Did you catch my interview on “The Coaching Show” with Christopher McAuliffe on Wednesday, January 4th? I spoke about attracting more clients, adding new income streams and moving beyond the time-for-money income ceiling.

01/04/12 – I’m segments 3 & 4.

You can listen to the replay here.

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking.” ~ Steve Jobs

Click the arrow to listen to Jan Marie Dore reading this article

Marketing in this day and age needs to be a two-way communication. In a professional service business, it may make more sense to focus on the four C’s of marketing rather than the more traditional four P’s. They are much more customer oriented – and you need to think like your clients to do your best marketing.

Originally coined by Robert F. Lauterborn, co-author of “The New Marketing Paradigm: Integrated Marketing Communications”, the four C’s are more client centered and encourage us to view our business from the client’s perspective. They represent a fundamental shift in the marketing paradigm in response to the dramatic changes in the way people now make their buying decisions.

• Instead of Product – you have Customer Value
• Instead of Place – Convenience
• For Price – Cost
• For Promotion – Communication

Here are some guidelines on these concepts and why they are important to consider in your marketing plan.

Customer Value
You can no longer sell whatever you want to. You can only sell what people specifically want to buy. Understand your client’s needs and wants through ongoing survey and feedback so that you can provide massive value back to them.

Convenience
With the Internet and increased competition, the availability of similar services is infinite. Think convenience to buy. Make it very convenient for consumers to acquire your products and services. Many websites are set up to sell online 24/7 so that when the client is ready to buy, they don’t have to wait.

Cost
Understand consumer’s costs to satisfy their wants and needs. Determine how customers will respond to paying your sales prices by doing some market research. Are your price points set at the level where customers are willing to buy?

Communication
Forget Promotion; the new word is Communication. Mass marketing no longer works. Two-way conversation is essential. Your marketing communication may need to be more of a relationship-based process.

In today’s economy, it’s very easy for consumers to take their dollars elsewhere. If you can understand your client’s needs and wants through ongoing survey and feedback, you will be able to provide lots of value back to them.

To promote yourself effectively, you need to stand in your clients and shoes, and look at things from their perspective. If you practice these four C’s you’ll have a better chance of connecting with your potential clients.

Take Action

Review your marketing practices in the following four areas:

1. Customer Value
Survey your client’s needs and wants on an ongoing basis so that you can provide massive value back to them.

2. Convenience
How convenient do you make it for consumers to acquire your products and services? Can they purchase from you 24/7 through your website?

3. Cost
How are customers responding to paying your sales prices? Will they buy at the price points you have set?

4. Communication
Take a look at your marketing communication. Is it one-way or two-way? Do you encourage comments and feedback? Can you say it’s a relationship-based process?

© Copyright Jan Marie Dore www.janmariedore.com All rights reserved.

Jan Marie teaches women how to attract more clients and financial success, and as a result, live extraordinary lives. For free resources and programs on marketing a professional practice please visit Femalepreneurs.com .

Attracting and retaining prospects and clients is the lifeblood of any business. Yet one of the biggest challenges most of the entrepreneurs and self employed professionals I work with say they have is getting a steady stream of new clients.

Is this a challenge for you?

Well, if so, you’re not alone. I know that when I started my professional coaching business many years ago, I struggled for the first few years to build up a full practice of clients. Now, I have systems and support in place to generate new leads for my website and my business automatically so that the marketing is not such a time-consuming effort anymore.

If you need more clients to sustain the income for your business or professional practice, here are three of the best ways to generate new business quickly.

1. Ask for Referrals.

Asking for referrals is the number one way for most businesses to get new business. Yet many professionals don’t use this strategy because they are not confident in asking clients and colleagues to refer to them on. You can send an email, a letter, or a postcard to everyone in your database letting them know that you build your business through referrals and that you have openings for new clients. Be clear about the type of client you are looking for and how you can help them achieve a certain outcome or result. Being as specific as possible will make it easier for people to refer you new business.

