Fearless Future - Market the Future

e-learning does not have to be boring!

Mary Evangeliste — Mon, 14 Mar 2011 16:04:47 +0000

Subject Line: Amigos Online Class: Instructional Design 101 for the Busy Librarian Amigos has partnered with Fearless Future, a consulting firm with experience supporting libraries, to offer a course covering the fundamentals of designing and developing a self-paced tutorial. The course is scheduled in the Amigos online classroom Wednesdays March 30 –May 5, 2011. Instructional Design 101 for the Busy Librarian Dates and Time: March 30, April 6, 13, 20, 27, and May 4, 1:00 p.m. to 3:00 p.m. Central Time each day This course consists of six 2-hour sessions. Known for creating engaging and practical workshops, online classes, and presentations, Fearless Future instructors Mary Evangeliste and Yvonne Mery will guide you through the steps of creating effective and engaging tutorials for staff development, patron training, or library instruction. Participants will get hands-on experience in the development of a tutorial as they work with different rapid e-learning authoring tools. This comprehensive course is easy to access and will help you quickly master the skills of developing or presenting training

Yvonne Mery

Yvonne Mery is currently an instructional design librarian at the University of Arizona Libraries. Before becoming a librarian Yvonne taught English as a Second Language abroad and in the US. Yvonne’s most recent work has concentrated on best practices in online teaching, information literacy online instruction, and assessment. Yvonne has given several workshops and presentations on these themes including presentations at LOEX of the West, the Annual Conference on Distance Teaching and Learning, the Technology, Colleges, and Community Online Conference, and the Arizona Library Association. Yvonne recently co-authored a chapter in the book “Best Practices for Credit-Bearing Information Literacy Course” that chronicles the development and implementation of an online information literacy course. In addition to her MLS, Yvonne also holds an MA in Applied Linguistics and a BA in English Literature.

Mary Evangeliste

Mary Evangeliste is the owner of “Fearless Future: Consulting for things that matter.” She has written and presented widely over the past five years on change management and non-profit marketing. Mary is the co-author of the best-selling book “Bite Sized Marketing: Realistic Solutions for the Overworked Librarian.” Some of the local and national groups Mary has taught with include the State Department, Maryland School of Art and Design, Prince George’s Community College, University of Pittsburgh, Amigos, and Lyrasis. She holds a B.A. in Art History from Allegheny College and an M.L.I.S. from the University of Pittsburgh. Before Mary worked in museums and libraries she had her own dog walking business, was an art consultant, and managed an alt-rock band. Read the full course description and register today: http://tinyurl.com/4mxjloq Amigos is an IACET authorized continuing education provider. For the most up-to-date training schedule, a complete list of courses, descriptions, and a convenient online registration form, visit http://www.amigos.org/learning/calendar/ or contact Chris Brown at Amigos, 1-800-843-8482, ext. 2829, or brown@amigos.org. ______________________________________________________________________ Copyright Amigos Library Services, Inc. 2010, All rights reserved. Amigos Library Services | 14400 Midway Road | Dallas, TX 75244-3509ИкониikoniПодаръциИдея за подаръкикониикониПравославни икониикони на светцииконописikoniсвети георгиikoni

From Scarcity to Abundance – a great model for water and a great model for life

Mary Evangeliste — Fri, 15 Oct 2010 19:17:32 +0000

Living in the Sonoran Desert is indeed a place where everything about water takes center stage. You know how everywhere in the world people talk about the weather? Well, in Tucson people talk about the possibility of rain with neighbors, friends, coworkers and strangers as if they are trying to conjure it. If there is a chance that it is going to happen, everyone will be talking about it. And then when it does rain everyone celebrates – people routinely sit under their patios and take walks in the rain. Then of course everyone talks about it after in great mythical tones. People who live in the American Southwest, for the most part, have great respect for water. So it is no mistake that many people are actively harvesting rain here in Tucson. Sometimes it is done with more complex, purchased containers but often it is as simple as everyone placing their plants and spare buckets outside when there is a remote chance that it might rain. One of my favorite authors of rain harvesting is Brad Lancaster. He is one of my favorite because he believes that each one of us can move from an idea of scarcity to an idea of abundance. Brad is talking about rain harvesting, but I think we can apply this to life as well!

