Welcome to the new revamped version of Fathom That! These videos are a conversation from a number of our industry experts right here at Fathom about anything digital marketing. http://www.fathomdelivers.com Mike Perla mperla@fathomseo.com Fathom digital,marketing,online,marketing,fathom,that,tips Everything Digital Marketing Welcome to the new revamped version of Fathom That! These videos are a conversation from a number of our industry experts right here at Fathom about anything digital marketing. digital,marketing,online,marketing,fathom,that,tipsBusiness/Management & Marketingno dyMm1wNjpypzKylgFk4ugcRLz4v287fK http://api.ooyala.com/syndication/redirect?embed_code=dyMm1wNjpypzKylgFk4ugcRLz4v287fK&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Wed, 07 Nov 2012 21:07:33 +0000 Fathom That - Episode 19 - YouTube's TrueView Ad Format /Fathom That 2.0 Fathom 193 start=2012-11-07T21:07+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips tyMjRkNjoKzY9LAvB5UHLss-vIBMCopo http://api.ooyala.com/syndication/redirect?embed_code=tyMjRkNjoKzY9LAvB5UHLss-vIBMCopo&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Fri, 26 Oct 2012 12:51:07 +0000 Fathom That - Episode 18 - The Value of Non-profit and For-profit Partnerships /Fathom That 2.0 Fathom 209 start=2012-10-26T12:51+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips 92anY1NjpkFx0lEfvAaeLbAP_xtgdnt7 http://api.ooyala.com/syndication/redirect?embed_code=92anY1NjpkFx0lEfvAaeLbAP_xtgdnt7&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Fri, 12 Oct 2012 17:12:22 +0000 Fathom That - Episode 16 - Google Analytics Shortcut Feature /Fathom That 2.0 Fathom 163 start=2012-10-12T17:12+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips 9jdzE1NjpasV_kr1kcj6-GpSCGB-XwdD http://api.ooyala.com/syndication/redirect?embed_code=9jdzE1NjpasV_kr1kcj6-GpSCGB-XwdD&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Wed, 10 Oct 2012 20:16:30 +0000 Fathom That - Episode 17 - 11 Tips to Manage Your Online Reputation /Fathom That 2.0 Fathom 400 start=2012-10-10T20:16+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips AybWd2NTrMUfVranFUWFNZFwsBUaBPKA http://api.ooyala.com/syndication/redirect?embed_code=AybWd2NTrMUfVranFUWFNZFwsBUaBPKA&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Thu, 13 Sep 2012 14:27:27 +0000 Fathom That - Episode 15 - Tips for Better B2B Website Performance /Fathom That 2.0 Fathom 384 start=2012-09-13T14:27+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips x4dzdyNToE2NTXqaVmzJXzAliTs9Dk7q http://api.ooyala.com/syndication/redirect?embed_code=x4dzdyNToE2NTXqaVmzJXzAliTs9Dk7q&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Thu, 30 Aug 2012 13:06:19 +0000 Fathom That - Episode 14 - Measuring Video Success /Fathom That 2.0 Fathom 209 start=2012-08-30T13:06+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips w1NDlwNTqAJ-lxjvE3YwIvwT06OtNPPJ http://api.ooyala.com/syndication/redirect?embed_code=w1NDlwNTqAJ-lxjvE3YwIvwT06OtNPPJ&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Thu, 23 Aug 2012 14:30:58 +0000 Fathom That - Episode 13 - The Art of Infographics /Fathom That 2.0 Fathom 233 start=2012-08-23T14:30+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips A1ZGduNTpWc8d7h5dodeahCPXgoOrxHO http://api.ooyala.com/syndication/redirect?embed_code=A1ZGduNTpWc8d7h5dodeahCPXgoOrxHO&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Thu, 16 Aug 2012 15:25:45 +0000 Fathom That - Episode 12 - Big Data and its Implications for Marketers /Fathom That 2.0 Fathom 410 start=2012-08-16T15:25+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips NmeWJsNTqf-omck4egwGv0kYFt2Y7n7N http://api.ooyala.com/syndication/redirect?embed_code=NmeWJsNTqf-omck4egwGv0kYFt2Y7n7N&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Thu, 09 Aug 2012 13:23:40 +0000 Fathom That - Episode 11 - Index Status Report on Google Webmaster Tools /Fathom That 2.0 Fathom 278 start=2012-08-09T13:23+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips UzcmFmNTqxK_QV-EjwenM7UzlYfurtbe http://api.ooyala.com/syndication/redirect?embed_code=UzcmFmNTqxK_QV-EjwenM7UzlYfurtbe&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Thu, 19 Jul 2012 19:24:46 +0000 Fathom That - Episode 10 - 5 Underused Tips of a PPC Pro /Fathom That 2.0 Fathom 274 start=2012-07-19T19:24+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips JxaWFmNTqv7CqDQR_iHxNm_kgDvKjjQO http://api.ooyala.com/syndication/redirect?embed_code=JxaWFmNTqv7CqDQR_iHxNm_kgDvKjjQO&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Thu, 19 Jul 2012 18:50:54 +0000 Fathom That - Episode 9 - Content Slider Best Practices /Fathom That 2.0 Fathom 235 start=2012-07-19T18:50+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips l5czhkNTqXZ2gyqJ_9-XgvVPBhHDD3C7 http://api.ooyala.com/syndication/redirect?embed_code=l5czhkNTqXZ2gyqJ_9-XgvVPBhHDD3C7&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Thu, 12 Jul 2012 13:45:35 +0000 Fathom-That - Episode 8 - Social Media Tips for the Manufacturing Industry /Fathom Video