FFXIV HOPES

Changes to Google Privacy Policy and Terms of Service

2012-01-27T21:16:00.001-08:00

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Dear Google user, We're getting rid of over 60 different privacy policies across Google and replacing them with one that's a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google. We believe this stuff matters, so please take a few minutes to read our updated Privacy Policy and Terms of Service at http://www.google.com/policies. These changes will take effect on March 1, 2012.
One policy, one Google experience

Easy to work across Google Our new policy reflects a single product experience that does what you need, when you want it to. Whether you're reading an email that reminds you to schedule a family get-together or finding a favorite video that you want to share, we want to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls for with ease.	Tailored for you If you're signed into Google, we can do things like suggest search queries – or tailor your search results – based on the interests you've expressed in Google+, Gmail, and YouTube. We'll better understand which version of Pink or Jaguar you're searching for and get you those results faster.	Easy to share and collaborate When you post or create a document online, you often want others to see and contribute. By remembering the contact information of the people you want to share with, we make it easy for you to share in any Google product or service with minimal clicks and errors.

Protecting your privacy hasn't changed Our goal is to provide you with as much transparency and choice as possible, through products like Google Dashboard and Ads Preferences Manager, alongside other tools. Our privacy principles remain unchanged. And we'll never sell your personal information or share it without your permission (other than rare circumstances like valid legal requests).	Got questions? We've got answers. Visit our FAQ at http://www.google.com/policies/faq to read more about the changes. (We figured our users might have a question or twenty-two.)

Notice of Change March 1, 2012 is when the new Privacy Policy and Terms will come into effect. If you choose to keep using Google once the change occurs, you will be doing so under the new Privacy Policy and Terms of Service. Please do not reply to this email. Mail sent to this address cannot be answered. Also, never enter your Google Account password after following a link in an email or chat to an untrusted site. Instead, go directly to the site, such as mail.google.com or www.google.com/accounts. Google will never email you to ask for your password or other sensitive information.

Your Google Analytics account is being updated.

2011-11-17T22:26:00.001-08:00

Dear Google Analytics user,

We’re excited to share that the new version of Google Analytics will soon be activated in your account. In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features. Here are a few of our favorites.

Google Analytics Real-Time

Real-Time reporting shows you what’s happening on your site - right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.

Multi-Channel Funnels

See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.

Video demo & Usage guide

Mobile Reporting

More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.

Flow Visualization
Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. We've completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.

Video demo & Usage guides for Visitor Flow, Goal Flow

Over the next few weeks as we make Google Analytics v5 the default for all users, we are simultaneously rolling out the report email scheduler and PDF export.

Need to check something in the old version?
We think you’ll enjoy all the features of the new version but if you need to refer to the old version, there is a safety latch. Look in the top right corner of Google Analytics and you’ll see a link for Old Version. Switch back and forth as much as you need, but keep in mind, that the old version will only be available until early next year.

Want help adjusting to the new version?
The Google Analytics Help Center is up to date on all the step by step of how to navigate Analytics using the new version. We have also been running a series on the Google Analytics blog that explores many of the changes and new features. And, there is a section of the Google Analytics Help Forum where you can ask questions and discuss the new version.

To stay up to date on new features, make sure you opt-in to receive Newsletters in your Google Analytics account settings. We’re excited to bring you this new, state-of-the-art Google Analytics.

Happy Analyzing,
the Google Analytics Team

© 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.

Google Analytics Benchmarking Newsletter

2011-07-01T23:11:00.001-07:00

Google Analytics Benchmarking Newsletter
2011, Volume 1, July 2011

1. Introduction

Welcome to the first volume of the Analytics Benchmarking Newsletter!

This month, we are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics. Only those website administrators which have enabled this anonymous data sharing will receive this "benchmarking" newsletter.

You may be wondering, how many websites are in this "anonymous data sharing" pool? Currently, hundreds of thousands, and we've endeavored to make all of the metrics here statistically significant.

