Fiat 500 USA

Fiat 500L Pricing Announced!

2013-05-24T16:53:00.000-04:00

Pricing and equipment levels for the all new Fiat 500L have just been released! The Fiat 500L comes in four models - Pop ($19,100), Easy ($20,195), Trekking ($21,195) and Lounge ($24,195).* In typical Fiat fashion, each version of the 500L comes very well equipped and loaded with features and technology that puts them at the front of their segment.

Here is a brief rundown on each model, courtesy of Fiat USA:

Fiat 500L Pop
Designed for customers who want Italian style, versatility, efficiency and personalization options, the all-new 2014 Fiat 500L Pop includes a 1.4-liter MultiAir Turbo engine with six-speed manual transmission, premium Koni frequency selective damping (FSD) front struts and rear shock absorbers, bi-halogen headlamps with daytime running lamps, 16-inch chrome-accented wheel covers, all-season tires, stainless-steel exhaust tip, black exterior mirrors with driver- and passenger-side spotter mirrors; heat, air conditioning, power lock and windows with one-touch up/down, cruise control, body-color instrument panel, six speakers, Electronic Vehicle Information Center (EVIC) with trip computer, miles-to-empty, average fuel economy and tire-pressure monitoring (TPM) display; steering wheel controls, six-way cloth seats with driver and front-passenger height adjust, 60/40 split-fold rear seatbacks with segment-exclusive fore-aft adjustment, recline and tumble/slide feature; tilt and telescoping steering column, 12-volt console and auxiliary power outlets, multi-position cargo area trunk panel, cap-less fuel-filler door, floor mats, interior observation mirror and dual sun visors with vanity mirrors.

In addition, the Fiat 500L Pop includes the innovative Uconnect 5.0 with its 5-inch touchscreen display, radio voice commands, handsfree phone, Bluetooth-audio streaming, text message reader, personalization settings and media hub (USB and auxiliary ports) for seamless integration of portable devices. Safety features include seven standard air bags, reactive front head restraints, vehicle theft security alarm, child seat anchor system and electronic stability control (ESC) with Hill-start Assist.

The 2014 Fiat 500L Pop model has a starting U.S. MSRP of $19,100 (plus $800 destination charge).

Fiat 500L Easy
Providing customers with versatility and efficiency and even more style and comfort features, the all-new 2014 Fiat 500L Easy takes the Fiat 500L Pop model and adds standard 16-inch aluminum wheels, deep-tint rear glass, body-color exterior mirror caps, front-seat center console with armrest, leather-wrapped square-in-circle designed steering wheel, premium leather-wrapped shift knob with chrome accent, vinyl-wrapped instrument panel available in three colors, unique cloth seat fabric and six-speaker FIAT premium audio system with 520-watt amplifier.

The 2014 Fiat 500L Easy model has a starting U.S. MSRP of $20,195 (plus $800 destination charge).

Fiat 500L Trekking
For customers who want the perfect blend of rugged styling and versatility to match their active lifestyle, the all-new 2014 Fiat 500L Trekking adds to the Fiat 500L Easy model with aggressively designed two-piece front and rear fascias with Grigio Chiaro (graphite) inserts, fog lamps, satin-finished “whiskers,” door handles and unique lower front- and rear-fascia accents, Grigio Chiaro wheel arch and body-side sill moldings, Grigio Chiaro recessed license plate area and lower left- and right-side reflector surrounds, and larger 17 x 7-inch aluminum wheels with wider 225/45R17 all-season tires. Inside, the Fiat 500L Trekking features a painted instrument panel bezel and a unique two-tone Nero/Marrone (black/brown) interior environment that carries through on its leather-wrapped steering wheel, door and door-panel armrest bolsters, low-back bucket premium cloth seats and floor mats.

The 2014 Fiat 500L Trekking model has a starting U.S. MSRP of $21,195 (plus $800 destination charge).

Fiat 500L Lounge
Tailored for individuals who want their all-new Fiat 500L to reflect their stylish lifestyle and need for premium appointments and convenience technologies, the all-new 2014 Fiat 500L Lounge model adds on to the Fiat 500L Easy model with an innovative Euro Twin Clutch six-speed transmission, 16-inch aluminum wheels, fog lamps, chrome body-side moldings and mirror caps, dual sun visors with illuminated vanity mirrors, premium vinyl-wrapped instrument panel available in two colors, premium heated leather front seats with power four-way adjust, two-way power driver’s side lumbar, 60/40 split-fold rear seatbacks with segment-exclusive fore-aft adjustment, recline and tumble feature; integrated armrest with cup holders, automatic dual-zone climate control and auto-dimming rear-view mirror with compass.

The 2014 Fiat 500L Lounge model has a starting U.S. MSRP of $24,195 (plus $800 destination charge).

Premier Packages Include No-charge Technology Features and More than $1,700 of Added Value
During the first year of Fiat 500L production, a no-charge Premier Package will be included with Easy, Trekking and Lounge models. This limited-time launch package will include ParkSense rear-park assist, ParkView rear back-up camera and Uconnect 6.5 with a larger 6.5-inch touchscreen and navigation. The Uconnect 6.5 features voice operation of navigation, AM/FM and mobile phones; handsfree phone and Bluetooth-streaming audio, text message reader, personalization settings, premium media hub with SD card reader, auxiliary jack and USB inputs.

For customers that want even more technology on the Fiat 500L Easy and Trekking models, the Premier Package +Beats/SiriusXM is available and adds SiriusXM and Beats Audio studio-quality sound system with six premium speakers, 6.5-inch dual-voice coil (DVC) subwoofer with trunk-mounted enclosure and eight-channel amplifier with Beats Audio digital sound processing (DSP) algorithm.

About the Fiat 500L
Since the modern Fiat 500’s global launch in 2007, more than 1 million of these efficient and city-friendly vehicles have been sold in more than 110 countries worldwide. And now with the all-new Fiat 500L, the Cinquecento has grown up to accommodate even more of life’s greatest experiences and emotions all together: children, friends, journeys, music and community. Customers can visit: Fiat USA to obtain more information about the all-new Fiat 500L.

Read More:

A Look at the 2014 Fiat 500L

2014 Fiat 500L Specifications

Fiat 500L Crash Test Rates Best in Class

Fiat 500L Design Approach

A Look at the Design of the New Fiat 500L

Discuss on the Fiat 500L Forum here.

*(plus $800 destination)

Fiat 500 Beats Beach Party TV Commercial

2013-05-23T00:29:00.000-04:00

No doubt you've seen the latest Fiat 500 ad making the rounds on national TV featuring Pitbull, Arianna and friends. The commercial, called Beats Beach Party, is a continuation of the Immigrants commercial theme that Fiat originally started airing back in July 2012.

