<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearch/1.1/' xmlns:georss='http://www.georss.org/georss' xmlns:thr='http://purl.org/syndication/thread/1.0' xmlns:gd='http://schemas.google.com/g/2005' gd:etag='W/&quot;DU8CQnc_cCp7ImA9WhdWEEQ.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683</id><updated>2011-09-03T17:57:43.948-07:00</updated><title>Fast Food  Greenwash</title><subtitle type='html'>An environmental management professional placed in the ironic position of working for the fast food industry and technically saving the environment</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default?redirect=false&amp;v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default?start-index=26&amp;max-results=25&amp;redirect=false&amp;v=2'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>37</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry gd:etag='W/&quot;CUQDR30zfip7ImA9WxBQGUo.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-7077410176015935087</id><published>2010-01-19T23:42:00.000-08:00</published><updated>2010-01-19T23:42:56.386-08:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2010-01-19T23:42:56.386-08:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Ecolabels and Environmental Claims'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Responsibility'/><category scheme='http://www.blogger.com/atom/ns#' term='Sustainability'/><title>Looking Back and the New Year Ahead...</title><summary>It's now 2010.  Honestly, I am no longer connected with the fastfood sector. I chose to come back to do academic research and extension which I have no problem with in terms of principles. Looking back, what could be the purpose of my being involved in the fastfood industry? 

As part of my academic responsibilities, I attended a workshop for our National Council for Sustainable Development which</summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/7077410176015935087/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=7077410176015935087&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/7077410176015935087?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/7077410176015935087?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2010/01/looking-back-and-new-year-ahead.html' title='Looking Back and the New Year Ahead...'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>1</thr:total></entry><entry gd:etag='W/&quot;A0MBSX0_fip7ImA9WxNQEUQ.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-3940791613710879508</id><published>2009-09-17T07:33:00.000-07:00</published><updated>2009-09-17T07:57:38.346-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-17T07:57:38.346-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Green Buildings and LEED'/><title>McDonald’s Puts Green Design into New Restaurant</title><summary>Posted on Thursday, Jul. 09, 2009Watts are free at new McDonald'sBy  SUE STOCK    When it opens Tuesday, the McDonald's at 1299 Kildaire Farm Road will be the country's first McDonald's with an electric vehicle charging station. The station will allow drivers of electric cars to plug them in and charge them while they eat. McDonald's is one of several chains exploring green store design. Wal-Mart</summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/3940791613710879508/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=3940791613710879508&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3940791613710879508?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3940791613710879508?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/article-from-wwwnewsobservercom.html' title='McDonald’s Puts Green Design into New Restaurant'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>1</thr:total></entry><entry gd:etag='W/&quot;DU8ESHo6cCp7ImA9WxNQEUQ.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-1775070458320524243</id><published>2009-09-16T03:40:00.001-07:00</published><updated>2009-09-17T07:30:09.418-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-17T07:30:09.418-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Fast Food'/><category scheme='http://www.blogger.com/atom/ns#' term='Energy Efficiency'/><category scheme='http://www.blogger.com/atom/ns#' term='Sustainability'/><category scheme='http://www.blogger.com/atom/ns#' term='Green Buildings and LEED'/><title>Yum Brands Opens First Green KFC-Taco Bell Restaurant</title><summary>By GreenerBuildings StaffCreated 2009-03-11 14:11Northampton, Mass. — Restaurant giant Yum Brands Inc. has opened an eco-friendly KFC-Taco Bell   in Northampton, Mass., marking the 11-year-old company's first attempt to   seek green building certification for one of its eateries. 



The restaurant is designed according to environmental goals that include   cutting energy and water consumption by</summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/1775070458320524243/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=1775070458320524243&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/1775070458320524243?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/1775070458320524243?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/someone-has-sent-you-message-from.html' title='Yum Brands Opens First Green KFC-Taco Bell Restaurant'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;AkQHSXY4cSp7ImA9WxNRGE4.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-2549513473009944874</id><published>2009-09-13T00:49:00.001-07:00</published><updated>2009-09-13T03:38:58.839-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-13T03:38:58.839-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Stakeholders and Civil Society'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Responsibility'/><category scheme='http://www.blogger.com/atom/ns#' term='Regulatory Standards'/><title>ANSI Approves Green Seal for Restaurants</title><summary>ANSI Approves Green Seal for Restaurants
Posted On September 9, 2009 (8:48 am) 
Restaurants seeking to be "green" have another measure of confidence...