2. Give a Free Talk or Teleseminar.

Giving free talks is a great way to put yourself in front of people who might be interested in your services. There are numerous places in every city where you could give a free talk. Teleseminars are also a great way to gain wider exposure. Be strategic in giving your presentation only to people who are in your target audience so there is more likelihood they will hire you. Focus on delivering good content, and weave in stories about the results people receive by working with you. Make a ‘call to action’ at the end of your talk to entice people to follow up, and have business cards, a brochure, and/or a handout they can take away with them.

3. Contact Former Clients.

This is the one of the most overlooked yet one of the best ways to get new clients quickly. Most professionals make the mistake of continually looking for brand new clients. This can be costly and time consuming. They don’t think to try the quick, low-cost way of contacting and reactivating former clients. People who have worked with you in the past will often be willing to work with you again – especially if you make them an offer they can’t refuse. Contact former clients and make them a special offer, or offer them a slight discount for the first session. I think you’ll be pleasantly surprised at how many say yes.

If your business needs an infusion of cash and clients right now, try any one of these quick, low-cost way to generate new prospects and clients. It can be easier than you think!

Wishing you much joy and prosperity in 2012!
Jan

P.S. Are you coming NEXT WEEK Friday, January 13th for my one day WORKSHOP “ATTRACT MORE GREAT NEW CLIENTS WITH A SMART MARKETING PLAN AND STRATEGY FOR 2012”? I’ll teach you easy ways to simplify your marketing, increase your visibility and income, and build a meaningful business around your life purpose.

Early price just $99 until TODAY January 3rd – save $80 off the full price of $179 by signing up NOW. Burlington, Ontario. Seats are filling up – limited to only 18 women – Join Us . . .

RESERVE YOUR SPOT NOW here for the “Smart Marketing Intensive“

P.P.S: Can’t make the live workshop? Why not schedule a private half-day virtual intensive with me to create your blueprint for success? Together we’ll design your customized plan to attract more clients, opportunities and income in 2012. Find out more and sign up here for your own “VIP Private Virtual Intensive”“

Want to use this article on your website or your own ezine? You’re welcome to, however we do require that you include the copyright and the following bio with live web site link. Please also notify us where the material will appear. copyright by Jan Marie Dore of Femalepreneurs.com.

Jan Marie Dore mentors coaches, speakers, consultants and other solo-professional women to work fewer hours and make more money with online business building strategies. Get your free Professional Women’s Success Kit and other marketing resources at http://www.femalepreneurs.com

Attract More Great New Clients With a SMART Marketing Plan and Strategy for 2012 – One Day Workshop Intensive with Jan Marie Dore, MCC

For Women Coaches, Consultants, Speakers, Trainers and Other Service Professionals Who Want a Gameplan to Grow Their Business and Income in 2012

Are you a woman with a purpose-based business who is ready to make a bigger difference and make more money in 2012? – a coach, consultant, speaker or other service professional who wants more visibility, credibility and more income?

You Can Break Thru the Feast or Famine Client Rollercoaster, Use a Simple Step-by-Step System and Create a Smart, Simple Marketing Plan to Sign Up More Great Clients – In Just One Day!

I’m going to walk you through some simple SHIFTS you can make to break through the trading-time-for-money income ceiling into a simple, elegant business model that leverages your expertise so you can bring in a greater INCOME and serve MORE CLIENTS in less time.

With a perfect balance of strategy, tactics, hands-on exercises, brainstorming, networking and a supportive mentor to challenge and guide you, here’s what you’ll achieve in this one day intensive.

You will:

• Create a simple, step-by-step Marketing Action Plan you can start implementing immediately so you’ll get on track to have your best year yet.
• Eliminate the marketing mistakes that stop you from achieving the results you really want and wste a lot of time and money.
• Map out a simple system to build your visibility and credibility and increase the demand for your services so clients are calling you instead of you chasing after them.
• Learn the fastest way that works really well right now to sign up more high-end clients quickly – even in this economy. This strategy has worked very well for me to boost my cash flow on a regular basis.
• Know exactly how to make your offers irresistible to your ideal prospects so they say YES! every time.