The new Fiat TV commercial is based on a cut down version of Italian Pop Star Arianna Bergamaschi's hit "Sexy People" video featuring Pitbull. That video, besides being too long for a TV commercial, could be considered a little too sexy for prime time. Follow the link below and see what you think:

Arianna's Sexy People Featuring the Fiat 500 and Pitbull

Watch the original Fiat Immigrants TV commercial here:

New Fiat Commercial "Immigrants" Airs Tonight

Watch all the Fiat 500 commercials here

Final Run of Fiat 500 by Gucci Announced!

2013-05-21T13:32:00.001-04:00

The limited production Fiat 500 by Gucci will make its final appearance this year. For 2013, Fiat will bring back both the 500 by Gucci sedan and 500c Cabrio along with adding a new option package called the Interno Notte. Readers of Fiat500USA.com will recognise this as the Fiat 500 by Gucci II concept car unveiled at the Detroit Auto Show earlier this year. The 500 by Gucci Interno Notte trim package uses dark exterior and interior accents to give this Gucci model an athletic yet sophisticated look.

Take a look at the Fiat 500 by Gucci Interno Notte edition

Conceived through a collaboration between Gianni Agnelli's grandson and fashion connoisseur Lapo Elkann, Gucci Creative Director Frida Giannini and Fiat Centro Stile, the Fiat 500 by Gucci was introduced to the world in February 2011 at the Geneva International Auto Show and quickly gathered over 3,000 pre-orders worldwide by the end of summer. The US model debuted later that year in September during the Fashion's Night Out event in New York City and also posted brisk sales. By late Spring 2012, the US Fiat 500 by Gucci was sold out.

Fiat 500 by Gucci Premiers at New York Fashion Week

Fiat Studios will be receiving ordering information on the limited production 2013 Fiat 500 by Gucci over the next few days, make sure get your order in before they are all sold out!

Read more:

Fiat 500 by Gucci

Fiat 500c by Gucci Cabrio

Fiat 500 Cabrio by Gucci - “Best Small
Convertible of the Year”

Discuss on the Fiat 500 by Gucci Forum

Fiat 500L On Its Way!

2013-05-13T13:29:00.000-04:00

The first shipment of new Fiat 500L MPVs bound for the North American market has left the the Montenegrin port city of Bar last Friday, May 10. The shipment of 3,100 Fiat 500Ls will arrive at the Port of Baltimore in approximately two weeks!

The roomy Fiat 500L is manufactured in one of the most modern car factories in Europe located in Kragujevac, Serbia. The former Zastava works factory was acquired by Fiat in 2008 and has been completely revamped with the help of $1.3 billion investment to make the factory a cutting edge facility. At full capacity, the Fiat 500L factory can produce up to 200,000 cars, with 99 percent of its production expected to be exported to more than 100 countries. Look forward to seeing the Fiat 500L arriving at US Fiat Studios next month.

Read more about the Fiat 500L!

Discuss on the Fiat 500L Forum here.

Source:Fiat Group Press

Don't Miss the 2013 FIAT FreakOut!

2013-05-06T00:01:00.000-04:00

Registration for the biggest Fiat event of the year has just kicked off! Called the Fiat FreakOut, the annual event is the national convention of Fiat Club America and is celebrating its 30th year. The Fiat FreakOut is a four day event filled with fun activities and friendly Fiat enthusiasts. This year's FreakOut promises to be the largest one ever and is being held on the famed Gold Coast area in Long Island, New York. It is a beautiful location, near beaches, museums and amusement parks. The busy four day event starts on Thursday, July 18th and runs through Sunday, July 21st. Scheduled are scenic drives, dinners and get togethers, plus Fiat vendors selling accessories and a Concours auto show that should not be missed.

Besides all the many activities, the Fiat FreakOut is a great way to become familiar with some of the trendsetting Fiat Group cars of the past. Expect to see a wide variety of Fiat, Lancia, and Alfa Romeo models and learn why the Fiat Group has won more European Car of the Year awards than any other car company.

Homebase for the 2013 Fiat FreakOut will be the Hyatt Regency Long Island in Hauppauge, NY. The hotel has special rates in effect, make sure you reserve your room now. With nearly 100,000 new Fiat 500 owners in North American, the club foresees a large turnout this year, so don't wait! Use the links below to register and download the event schedule. See you there!

Important Links:

2013 Fiat FreakOut Main Page*

Download the event guide with other attractions HERE**

The 2013 Fiat FreakOut runs Thursday, July 18th, 2013 – Sunday July 21st 2013

Thursday, July 18**
•Breakfast on own at Hyatt Regency Long Island (HRLI)
•9:30 AM for Scenic Drive to Eastern Long Island
•3:00 PM Registration, vendor area, Open until 9 PM.
•7:00 PM –HRLI Reception w/ cash bar

Friday, July 19
•9:00 AM Registration Open, vendor room open, wash station is 24-7.
•2:00 PM Afternoon Drive: Jones Beach
•6:00 PM HRLI Resort Patio Welcome Party cocktail hour until 7PM
•7:00 PM HRLI (pre-registered meal)
•8:30 PM Dinner concludes : kid’s movie
•9:30 PM FCA “Drive in movie” The Italian Job
•10:00 PM Registration closes, vendor room closes for evening
•11:30 PM Movie concludes, HRLI patio & parking lot social time

Saturday, July 20th
•7:00 AM Breakfast on own, 7 AM to 8:30 AM, HRLI
•9:00 AM Depart hotel lots for caravan and scenic drive (app 30 miles)
to FFO13 Concorso at Old Westbury Gardens.
•10:00 AM FFO13 Concorso on location at Old Westbury Gardens
•12:00 Noon – Lunch @ FFO13 Concorso (pre-registered meal)
•2:00 PM Concorso voting ballots due, show concludes
•3:00 PM Depart Old Westbury Gardens
•4:00 PM FCA store & vendors open until 7 PM
•6:00 PM Saturday Cocktail hour at HRLI
•7:00 PM Saturday Dinner @ HRLI (pre-registered meal)
•8:30 PM Dinner concludes / Guest Speaker / Awards Presentation
•10:00 PM Social and parking lot time, HRLI

Sunday, July 21st
•8:00 AM – 9 AM Last call vendor and FCA store sales @ HRLI
•9:00 AM Sunday Brunch HRLI (pre-registered meal)
•10:00 AM Raffle prize awards / Guest speaker / announcements
•11:30 AM Depart for drive to Teddy Roosevelt’s Home Sagamore Hill
•4 PM Return to HRLI
•7 PM Informal FFO13 closeout dinner TBA

Fiat 500 April 2013 Sales

2013-05-02T13:35:00.000-04:00

The Fiat 500 racked up 3,899 sales last month, continuing a 14 month sales growth record for year-over-year sales gains. April 2013 sales were up 2 percent over last March and 1 percent over last year's April sales - just enough to keep the record going. Fiat 500 Abarth sales were particularly strong and posted a 22 percent increase compared to last April. This brings the year to date total of Fiat 500 models sold in the US to 13,511, up 6 percent over the same period last year.

