It sounds like a great event with some very timely, thought-provoking content. And, guess who else is there? Our own John Battelle is keynoting and Pete Spande is presenting the following session:

Conversation at Scale
Pete Spande, SVP of Sales
Social media provides tools that enable brands to connect with their customers at scale. Doing this effectively requires new creative approaches and sometimes new technologies. This presentation will look at how these tools and technologies can be utilized to connect directly with customers through a number of case studies highlighting the best practices from work being done in the field right now.

Go here for the full agenda and to request a seat.

Behold! Dooce’s all-new community site made possible by the fine folks at Suave. Check out Heather Armstrong’s announcement post where she unveils the new site to her rabid fans. She writes:

For a few years we’ve been trying to come up with a way for the readers of this site to connect and interact with each other, to get to know each other better, for me to get to know you better, and for little bunnies to fart sunshine.

And so the Dooce Community was born:

Perhaps you just want to meet other dooce® readers, or maybe you’d like some tips on photography, or maybe you’d like to compare horror stories when it comes to adopting a herding dog. I think we all have a lot in common, and I’ve always thought that I could sit down with any one of you, have a beer, and shoot the shit late into the evening. Of course, if you’re one of my Mormon readers, we’d have Sprite and shoot the heck until curfew.

Congrats Heather and Jon!!

Prior to joining FM,  Aly spent 7 years selling media and customized programs for Viviendi Universal, Kaboose, ManiaTV and most recently with JiWire.

She has worked closely with advertising partners in the software, tech, finance, women’s lifestyle and parenting categories.

Originally from Los Angeles, and a UC Santa Barbara graduate, she relocated to the Bay area a year ago with her husband Josh and is enjoying her time exploring the city. Welcome, Aly!

After work, she likes to work out, or explore the many happy hours that San Francisco has to offer. Recently, she caught the traveling bug and spent two weeks in Spain and has a trip to Australia planned soon. Welcome, Melissa!

Prior to that position he worked in the Y! Brickhouse product incubator based here in San Francisco, founded by Caterina Fake (Flickr). Federated Media is his first sales role and Peter is excited to bring his past experience to bare in this new arena, leveraging a product/strategy background to deliver creative solutions for FM customer needs.

Personally he is thrilled to have the Bay Area as his sales region, having moved West to the area 7 years ago after graduating from Yale, with no plans to leave any time soon. Welcome to FM, Peter!

The next Green Talks webinar is coming up tomorrow (Wednesday) about the current state of sustainability in San Francisco will feature Mayor Gavin Newsom in conversation with Fehrenbacher and Inhabitat Managing Editor Mike Chino.

Register now!

This is a new UPS Sponsored section of popurls that curates the best business content from all over the web.

We’ve also created original videos featuring some of our star authors — Anita Campbell from Small Business Trends, Matt Marshall from Venture Beat, Mike Masnick from Tech Dirt, and Adam Ostrow from Mashable — working at the whiteboard to bring their content to life.

The videos are launching on a weekly basis through the duration of the campaign, where the authors will write, draw and muse upon various topicss from “How to Launch A  New Product” to how to most productively “Track Trending Topics” online. Here’s the latest from Mashable’s Adam Ostrow. Check it out: