody that&rsquo;s educated inside this sphere.
</p>
<p>
Though you&rsquo;ll have to pay for<br />
<em><br />
proofreading work<br />
</em><br />
, it&rsquo;s still worthy it if you believe how many more checks you could acquire from your lector. In a few cases, it&rsquo;s been possible for students to jump an extra class in their marks, just by applying the helps of a trained proofreader.
</p>
<p>
Additional way that you could take<br />
<a href="http://essaytips.net/category/proofreading/"><br />
<em><br />
proofreading<br />
</em><br />
</a><br />
done and this time for free is to get your friends to read your work for you and correct some errors in your work. You may then offer to proofread their work for them reciprocally, and that way you some profit.
</p>
<p>
Whenever this isn&rsquo;t possible, due to you some being from a abroad country wherever both of you do not talk English as your first language, then once more, you&rsquo;ll most probably<br />
<em><br />
need a proofreader<br />
</em><br />
. Be sure you inquiry which company is going to be best to meet your needs, as there are lots of them out there and several will offer another cases of<br />
<strong><br />
proofreading services<br />
</strong><br />
; some that will be suitable and some that won&rsquo;t be suitable for you looking on the academic work that you&rsquo;re processing at the time.
</p>
<p>
<strong><br />
<a href="http://www.justfitstudio.com/proofreading.html?wmid=434253"><br />
Proofreading and Editing Services<br />
</a><br />
<br />
</strong></p>
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		<item>
		<title>How to ProofRead Your Content</title>
		<link>http://fairproxy.com/2010/05/28/how-to-proofread-your-content/</link>
		<comments>http://fairproxy.com/2010/05/28/how-to-proofread-your-content/#comments</comments>
		<pubDate>Fri, 28 May 2010 20:00:16 +0000</pubDate>
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		<category><![CDATA[114]]></category>

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		<description><![CDATA[04


Proofreading

is a real another level to editing an content or written material.

While editing, you&#8217;re looking right determined introduction of related bright. In the


proofreading


rank, you&#8217;re checking looking suited for any small misplays, so easy to lose when you&#8217;re song but which make specified a bad operate on the reviewer.

Among the real troubles here is that is [...]]]></description>
			<content:encoded><![CDATA[<p>04</p>
<p>
<strong><br />
Proofreading<br />
</strong><br />
is a real another level to editing an content or written material.
</p>
<p>While editing, you&rsquo;re looking right determined introduction of related bright. In the<br />
<a href="http://essaytips.net/category/proofreading/"><br />
<em><br />
proofreading<br />
</em><br />
</a><br />
rank, you&rsquo;re checking looking suited for any small misplays, so easy to lose when you&rsquo;re song but which make specified a bad operate on the reviewer.</p>
<p>
Among the real troubles here is that is really difficult to spot errors in your personal writing. These are frequently named<br />
<em><br />
&lsquo;typos&rsquo;<br />
</em><br />
. Ideally, you should get somebody other to proofread your copy, but that&rsquo;s not always possible, especially in today&rsquo;s fast moving worlds of blogs, social media, twitter and email.
</p>
<p>Still when deadlines are portentous, you should affect the replica of giving your carbon copy a decidedly scrutinize over ahead publishing it into the lifeless. Here are a infrequent vital<br />
<a href="http://essaytips.net"><br />
proofreading tips<br />
</a><br />
:</p>
<ul>
<li>
Use a spellcheck
</li>
</ul>
<p>
This may appear obvious, but it needs to get on the list. Personally, I find grammar checkers annoying but your mileage can depart.
</p>
<ul>
<li>
Check for typos
</li>
</ul>
<p>
Your eyes will see what you meant to write, not necessarily what is there. This makes it really difficult to spot typos and missing words. Hunt them down. You need to focus and actually concentrate.
</p>
<ul>
<li>
Read it backwards
</li>
</ul>
<p>
Scan the copy from right to left. This helps you spot typos and similar mistakes.
</p>
<ul>
<li>
Print it out
</li>
</ul>
<p>
You will frequently spot errors on a written page that you won&rsquo;t see on screen. It also gives you chance to move to different room for a read direct. This often helps you see the copy in a whole fresh easy.
</p>
<ul>
<li>
Read slowly
</li>
</ul>
<p>
Read what is actually there, not just what your mind thinks is there.<br />
<br />
Several minutes spent giving your content, blog posts and another piece of writing a actually<br />
<strong><br />
well proofread<br />
</strong><br />
will pay off in the end. It will vastly perfect the impression your writing makes on the reviewer.</p>
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		<title>Essay Writing and Analytical Approach</title>
		<link>http://fairproxy.com/2010/05/28/essay-writing-and-analytical-approach/</link>
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		<pubDate>Fri, 28 May 2010 04:10:14 +0000</pubDate>
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		<description><![CDATA[03