Records notwithstanding, the numbers show that an influx of new models into Fiat Studios will come right in time to bump up sales momentum. The new Fiat 500 Abarth Cabrio, already hitting dealer lots and the upcoming Fiat 500L MPV, due this summer, should do the trick.

Taking a look back in April, Tim Kuniskis, the head of Fiat USA moves on to the Dodge brand and is replaced by Jason Stoicevich. Kuniskis took over Fiat USA in November 2011 and presided over 14 straight months of sales growth during his tenure, ultimately doubling Fiat sales from 25,161 in 2011 to 52,246 in 2012. Stoicevich, who is also the Head of the California Business Center, has a record of achieving outstanding results and helped Californian Fiat Studios record a 254 percent sales increase in 2012 versus 2011.

Story:

Stoicevich Named Head of Fiat Brand for North America

April also brought more news on the all-electric Fiat 500e, the exciting car sports a very attractive price point and lease deal and has the makings of a huge hit in California when it makes its debut there this summer.

Story:

Fiat 500e Pricing Revealed!

Other news last month was the Fiat 500 added two more awards to its impressive total. The Fiat 500 won Best Car Under $17,000 in About.com's 2013 Reader's Choice Awards, and the 500 Turbo grabbed the award for best Sub-Compact Car of Texas during the Texas Auto Writers Association (TAWA) Auto Roundup at the Texas Motor Speedway.

Read more:

All the Fiat 500 Awards Stories

Finally, April marked the world debut of Italian pop star Arianna's Sexy People music video featuring the Fiat 500 and Pitbull. The video prominently showcases the Fiat 500 and has gathered more than 3.6 million views on YouTube in little over a week!

Watch the video here:

Arianna's Sexy People Featuring the Fiat 500 and Pitbull

Fiat 500 Sales in the United States - April 2013

Fiat 500	Current Month	Last Year	Vol Change	Current YTD Total	Last Year YTD Total	Vol Change
April 2013	3,899	3,849	1%	13,511	12,699	6%
March 2013	3,807	3,712	3%	9,612	8,850	9%
February 2013	3,302	3,227	2%	5,805	5,138	13%
January 2013	2,503	1,911	31%	2,503	1,911	31%

Link to Fiat 500 sales archives

Watch all the different Fiat commercials here

Arianna's Sexy People Featuring the Fiat 500 and Pitbull

2013-04-29T01:30:00.001-04:00

You have seen the Fiat 500 commercial "Immigrants" where cars plunge into the sea and "drive" over to American shores, now here is the complete video on what happens on the trip over! The music video stars Pitbull, Charlie Sheen and the beautiful Italian Pop Star Arianna Bergamaschi - better known as just Arianna. Enjoy it here because it may be too sexy to make it on prime time TV!

What do you think? Talk about it on the
Fiat 500 USA Forum!

Fiat 500e Full Vehicle Specifications!

2013-04-22T12:57:00.001-04:00

All-new 2013 FIAT 500e SPECIFICATIONS
Dimensions are in inches (millimeters) unless otherwise noted.
GENERAL INFORMATION
Vehicle Type: A-segment hatchback
EPA Vehicle Class: Mini-compact
Assembly Plant: Toluca, Mexico
Introduction Date: Second Quarter 2013 as a 2013 model

BODY/CHASSIS
Layout: Front-wheel drive
Construction: Unitized steel body

ELECTRIC MOTOR
Availability: Standard — 500e
Type and Description: Permanent magnetic electric traction with electric-parking pawl
Power (SAE)
111 bhp (83 kW)
Torque (SAE)
147 lb.-ft. (200 N•m)
Max. Speed (estimated): 85 mph (137 kph)

Fuel Economy Label
EPA estimated miles-per-gallon equivalent
(MPGe) Fuel Economy Label
City: Greater than 122 MPGe (195 KPGe)
Highway: Greater than 108 MPGe (173 KPGe)
Combined: Greater than 116 MPGe (186 KPGe)
Driving Range (estimated)
City, typical: More than 100 miles (160 km)
Combined, Label: More than 87 miles (128 km)
Emissions: Zero Emissions Vehicle (ZEV)

BATTERY SYSTEM: 24 KWH LIQUID-COOLED/HEATED LITHIUM-ION BATTERY
Availability: Standard — 500e
Type and Description: 24 kilowatt-hours (kWh) capacity with 97 lithium-ion cells, 364 volts
Thermal Management System: 4 mode: thermal equalization, passive cooling, active cooling and active heating
On-board Charging Module (OBCM): 6.6-kW with AC to DC transformation with Level 1 or Level 2 charging
Weight: 600 lbs
Estimated Charge Time
Level 1 (120V): less than 24 hours
Level 2 (240V): less than 4 hours
Power Inverter Module: DC-to-AC and DC-to-DC
Connector: SAE J1772

VEHICLE COOLING MODULE
Availability: Standard — 500e
Type and Description: Brazed-aluminum radiators, aluminum condenser and cooling fan

TRANSMISSION: SINGLE-SPEED AUTOMATIC
Availability: Standard on 500e
Gear Ratios
Reverse
9.59:1
Final-drive Ratio
9.59:1

ELECTRICAL SYSTEM
Battery: 12 volt, 500 CCA, maintenance free

SUSPENSION
Front: MacPherson suspension, coil spring with twin-tube struts and stabilizer bar
Rear: Rear twist-beam axle with coil springs and twin-tube shock absorbers

STEERING
Type: Rack and pinion with electric power steering (EPS) column
Overall Ratio: 16.3:1
Turning Diameter (curb-to-curb): 31.3 feet (9.54 m)
Steering Turns (lock-to-lock): 3.0

BRAKES
Availability: Standard on 500e
Front
Rotor size and type: 11.0 x 0.87 (284 x 22) vented with regenerative braking
Caliper size and type: 2.13 (54) single-piston with aluminum housing
Swept area: 218 sq. in (1410 sq. cm)
Rear
Rotor size and type: 9.4 x 0.4 (251 x 11) solid with regenerative braking
Caliper size and type: 1.50 (38) single-piston with aluminum housing
Swept area: 162 sq. in (1048 sq. cm)

DIMENSIONS AND CAPACITIES(D)
Wheelbase: 90.6 (2,300)
Track, Front: 55.4 (1,407)
Track, Rear: 55.0 (1,397)
Overall Length: 142.4 (3,617)
Overall Width: 64.1 (1,627)
Overall Height: 60.1 (1,527)
Ground Clearance: 4.5 (115)
Drag Coefficient (Cd): 0.311
Curb Weight, lb. (kg): 2,980 (1,355)
Weight Distribution, percent Front/Rear: 57 / 43
(d) All dimensions measured at curb weight with standard tires.