The date range of comparison for this newsletter is from November 1, 2010 - February 1, 2011. Comparison is done with data from November 1, 2009 - February 1, 2010. Absolute metrics such as total # visits, pageviews, or conversions for all opted-in websites are not reported.

To simplify the prose, the phrase "websites" will represent "websites which have opted into anonymous data sharing with Google Analytics" for the rest of this newsletter.

2. Site Metrics

Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as bounce rate.

	11/1/09 - 2/1/10	11/1/10 - 2/1/11	Difference
Pages/Visit	4.9	4.5	-0.4
Bounce Rate	48.2%	47.0%	-1.2%
Avg Time on Site	5:49	5:23	-0:26

2.1 Breakdown by Geography

Our anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 11/1/10-2/1/11. The parenthesized number is the Year over Year delta compared to a year ago.

Country	Pages / Visit	Bounce Rate	Avg Time on Site
United States	4.7 (-0.1)	42.5% (-6.1%)	6:06 (-0:10)
United Kingdom	4.9 (-0.3)	41.5% (+0.2%)	5:38 (-0.27)
France	4.4 (-0.4)	49.7% (+1.4%)	4:40 (-0:08)
Brazil	4.1 (-0.1)	47.8% (-2.9%)	5:20 (+0:03)
China	4.1 (-0.1)	58.2% (+1.0%)	3:46 (+0:37)
Japan	3.9 (-0.1)	48.6% (-9.0%)	3:47 (-2:59)

For bounce rate, the distribution by country is plotted below:

The distribution above is annotated with some countries -- which seem to indicate a story of leisure and stage of economic development. For a related metric: average time on site, the distribution by country is plotted below:

The type of countries annotated in the average time on site graph above seem to be in reverse order as those in the bounce rate distribution.

2.2 Breakdown by Traffic Sources

Traffic sources below are identified by how the "source" and "medium""" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.

Traffic Sources	Pages / Visit	Bounce Rate	Avg Time on Site
Direct	4.0 (-0.5)	47.2% (-4.0%)	5:21 (-0:07)
Referral	5.0 (+0.1)	43.1% (-1.1%)	6:36 (-1:48)
Organic Search	4.9 (-0.1)	47.9% (-1.1%)	4:43 (+0:06)
CPC Search	5.6 (+0.0)	41.4 (-1.7%)	3:57(+0:07)

2.4 Conversion Rate Distribution

Many marketers' favorite metric is conversion rate. Here is the worldwide distribution of Google Analytics "goal conversion rate" by country.

Would anyone have guessed that states which are known for conversions are also high for their citizens' goal conversion rate? Note that for some states with few population, the statistical significance of the conversion metric comes into doubt.

3. Traffic Sources

Traffic sources below are identified by how the "source" and "medium" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.

% Visits from Sources	11/1/09 - 2/1/10	11/1/10 - 2/1/11	Difference
Direct	36.5%	36.8%	+0.3%
Referral	21.0%	19.4%	-1.6%
Search Engines	27.0%	28.0%	+1.0%
Other	15.5%	15.8%	+0.3%

4. Operating Systems

Browsers and Operation Systems (OS) are identified by the "referrer" string sent by users' browsers.

% Visits from OS	11/1/09 - 2/1/10	11/1/10 - 2/1/11	Difference
Windows	89.9%	84.8%	-5.1%
Macintosh	4.5%	5.2%	+0.7%
Linux	0.6%	0.7%	+0.1%
Other	5%	9.3%	+4.3%

5. Comments

This is the first volume of our Analytics Benchmarking Newsletter. We hope that it provides useful insights. If you have specific comments or suggestions on how to improve this newsletter, please send your feedback to: analytics-benchmarking@google.com.

Happy analyzing,
Google Analytics Team

Email preferences: You have received this message as part of the Benchmarking feature in Google Analytics. To stop receiving the Benchmarking report, you can turn off Anonymous data sharing in Google Analytics account settings. Google Inc.