Is there actually a

common approach on writing essays

? If so, how are you attending structure your writing? Do you need to follow a few standard



essay writing tips


or guidance to write efficaciously? Many people sit and write an essay like they are whipping this afternoon&#8217;s bite. While there&#8217;s nothing wrong on that, approaching the job analytically [...]]]></description>
			<content:encoded><![CDATA[<p>03</p>
<p>
Is there actually a<br />
<strong><br />
common approach on writing essays<br />
</strong><br />
? If so, how are you attending structure your writing? Do you need to follow a few standard<br />
<a href="http://essaytips.net"><br />
<strong><br />
</strong></a><strong><a title="essay writing tips" href="http://essaytips.net"><br />
essay writing tips<br />
</a><br />
</strong></p>
<p>or guidance to write efficaciously? Many people sit and write an essay like they are whipping this afternoon&rsquo;s bite. While there&rsquo;s nothing wrong on that, approaching the job analytically will plausibly do most students more effective.
</p>
<p>When teachers entrust venture assignments, they are confiding to witness how you occupy your cognitive answers. Most students try on to present their abilities at about, inclusion and application. Trouble is, teachers generally search more than that. They instruct you to acquaint factors of inquiry, compounding and evaluation into your essays too. In my judgment, that is best reached with a witting,<br />
<strong><br />
analytical come nigh<br />
</strong><br />
.</p>
<p>
An<br />
<em><br />
analytical approach to essay writing<br />
</em><br />
breaks down the job into different tips:
</p>
<ul>
<li>
Analyze the various concepts that refer to the theme.
</li>
<li>
Synthesize different minds and evidences, linking one to the other in a cohesive whole.
</li>
<li>
Make logical and well-supported arguments applying those synthesized concepts.
</li>
<li>
Write about the subject, discussing it in a style that is balanced and fair.
</li>
<li>
Evaluate minds and arguments opposing your own, finally mixing them as piece of your discussion.
</li>
<li>
Making judgments and expressing a clean, well-reasoned opinion.
</li>
</ul>
<p>
Going this path, you observe yourself from concentring immoderate on the retrieve, inclusion and application pieces of the essay, going deeper into the issuesby getting at more difficult thought works. However about the writing piece? Just do your better and arm yourself with your loved package for writing to help you. You will be alright.</p>
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		<title>Get Great SAT Essay Score – Some Essay Tips</title>
		<link>http://fairproxy.com/2010/05/27/get-great-sat-essay-score-%e2%80%93-some-essay-tips/</link>
		<comments>http://fairproxy.com/2010/05/27/get-great-sat-essay-score-%e2%80%93-some-essay-tips/#comments</comments>
		<pubDate>Thu, 27 May 2010 05:39:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[02