Article taken from Environmental Leader - http://www.environmentalleader.com
URL to article: http://www.environmentalleader.com/2009/09/09/ansi-approves-green-seal-for-restaurants/


For the industry, this seems to be good news! However, are fast </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/2549513473009944874/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=2549513473009944874&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/2549513473009944874?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/2549513473009944874?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/admin-has-sent-you-article-ansi.html' title='ANSI Approves Green Seal for Restaurants'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;DUAASXw9fCp7ImA9WxNRGE8.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-6463221550777272528</id><published>2009-09-13T00:35:00.000-07:00</published><updated>2009-09-13T00:42:28.264-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-13T00:42:28.264-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Third World'/><category scheme='http://www.blogger.com/atom/ns#' term='Corporate Unawareness'/><category scheme='http://www.blogger.com/atom/ns#' term='Triple Bottomline'/><category scheme='http://www.blogger.com/atom/ns#' term='Sustainability'/><category scheme='http://www.blogger.com/atom/ns#' term='Ads'/><category scheme='http://www.blogger.com/atom/ns#' term='Natural Resources'/><category scheme='http://www.blogger.com/atom/ns#' term='PR and Marketing'/><title>Some Thoughts Behind Industry Conferences on "Greening"</title><summary>I have been attending industry conferences for quite a while and I do agree that such events can influence corporations to change their ways, but change will be a very slow process. I am not sure what goes into the minds of managers who attend these events but deep inside they are still the same people who are just going for the usual bottomline. Stand alone projects such as energy conservation, </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/6463221550777272528/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=6463221550777272528&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/6463221550777272528?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/6463221550777272528?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/some-thoughts-behind-industry.html' title='Some Thoughts Behind Industry Conferences on &quot;Greening&quot;'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;CUYFR385eCp7ImA9WxNRFEw.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-4644784380514139059</id><published>2009-09-08T05:31:00.000-07:00</published><updated>2009-09-08T05:31:56.120-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-08T05:31:56.120-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Stakeholders and Civil Society'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Responsibility'/><category scheme='http://www.blogger.com/atom/ns#' term='PR and Marketing'/><title>Saving the Earth is a Balancing Act...It Needs A Lot of Thinking Before We Could Judge...</title><summary>I have been to both sides of the fence, in my early days, I once supported Greenpeace-like civil society groups in their campaigns to eliminate the ills of the environment by eliminating the cause. However, just my luck when my first job was with a business school to do research on how companies can implement environmental management systems.   After more than a decade, the business school </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/4644784380514139059/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=4644784380514139059&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/4644784380514139059?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/4644784380514139059?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/saving-earth-is-balancing-actit-needs.html' title='Saving the Earth is a Balancing Act...It Needs A Lot of Thinking Before We Could Judge...'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;A0cASHo6fSp7ImA9WxNREUk.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-3230816632737045849</id><published>2009-09-04T21:30:00.000-07:00</published><updated>2009-09-05T04:10:49.415-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-05T04:10:49.415-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Third World'/><category scheme='http://www.blogger.com/atom/ns#' term='Affluence'/><category scheme='http://www.blogger.com/atom/ns#' term='Frozen Foods'/><title>Saturdays, Beef and the Dilemma of Food Security in the Third World</title><summary>When I was young we only get beef on Saturdays, that's how it is in developing countries if you source it out from the local market, you can only get beef once a week and most of the time its Saturday and its in limited supply, if you get to the market late well, better settle for pork then or chicken.  In developing countries, it is much easier to become a locavore since what is available to you</summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/3230816632737045849/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=3230816632737045849&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3230816632737045849?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3230816632737045849?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/saturdays-beef-and-dilemma-of-food.html' title='Saturdays, Beef and the Dilemma of Food Security in the Third World'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;A0UBQXs7cCp7ImA9WxNREk4.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-3142271342857281585</id><published>2009-09-03T22:47:00.001-07:00</published><updated>2009-09-06T05:14:10.508-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-06T05:14:10.508-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Greenwash'/><category scheme='http://www.blogger.com/atom/ns#' term='Ecolabels and Environmental Claims'/><category scheme='http://www.blogger.com/atom/ns#' term='Fast Food'/><title>Disturbing News from Taco Bell!</title><summary>