ACCOMMODATIONS
Seating Capacity, F/R: 2/2

Front Seat
Head room: 38.9 (989) 37.6 (956) with sunroof
Legroom: 40.7 (1,035)
Shoulder room: 49.4 (1,255)
Hip room: 47.8 (1215)
Total seat travel: Driver — 8.2 (210) Passenger — 8.2 (210)
EPA front row interior volume: 45.3 cu. ft. (1.282 cu. m)

Rear Seat
Head room: 35.5 (903)
Legroom: 27.6 (702)
Shoulder room: 46.4 (1,179)
Hip room: 42.6 (1,083)
EPA second row interior volume: 26.3 cu. ft. (0.745 cu. m)
Total Interior Volume: 71.6 cu. ft. (2.027 cu. m)
EPA Luggage Compartment Volume: 7.0 cu. ft. (0.199 cu. m)
EPA Interior Volume Index: 78.6 cu. ft. (2.226 cu. m)
Trunk Liftover Height: 28.1 (715)

TIRES
Availability: Standard on 500e
Size and type: 185/55R15 BSW All-season
Mfr. and model: Firestone Firehawk GTH
Revs per mile (km): 906 (563)

WHEELS
Availability: Standard on 500e
Type and material: Cast-aluminum, five-hole design, painted Argento (silver) with Nero (black) accented inserts
Size: 15 x 5.5 (front) and 15 x 6.5 (rear)

Availability Included with e-Sport Package on 500e
Type and material Cast-aluminum, five-hole design, painted Nero with Arancio Electrico
Perla (Electric Orange Tri-coat paint) accented inserts
Size 15 x 5.5 (front) and 15 x 6.5 (rear)

Read More:

Fiat 500e Pricing Revealed!

Fiat 500e with e-Sport Package

Fiat 500e at the Detroit Auto Show

Fiat 500e Gets Best Highway MPGe Rating

Join the discussion on the Fiat 500e Forum!

Source: Fiat USA

One Millionth Fiat 500 Rolls Off Assembly Line

2013-04-19T13:32:00.000-04:00

Five years after its introduction, the Fiat 500 is still going strong. The 1 millionth Fiat 500 rolled off its European assembly line in Tychy, Poland today. The millionth car was a Fiat 500 Abarth (or, as it is known in Europe, an Abarth 500) and brings the world wide tally of Fiat 500s built to 1,100,000 cars when Toluca, Mexico production is added in.

The Fiat 500 can be a fun track day car...

Besides the good news for Fiat, this represents a significant milestone in affordable transportation, because the modern Fiat 500 is developing a legacy of making classic Italian design accessible to anyone who appreciates style with substance. You no longer have to purchase a $150,000 Ferrari to enjoy Italian design.

an elegant night on the town city car...

The hallmark of the Fiat 500 is it is highly functional and fully customizable. Its functionality can be seen with many owners using the vehicle as a family car during the week and then an enjoyable track car on weekends. With more than 500,000 possible trim and equipment combinations, there is virtually no limit to how you can personalize the 500. Ultra-sport, elegant city car or comfortable cruiser, the Fiat 500 has the design panache to pull it off.

and a practical vacation car, all rolled up into one.

Below is a list of the awards the Fiat 500 has won in the US since its introduction in 2011.

Fiat 500 Hatchback

About.com's 2013 Reader's Choice Awards - Best Car under $17,000
GQ Magazine Best Car 2011-GQ Best Stuff 2010
Texas Auto Writers Association (TAWA) Best New Design
Texas Auto Writers Association (TAWA) Best Value
Kelley Blue Book kbb.com-Top 10 Green Cars
Kelley Blue Book kbb.com-2011 Coolest New Cars Under $18,000
Ruedas ESPN- Best Economy Car
Consumer Digest Best Buy / Subcompact
eCityofStyle Auto Style Award
Texas Auto Media Association Readers Choice Award/Sub Compact Car
Insurance Institute for Highway Safety 2012 Top Safety Pick (Built after July 20111)
Travel and Leisure Magazine 2012 - Design Award/Best Designed Car
Men's Journal Gear of the Year Award
TFLcar,com 2012 Ten Most Fun to Drive Car Award
Consumer Guide Recommended Pick
Kelley Blue Book's kbb.com 2011- Top 10 Back-to-School Cars
Travel and Leisure Magazine Design Awards/ 2012 Best Car
Texas Auto Writers Association (TAWA) Sub Compact Car of Texas
Consumer Guide Automotive - 10 Coolest Cars under $18,000
Kelley Blue Book's kbb.com - 10 Coolest Cars under $18,000
Strategic Vision Total Quality Index Award / Small Car Segment

Fiat 500 Cabrio

Southern Automotive Media Association - Best Small Convertible of the Year (2011)
Green Car Reports Best gas mileage 4-seat convertible
Southern Automotive Media Association - Fiat 500 by Gucci Best Small Convertible of the Year (2012)

Fiat 500 Abarth

MotorWeek's Driver's Choice Award for Best Sport Coupe
Hispanic Motor Press Association - 2012 Car of the Year Award/Compact Car

Fiat Brand

MultiAir System popular Science Magazine Best of What's New - 2012
2012 Fiat 500 SEMA Hottest Sports Compact Car

Here is an older, partial list of some of the awards the Fiat 500 has won around the world:

2009:

"WORLD CAR DESIGN OF THE YEAR" - AWARDED BY WORLD CAR OF THE YEAR AWARD ORGANIZATION

“PRIZE OF PRIZES” - AWARDED BY THE ITALIAN MINISTRY FOR PUBLIC ADMINISTRATION AND INNOVATION

"BEST CITY CAR" - AWARDED BY AUTOEXPRESS-UK

"CITY CAR OF THE YEAR" - AWARDED BY BUSINESS CAR (UK)

"BEST CARS OF 2009" - AUTO MOTOR UND SPORT - GERMANY

"MY FAVORITE CARS" - QUATTRORUOTE - CITY-CAR CATEGORY

"IMPORT OF THE YEAR" OVERDRIVE - INDIA

"THE BEST CAR OF 2009" - SLOVENIA - AVTO MAGAZIN - MINI-CARS CATEGORY - (FEBRUARY ‘09)

"BEST CARS 2009" - PORTOGALLO - MOTOR PRESS MAGAZINE - MINI CATEGORY - (FEBRUARY ‘09)

FIAT 500 ABARTH - PRODUCTION POWER CAR UP TO 6000 €/KGR/HP - GREECE

2008:

Sergio Marchionne, CEO Fiat Group, receives the award Car of the Year 2008 from Ray Hutton, president of the jury

"CAR OF THE YEAR 2008"

"EUROPEAN CAR OF 2008" (UIGA)