Copyright 2011. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. 1600 Amphitheatre Parkway Mountain View, CA 94043

Important Information about Google Buzz Class Action Settlement

2010-11-02T12:30:00.000-07:00

Google rarely contacts Gmail users via email, but we are making an
exception to let you know that we've reached a settlement in a lawsuit
regarding Google Buzz (http://buzz.google.com), a service we launched
within Gmail in February of this year.

Shortly after its launch, we heard from a number of people who were
concerned about privacy. In addition, we were sued by a group of Buzz users
and recently reached a settlement in this case.

The settlement acknowledges that we quickly changed the service to address
users' concerns. In addition, Google has committed $8.5 million to an
independent fund, most of which will support organizations promoting
privacy education and policy on the web. We will also do more to educate
people about privacy controls specific to Buzz. The more people know about
privacy online, the better their online experience will be.

Just to be clear, this is not a settlement in which people who use Gmail
can file to receive compensation. Everyone in the U.S. who uses Gmail is
included in the settlement, unless you personally decide to opt out before
December 6, 2010. The Court will consider final approval of the agreement
on January 31, 2011. This email is a summary of the settlement, and more
detailed information and instructions approved by the court, including
instructions about how to opt out, object, or comment, are available at
http://www.BuzzClassAction.com.

--------------------------------------------------------------------
This mandatory announcement was sent to all Gmail users in the United
States as part of a legal settlement and was authorized by the United
States District Court for the Northern District of California.

Google Inc. | 1600 Amphitheatre Parkway | Mountain View, CA 94043

Website moved!

2010-03-13T10:32:00.000-08:00

You will notice all of the google alerts for FFXIV will stay on this site but I have now registered my own domain so check it out! FFXIV beta leaks updated everyday!

http://www.hinturu.com
http://www.hinturu.com/ffxiv

Google Alert - ffxiv

2010-03-10T15:37:00.002-08:00

Google Video Alert for: ffxiv

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More Leaked FFXIV Info

2010-03-10T15:37:00.000-08:00

We have some new translated information. Something to think about!

Illusionist

Illusionist is a discipline of magic that controls strong, elemental sorcery through a power called “illusion.” By examining their surroundings, they can see the flow of elements around them. Made from all-natural wood and materials, they use their “staff of illusions” (?) to change the elements around them into powerful magic. Their headquarters is in the Cave of the Tree of Meditation in Gridania.

Tools of the trade: Illusionist wands and staves

Illusionists use wands and other magic items to control the elements. Many of them are made from natural wood, but the “twig wand” is the best example of this. The “Radical root staff,” on the other hand, has a strange structure fixed to the end of it, which looks like it may have something to do with the use of “illusion.”

Picture caption: Illusionists and the Elements

“Make allies of the elements of nature!”

Elements: Lightning, Fire, Earth, Ice, Water, Wind

Abilities
Deepness: Chant spells fully and clearly (Casting takes longer but spells are stronger)
Trance chant: Chant spells with fervor (Nothing can interrupt casting)
Spirit bind: Cast spells in a hushed voice (Illusionist restricts himself, but MP use drops)
Roaming soul: Cast spells by humming (Can cast spells while walking)
Purge: Can see all elements infinitely and clearly (Equalize the elements of enemies and allies)

Weapon skills
Fire: Fire damage to all enemies in range
Cure: Restores the HP of all party members in range
Protect: Raises the physical defense of all party members in range
Shock spike: Lighting damage to enemies that attack the illusionist by a shield of lighting that surrounds him
Frost: Ice damage over time to enemies in range

Thaumaturge
Controllers of the destructive magic of “Thaumaturgy.” Through the introspection of their true nature, they can call upon the power hidden deep in their heart. They call upon spiritual magic using wands and other tools fixed with decorations similar to rosaries seen in the Buddhist cultures. Their headquarters is a place of worship in Ul’dah.

Tools of the trade: Thaumaturgy

These are the magical tools of the thaumaturge. They’re a bit darker than the illusionist’s…

Gold Scepter

Long Staff

Picture caption: Thaumaturge range

Draw your enemies close, decimate them in one mighty, magic blow!