Taco Bell's New Green Menu Takes No Ingredients From Nature 

The video from ONN was forwarded by Squidgirl! Its a Taco Bell spoof....some people thought it was real. Its really funny but I found it disturbing because those kinds of  PR guys go around the fast food offices "spin-doctoring" proven scientific research on the impacts of fast food operations. Those PR people made my work life </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/3142271342857281585/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=3142271342857281585&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3142271342857281585?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3142271342857281585?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/disturbing-news-from-taco-bell_03.html' title='Disturbing News from Taco Bell!'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;CEIARno5eSp7ImA9WxNREE0.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-3403889843164171948</id><published>2009-09-03T11:00:00.001-07:00</published><updated>2009-09-03T11:29:07.421-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-03T11:29:07.421-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Triple Bottomline'/><category scheme='http://www.blogger.com/atom/ns#' term='Sustainability'/><title>The Five Stages of Adopting Corporate Sustainability:  Yeah Right, We're at Stage 5..woohoo!</title><summary>The Five Stages of Adopting Corporate Sustainability
Posted On September 2, 2009 (8:14 am) 
Adopting sustainability as a goal now will help corporations develop...
Article taken from Environmental Leader - http://www.environmentalleader.com
URL to article: http://www.environmentalleader.com/2009/09/02/the-five-stages-of-adopting-corporate-sustainability/  

The usual Greenwashing firm couldn't </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/3403889843164171948/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=3403889843164171948&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3403889843164171948?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3403889843164171948?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/admin-has-sent-you-article-five-stages.html' title='The Five Stages of Adopting Corporate Sustainability:  Yeah Right, We&apos;re at Stage 5..woohoo!'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;DE4CR3s5cSp7ImA9WxNSGU0.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-1003974896831111146</id><published>2009-09-02T08:18:00.000-07:00</published><updated>2009-09-02T08:56:06.529-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-02T08:56:06.529-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Ecolabels and Environmental Claims'/><category scheme='http://www.blogger.com/atom/ns#' term='Ads'/><title>Starbucks Serves up its First Fairtrade Lattes and Cappuccinos Across the UK and Ireland</title><summary>Starbucks Serves up its First Fairtrade Lattes and Cappuccinos Across the UK and Ireland

Limited only to UK and Ireland?</summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/1003974896831111146/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=1003974896831111146&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/1003974896831111146?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/1003974896831111146?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/starbucks-serves-up-its-first-fairtrade.html' title='Starbucks Serves up its First Fairtrade Lattes and Cappuccinos Across the UK and Ireland'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;AkYGSX4yfip7ImA9WxNSGU0.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-1090006897542799493</id><published>2009-09-02T03:18:00.000-07:00</published><updated>2009-09-02T09:15:28.096-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-02T09:15:28.096-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='life cycle'/><category scheme='http://www.blogger.com/atom/ns#' term='Fast Food'/><category scheme='http://www.blogger.com/atom/ns#' term='polystyrene'/><category scheme='http://www.blogger.com/atom/ns#' term='Natural Resources'/><category scheme='http://www.blogger.com/atom/ns#' term='LCA'/><title>Life Cycle Thinking</title><summary>In my readings, I came across an old article about a cause I once supported during my college days. I guess I had previously written about it in an earlier post. I once supported a popular civil society group in convincing some big fast food company to switch from polystyrene to reusable wares. It was a victory on our part because gradually, the fast food company's ware did change part of their </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/1090006897542799493/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=1090006897542799493&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/1090006897542799493?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/1090006897542799493?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/life-cycle-thinking.html' title='Life Cycle Thinking'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;CkMDSHk5fCp7ImA9WxNRFks.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-2064709987494550794</id><published>2009-09-01T07:45:00.001-07:00</published><updated>2009-09-11T02:14:39.724-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-11T02:14:39.724-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Greenwash'/><title>Will Greenwashers Push the Green Movement Back to the Fringe?</title><summary>Will Greenwashers Push the Green Movement Back to the Fringe?