"CAR OF THE YEAR IN ZAGREB" - "AUTO KLUB" MAGAZINE - ZAGABRIA

"CAR OF THE YEAR 2008" - (SELECTED TWICE: BY TEN MEMBERS OF THE JURY AND THE READERS OF AUTO MAGAZINE)

"TOP AUTO 2008" IN THE CITY CATEGORY - GERMANY - SELECTED BY 150 AUTOMOTIVE JOURNALISTS FROM GERMANY, SWITZERLAND AND AUSTRIA

NO. 1 CAR - READERS OF AUTO PLUS - (JANUARY '08)

"CHI E' CARS OF THE YEAR 2008" (CRISALIDE PRESS) - JANUARY '08

CAR OF THE YEAR IN THE MINI-CARS CATEGORY - L'AUTOMOBILE MAGAZINE - FRANCE - JANUARY '08

"CITY CAR OF THE YEAR" - BBC TOP GEAR - UK

"BEST SMALL CAR OF THE YEAR" - FIFTH GEAR TV - UK

"CAR OF THE YEAR" - CAR MAGAZIN - UK

BEST CAR 2008- MINI-CARS CATEGORY - BEST CARS - AUTO ILLUSTRIERTE (SWITZERLAND)

"MY FAVORITE CARS" - CITY-CAR CATEGORY - QUATTRORUOTE

NO. 1 CAR IN POLAND - JANUARY '08

"MOST BEAUTIFUL CAR ON THE WEB 2008" - INFOMOTORI

"MOST BEAUTIFUL CITY-CAR ON THE WEB 2008" - INFOMOTORI

"AUTO LEADER 2007" - POLAND - READERS OF AUTO MOTO E TWOJ STYL

"WOMEN'S CAR OF 2007 (CAR WITH IMAGINATION)" - POLAND - READERS OF TWOJ STYL

"COMPANY CAR OF 2008" SELECTED BY FIRMENAUTO (FLEETS) AND DEKKRA (GERMANY)

"CAR OF THE YEAR 2008" - UK

"CAR MAGAZINE CAR OF THE YEAR" - UK

FIFTH GEAR "SMALLCAR OF THE YEAR" - UK

AUTO EXPRESS "BEST CITY CAR 2008"

"BEST COMPACT CAR" - SURVEY OF INTERNET USERS

"BEST SMALL CAR" (IMPORTERS CATEGORY) - READERS OF AUTO ZEITUNG (GERMANY) IN THE AUTO TROPHY AWARD FOR THE SECOND CONSECUTIVE YEAR

"BEST COMPACT CAR" - JAPAN (20.11.2008)

"IMPORT OF THE YEAR" - OVERDRIVE - INDIA

"LUXURY CAR 2008" - TOP GEAR - INDIA

2007:

Harald J. Wester, Chief Technology Officer Fiat Group, receives the Euro Car Body Award from Mathias Woydt, vice president of the Automotive Circle International

"EUROCARBODY 2007" - AUTOMOTIVE CIRCLE INTERNATIONAL - FRANKFURT (GERMANY)

AUTO TROPHY (SMALL CARS CATEGORY) - READERS OF AUTO ZEITUNG - GERMANY

"MOST BEAUTIFUL CAR IN THE WORLD" - (ITALY - MUSEUM SRL)

"SALES ACHIEVEMENT TROPHY" (L'AUTOMOBILE MAGAZINE) DECEMBER 2007

"CAR DESIGN OF THE YEAR 2007" - UK

"NEW CAR OF THE YEAR" - (QUATTRORUOTE)

Felipe Massa-Ferrari Formula 1 Driver

Articles on Fiat Awards

Inside the Fiat 500 factory...

Behind the scenes at the North American Fiat 500 factory

Next Gen Fiat 500 to Come From Poland

Stoicevich Named Head of Fiat Brand for North America

2013-04-17T01:38:00.000-04:00

Jason Stoicevich has just been named the new Head of Fiat Brand in North America, replacing Tim Kuniskis who takes over running the Dodge Brand. The change is the result of a management reorganization caused by Fred Diaz, the Head of Ram, resigning to take a job at Nissan. Kuniskis takes over for Reid Bigland who will now run the Ram Division.

Stoicevich is a 10 year veteran with Chrysler with extensive sales and marketing experience and is the current Head of Chrysler's California Business Center, a position he will continue with in addition to running Fiat North America. At the California Business Center, Stoicevich has achieved outstanding results. California Fiat 500 sales are up 254 percent in 2012 versus 2011, making Fiat the fastest growing brand in the state. Additionally, Chrysler has been the fastest growing automaker in California for the second year in a row, with retail sales up 50 percent last year. Stoicevich skill set is going to be a good match with Fiat's growing lineup.

Kuniskis Era
Kuniskis had been Head of Fiat Brand for the past 17 months, taking over from Laura Soave, the Brand's first Head. Soave is credited with laying the foundation and establishing the style and feel for the Brand in the US.

Under Kuniskis' leadership, Fiat sales doubled in 2012 to 55,600 units, up from the 25,161 delivered in 2011. Sales in 2013 are also going well with March 2013 sales marking the 13th consecutive month of sales growth and current YTD sales up 9 percent over the same period last year.

The Next Chapter
With three new Fiat models being introduced this year, we look forward to Jason Stoicevich's leadership in sales and marketing. This is going to be an exciting time at Fiat Studios across the country, and Stoicevich appears to be the right man at the right time.

Finally, on behalf of the thousands of Fiat fans and owners that visit this site, I would like to publicly thank Tim Kuniskis for his hard work and dedication in growing the Fiat Brand and wish him the very best in his new endeavor.

Related:

Fiat 500 Sales

Source: Chrysler LLC

Fiat 500e Pricing Revealed!

2013-04-15T13:39:00.000-04:00

You can purchase a Fiat 500e for as little as $20,500!* That's the price eligible California residents could drive a Fiat 500e off the lot for, taking into account federal credits, state incentives and Fiat rebates. For reference, that is about $200 less than a Fiat 500 Lounge! Fiat has also worked out a lease deal that will blow you away. You can lease a 500e for the same monthly payment as a $16,000 Fiat 500 Pop! That's $199 per month for 36 months.** But there is more, because this price doesn't include any municipal deals or the Clean Vehicle Rebate! Depending on where you live, you can drive home in a new Fiat 500e for as little as a $95 per month lease payment!

	Scenario 1	Scenario 2	Scenario 3
MSRP	$32,500	$32,500	$32,500
Fed Tax Credit	- $6500	- $6500	- $6500
Clean Vehicle Rebate	--	- $2500	- $2500
City of Riverside Rebate	--	--	- $2500
Featured Lease Payment	$199	$166	$95
Due at signing	$999	0	0
Term	36	36	36

Now factor in that the Fiat 500e costs roughly 3 cents per mile to drive compared to 20 cents per mile for a gasoline powered car that gets 20 mpg, and the 500e could easily pay for itself in savings.