The wasteful path to scarcity

The stewardship path to abundance

I think this model of scarcity makes us anxious, depressed, and cut off from our fellow man. It makes us think that we have to dominate or horde the things we have. Think about it, if we think “oh well I can’t do anything about water scarcity,” then you will probably be depressed and probably not be motivated to do anything. But if you think “of course I can do something,” you will feel motivated and positive and full of possibilities. You will say: “I can hook my washing machine up to provide grey water,” “I can landscape my yard differently,” and “I can use my mulch and clippings to keep moisture in the soil.” Little things add up! Each time we live with the earth as opposed to against her we feel more full, more rich and more in tune. Make yourself happy by believing in abundance instead of scarcity. When someone takes the last piece of pie don’t cry and say there is no more pie, bake another pie! On this day let us thank the universe for the blessing she gives us and harvest water (if we are lucky enough to have rain). (Please open the article to see the video.)

ИкониПравославни икониikoni

ScholarCHIPs-college funds for children of incarcerated parents

Mary Evangeliste — Tue, 12 Oct 2010 22:55:11 +0000

NON PROFIT TO ASSIST CHILDREN OF INCARCERATED PARENTS AFFORD COLLEGE The Tassel is Worth the Hassle ScholarCHIPS announces their kick off event set for Saturday, October 23. The Washington DC non profit is being created to help children of incarcerated parents afford a college education. Their goal is to raise enough money to award three $10,000 scholarships in the fall of 2011. ScholarCHIPS describes itself as a solution to a cyclical problem in an underserved population in DC. The kick off event, which serves to inform the public of the organization’s mission and provide opportunities for community support, will be from 1-4pm at St. George’s Episcopal Church at 160 U St. NW — the corner of 2^nd and U Street. ScholarCHIPS encourages anyone interested to attend. The organization’s founders, students Yasmine Arrington and Niacka Carty, Aaron Jenkins of Operation Understanding, and Rev. Dr. Yvonne M. Cooper of Missing Link Ministry, will be speaking that afternoon to further explain the challenges children of incarcerated parents face. “Teens with incarcerated parents. They fall into the same trap,” says Arrington. “They’ll end up in juvenile detention or they won’t have a desire to go to college.” Attendees can also expect spoken word performances from additional students as well as refreshments. The criteria for the awards will be announced so even current students are invited to attend. Donations to ScholarCHIPS will be accepted that day but can also be made through the organization’s Facebook page or by contacting scholarCHIPSfund@gmail.com. Facts

At the present time there are no scholarships available for teens with incarcerated parents in the DMV (DC, Maryland, Virginia area)
In DC, 50% of high school students graduate and only 15% of those students attend college
The average age of children with an incarcerated parent is eight years old
Most children with incarcerated parents live in poverty before, during, and after their parents’ incarceration

Multimedia Links

NPR interview (audio): http://wamu.org/audio/nw/10/05/n3100507-34272.ram
Save the date: http://fearless-future.com/scholarCHIPS/
Facebook: http://www.facebook.com/ScholarCHIPS
Twitter: http://twitter.com/scholarCHIPS

What a great and simple and powerful logo!

Mary Evangeliste — Mon, 13 Sep 2010 19:52:11 +0000

Usually I hate banner ads but this logo just blew me away! And I clicked on it! What a great example of simple but precise logo development. Check out the video for girl effect here: http://www.girleffect.org/ All of their fact sheets are beautifully created and well researched. We could all learn from this simple but powerful approach to cause related marketing Become part of Girl Effect http://www.facebook.com/girleffect?v=wall and I know that it works ’cause it worked for me!

Become Market Ready!

amy — Mon, 16 Aug 2010 19:29:44 +0000

Mary, Amy and Yvonne at ALA Chicago 2009-Workshop Girls

I have just returned from vacation and I am back to my desk and my emails, but I keep thinking about the energy, excitement and participation at our Become Market Ready! workshop at ALA in DC. Even though it was 8:30 AM in the morning, the vibe in the air was electric with curiosity. Mary and I are decidedly not morning people and were dreading the fact that we were placed in the 8AM workshop slot. There was so much interaction, Mary and I felt like we were not leading the workshop, but facilitating it! Everyone was asking questions and generating ideas, there was laughter and activity; but what really caught my sleepy eye was that with all levels of experience in the room, there was support and respect amongst all of us and I thank all of you who participated in that workshop. So I have to tell you about what happened right afterwards. I was in the bathroom, because my Venti Americano had done its job, and a participant stopped me to tell me that the workshop was both “valuable and entertaining.” “Thank you,” I said, “we had fun too.” Mary and I look forward to facelifting this workshop many more times and if you want us to come to your organization write to Mary @ marye@fearless-future.com

What makes a great marketer? Curiosity!