Posted On May 1, 2007 (10:37 am) 
If you want to attract a loyal green consumer, use...
Article taken from Environmental Leader - http://www.environmentalleader.com
URL to article: http://www.environmentalleader.com/2007/05/01/will-greenwashers-push-the-green-movement-back-to-the-fringe/</summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/2064709987494550794/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=2064709987494550794&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/2064709987494550794?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/2064709987494550794?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/09/admin-has-sent-you-article-will.html' title='Will Greenwashers Push the Green Movement Back to the Fringe?'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;DkYNSH49cCp7ImA9WxNREU8.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-8136936901628340369</id><published>2009-08-30T08:46:00.000-07:00</published><updated>2009-09-04T21:16:39.068-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-04T21:16:39.068-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Greenwash'/><category scheme='http://www.blogger.com/atom/ns#' term='Corporate Unawareness'/><category scheme='http://www.blogger.com/atom/ns#' term='Triple Bottomline'/><category scheme='http://www.blogger.com/atom/ns#' term='ISO 14000 and EMS'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Responsibility'/><category scheme='http://www.blogger.com/atom/ns#' term='Regulatory Standards'/><title>The Worst We Could Do Is Isolate Ourselves</title><summary>In most corporate offices, the environmental department is an enigma, not really, more like sidelined given its relative novelty. Unlike accounting, legal, facilities engineering or purchasing, it is only recently that such units are being put into place when things like environmental compliance issues and safety concerns are being addressed given its legal and economic consequences. While </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/8136936901628340369/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=8136936901628340369&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/8136936901628340369?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/8136936901628340369?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/worse-we-could-do-is-isolate-ourselves.html' title='The Worst We Could Do Is Isolate Ourselves'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;AkYHRX4zcSp7ImA9WxNSFUQ.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-6161227618486598096</id><published>2009-08-29T19:05:00.001-07:00</published><updated>2009-08-29T19:08:54.089-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-29T19:08:54.089-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Corporate Unawareness'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Responsibility'/><category scheme='http://www.blogger.com/atom/ns#' term='Sustainability'/><title>Only 12% of Major Firms have Executive Team for Sustainability</title><summary>Only 12% of Major Firms have Executive Team for Sustainability
Posted On August 27, 2009 (6:48 am) 
Many large corporations are merely paying lip service to their...
Article taken from Environmental Leader - http://www.environmentalleader.com
URL to article: http://www.environmentalleader.com/2009/08/27/only-12-of-major-firms-have-executive-team-for-sustainability/</summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/6161227618486598096/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=6161227618486598096&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/6161227618486598096?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/6161227618486598096?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/admin-has-sent-you-article-only-12-of.html' title='Only 12% of Major Firms have Executive Team for Sustainability'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;D0IER3c4cSp7ImA9WxNSFU4.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-5361269801730831144</id><published>2009-08-29T01:29:00.001-07:00</published><updated>2009-08-29T01:45:06.939-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-29T01:45:06.939-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Fast Food'/><category scheme='http://www.blogger.com/atom/ns#' term='Sustainability'/><category scheme='http://www.blogger.com/atom/ns#' term='Book Review'/><title>SocialFunds.com: Green Fast Food: Really Here or a Green Dream?</title><summary>SocialFunds.com Article
Sat Aug 29 04:29:49 2009
----------------------------------------------------------------------
admin (mailto:admin@fastfoodgreenwash.org) sent you
this article:
Green Fast Food: Really Here or a Green Dream?