Costs based on 10,000 miles per year

	Fiat 500e	18 mpg Vehicle	20 mpg Vehicle
Yearly Energy/Fuel Cost	$333	$2222	$2000
Monthly Energy/Fuel Cost	$28	$185	$167
Monthly Savings	==	$157	$139

Fiat 500e costs based on EPA energy costs per mile. Gasoline priced @ $4 per gallon

I based the above figures on 10,000 miles, but if you drive more - say 13,000 miles per year in your 18 mpg vehicle - you'll save $213 per month. Plus, compared to gasoline powered vehicles, there are no oil changes, tune up or engine filters so maintenance costs are minimal.

Road Trip Planned? No Problem!
One of the characteristics of owning an EV is that you do have to pay attention to how far you drive. Some call this Range Anxiety, but happily the EPA has rated the Fiat 500e as having the best-in-class range of all its competitors and better than all U.S.-market all-electric vehicles produced by high-volume manufacturers. To keep drivers informed, the Fiat 500e has a large 7-inch thin-film transistor (TFT) instrument cluster that displays vital EV information clearly and crisply. The 500e includes standard navigation that tells you where charging stations are located throughout the state and gives a graphic indication of how far you can drive based on your charge level. A smart phone app also ties you in, giving you the car's status and allows you to interact remotely when needed, such as setting or changing charging times or turning the heater on, etc.

However, even with all this, there may be times where you would like to make a long distance, multi-day road trip. Normally, this has been out of the question with for an EV owner up until now. Fiat has come up with an initiative that eliminates the concern by offering a special program called e-Pass. The program allows owners 12 day access every year to other vehicles via Enterprise Rent-A-Car. Long trips, vacations or running down to the hardware store to pick up bulky objects are no longer an issue. It is a brilliant way around range anxiety or the occasion when a larger car / mini-van would come in handy. The e-Pass program comes standard on the Fiat 500e and is good for a three year period.

Great Price / Great Car
This is all good news, but is just the icing on the cake because the Fiat 500e is designed to be a great car first. There is no downside to how this car drives, in fact, it takes the already updated NAFTA Fiat 500 and further enhances the driving experience. It is quieter and has a more substantial feel due to the 10 percent stiffer chassis. The added weight of the battery helps dampen ride motions and the suspension, which has been retuned for the more even weight distribution, keeps the car nimble and fun to drive.

The Fiat 500e is very well equipped and is comparable to the loaded 500 Lounge model. The only options are colors, a sunroof and the e-Sport package. I'll have more on driving the Fiat 500e in a later post, but I will briefly tell you, if electric is the future, things are looking up!

Related:

Fiat 500e Stories

* MSRP of the Fiat 500e is $32,500 before tax credits/rebates and incentives. Vehicle is currently sold only in CA
** See your Fiat Studio for details, however, this is breaking news, so you may have to wait for further details.

Fiat at the 2013 New York Auto Show Recap

2013-04-11T18:15:00.000-04:00

The New York Auto Show marked the last major domestic auto show of the year and Fiat finished out the season on a high note, with the imminent release of three new models heading towards Fiat Studio showrooms - the Fiat 500 Abarth Cabrio, 500L MPV and the all electric Fiat 500e. In the case of the Abarth Cabrio, Fiat Studios have already started delivering the car, with the first cars rolling in last month. The roomy Fiat 500L is slated to hit the ground in June with the 500e following closely behind it, but only for lucky California residents.

Pre-production models of the Fiat 500L were on display at the New York Auto Show, which explains why the cars were roped off. Fiat enthusiasts hungry to touch the car were disappointed that they weren't allowed in, but it's essential to have fixtures and materials finalised to put forth the best first impressions for the public.

The Fiat 500L, shown above in Trekking form, shows off some of the roominess the car offers. The 500L is about two feet longer than a Fiat 500 hatchback, yet has 42 percent more space. In fact, the compact car has the interior volume of a fullsize Chrysler 300. The Fiat 500L features doors that open wide for easy entrance and once inside, passengers enjoy a bright, airy interior that is comfortable and versatile. The 500L comes in four versions - Pop, Easy, Trekking and Lounge. Each model, in typical Fiat fashion, is well equipped.

Just in time for Spring, the Fiat 500 Abarth Cabrio has begun to arrive at Fiat Studios all across the country. Adding the cabrio top to the 500 Abarth is guaranteed to peg the needle on the fun-to-drive meter. The 500 Abarth was recently awarded MotorWeek's Driver's Choice Award for Best Sport Coupe, beating out the FR-S and BRZ, so the open air Abarth Cabrio should be something exceptional!

The slide back roof design of the Abarth Cabrio maintains the chassis' stiffness and the car exhibits 70 percent less header shake than its key competitors. Difficult to see in this image are the standard park sensors that give added security when backing up.

The Fiat 500e gathered much attention at the New York Auto Show. This is a car that appeals to everyone and not just EV enthusiasts. The combination of the attractive 500 design along with best in class energy efficiency and an unsurpassed EPA highway mileage rating has grabbed the attention of EV fans and non-fans alike. The Fiat 500e is the first affordable EV with the emphasis on being a fun car to drive, and the e-Sport Package on the car displayed is a good example of this sporty attitude.

The e-Sport Package gives the Fiat 500e an aggressive personality, something unusual in the EV world. The dot matrix front and rear fascias are blacked-out, replacing the gloss white fascias.

The e-Sport Package features 15 inch alloy wheels that are blacked out with Electrico Arancione Perla (Electric Orange) accents. All 500e models wear one inch wider rims in the rear (6.5" vs 5.5") for enhanced high speed stability.

The dot matrix theme is carried over with a body stripe in Electrico Arancione.

Blacked-out headlights and front and rear lamp assemblies are borrowed from the Fiat 500T. These are also available as accessories for other 500 models - check with your Fiat Studio for details.

Electrico Arancione highlights on the seats and steering wheel set the 500e apart from gasoline powered models.

The Fiat 500 by Gucci will be back for 2013, this time it will be joined by a new option package called Gucci 2.

The 500 by Gucci 2 gets the blacked-out treatment. The lace alloy wheels have black painted recesses. Blacked out lighting is again borrowed from the Fiat 500T. Selected trim receives the brushed aluminum look.

The outstanding design of the Fiat 500 lends itself to many interpretations. The 500 can be aggressively sporty, like the 500 Abarth or 500T Cattiva above...

or a fun beach cruiser as demonstrated by this 500 by Mopar concept. Either way, the Fiat 500 has the charisma to pull it off!

Special thanks goes out to the Fiat Brand Ambassadors who do a great job traveling across the country to promote the brand. Above is Megan Agrusa...

Rafaele Rivera...

and Samantha Skowronek.

