Fashion Marketing News

5 Lifestyle PR Trends Taking Flight In 2012

Laura Kudia — Mon, 06 Feb 2012 17:00:24 PST

Great PR ignites the right conversations with the right influencers in all the right places. Now with the evolving digital space, PR needs to integrate a client’s message within a ...

Online fashion marketing and digital PR articles for retailers, apparel companies and fashion brands.

Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance

Macala Wright — Mon, 06 Feb 2012 03:30:59 PST

Is it me, or has Macy’s digital marketing been pretty cool lately? I mean, hipper than that killer HGTV inside look at what it takes to decorate the Macy’s New ...

Online fashion marketing and digital PR articles for retailers, apparel companies and fashion brands.

Sonia’s Travels Explores the World in Style

Marguerite Darlington — Mon, 06 Feb 2012 02:51:24 PST

If there’s one thing the editors of FMM love to do, it’s travel. When we do it, we do it in style. We’ve been craving a truly organic travel series–one that’s ...

Online fashion marketing and digital PR articles for retailers, apparel companies and fashion brands.

NYFW: Polyvore Hosts Live Event with COVERGIRL

Macala Wright — Sun, 05 Feb 2012 02:22:42 PST

Polyvore and COVERGIRL invite you to Polyvore Live, a celebration of the future of fashion and beauty. Enjoy a runway presentation of designs from FIT alumni: Dana-Maxx Pomerantz of...

Online fashion marketing and digital PR articles for retailers, apparel companies and fashion brands.

Stella McCartney’s Interactive Luxury Fragrance Campaign

Macala Wright — Wed, 01 Feb 2012 07:00:12 PST

This week, Stella McCartney launched an interactive campaign for her newest perfume L.I.L.Y. with Selfridges department store in London. This high-profile campaign was created by New York-based Gin...

Online fashion marketing and digital PR articles for retailers, apparel companies and fashion brands.

Barbie’s Dream Closet Augments NYFW

Macala Wright — Wed, 01 Feb 2012 02:17:08 PST

Everyone’s favorite fashion-loving doll from Malibu is making her stake at New York Fashion Week like never before! This year, Barbie: The Dream Closet opens to the public in a ...

Online fashion marketing and digital PR articles for retailers, apparel companies and fashion brands.

Refinery29 Launches Next Big Style Blogger Contest

Macala Wright — Tue, 31 Jan 2012 08:03:12 PST

Last year, thousands entered. And thousands more voted, tweeted, and watched as five amazing finalists squared off against one another in a series of nail-biting blogging, styling, and reporting...

Online fashion marketing and digital PR articles for retailers, apparel companies and fashion brands.

15 Ideas on Luxury & Innovation from L2 Think Tank

Macala Wright — Tue, 31 Jan 2012 02:23:01 PST

For the past year, I’ve enjoyed attending the L2 Think Tank session via Fora.TV. Whether a half a day or a full day, the session delivers so much information and so ...

Online fashion marketing and digital PR articles for retailers, apparel companies and fashion brands.

Lionsgate Leverages Tumblr to Target Fashion Audiences For The Hunger Games

Marguerite Darlington — Mon, 30 Jan 2012 03:15:01 PST

Lionsgate will release The Hunger Games on March 23, and the studio and its partners have already kicked social media promotions for the teen-focused film into high gear. Since August 2011, ...

Online fashion marketing and digital PR articles for retailers, apparel companies and fashion brands.

New York Fashion Week: Fashion Bloggers Conference 2012

Macala Wright — Sat, 28 Jan 2012 06:00:24 PST

The IFB ConferenceFebruary 8th, 2012 at Milk Studios, 450 W 15th Street, NYC. Doors open at 8:30 a.m., first panel at 9 a.m., with a lunch break at 12 p.m. Come ...

Online fashion marketing and digital PR articles for retailers, apparel companies and fashion brands.

Get Inside SheShops.com's Virtual Closet By iPhone App [Flickr]

FashionablyMarketingMe — Mon, 13 Jun 2011 01:54:31 PDT

FashionablyMarketingMe posted a photo:

With their Virtual Closet, you can show off your stylish finds to friends and other members of the SheShops community. SheShops app users can enhance their regular shopping experiences and “shop, share and style.” Becoming a member of the SheShops community is easy and user friendly, letting any fashion lover to join.

One of the most useful features is “Everyone’s Closet,” allowing members to browse the items their friends like to look for. Looking to expand, the company is offering small fashion competitions to all members with cash prizes. You can visit the article for more information.

Read full article: fashionablymarketing.me/2011/06/sheshops-launches-app/

Asia Uses Mobile Technology As Cash? [Flickr]

FashionablyMarketingMe — Mon, 13 Jun 2011 01:51:27 PDT

FashionablyMarketingMe posted a photo:

Gathering for Asia Pacific’s fastest growing fashion business conference at the 2nd Annual Asian Fashion Summit, participants discuss the rise of Asian consumerism. Adidas is making shopping even easier for their fans by creating the app adiVERSE. Giving them the info on where to find all the shoes and products at any one of the Adidas stores.
Also giving their stores a new technology make-over where the walls feature videos and brand communications content highlighting special products as well as connecting to Facebook and Twitter. Letting customers finish their transactions on the table or via mobile payments.

Read full article: fashionablymarketing.me/2011/06/mobile-commerce-asia/

Designers Support Japan With Celeb Tees [Flickr]

FashionablyMarketingMe — Mon, 06 Jun 2011 13:05:53 PDT

FashionablyMarketingMe posted a photo:

Uniqlo and Conde Nast have teamed up to help rebuild Japan with the help of the Japanese Red Cross. The project is based on a T-shirt collection created with the help of 10 celebrities including Lady Gaga, Karl Lagerfeld, Nicole Kidman, Gwyneth Paltrow etc.
Although Uniqlo has already donated $25.6 million to Japan, they want to continue to make a difference in the relief effort. Their mission is to raise an additional $12 million.
T-shirt is set to retail at an affordable $19.90, and will be available on June 25th.

Read full article here: fashionablymarketing.me/2011/06/conde-nast-uniqlo-japan-r...