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June 16 - Marketing with Social Media and Networks - Taught by experts from Federated Media Social media and social networking applications are two of the fastest growing segments of the internet. This class will provide an overview of the major players in the space and successful strategies for leveraging these online communities for marketing purposes. Specifically, it will address: * Definition of social media and social networking * Ways to advertise on these popular properties * Custom apps for social networking sites * Other marketing approaches to social media * What doesn’t work — experiments that have gone awry This class is intended for anyone working to understand the breadth of digital marketing opportunities available today through social media. Marketers, agency professionals and publishers will all benefit through learning the fundamentals of this channel in order to take the first steps towards executing and delivering social campaigns.

In two decades the Internet has become central to social and economic life and is, today, a mature and integral element of the U. S. national economy. It is not only vital infrastructure, it is a spur to entrepreneurship and social change. It has changed the way firms find customers, customers find information, and people manage social relationships. It contributes significant value to the U.S. economy by creating and maintaining jobs, facilitating the rapid flow of information, and generally enabling the growth and prosperity of businesses. The Internet is not just a resource for large corporations: it has created unprecedented opportunities for growth among small businesses and individual entrepreneurs.