Fiat 500T Cattiva at the Detroit Auto Show

Fiat 500L articles

Fiat 500e articles

Fiat 500 by Mopar at the Detroit Auto Show

New Fiat 500 by Gucci II Trim Package Debuts!

Fiat 500 Voted Best Car Under $17,000!

2013-04-05T13:32:00.001-04:00

The Fiat 500 wins another award! This time it's About.com's 2013 Reader's Choice Awards. The category was Best Car Under $17,000 and the competition was stiff - The Ford Fiesta, Chevrolet Sonic and Spark and the Honda Fit. Readers were asked to vote for their favorite car and the Fiat 500 crushed the competition. The iconic Fiat 500 received twice as many votes as the second place car to take home another win.

Fiat 500 38%
Ford Fiesta 19%
Chevrolet Sonic 17%
Honda Fit 15%
Chevrolet Spark 8%

Two years after its formal introduction to the US, the Fiat 500 continues to delight the Automotive Press and the public. Why? Surely playing an important role is the quality of its design, drawing inspiration from an award winning design legacy stretching back over 113 years. An example is Fiat Group Automobiles have won more European Car of the Year Awards than any other manufacturer during the 50 year history of the award. It could also be that the charismatic Fiat 500 has the rare ability for an inanimate object to connect with people and generate warm emotions and positive feelings. One thing that is certain, the Fiat 500 is not your average car. More than 1 million Fiat 500 owners worldwide will agree on that!

Below is a list of some of the awards the US Fiat 500 has won since its North American introduction in 2011:

Fiat 500 Hatchback

About.com's 2013 Reader's Choice Awards - Best Car under $17,000
GQ Magazine Best Car 2011-GQ Best Stuff 2010
Texas Auto Writers Association (TAWA) Best New Design
Texas Auto Writers Association (TAWA) Best Value
Kelley Blue Book kbb.com-Top 10 Green Cars
Kelley Blue Book kbb.com-2011 Coolest New Cars Under $18,000
Ruedas ESPN- Best Economy Car
Consumer Digest Best Buy / Subcompact
eCityofStyle Auto Style Award
Texas Auto Media Association Readers Choice Award/Sub Compact Car
Insurance Institute for Highway Safety 2012 Top Safety Pick (Built after July 20111)
Travel and Leisure Magazine 2012 - Design Award/Best Designed Car
Men's Journal Gear of the Year Award
TFLcar,com 2012 Ten Most Fun to Drive Car Award
Consumer Guide Recommended Pick
Kelley Blue Book's kbb.com 2011- Top 10 Back-to-School Cars
Travel and Leisure Magazine Design Awards/ 2012 Best Car
Texas Auto Writers Association (TAWA) Sub Compact Car of Texas
Consumer Guide Automotive - 10 Coolest Cars under $18,000
Kelley Blue Book's kbb.com - 10 Coolest Cars under $18,000
Strategic Vision Total Quality Index Award / Small Car Segment

Fiat 500 Cabrio

Southern Automotive Media Association - Best Small Convertible of the Year (2011)
Green Car Reports Best gas mileage 4-seat convertible
Southern Automotive Media Association - Fiat 500 by Gucci Best Small Convertible of the Year (2012)

Fiat 500 Abarth

MotorWeek's Driver's Choice Award for Best Sport Coupe
Hispanic Motor Press Association - 2012 Car of the Year Award/Compact Car

Fiat Brand

MultiAir System popular Science Magazine Best of What's New - 2012
2012 Fiat 500 SEMA Hottest Sports Compact Car

Related:

Fiat 500 Award Archives

Fiat Record Winning Cars of The Year...

Fiat 500 Sales for March 2013

2013-04-02T09:32:00.000-04:00

The Fiat 500L Trekking with the always lovely Megan Agrusa at the 2013 New York Auto Show. Look for the Fiat 500L to arrive at Fiat Studios in June.

Fiat 500 sales for March 2013 totaled 3,807 units, up 15 percent over last month and up 3 percent over March 2012 sales. This is the 13th consecutive month Fiat has set a year-over-year sales record. March's figures bring the year to date total of Fiat 500 models sold in the US to 9,612 cars, up 9 percent over last year's YTD total of 8,850. This is a good showing particularly as sales of sub-compact cars have been soft this year compared to last.

It was a somewhat quiet March here in the US as all the big news was centered in Europe with the debut of the Alfa Romeo 4C sportscar at the Geneva Motor Show. The Alfa Romeo 4C will debut in the US at the LA Auto Show this November with deliveries said to occur just before the end of the year. We'll follow this closely here and make sure you check out the new Alfa Romeo Forum link below.

Back to the US, Fiat 500c Abarth Cabrios started showing up last month, just in time to to kick off the Spring selling season. Fiat also finished out the auto show circuit with the ongoing New York Auto Show.

April will bring more news on the hotly anticipated Fiat 500L and 500e, both hitting showrooms early this summer. In the case of the Fiat 500e, the all electric 500 will be sold exclusively in California, although there is always a possibility the model may show up elsewhere, depending on other states EV requirements.

Those who purchase a Fiat 500e will get be enrolled in "e-Pass," an innovative program that allows owners to have free access to a fleet of rental cars for up to 12 days per year. This ground breaking idea gives the 500e owner the option to take long journeys, vacations or even use a larger vehicle to haul bulky items when needed. Anonymous sources say Fiat 500e pricing will be similar to an upgraded engine option and will position the car as a viable alternative to other 500 models. Expect to hear pricing announced on or about April 13.

The Fiat 500L is scheduled to arrive at Fiat Studios sometime this June and dealers have already started taking deposits on the car. The 500L will be sold in four variants - Pop, Easy, Trekking and Lounge. In typical Fiat fashion, all models will be well equipped. Additionally, there will be a special launch edition of the 500L that comes with some premium options at no cost. Called the Premier Package, the first 500L models will come equipped with a large 6.5" VP3 touch screen that features navigation. A back-up camera and park sense will also be included in the package which is valued at $1,745.

Fiat 500 Sales in the United States - March 2013

Fiat 500	Current Month	Last Year	Vol Change	Current YTD Total	Last Year YTD Total	Vol Change
March 2013	3,807	3,712	3%	9,612	8,850	9%
February 2013	3,302	3,227	2%	5,805	5,138	13%
January 2013	2,503	1,911	31%	2,503	1,911	31%

Link to Fiat 500 sales archives

Watch all the different Fiat commercials here

Fiat 500e with e-Sport Package

2013-03-28T17:14:00.000-04:00

Fiat 500e in Grigio with e-Sport Package

The Fiat 500e promises to turn the EV world upside down with a blend of style and sporty driving characteristics that aren't typical in the EV segment. The fun to drive nature of the Fiat 500 has been built upon and enhanced with the addition of the electric motor's near instant torque output of 147 lb.ft - nearly 50 lb.ft more than the gasoline powered 500. Providing the energy to the liquid cooled, 83 kW, 3-Phase high efficiency AC motor is a 24 kWh hour liquid-cooled/heated 97 cell lithium-ion battery located just before the rear wheels.