Microsite /Fathom That 2.0 Fathom 285 start=2012-07-12T13:45+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips 40bjZjNTpIyKriOzXeu74fpkugY6C27o http://api.ooyala.com/syndication/redirect?embed_code=40bjZjNTpIyKriOzXeu74fpkugY6C27o&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Mon, 09 Jul 2012 16:13:34 +0000 Fathom That - Episode 7 - Using Social Media in the Healthcare Industry /Fathom That 2.0 Fathom 249 start=2012-07-09T16:13+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips M2aDZjNTq3G9BkQRiJSCwrh1M4l3TWtt http://api.ooyala.com/syndication/redirect?embed_code=M2aDZjNTq3G9BkQRiJSCwrh1M4l3TWtt&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Mon, 09 Jul 2012 15:56:28 +0000 Fathom That - Episode 6 - AdWords Editor Checklist /Fathom That 2.0 Fathom 210 start=2012-07-09T15:56+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips This week on Fathom That, Mike Perla, a conversions connoisseur, talks about the new browser size analytics feature in Google Analytics. FreDY4NTrLbClGj7BdeoKxiQkZWKn4rS http://api.ooyala.com/syndication/redirect?embed_code=FreDY4NTrLbClGj7BdeoKxiQkZWKn4rS&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Mon, 25 Jun 2012 12:34:08 +0000 Fathom That - Episode 4 - Browser Size in Google Analytics This week on Fathom That, Mike Perla, a conversions connoisseur, talks about the new browser size analytics feature in Google Analytics. /Fathom That 2.0 Fathom 177 This week on Fathom That, Mike Perla, a conversions connoisseur, talks about the new browser size analytics feature in Google Analytics. start=2012-06-25T12:34+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips Today on Fathom That, Master of Google Analytics, Cliff Karklin, talks about the potentials you can reach with advanced segmentation. o5dzY4NTrgCSbq09SQ9bvyV1aHBa4mGZ http://api.ooyala.com/syndication/redirect?embed_code=o5dzY4NTrgCSbq09SQ9bvyV1aHBa4mGZ&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Mon, 25 Jun 2012 12:32:24 +0000 Fathom That - Episode 5 - Advanced Segmentation Today on Fathom That, Master of Google Analytics, Cliff Karklin, talks about the potentials you can reach with advanced segmentation. /Fathom That 2.0 Fathom 322 Today on Fathom That, Master of Google Analytics, Cliff Karklin, talks about the potentials you can reach with advanced segmentation. start=2012-06-25T12:32+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips This week, Steve Kozak will discuss the most recent integration YouTube made with Google+ and how if affects setting up a new Business YouTube channel. 5pd3F3NDrE0w2EpYa1ADPrR45Vr8NFhx http://api.ooyala.com/syndication/redirect?embed_code=5pd3F3NDrE0w2EpYa1ADPrR45Vr8NFhx&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Fri, 01 Jun 2012 14:38:45 +0000 Fathom That - Episode 1 - YouTube/Google+ Integration This week, Steve Kozak will discuss the most recent integration YouTube made with Google+ and how if affects setting up a new Business YouTube channel. /Fathom That 2.0 Fathom 206 This week, Steve Kozak will discuss the most recent integration YouTube made with Google+ and how if affects setting up a new Business YouTube channel. start=2012-06-01T14:38+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips This week on Fathom That, Paul talks about the importance of website speed and how fast your site needs to be before it starts losing visitors. NpaXF3NDrbCWR5a0v631UVjMy1vQdbrs http://api.ooyala.com/syndication/redirect?embed_code=NpaXF3NDrbCWR5a0v631UVjMy1vQdbrs&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Fri, 01 Jun 2012 14:11:27 +0000 Fathom That - Episode 2 - Website Speed This week on Fathom That, Paul talks about the importance of website speed and how fast your site needs to be before it starts losing visitors. /Fathom That 2.0 Fathom 332 This week on Fathom That, Paul talks about the importance of website speed and how fast your site needs to be before it starts losing visitors. start=2012-06-01T14:11+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips This week content strategist, Daiv Whaley, talks about the importance of building a strong foundation to your content strategy, like you would build a strong foundation for your house. poN3F3NDpchCgwdhsX7w-BbC5zydOfaH http://api.ooyala.com/syndication/redirect?embed_code=poN3F3NDpchCgwdhsX7w-BbC5zydOfaH&type=itunes&id=1ff78d84-7b94-489d-9a74-56c2bdc8a7d0 Fri, 01 Jun 2012 13:49:09 +0000 Fathom That - Episode 3 - Content Strategy This week content strategist, Daiv Whaley, talks about the importance of building a strong foundation to your content strategy, like you would build a strong foundation for your house. /Fathom That 2.0 Fathom 201 This week content strategist, Daiv Whaley, talks about the importance of building a strong foundation to your content strategy, like you would build a strong foundation for your house. start=2012-06-01T13:49+00:00;scheme=W3C-DTF noEverything Digital Marketingdigital,marketing,online,marketing,fathom,that,tips en-usFathomnonadultEverything Digital Marketing