The fast food industry is seeing a growing demand for environmental sustainability. How can investors, consumers, and other stakeholders know which restaurants are </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/5361269801730831144/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=5361269801730831144&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/5361269801730831144?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/5361269801730831144?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/socialfundscom-green-fast-food-really_29.html' title='SocialFunds.com: Green Fast Food: Really Here or a Green Dream?'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;CkACQng_eyp7ImA9WxNSFEg.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-3787443999050197808</id><published>2009-08-28T01:47:00.000-07:00</published><updated>2009-08-28T02:12:43.643-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-28T02:12:43.643-07:00</app:edited><title>Welcome to www.fastfoodgreenwash.org</title><summary>After much thought I got myself my own custom domain. I started this blog because I wanted change and change is necessary to achieve sustainable development. The fastfood industry at the moment given its rate of expansion, multinational supply chains and unrestricted pollution in terms of local emissions and effluents is truly in an unsustainable path. Though efforts of going green in the </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/3787443999050197808/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=3787443999050197808&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3787443999050197808?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3787443999050197808?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/welcome-to-wwwfastfoodgreenwashorg.html' title='Welcome to www.fastfoodgreenwash.org'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;CUIASXo9eyp7ImA9WxNSE0Q.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-3118233898399096491</id><published>2009-08-27T10:19:00.000-07:00</published><updated>2009-08-27T10:19:08.463-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-27T10:19:08.463-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Greenwash'/><category scheme='http://www.blogger.com/atom/ns#' term='Corporate Unawareness'/><category scheme='http://www.blogger.com/atom/ns#' term='Affluence'/><category scheme='http://www.blogger.com/atom/ns#' term='Sustainability'/><category scheme='http://www.blogger.com/atom/ns#' term='Ads'/><category scheme='http://www.blogger.com/atom/ns#' term='Recession'/><title>Changing the Corporate Culture of More PR and Less Substance</title><summary>The colors green and red reminds me of Christmas but I just found out that having green can make you red (http://www.developmentcrossing.com/forum/topics/greenwash-leaves-corporates).

Sometimes I would think about how much of a multi-national company's budget goes into PR and how much into efforts towards sustainable development or lets just say environmental improvements that will lead to </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/3118233898399096491/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=3118233898399096491&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3118233898399096491?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3118233898399096491?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/changing-corporate-culture-of-more-pr.html' title='Changing the Corporate Culture of More PR and Less Substance'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;DkUBSXo6fCp7ImA9WxNREU8.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-5796701137804052224</id><published>2009-08-27T09:09:00.000-07:00</published><updated>2009-09-04T21:17:38.414-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-09-04T21:17:38.414-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Triple Bottomline'/><category scheme='http://www.blogger.com/atom/ns#' term='Integrated Management System'/><category scheme='http://www.blogger.com/atom/ns#' term='Regulatory Standards'/><category scheme='http://www.blogger.com/atom/ns#' term='Health and Safety'/><category scheme='http://www.blogger.com/atom/ns#' term='HACCP and Food Safety'/><category scheme='http://www.blogger.com/atom/ns#' term='Recession'/><title>Made to Measure: Learning from Quality and Integrating the Lessons to the Environment</title><summary>When I started working, I once had a problem with working with quality professionals, I don't understand what the hell are they doing, on the other hand quality professionals sometimes don't get me, I guess they don't know what the hell I'm doing. Now that we are at the age of recession and cost-cutting, we have to tighten our belts and reduce excessive energy use (my laptop is on energy-save </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/5796701137804052224/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=5796701137804052224&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/5796701137804052224?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/5796701137804052224?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/made-to-measure-learning-from-quality.html' title='Made to Measure: Learning from Quality and Integrating the Lessons to the Environment'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;CUABRX49eyp7ImA9WxNSEUQ.