Fame Foundry

How YouTube Has Changed Media

The Architect — Fri, 30 Jul 2010 10:00:24 +0000

Brand Republic takes a look back at five years of YouTube and examines five milestones along the way that show how the site – now one of the largest in the world – has altered the landscape of broadcast media.

Drive Blog Loyalty, Get Repeat Traffic

The Architect — Thu, 29 Jul 2010 10:00:08 +0000

When launching your blog, the first big challenge is making sure your audience can find you; the next great hurdle is turning hard-won visitors into loyal readers. Inc.’s Maisha Walker offers practical tips for growing your core following and building a thriving community around your blog.

Social Gaming for Social Good Raises More Than $3 Million

The Architect — Wed, 28 Jul 2010 10:00:58 +0000

Zynga, the developer behind the ubiquitous online games FarmVille and Mafia Wars, has harnessed the power of social connection and its global user base to benefit the greater good, raising more than $3 million to date in support of nonprofit organizations such as Water.org and the Huntington’s Disease Society of America.

Marketers, Get Better at Reaching Moms

The Architect — Tue, 27 Jul 2010 10:00:33 +0000

The Lunch Pail offers advice to help e-tailers tailor the online shopping experience to better meet the needs of time-starved moms, creating loyal customers and brand evangelists in the process.

30 Online Invoicing Apps for Small Businesses

The Architect — Mon, 26 Jul 2010 20:27:22 +0000

For small businesses, having an efficient system in place for generating and sending invoices in a timely manner can help maintain healthy cash flow. Small Business Trends reviews 30 highly affordable cloud-based tools that can save you money while getting the job done faster.

The Houdini Guide to Getting Noticed Online

The Author — Fri, 23 Jul 2010 10:00:49 +0000

Copyblogger offers tips for how to channel your inner Houdini to make a greater impact with your blogging efforts by building reader anticipation.

Unleashing the Power of Invisible Selling

The Author — Thu, 22 Jul 2010 10:00:00 +0000

In today’s marketplace, trustcasting has not only replaced old marketing but also superseded hard-hitting sales tactics. American Express OPEN Forum shows you how approach to sales in a way that will establish you as a trusted advisor to your clients and prospects by demonstrating honest intentions and selfless motives.

Social Media’s Impact on Small Business

The Architect — Wed, 21 Jul 2010 10:00:34 +0000

According to recent data, small businesses that use Twitter for consumer-based marketing yield twice the number of median monthly sales leads of non-Twitter users. Similar lead-generation benefits were garnered from blogging among both business-to-consumer and business-to-business companies.

Four Ways Of Seeing That Set True Innovators Apart

The Architect — Tue, 20 Jul 2010 10:00:08 +0000

Innovation is not a product of luck or happenstance. Breakthrough ideas come to those who are attuned to trends, aware of voids within the market, able to identify untapped assets and willing to challenge the status quo.

Facebook’s Got Traffic, but Twitter’s Got Foot Traffic

The Architect — Mon, 19 Jul 2010 10:00:12 +0000

Fast Company makes a case for why Twitter is a more effective platform for turning customer interest into action, offering the immediacy of real-time updating without the excessive social clutter of Facebook.