Via CNN:

(CNN) — Day after demoralizing day, Dr. Doug Lefton watched uninsured patients leave his office needing laboratory tests but unlikely to have them done because of the cost.

“It’s a little heartbreaking when you have someone in your office and they need a blood test and they won’t do it because they can’t afford it,” Lefton, 56, said.

So the Fairlawn, Ohio, family physician decided to do something about it. Working with other doctors and an online marketer, Lefton devised a way to slash the cost of lab tests not only for his patients but for almost anyone, anywhere.

As a former newspaper reporter, Lefton understood how publicizing a problem can generate solutions. He contacted the Akron Beacon Journal, which subsequently published a story highlighting the high cost of lab tests.

He was soon contacted by Tom Patton, CEO of PrePaidLab LLC, an Avon Lake, Ohio, online marketer of lab tests.

Working with the Summit County Medical Society, Lefton struck a deal with LabCorp, one of the largest testing companies in the country, and PrePaidLab.

Read the full article at CNN.com.

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