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-460764862650490537</id><published>2009-08-25T02:40:00.000-07:00</published><updated>2009-08-25T02:49:14.063-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-25T02:49:14.063-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Affluence'/><category scheme='http://www.blogger.com/atom/ns#' term='life cycle'/><category scheme='http://www.blogger.com/atom/ns#' term='Health and Safety'/><category scheme='http://www.blogger.com/atom/ns#' term='Ads'/><category scheme='http://www.blogger.com/atom/ns#' term='Natural Resources'/><category scheme='http://www.blogger.com/atom/ns#' term='LCA'/><title>The Magnitude of This Burger Makes Me Think of its Environmental Impact</title><summary>The first time I saw this picture of McDonald's MegaTamago scared me, not for environmental reasons but for health reasons. The burger is unbelievable unhealthy...3 patties, bacon and an egg.This burger is only available for a limited time in Japan who among the world has a population with the longest life span. Beef and Japan is a truly ironic combination even the fact that some Japanese still </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/460764862650490537/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=460764862650490537&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/460764862650490537?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/460764862650490537?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/magnitude-of-this-burger-makes-me-think.html' title='The Magnitude of This Burger Makes Me Think of its Environmental Impact'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;CU8GSHk8eip7ImA9WxNSFUw.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-5692920773801513938</id><published>2009-08-24T12:35:00.001-07:00</published><updated>2009-08-28T19:43:49.772-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-28T19:43:49.772-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Third World'/><category scheme='http://www.blogger.com/atom/ns#' term='Corporate Unawareness'/><category scheme='http://www.blogger.com/atom/ns#' term='life cycle'/><category scheme='http://www.blogger.com/atom/ns#' term='Fast Food'/><category scheme='http://www.blogger.com/atom/ns#' term='PR and Marketing'/><title>Locavores: Closer to Home</title><summary>Is it colonial mentality that enables us to judge that imported is always better? Nowadays, the rule is imported is cheaper, especially if it came from India, China or Vietnam. But if we are told that a product came from Australia, New Zealand or Brazil, we might think otherwise, it might be better??? Where it came from is a relative term, how it came about is what matters. 

When I think of Beef</summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/5692920773801513938/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=5692920773801513938&amp;isPopup=true' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/5692920773801513938?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/5692920773801513938?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/locavores-closer-to-home.html' title='Locavores: Closer to Home'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_SWcq3JQbOhg/SpLtPLhtdVI/AAAAAAAAEHU/MZ8oNLu4JIs/s72-c/Pure%2BBeef.jpg' height='72' width='72'/><thr:total>2</thr:total></entry><entry gd:etag='W/&quot;DkYCRHo9fip7ImA9WxNTGEg.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-7730503607116313593</id><published>2009-08-21T00:08:00.000-07:00</published><updated>2009-08-21T04:29:25.466-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-21T04:29:25.466-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Regulatory Standards'/><title>Fighting Our Fear of Standards Standards Standard</title><summary>In 2005, I attended  a conference on the possibility of utilizing Fossil Fuels as a "Clean" energy source organized by the Asia Pacific Economic Conference. The conference was an irony but I won't be talking about the conference topics which talked about the geological sequestration of carbon dioxide and coal liquefaction but the time when I personally met a former Energy Minister while lining up</summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/7730503607116313593/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=7730503607116313593&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/7730503607116313593?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/7730503607116313593?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/fighting-our-fear-of-standards.html' title='Fighting Our Fear of Standards Standards Standard'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;DUYDQX49fSp7ImA9WxNTGE4.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-3083134047819078996</id><published>2009-08-20T23:32:00.000-07:00</published><updated>2009-08-20T23:46:10.065-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-20T23:46:10.065-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Triple Bottomline'/><category scheme='http://www.blogger.com/atom/ns#' term='ISO 14000 and EMS'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Responsibility'/><category scheme='http://www.blogger.com/atom/ns#' term='Regulatory Standards'/><title>Torn Between Compliance and Commitment</title><summary>Regulatory agencies expect companies to be committed. More often than not, the usual third world company is just complying to environmental standards because commitment to environmental standards or eventual improvement in environmental performance is not the usual goal to achieve a company's bottom line.