Ability
Blood offering: Increases the power of their magic by giving your own blood (Stronger magic at the cost of your own HP)
Thorns: Share your pain with the enemy (All damage done to you is also done to the enemy)
Dark seal: Focus your spirit (Increases magic accuracy)
Initiation: Share your will with your allies (Shares magic effects on you with your allies)
Paradigm shift: Cast spells as if talking to someone (Lowers distance of the spell but widens range)

Weapon Skill
Drain: Absorb HP from enemies in range
Gravity: Slows movement speed of enemies in range
Sacrifice: Heal others at the cost of your own HP
Syphomage: Take MP from defeated enemies
Absorb-accuracy: Take your enemy’s accuracy and make it your own

Blacksmith
Crafts metal into weapons and armor with the use of their tools, including the cross pen hammer. They shape swords in their forges and sharpen daggers in camps; they can work their craft at any time, in any place. Their arts have been passed down through a long history through an apprentice system. There are many styles, even such advanced ones as guncrafting.

Handiwork
Iron ingot: Make an iron ingot
Sword guard: Makes a hand-guard for a sword. Uses iron ingot.
Spata: Crafts a spata sword. Uses spata blade, sword grip, sword guard, and pommel
Pick: Makes a pick. Uses pick blade, pick pole, and grip strap.
Spiked Cuirass: An altered version of a labrys. Uses labrys and bronze ingot.

Unfortunately, that's all the time I have for now. Keep your eyes pasted to this spot, we're expecting a main FFXIV site update any minute!

Here's a quick update between classes:

Miner
A discipline of land who specializes in drawing ore from the earth. Their main tool is the pick, and their most common customers are jewel crafters and blacksmiths. Well versed in the mining techniques of Ul’dah, miners can perform jobs from studying ore veins to construction and more. There are many miners that worship Oshuon, the wanderer, because of the way the land wanders in accordance with the tectonic theory.

Gatherable materials
Bronze ore
Silver ore
Saltpeter, used in things like gunpowder
Silica sand
Little worms

{--Images--}

Credit to SteveManly @FFXIVCORE.com

FFXIV Google Aler

2010-03-10T15:32:00.003-08:00

=== Google Blogs Alert for: ffxiv ===

FFXIII PS3 includes FFXIV beta invite News | PS3 | Eurogamer
Read our FFXIII PS3 includes FFXIV beta invite News for PlayStation 3.
<http://www.eurogamer.net/articles/ffxiii-ps3-includes-ffxiv-beta-invite>
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<http://www.eurogamer.net/>

FFXIV Base - Your Final Fantasy XIV (FFXIV) Resource! - New FFXIV ...
By Administrator
The popular Japanese magazine Famitsu has reviled tons of new FFXIV images,
regarding their next issue; which seems to boast large amounts of never
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<http://ffxivbase.com/index.php/component/content/article/3-newsflash/236-ffxiv-famitsu-images-2010.html>
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Gamerss » News: FFXIII PS3 includes FFXIV beta invite
By Eurogamer - News
Redeem and you'll be on a VIP list for the FFXIV closed beta. You'll also
receive a special in-game item to use in the 14th Final Fantasy game.
Earlier this month, Square Enix told us that loyal FFXI players would be
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<http://www.gamerss.co.uk/?p=135238>
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FFXIV tidbits « Katella's Corner
By katella
On the Eve of FFXIV's reported beta testing start up, I found that the
Final Fantasy XIV Core site www.ffixivcore.com is reporting on that they
have found information from trolling Japanese Internet. ...
<http://katella.wordpress.com/2010/03/10/ffxiv-tidbits/>
Katella's Corner
<http://katella.wordpress.com/>

Eorzeapedia: Final Fantasy XIV (FFXIV, FF14) News, Wiki, Forums ...
By Gahoo
The next issue of Famitsu appears to have a ton of FFXIV information. And
when that happens, an official site update is usually not far behind. So we
can all look forward to what looks to be a pretty massive explosion of
information in ...
<http://www.eorzeapedia.com/2010/03/10/new-famitsu-to-hit-shelves-soon-site-update-imminent/>
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<http://www.eorzeapedia.com/>

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Leaked Info on FFXIV

2010-03-10T05:32:00.001-08:00

Ah, enough out of me. Who wants some juicy rumors?