Many students experience some anxiety when the bung  arrives to take the SATs. Later all, the  SATs are an important communication that  many institutes of higher education stability  achieve the admissions backing. The essay can be especially advance for students. Albeit,  proper land can monitor  students to success. A [...]]]></description>
			<content:encoded><![CDATA[<p>02</p>
<p>
Many students experience some anxiety when the bung  arrives to take the SATs. Later all, the  SATs are an important communication that  many institutes of higher education stability  achieve the admissions backing. The essay can be especially advance for students. Albeit,  proper land can monitor  students to success. A well written essay will intrigue  the advance of graders and earn an admirable proliferation.
</p>
<p>SAT essays<br />
are graded by two original graders. Apiece  grader has six points to uncluttered,  which allows to save a combined unfeeling  basis of dozen. Fix  up graders will be scaling your unity rally with,  constitution, charge and be rig to go to the core that you followed directions as  indicated in the take where equal lives stress. Graders hand down  be judging each of these playhouse areas  but cogitation along  with be focusing on your region as a  whole.</p>
<p>The uncommon cautiously in put down in abominable and unblemished a untouched<br />
SAT effort<br />
is to face  on what the work is asking for. Turn  out of order well drop to in all respects be familiar with  the tip aforementioned  you set up writing and focus on the crucial comprehension.  This sentinel collection the calculate over the extent of a solid stab at and forgo you to begin modus operandi  a harsh be a sign  of piece. Students oft misinterpret the cringe meet to they  did not corrugate it carefully acceptable and later than  notified of daughter correct.  Rush headlong this sufficiently-designed  go awry by dissection  the appreciate woman of the the priesthood  to than punctually.</p>
<p>Essays creator categorize contemplation statements. A solid overcharge state look after for of become wealthy put  is the beginning of a successful be. The  thesis improvement bend  mess up the question that the dethrone about is put in for and programme  the grader an brainstorm of the signal of the effort. It can be helpful to  combine the some of the phraseology of the peep  in the aching communique. The indictment take off the mark  last wishes as be included the introductory paragraph of your essay beer with a 1 at on of the sly  ideas that whim be discussed ended your  disquisition.<br />
The duration of your bait should be at least  four century words. Exploration completed by  MIT indicated that students who wrote at littlest  a 4 hundred word forgive  and forget genuine higher smudge upset  ninety percent of the time. The realistic  of your scram a crack should be composed of at least tierce  to four-comedones worthwhile  paragraphs that hang on to to your invite concerning allegation. Each paragraph should advantage an introductory and concluding  scourging. In outstanding to affirm your ideas rim<br />
theoretical examples<br />
from family associate or confidential matter  code, while severed live stories  unless specifically asked. Essays with understand  examples do not superiority as loyal as those with fine  scholastic examples. The persuasive  paragraph of your take a crack needs to cast a spell on  and modify into the rag.  Anecdotes or analogies, often cook up in  conclusions of the highest scoring<br />
SAT essays<br />
, are instigate demeanour pattern to discontinue an weekly.</p>
<p>
Writing a mass penetrate  essay that receives a high score on the SAT is outright  possible. Right shadowing  the tempo, fending  off aloof ideas and writing at tiniest four hundred words be short of put you on the right path towards  achieving a perfect score. Try not to become too exhausted  with one proper rule,  but focus on the essay as a fleshy, and  you will see issue results!</p>
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		<title>Copywriting - Four Tips For Beginners</title>
		<link>http://fairproxy.com/2010/05/26/copywriting-four-tips-for-beginners/</link>
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		<pubDate>Wed, 26 May 2010 13:47:29 +0000</pubDate>
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		<description><![CDATA[
First, the definition. Copywriting is the use of words to advocate an entity- a person or business, or concept- an opinion or idea. It is actually synonymous with advertising. An alternate definition (in the advertising world) has copywriting as&#8211; the use of words to communicate a sales pitch to sell a product. It should not [...]]]></description>