In my experience working with ISO14001 firms, getting certified is a requirement by their </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/3083134047819078996/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=3083134047819078996&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3083134047819078996?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/3083134047819078996?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/torn-between-compliance-and-commitment.html' title='Torn Between Compliance and Commitment'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;AkcDQHw7fip7ImA9WxNTFUQ.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-8261561793319074895</id><published>2009-08-16T07:38:00.000-07:00</published><updated>2009-08-18T05:21:11.206-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-18T05:21:11.206-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='ISO 14000 and EMS'/><category scheme='http://www.blogger.com/atom/ns#' term='Ecolabels and Environmental Claims'/><category scheme='http://www.blogger.com/atom/ns#' term='life cycle'/><category scheme='http://www.blogger.com/atom/ns#' term='LCA'/><title>Is Basic Environmental Awareness Enough to Make Environmental Claims?</title><summary>In relation to what I wrote earlier, establishing an EMS based on ISO 14001 does not require a highly technical set of environmental programs but more emphasis is done in the commitment of top management to improvements and adhering to a clear environmental policy.However, branding a company as environmentally compliant without reference to any standard is blatantly a practice of Greenwashing. </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/8261561793319074895/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=8261561793319074895&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/8261561793319074895?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/8261561793319074895?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/is-basic-environmental-awareness-enough.html' title='Is Basic Environmental Awareness Enough to Make Environmental Claims?'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry><entry gd:etag='W/&quot;D0EHSXo_eCp7ImA9WxNTE08.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-1437675951250709294</id><published>2009-08-15T00:32:00.000-07:00</published><updated>2009-08-15T01:40:38.440-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-15T01:40:38.440-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='ISO 14000 and EMS'/><category scheme='http://www.blogger.com/atom/ns#' term='Integrated Management System'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Responsibility'/><category scheme='http://www.blogger.com/atom/ns#' term='Regulatory Standards'/><category scheme='http://www.blogger.com/atom/ns#' term='HACCP and Food Safety'/><title>Going further with ISO 14001</title><summary>The great deal of my professional work experience has been all about the implementation of ISO14001. In 2000, fresh out of college, I was tasked to maintain the documentation requirements of a school's certification based on the specifications of ISO14001:1996, at that time I had the impression that it was a very technical concept but almost a decade in implementing the standard and doing </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/1437675951250709294/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=1437675951250709294&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/1437675951250709294?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/1437675951250709294?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/going-further-with-iso-14001.html' title='Going further with ISO 14001'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>1</thr:total></entry><entry gd:etag='W/&quot;CUYGQHo_fip7ImA9WxNSEUk.&quot;'><id>tag:blogger.com,1999:blog-3769178313538762683.post-5538881941980824684</id><published>2009-08-12T20:56:00.000-07:00</published><updated>2009-08-24T12:45:21.446-07:00</updated><app:edited xmlns:app='http://www.w3.org/2007/app'>2009-08-24T12:45:21.446-07:00</app:edited><category scheme='http://www.blogger.com/atom/ns#' term='Corporate Unawareness'/><category scheme='http://www.blogger.com/atom/ns#' term='Fast Food'/><category scheme='http://www.blogger.com/atom/ns#' term='PR and Marketing'/><title>To Fast Food or Not To Fast Food</title><summary>I don't feel comfortable writing fast food as part of professional background in my resume especially on top of it. Early on I know that fast food in general is not environmentally sustainable given its core operational nature and by now I realize my contribution is just going to be another futile expedition given the time I spent with the industry. I guess back then when I accepted this </summary><link rel='replies' type='application/atom+xml' href='http://www.fastfoodgreenwash.org/feeds/5538881941980824684/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3769178313538762683&amp;postID=5538881941980824684&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/5538881941980824684?v=2'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3769178313538762683/posts/default/5538881941980824684?v=2'/><link rel='alternate' type='text/html' href='http://www.fastfoodgreenwash.org/2009/08/to-fast-food-or-not-to-fast-food.html' title='To Fast Food or Not To Fast Food'/><author><name>mmarays</name><uri>http://www.blogger.com/profile/05709788807653396203</uri><email>noreply@blogger.com</email></author><thr:total>0</thr:total></entry></feed>