Battle

Gladiators and pugilists have aggro raising abilities
Monsters also form parties
Not as much camping, you fight on the move
MP does not refresh normally, but there are ways to restore it
It will be important to control MP use
Position will be important in battle
There is something called "battle maneuvers" (the word "maneuver" here is the same word used in the beginning of the Japanese Gundam title, and starts with the symbol for “machine.” I’ll let you guys have fun thinking about that.)

Job specifics
Gladiator

Moves like phalanx and shield bash from FFXI are useable, but they are different from XI. In 14, phalanx is an ability where you guard with your shield and attack at the same time

Pugilist

whistle (FF11's taunt) and steal abilities
Pugilist is made for people who don't sweat the small stuff

Marauder

Axe accuracy is low
"Boost" ability
Marauder is for people who want the most glorious parts of the battle

Lancer

Can pull sneak attacks on enemies not in battle stance

Archer

Has a back-up plan when they run out of arrows
Has an ability to make enemies flee
Made for players who like to be alone
Archers use bows, not crossbows, but other classes might
Arrows are not labeled by materials like XI, but by enemy types, numbers, and landscapes

Miner

a miner’s mining can bring in extra income for the party
The more miners in a party, the more this effect increases
Mining places will be made visible to miners only

Blacksmith

can repair weapons and armor another player is holding

Thaumaturge

can take MP from defeated enemies (defeated enemies my not immediately disappear)

More game info

Everything done in battle in FFXIV increases TP, including casting
Defense can happen both automatically and at the will of the user
The PC version will be able to run on PCs from a few years ago, but the alpha version will only run on high-end PCs
Can be run on 512MB of VRAM and above
Alpha test starts soon
Square wants to make it possible to play with your friends from FFXI
Character customization won’t be fully available in beta (can’t change facial features)
There’s a mode for restoring HP while moving
The plan is the make the maximum number of members in a party between 6 and 8, and there will also be alliances
The important things in battle are distance, range, and direction
There will be magic you can use while moving
There are screenshots in the magazine of the alpha version, and it looks like there have been a lot of small changes
“Aggro/hate” has a different name in 14 (Translates to something like how much the enemy views you as a threat)
Enemies will not be set in one area in order for people to pull them to camps; places that enemies will appear will be scattered around

With the tester site opening tomorrow, I'm sure Square Enix also has a site update in store for us with fresh screenshots and other goodies

Credit to SteveManly @FFXIVCORE.com

Some things off of the Web

2010-03-09T15:30:00.000-08:00

VG247 » Blog Archive » PS3 FFXIII features FFXIV items, chance at ...
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Final Fantasy XIII PS3 gets exclusive FFXIV stuff
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PS3 FFXIII gets exclusive FFXIV Stuff

2010-03-09T10:38:00.001-08:00

Final Fantasy XIII PS3 gets exclusive FFXIV stuff

After ten billion years of waiting, Final Fantasy XIII releases today in North America, with a last-minute announcement that will give PS3 fans something ...

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Final Fantasy XIII PS3 gets exclusive FFXIV stuff

2010-03-09T10:32:00.001-08:00

Final Fantasy XIII PS3 gets exclusive FFXIV stuff

After ten billion years of waiting, Final Fantasy XIII releases today in North America, with a last-minute announcement that will give PS3 fans something ...

FFXIII Includes Promotional Code For FFXIV Beta Test PSX Extreme (press release)

FFXIII on PlayStation 3 Includes Bonus Items and Possible Beta Access for FFXIV 1UP.com

FFXIII Campaign Code Comes to America? Zam News

Expectations for FXIII and FFXIV

2010-03-09T10:02:00.000-08:00

Over the last few weeks I've been reading a lot of the little previews that 1up has been writing. I just finished listening to the podcast they released yesterday (Feb 25th, 2010) and there seems to be common theme and fear that Final Fantasy XIII isn't as good as people had hoped. The general complaint in the podcast was that the game was too liner, basically a straight line from start to finish. This is interesting, I haven't played the game, but these complaints are not going to keep me from doing so.

