FellsPress

Why Fast Blogs Get More Traffic

Philip Werner — Fri, 30 Dec 2011 16:05:20 +0000

People are impatient. If your blog takes a long time to load in their browser or cell phone, they’ll abandon your site and go somewhere else. Even worse, Google penalizes blogs and web sites...

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Link Less, Post Often

Philip Werner — Fri, 18 Nov 2011 16:40:58 +0000

The recent changes to Google indexing and ranking algorithms favor posts with original content in them and penalize posts that are cluttered with links that distract readers and decrease a...

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Paint a Big Target, Cast a Wide Net

Philip Werner — Wed, 09 Nov 2011 15:04:12 +0000

Do you want to know how to attract readers like a tractor beam? It’s easy. Provide them with a lot of high quality evergreen content and let Google do the rest. It doesn’t matter if...

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Respond to Every Comment

Philip Werner — Wed, 13 Jul 2011 03:35:09 +0000

Respond to every comment. Answer every email. For the rest of your frigging life. People post comments on your blog because they want to establish a personal connection with you. If you respond to...

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Average Page Views and Time Per Visit

Philip Werner — Thu, 07 Jul 2011 22:14:49 +0000

How do you know if people like your content? The best way to measure reader engagement is to track average page views and average time per visit. These two blog metrics will tell you whether people...

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Search Rank and Content Age

Philip Werner — Wed, 29 Jun 2011 01:18:10 +0000

Have you noticed that the best ranked sites for many search terms are the ones that have been around the longest? It actually makes sense. Historically, these pages have had more click-thrus than...

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Outbound Link Strategy

Philip Werner — Wed, 22 Jun 2011 11:44:47 +0000

If you’ve never read Google’s Search Engine Optimization Guide, I strongly suggest you read it a few times and use the techniques it recommends to architect your site’s structure...

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Automating Post Tag Optimization

Philip Werner — Wed, 15 Jun 2011 12:29:48 +0000

I really like the WordPress blogging platform for the simple reason that there are a lot of free plugins available that can help you automate tedious blogging chores like post tag optimization....

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Ask Questions

Philip Werner — Wed, 08 Jun 2011 12:29:20 +0000

A company blog needs to be conversational to attract and retain an audience. But to start a conversation, you need to initiate one by asking your audience questions. Asking for a response often pays...

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Answer Questions

Philip Werner — Wed, 01 Jun 2011 12:26:50 +0000

One of the hardest things to do is for bloggers to come up with original content ideas, day after day. But there’s an amazingly easy way for you stay ahead of the curve. Get hold of the search...

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Twitter Etiquette and Content Marketing

Philip Werner — Fri, 27 May 2011 21:47:08 +0000

If you’re an outdoor manufacturer you need to have a active twitter presence. But you need to do it right. Here are best practice tips on how to use Twitter to grow and acquire a larger...

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FTC Guidelines on Endorsements and Product Reviews

Philip Werner — Wed, 18 May 2011 09:21:46 +0000

One excellent way to get backlinks to your site and grow your audience is to provide outdoor bloggers with product samples that they can review and write about. Sounds easy, but you want to make sure...

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Address a Large Audience

Philip Werner — Wed, 11 May 2011 09:56:56 +0000

If you’re starting a blog for your business, go after the largest audience you can. For example, let’s say your company sells expensive scuba gear. Don’t create all of your content...

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Athlete Marketing

Philip Werner — Wed, 04 May 2011 11:30:58 +0000

I’ve always wondered why so many outdoor companies feature professional athletes on their blogs. I find it to be boring and a complete yawn. The kind of people I want to read about are people...

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Engage Your Local Audience First

Philip Werner — Wed, 27 Apr 2011 11:30:51 +0000

When companies set up their web sites and blogs, they frequently forget about the customers, business partners, and friends they have in their local community. Instead, they get caught up in...

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Don’t Write for Search Engines

Philip Werner — Wed, 20 Apr 2011 11:32:55 +0000

I know this sounds like complete heresy. But when you write blog content, you should focus on informing and entertaining your readers, not on stuffing as many keywords into the post title and first...

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Blog Comment Ettiquette

Philip Werner — Wed, 13 Apr 2011 11:31:07 +0000

If you’re an employee or manager in an outdoor gear company, do yourself a favor and don’t post self-serving comments on other peoples’ web sites. It looks bad, and it’s...

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Priming StumbleUpon

Philip Werner — Wed, 06 Apr 2011 11:45:38 +0000

There are two ways to get referral traffic from StumbleUpon. You can wait for a member to add you to their profile, write a recommendation about your site, and hope that you get some fan-out from...

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Audience Sharing

Philip Werner — Wed, 30 Mar 2011 11:32:40 +0000

The key to building an audience is sharing your audience in exchange for access to someone else’s audience. Local businesses do this all the time. Have you ever gotten an envelope in the mail,...

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Recycle Old Posts with Social Media

Philip Werner — Tue, 22 Mar 2011 11:09:03 +0000

Once you’ve built an audience and a large library of old posts, it is possible to drive readers back to them if they contain non-episodic, reference content that continues to have some...

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