BONUS RESOURCES you will receive at the One-Day Smart Marketing Intensive include my valuable step-by-step worksheets – plus you’ll get checklists and templates to make it easy for you to “plug and play” and get results FAST. – - – These checklists alone are worth investing in this marketing workshop as they will will save you time and make you money!

• CHECKLIST #1: 40 Marketing and Promotional Ideas to Launch and Fill Your Service Packages and Programs and Sell More Products
• CHECKLIST #2: “Top Ways to Position Yourself as an Expert, Specialist or Authority in Your Field”
• CHECKLIST #3: “Ten Steps to Create Your Unique Signature System”
• CHECKLIST #4: “Ten Great Ideas for New Income Streams to Create With Your Signature System”
• CHECKLIST #5: “How to Launch Your New Programs and Sell High-Profit VIP Intensive Days”

This day will be more like an interactive, action-oriented intensive coaching day than a seminar. The audience is limited to a small group of motivated women entrepreneurs and professionals who are ready to do what it takes to plan for better results in 2012.

Give yourself the gift of taking this day to step away from your business, DREAM BIGGER than you can on your own by connecting with other like-minded women, and create a SIMPLE, ELEGANT PLAN for INCOME GROWTH in 2012 in a highly creative, supportive environment.

Don’t let another year go by and not reach the results you really want! All it takes is a plan and a strategy to attract more clients and grow your business – and you’ll leave this intensive with a clear step-by-step strategy and a simple, written marketing plan – in just one day.

Only 18 spots available – and at this extremely low investment, I expect them to go fast. Early bird pricing ends December 28th. So sign up now and reserve your space so you’ll have a “Smart Marketing Strategic Plan to Attract More Great New Clients in 2012″.

About Your Facilitator
Jan Marie Dore is a Master Certified Coach dedicated to advancing women in business. She is a speaker, coach, consultant, mentor, author, and business strategist who draws on her extensive corporate background in senior financial roles and her many years as a successful entrepreneur.

Jan has played a pivotal role in helping thousands of women business owners get on the path to more success, meaning, and income by mentoring them to develop their natural talents and teaching them effective strategies to stand out, get ahead, and communicate with confidence. Her clients are professional women worldwide who are inspiring and leading change and making a difference in people’s lives. Jan’s passion is to teach these women new business models and strategies to get their voice out to more people and feel more fufilled in their business as they make their greatest contribution.

Date: Friday, January 13, 2012

Time: 9:30am to 4:30pm. Networking lunch included.

Location: THINKSPOT * Burlington, Ontario

Limited to a maximum of 18. This will be a small group of savvy talented purposeful business women who will each receive personalized attention from Jan in this intimate setting.

January 4th, price will be $149 + HST until January 10

Full price after January 10 will be $179 + HST – so be sure to sign up by January 3rd and save $80!

Registration closes January 12.

Contact us here if you have any questions.

“Your vision will become clear only when you look into your heart. Who looks outside, dreams. Who looks inside, awakens.” ~ Carl Gustav Jung

I’m getting ready to celebrate the holidays, as I’m sure you are too, but I wanted to take a moment to share with you a quick business assessment that can potentially shift your income dramatically in 2012.

With the changing economy, you may have noticed changes in the effectiveness of your marketing tactics. In this period of slower economic growth, the women business owners who clarify the most profitable zone in their marketplace are the ones who will come out on top. It’s now more important than ever to find a profitable niche you can be a leader in.

Do you know your ‘Perfect Profit Zone’?

If not, here’s a quick assessment you can take for your current business to determine your most profitable and in-demand services and products.

First, look for these two groups or client types in your current client base:

1. clients who have been the most loyal


2. clients who have been the most profitable

Then, look at your services, programs and products to determine:

1. which ones are in most demand


2. which ones are the most profitable

Now, find the intersection of your most loyal, profitable clients AND your most profitable, in-demand services and products, and you’ll know where the sweet spot is in your business that you can now leverage in 2010 for continued growth and profitability.