Mary Evangeliste — Thu, 05 Aug 2010 18:50:51 +0000

The most iconic television show ever created about marketing and advertising started with a scene where Don Draper is asking the busboy in a restaurant what kind of cigarettes he smokes and what would make him change brands. If you want to be a great marketer you must be curious. You must keep your eyes out on the train, plane or bus for what people are reading. You have to ask people what they are listening to on their Ipods. You have to be aware what people are wearing. What are they watching and how are they watching it? Everything in marketing is about the customer or audience and not about you. It does not matter if you don’t like Lady Gaga ’cause everyone else does or that you don’t watch TV, ’cause most people do. If you are not interested in other people and their habits you will not be a good marketer. But if you are curious about this big gigantic world we live in and you love learning new things, well that is a good place to start.

Full Time Fearless!

Mary Evangeliste — Mon, 02 Aug 2010 19:56:06 +0000

I have resigned from my position in PA and I am currently in Washington, DC working with a variety of amazing Fearless Future clients. From here I will venture to Western PA. to visit my extended family. Then I will make my way to my spiritual home-Tucson, AZ. I try to stay away from the sonoran desert but it pulls me back each time!

Jonathan and I knew when we started Fearless Future five years ago that sooner or later one of us would do it full time. We have grown from just hopes and dreams to working with amazing educational, environmental, wellness and social justice clients. These clients inspire us to create the best design and marketing to get the word out about the amazing work they do!

I will always be a librarian and I am grateful for the 12 years I spent in higher education. I love working with students on their research and have been deeply effected by many of my colleagues’ kindness. I have incredible friends from everywhere because of libraries.

We hope to continue to work with librarians all over the world to create exciting and fresh marketing. And of course I am always available for workshops and consultations.

The world of social marketing and design is so exciting right now that I feel that I just cant miss it. Witness the growth of magazines like ODE and groups like GOOD.

I feel like our society is right on the verge of realizing how to apply great marketing and design to solve some of the world’s largest problems.

Most of you know that I have always loved studying and making art and creating social design is my way of translating that skill to the world.

If you have a great non-profit or small business that you think makes the world more fearless for all of us please write me @ marye@fearless-future.com and tell me about them. We would love to connect with them and help them bring awareness to new audiences about the amazing things they do! Be fearless!

In honor of the Copa Mundial

Jonathan Silberman — Sun, 13 Jun 2010 19:38:15 +0000

(Please open the article to see the video.)

FF at ALA in DC!

Jonathan Silberman — Mon, 07 Jun 2010 16:47:41 +0000

Mary and I will be signing our book, Bite-Sized Marketing, with our co-author Nancy Dowd at the Swap & Shop. Come by and say hi!

Sunday, June 27, 12:30–1:30 p.m. Swap & Shop Presents: PR X-change (Public Relations Exchange) LLAMA—PRMS Washington Convention Center—Special Events, Hall C, Aisle 700

Also, at the Swap & Shop my colleague from American University Library and fellow Fearless Collaborator, Patricia West and I will be accepting our award for the Best of Show Annual Report we created together last year. This annual report has also won two additional awards: The Graphic Design USA InHouse Design Award and the Award of Excellence from the Communicator Awards.

Internal marketing is really important to us at Fearless Future. It something we often talk about with people when we are conducting workshops around the country. Internal marketing is defined as everything you do to inform and include your internal staff in your marketing efforts. It is so important that we devote a chapter in our book to the topic. Mary and her colleague and friend Amy Ward will conduct an interactive workshop on internal marketing as part of the Grassroots program called Become Market Ready!

Become Market Ready! ALA Washington Convention Center -101 Staff Support Interests Monday, June 28, 8–10 a.m Libraries now understand the importance of articulating value deliberately and consistently; some call this marketing. Prepare for marketing to your users by sharing the why, how and when with your organization. This workshop will focus on making your institution “market ready.” Before your organization spends time and money on marketing, attend this workshop and discover the proven tools needed for staff buy in. Learn how to create and conduct a publication audit and open forums for the entire staff. Find out how to develop style sheets and templates that will bring professional consistency to your marketing.

Neither Mary or Amy are morning people so it will interesting to see them dargging their coffee in for this one. They are both skilled trainers and presenters, so this should not only be fun but also informative!

Marketing Workshop Inspires Immediate Action

Desiree — Tue, 01 Jun 2010 18:54:12 +0000

May 19th, Mary and I presented an introduction to Marketing to the Southern Pennsylvania Information Exchange Source (SPIES). Beth McGuire, one of the event’s organizers, applied our principles before we had even finished the workshop! Inspired by our introduction to style sheets, she immediately began creating one for the SPIES group. It felt fantastic to see such a strong, enthusiastic response to our message. We know that creating a solid style sheet and sticking with it will only make their marketing efforts stronger. Thanks, SPIES, for inviting Fearless Future to speak with your group of dedicated librarians. If you are interested in having the Fearless Future crew come to your organization for a workshop on staff development day or any other day, please contact me directly: desiree@fearless-future.com.