This got me thinking, why would Square-Enix talk about how this is a different game, that the focus is on the story, and how it's not like an RPG, rather they wanted this to create a new genre? Well I feel they are trying to set expectations, so that when there are cries, they can say, we told you that was the game we were making.

Now, I can't look into the development cycle of Final Fantasy XIII and tell you what the game would have been, should have been, etc... But I have to say I'm pretty pumped about Final Fantasy XIII. In every Final Fantasy game they change it up, whether that is one thing or a hundred, and for those who might expect one thing I can see how that can be upsetting. We all have our favorite Final Fantasy game, and because of that it will be hard for anyone to create another that surpasses the joy you got with your favorite in the series.

The big trouble facing XIII is that people where hoping for another Final Fantasy VII. I know I was, but while I don't remember the source, I remember reading that others were hoping for that as well. I don't know about you, but those are big shoes to fill. I've gone back and played Final Fantasy VII a bit and I have to say that the memories I hold in my mind make the game bigger and better then it was. In fact, if I judged any game now by the level of my excitement then, I would have to say that most games don't compare.

The troubling issue that I see is that people might write the game off, or go into it feeling let down before they even have a chance to play and enjoy the game for itself. Sure we can nitpick, but let's do that later, after we enjoyed getting the game home, playing it for hours and then deciding for ourselves if it was worth our time. I say it is, while I have my favorite games in the series. Each new game opens up a new world and story to delve into, and for that I am excited.

This kind of "setting expectations" and "overall changes" also applies to Final Fantasy XIV (and thus the reason I'm posting it to this site). In our case most of what we had to go off of is Square-Enix's current MMO Final Fantasy XI. For me, I have high hopes that this game will be everything that I have wanted in XI for years and more. Perhaps that's not realistic, or at least not at game launch. But I'm more worried about hard core old XI fans that might see something they don't like and then storm off without giving the game a chance. I feel that most people who saw that XIV was online wrote it off because they were burned by XI and didn't want to be burned again. However, we are at a good time for news about XIV. And hopefully that will win some people back over to its camp before the game is released later this year. Now, XIII is almost here in the states, and there is that vibe that the game isn't perfect, so people will want to look towards the next Final Fantasy game for hope that it will surpass their favorite and become their new one. And that’s OK too.

There really isn't any solution other then blocking out any media about a game. However, in some cases it's more fun to read and analyze every little bit of information trying to figure it all out before the game is released. I for one will be enjoying XIII when it comes out and searching for every last bit of XIV information out there I can find. So watch out for others who are trying to set your expectations, as well as be careful of how high you set yours. After all, it's just a game. :)

FFXIV Beta Update

2010-03-09T10:00:00.000-08:00

Small update for you folks! The application process has been changed and you are now apparently able to update your application when before you simply received an error message stating you already submitted an application. This means you can update your application with new information if necessary.

Update: This applies to EU and NA. Also see the image below, it's the information you get after submitting your code.

There's also some teasing bits found in the fine print at http://entry.ffxiv.com/na/index.html and related sections.

Here are a few of them:

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If you have received a FINAL FANTASY XIV promotional code for registering FINAL FANTASY XIII on the Square Enix Members site, please use it to apply for the beta test.

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If you have already applied for the FINAL FANTASY XIV beta test but would like to apply for the PlayStation 3 beta with a FINAL FANTASY XIV promotional code, please be aware that all previous applications will be invalidated.

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If an applicant applies multiple times, only the final application will be valid.

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The promotional code will also be required to obtain the FINAL FANTASY XIV secret in-game item, so please hold on to your code until the game’s official release.

So for those of you purchasing FFXIII, make sure to register the game at the Square Enix Members site! This will possibly help you, in the future or by updating your application, have a better chance at entering the FFXIV beta or the PS3 FFXIV beta.

And of course there's also the lovely "secret" in-game item that's promised, so don't lose the code!