I invite you to post your comments and thoughts below.

Wishing you much joy and love during this holiday season,
Jan

P.S. Are you joining me Friday, January 13th for my one day workshop “ATTRACT MORE GREAT NEW CLIENTS WITH A SMART MARKETING PLAN AND STRATEGY FOR 2012”? I’ll teach you easy ways to simplify your marketing, increase your visibility and income, and build your business around your life purpose.

Only $99 until Dec 28th – save $80 off the full price of $179 by signing up early. Give yourself the gift of working ON your big business VISION for one full day. Burlington, Ontario. Seats are filling up – limited to only 18 women – so

RESERVE YOUR SPOT NOW here for the “Smart Marketing Intensive“

“Life isn’t about finding yourself. Life is about creating yourself.” ~ George Bernard Shaw

Visualizing your goals and desires is a very powerful way to attract what you want into your life more quickly. Before visualizing, the first thing you need to do is to make a decision about what you really want. You need to get crystal clear on exactly what you want to experience or have in your life six months, one year, and three years from now. You need to set some goals, write them down, and add dates for when you want to achieve them.

Once you have determined your goals, you need to really believe that you can actually have them. Belief always precedes attraction and results. You’ll want to picture yourself doing work you love, working with only your ideal clients, making your ideal income, and having enough time off for friends, family and personal interests.

Use your imagination to put yourself inside your visualization as if it were happening right now in this moment. Imagine what it feels and looks like to have achieved your goals. Picture it like a movie that’s unfolding, not just a snapshot in time. For example, if you want to attract more ideal clients, actually imagine their faces, see then interacting with you, and hear them say “Yes, I’m ready to work with you.” Feel the joy your experience in that moment.

If increased income is your goal, picture your ideal clients handing you a check made out with your name on it and the exact increased amount you want to charge for your services and programs. Or, if you take credit cards, imagine swiping their card or them giving you their number so you can process their order. Feel the sense of security and confidence you will feel as your bank balance increases.

Breathe in the positive feelings you experience as you imagine your ideal scene. Notice if you feel happier, more self-assured or confident, more peaceful or energized when you picture your goals being achieved. The feelings that come up for you are an essential piece to activate your vision and turn it into reality.

For best results, visualize daily. First thing in the morning and last thing at night are the best times. Throughout the day, you might also use a visual cue, such as a vision board, to remind you to connect with your vision and imagine the outcomes you want. Imagine as if it were happening right now, and make all your decisions from that future place.

Many people are visualizing, but get stopped in the belief part of the goal achievement process. They have some self-limiting beliefs they need to clear before the visualization will have enough power to attract what they really want.

For example, they may say “I want to earn a million dollars”, but their underlying belief says “I’d have to work too hard to make seven figures” or “People would never be willing to pay me enough for me to earn seven figures”. In coaching, we call this having conflicting intentions. The effect is that one intention cancels the other out and nothing happens.

The other factor that stops people from achieving what they really want is a lack of expecting the desired result to happen. If they have made a firm decision and clearly pictured the goals they want to achieve, and really they believe they can accomplish what they set out to do, then it’s often a lack of expectation that gets in the way.

People will say they want something, but then they don’t actually expect it will happen. They don’t take the action they need to take as if they were expecting it to happen, and consequently they don’t see the opportunity because they’re not really expecting it to show up.

So, the steps necessary to visualize your success are clarity, decision, visualization, feel the feelings, believe, expect results and take committed action. If you’re missing one of these steps, go back to the beginning and go through all the steps again to achieve the outcomes you really want.

Share your thoughts on visualizing below. What success have you had with visualizing the results you desire?

© by Jan Marie Dore of Femalepreneurs.com.
Jan Marie Dore mentors coaches, speakers, consultants and other solo-professional women to work fewer hours and make more money with online business building strategies. Get your free ‘Professional Women’s Success Kit’ and other marketing resources at Femalepreneurs.com