Online Marketing Strategies for Veterinarians

gbm — Fri, 20 Feb 2009 22:15:32 +0000

Fetch! Marketing for Veterinarians helps veterinary hospitals discover which online marketing, public relations and social media tools best help them:

* build client rapport

* stem client attrition and

* bring in new clients.

Generation Y—the 90 million offspring of the economy-driving babyboomers—is plugged in, text-happy and addicted to social media. More, they're poised to become the largest audience of consumers ever. To remain competitive, veterinarians must meet this enormous market where they live: online.

While all businesses can benefit from the reach social media provides, Fetch! is convinced that veterinarians stand to benefit from it more than most other professionals.

Pet owners demand more engagment and emotion from their pets’ healthcare providers than they do their landscaper or mechanic. Social media facilitates and strengthens the veterinarian/owner connection, giving clients the feeling that they have more of a personal connection to their veterinarian. Research shows that consistent, robust practice revenue springs from genuine veterinarian-client relationships.

Fetch! Marketing for Veterinarians won’t keep a lapping tongue in your hospital’s revenue stream forever. Fetch! considers itself the “training wheels” of online veterinary marketing.

We can write your initial newsletter articles, blog posts, Facebook updates and Twitter Tweets, all while gently guiding you in these practices. Chances are someone on your staff is a closet blogger or Facebook aficionado. It might even be you! We’ll help you find those people and groom them so that your marketing can remain in house and under your control.

In a pinch, we’re always here in your back pocket, ready to shoot off the sales letter, press release, client information piece, newsletter article or blog post you couldn’t get to yourself.

We’re also proud of our blogs Client Conversation Cheat Sheet for Veterinarians: A Client Rapport & Revenue Builder and Smart Vets Online. If you sign up for our twice-weekly RSS feed or our monthly digest, you’ll receive timely, current events (serious and light) slanted toward an animal loving audience and topped off with a quick marketing tip. The Cheat Sheet helps you build the rapport and establish the loyalty that bolsters revenue streams. Use these topics to stock your conversation arsenal and affirm your broad-based animal knowledge.

Smart Vets Online keeps you apprised of how veterinarians are using the internet to promote their business.

Looking for help deciding just which social media tools may keep your veterinary practice relevant and respected? Call us at 858-248-0667 or fill out our online form here.

Fetch! Marketing for Veterinarians in San Diego, CA

Online Marketing Strategies for Veterinarians