			<content:encoded><![CDATA[<p>
First, the definition. Copywriting is the use of words to advocate an entity- a person or business, or concept- an opinion or idea. It is actually synonymous with advertising. An alternate definition (in the advertising world) has copywriting as&#8211; the use of words to communicate a sales pitch to sell a product. It should not be confused with Copyright, which is one&apos;s legal exclusivity over a literary or artistic work.
</p>
<p>
Copywriting can be effective and useful if you follow certain basic tips during their creation. It is always critical to bear in mind the purposes of the copy writing&#8211; which is to inform, advertise, promote and market. Don&apos;t forget that the essence is always to convey the benefits of the product to your reader. Providing information, producing copy which gives facts, data, and educates; rather than aggressively sells. This has been cited as the most basic copywriting tenet.
</p>
<p>
The writing of copy is considered by advertising purists as an art form. As with all types of literature, it must be done with appropriate taste. Good copy should be able put across its message in the clearest and most succinct way possible. Honesty is always a critical &quot;must-have.&quot; With the words easy to read, presented in a conversational tone. Here are some other helpful tips.
</p>
<p>
<strong><br />
Title or headline.<br />
</strong><br />
This should be constructed in such a way to immediately capture the reader&apos;s interest. Your choice of words is most crucial here. The headline should embody the entire idea of your work&#8211; in the simplest way possible. Make use of keyword research to find the best &quot;money words&quot; for your niche and use them with discretion. Your title should induce your audience to continue reading the whole article; anticipating further elaboration why they should opt for your expertise or buy your product.
</p>
<p>
<strong><br />
Entice your readers for more.<br />
</strong><br />
Write your articles in such a way that the reader will want to know further details. Continuously engage them with information throughout your article while including &quot;peaks and valleys&quot; in your writing style to whet their appetite for more. Pick their curiosity. Make them want to read until the very end of the copy&#8211; prepare them to succumb to your Call to Action.
</p>
<p>
<strong><br />
Grammar and spelling.<br />
</strong><br />
Nothing could be worse than copy which contain errors in spelling and grammar. Even if you have a very interesting article, readers will likely lose interest if there is a profusion of misspelled words and poor grammar. Take advantage of computer features such as<br />
<em><br />
spell-check<br />
</em><br />
and<br />
<em><br />
grammar-check<br />
</em><br />
; but still final check with a thorough read as computers are never perfect.
</p>
<p>
<strong><br />
Don&apos;t forget the P.S. and the P.P.S.<br />
</strong><br />
This is often forgotten by many and is one which is likely to enhance your conversion rate. At the tail-end of the copy, is always an effective location for the PostScript (P.S.) and the Post-PostScript (P.P.S.)&#8211; in the form of a summary and where you can remind your reader to Opt-in or get your complimentary eBook. Make your end cordial and friendly, but never too aggressive in tone nor content.
</p>
<p>
<b><br />
About the Author:<br />
</b>
</p>
<p>
Raffy Chan is an architect, consultant, entrepreneur, writer and internet marketing enthusiast; based in California.
</p>
<p>
Get assistance with your Keyword Research to know your &quot;golden nugget&quot; keywords&#8230;
</p>
<p>
Download his free ten-page PDF eTutorial on Market Samurai in Twenty Minutes: A Beginner&apos;s Guide to Keyword Research in Four Easy Steps from&#8211;<br />
<a target="_new" href="http://www.marketsamuraiforfree.com"><br />
http://www.marketsamuraiforfree.com<br />
</a>
</p>
<p style="margin-bottom:1em;">
Article Source:<br />
<a href="http://ezinearticles.co/?expert=Raffy_Chan"><br />
http://EzineArticles.com/?expert=Raffy_Chan<br />
</a></p>
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		<title>Effective Copywriting - 1 - Using Emotion</title>
		<link>http://fairproxy.com/2010/05/26/effective-copywriting-1-using-emotion/</link>
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		<pubDate>Wed, 26 May 2010 07:15:18 +0000</pubDate>
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		<category><![CDATA[114]]></category>

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		<description><![CDATA[

Direct Mail Copywriting



We tend to use the term &apos;copywriting&apos; to mean any situation where we use words to promote a business, but here we&apos;re talking more specifically about direct mail, websites, advertisements, leaflets and flyers.


For our purposes here, copywriting has one function: to persuade someone to do what we want them to do. But we [...]]]></description>
			<content:encoded><![CDATA[<p>
<strong><br />
Direct Mail Copywriting<br />
</strong>
</p>
<p>
We tend to use the term &apos;copywriting&apos; to mean any situation where we use words to promote a business, but here we&apos;re talking more specifically about direct mail, websites, advertisements, leaflets and flyers.
</p>
<p>
For our purposes here, copywriting has one function: to persuade someone to do what we want them to do. But we don&apos;t use black magic or deception. The best copywriting is more like hypnotism, if anything. And, just like a hypnotist, we know we can&apos;t make anyone do something they really don&apos;t want to do. The &apos;trick&apos; then, if there is a trick, is to show people why, deep down, they already want to do what we ask.
</p>
<p>
Each of us has a list of things we&apos;d like to do but don&apos;t. We all have a list of wants that we put to one side and label &apos;unnecessary&apos;, &apos;selfish&apos; or &apos;out of reach&apos;. Or they may be things we are willing to wait for. Whatever our reasons, we want these things but we don&apos;t yet have them.
</p>
<p>
Meanwhile, one of the tricks of marketing is identifying a group of prospects who share a particular &apos;want&apos; or desire, so we can offer it to them. Marketing to prospects who really don&apos;t want what we&apos;re offering is a total waste of time, effort and money. So you need, first of all, to identify your most likely customers. Then you can put your copywriting skills to work.
</p>
<p>
<strong><br />
Emotions Always Outsell Logic<br />
</strong>
</p>
<p>
All buying decisions are made by people. There may come a time when we&apos;ll trust computers to make those choices for us, but we&apos;re not at that point yet. Even if that does happen, it will be people who programme the computers&#8230;
</p>
<p>
And people operate mostly on an emotional level, however logical they feel they are being. Most people buying a pair of practical shoes still won&apos;t buy the ugliest shoes in the shop, and when did you last see a car advertisement that made the car look unattractive? Even when we can tell ourselves we&apos;ve made a sensible, logical choice, we still enjoy the feeling that gives us. Use that fact in your copywriting and you&apos;ll enjoy a lot more success.
</p>
<p>
All emotions are internal
</p>
<p>
Our feelings, of course, all come from within. We don&apos;t want to get too deeply into psychology or NLP at this point, but outside factors only stimulate feelings within us, they don&apos;t create them. When we understand that, we can start to learn what elements &apos;trigger&apos; certain emotions and responses in certain people, and even how to plant or embed those triggers in our advertising copy.
</p>
<p>
Some triggers seem almost hard-wired. For example, one of the most businesslike people we know can be stopped in her tracks by just about any picture of a kitten: very sweet! But you can create other triggers by using association and &apos;anchoring&apos;. By using a specific word or short phrase in close association with a pleasant emotion, you can train your readers to associate that word or phrase with that emotion. It works in much the same way that particular childhood memories retain specific associations for us. The seaside might recall happy holidays, or the smell of paper might forever remind us of school.
</p>
<p>
Thankfully, it doesn&apos;t take a lifetime to anchor a word or phrase. In fact, if we were to say &apos;very sweet&apos;, right now, many of you would imagine a picture of a kitten&#8230;
</p>
<p>
By using a phrase and anchoring it in that way (in this case to a kitten picture), we&apos;ve created an association. It doesn&apos;t always work first time, especially when the trigger phrase is a less obvious fit to the emotion, and we often use repetition to enhance the effect, but if we now find a way to use the phrase &apos;very sweet&apos; in our call to action, we can increase the chances of our prospect buying our product. They won&apos;t always recall the picture, but they might get a momentary recall of the pleasant feeling.
</p>
<p>
We would struggle to use our &apos;very sweet&apos; example to sell cars, but can you imagine how we might apply it to cute yet practical children&apos;s shoes - especially if they were designed to help children&apos;s feet stay fresher?
</p>
<p>
How about:
</p>
<p>
So children&apos;s feet stay very sweet
</p>
<p>
If you now add a picture of a kitten you&apos;ll create a very powerful association, however nonsensical. After all, who would have associated Labrador puppies and toilet paper?
</p>
<p>
<strong><br />
Positive Versus Negative<br />
</strong>
</p>
<p>
We all experience negative emotions, as well as positive ones, and sometimes the negative ones seem stronger or easier to stimulate. That leads some copywriters to go for what seems like the easier option and play on people&apos;s fears or pain. While pain is probably the most vivid feeling of all, and can even overwhelm us at times, we now understand that it&apos;s the more positive emotions that have more lasting impact in a marketing sense.
</p>
<p>
We also know that the subconscious mind, where most decisions are really made (hence the subordinate role of conscious &apos;logic&apos;) doesn&apos;t understand the concept of negatives. For example, we can&apos;t &apos;Not think about elephants&apos;. The very sight or sound of the word &apos;elephants&apos; will cause us to think about them.
</p>
<p>
So what you should be offering is not the absence or relief of pain, because mention of the word &apos;pain&apos; has very unpleasant connotations. Instead, offer peace, comfort and tranquillity, health, fitness and vitality. By concentrating on a positive benefit rather than trying to sell the benefit of reducing the pain, we create an association between those positive emotions and our product.
</p>
<p>
In the same way, we possibly wouldn&apos;t use (although we might test):
</p>
<p>
So children&apos;s feet are very sweet, instead of very sweaty
</p>
<p>
As an experiment, try to find an example of copy where the writer has dwelled on the negative, and see if you can re-write it with a positive slant. Does it make the product seem more attractive?
</p>
<p>
We&apos;ll look at embedded commands and visualising your customer in part 2.
</p>
<p>
Jacqui Carrel is a partner of the UK-based marketing consultancy firm Cinnamon Edge. Visit our sites and take a look too at the blog and resources section. Get two free reports at<br />
<a target="_new" href="http://www.cinnamonedge.co.uk"><br />
http://www.cinnamonedge.co.uk<br />
</a><br />
and another at<br />
<a target="_new" href="http://businessprofitsjumpstart.co.uk"><br />
http://businessprofitsjumpstart.co.uk<br />
</a><br />
for quick and easy ways to help grow your business - no matter what size it is!
</p>
<p style="margin-bottom:1em;">
Article Source:<br />
<a href="http://ezinearticles.co/?expert=Jacqui_Carrel"><br />
http://EzineArticles.com/?expert=Jacqui_Carrel<br />
</a></p>
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		<title>Tips For Writing Great Home Marketing Copy</title>
		<link>http://fairproxy.com/2010/05/25/tips-for-writing-great-home-marketing-copy/</link>
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		<pubDate>Tue, 25 May 2010 15:01:11 +0000</pubDate>
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