Cars with the e-Sport Package come with Nero interiors with Electrico Arancione Perla accents.

The added weight of the battery pack gives the Fiat 500e a weight distribution advantage over the standard Fiat 500 (57/43 compared to Fiat 500’s 64/36). Fiat chassis engineers took advantage of the more equalized weight distribution and lower center of gravity provided by the battery pack and tuned the 500e for increased handling capability. Staggered wheel widths add to stability both during straight line driving and through cornering transitions. The Fiat 500 Abarth lends its ductile iron front control arms, reinforced rear axle beam along with its high performance brake system to the all electric 500e.

Fiat 500e in Bianco Perla with e-Sport Package

By now you can tell there has been considerable emphasis on how the Fiat 500e drives and, judging by the number of Fiat executives that have picked the 500e as personal transportation, consumers are in for an immensely enjoyable driving experience.

Fiat 500e in Nero with e-Sport Package

For those who want to build on the sporty nature of the 500e, Fiat offers the e-Sport Package. This attractive trim package features blacked out dot-matrix fascias and exterior lighting. Electrico Arancione Perla accents are used on unique black painted alloy wheels, mirror caps and lower body side stripe.

The e-Sport Package is available in Argento, Grigio, Bianco Perla and Nero exterior paint. Interior color is black with Electrico Arancione Perla accents.

The Fiat 500e may very well be the first EV with a serious performance aftermarket following, and I wouldn't be surprised if owners hit the track with the car. Stay tuned!

Fiat 500e in Argento with e-Sport Package

Read more:

Fiat 500e at the Detroit Auto Show

Fiat 500e Gets Best Highway MPGe Rating

Discuss on the Fiat 500e Forum!

Benson FIAT: 500c Abarth Cabrios Arriving Now!

2013-03-22T13:10:00.000-04:00

Fiat 500c Abarth Cabrio models have begun arriving at Fiat Studios across the country!

Benson FIAT of Greer, South Carolina dropped us a note to say they just received their new 500c Abarth Cabrio and wanted to share some images with us. Particularly interesting is the Abarth's larger rear spoiler compared to the 500c Cabrio's. Benson FIAT expects to see more 500c Abarth Cabrios showing up in the next few weeks as Fiat gears up for the Spring selling season.

Fiat 500c Abarth Cabrio aggressive rear roof spoiler.

Standard Fiat 500c Cabrio rear roof spoiler. Notice the different shape.

The Benson FIAT Studio opened in June 2012 and under the leadership of Studio Manager John Montgomery, has quickly become one of the highest volume Fiat Studios in the Southeast. The name John Montgomery will sound familiar to Fiat fans in the know because John is also the President of the FIAT Club of America, the largest and most active Fiat club in North America. John brings his passion for the brand to Benson and also his creative approach to marketing.

For example, Benson Fiat has a unique "Fly and Drive" program, where you can fly in and drive home in a new Fiat 500. Benson FIAT will provide up to a $250 travel allowance so you can fly into Greenville-Spartanburg International Airport, stay at a hotel in nearby Greer, SC and then will pick you up and have your Fiat 500 detailed, fueled and ready for you to drive home! They'll even locate a car in the Southeast for you. It is a terrific way to buy a car and is giving Benson FIAT a reputation as an enthusiast's dealer.

The above video and image showcase Benson FIAT's fun and enthusiastic approach to marketing the Fiat brand.

Benson FIAT is part of a family owned business that stretches back to when Jim Benson opened his first car dealership in 1946. Today, Benson has the largest Chrysler-Dodge-Jeep dealership in South Carolina along with Ford, Nissan and Cadillac dealerships located throughout the state. Situated behind the Fiat Studio is Jim Benson's Memory Lane Car Museum, one of South Carolina's most celebrated car collections. This private museum is occasionally opened to the public for special events and tours and is well worth a trip just to see.

We're happy to welcome Benson FIAT to our list of the top Fiat Studios in the country. Make sure you stop by and say hi to John and his team!

Visit the Benson FIAT Studio website

(888) 452-2592

Images courtesy of Benson FIAT

Fiat 500 and Fiat 500 Abarth Official Accessories Catalog

2013-03-18T16:52:00.000-04:00

The official 2013 Fiat 500 and Fiat 500 Abarth Accessories Catalog is hot off the presses and here for your enjoyment! It is well known that the Fiat 500 is one of the most customizable cars on the planet, with more than 500,000 possible combinations of trims and accessories available when it is ordered, but it doesn't stop there! Once you get your Fiat, there is a whole range of accessories you can add whenever the mood hits.

Below is the official Fiat Mopar Accessories Catalog to browse through to help get those creative ideas flowing. Sporty, mild or wild, it's all in the catalog. The parts are genuine Fiat accessories so you don't have to worry about fitment and they are all available through your local Fiat Studio. Make sure you call or drop by your Fiat Studio for up to date information.

Contact the following top Fiat Studios for more details:

Criswell FIAT of Gaithersburg, Maryland - 1-888-878-2488

FIAT of Austin, Texas - 1-877-908-3428

Palmen FIAT of Kenosha, Wisconsin - 1-888-379-0295

Capitol FIAT of San Jose, California - 1-888-814-0969

Benson FIAT, South Carolina - 1-888-380-1716

Safford FIAT of Tysons Corners, Virginia - 1-888-716-2490

FIAT of Fredericksburg, Virginia - 1-888-904-4977

FIAT of Larchmont, New York - 1-888-405-2249

or go to the Fiat USA website here to find your nearest dealer.

Catalog courtesy of Fiat USA

Fiat Records Lowest CO2 Emissions in Europe

2013-03-14T01:44:00.001-04:00

For the sixth year in a row, Fiat has recorded the lowest level of CO2 emissions of any major European car company. According to JATO Dynamics, the world's leading provider of automotive intelligence, for 2012, Fiat has achieved an average CO2 reading of 119.8 g/km. Since 2006, Fiat has reduced its average CO2 level 13 percent from 137.3 to 119.8 g/km. For perspective on why this is noteworthy, the European Union has set a standard of 130 g/km for 2015.

Even more significant on why this is important is Fiat has achieved these levels by using clean petroleum technologies without the use of Hybrid or Electric Vehicles. Some of the technologies that have enabled setting these records are Fiat MutiAir and MultiJet. Both these technologies reduce emissions while at the same time boosting engine power and subsequently driving pleasure - always a prerequisite for an Italian car. Fiat is also Europe's leading producer of Original Equipment Manufacturer (OEM) natural gas vehicles for the past 15 years and a pioneer in clean diesel technology, having invented the Common Rail and the current MultiJet II diesel fuel management systems

Another Fiat initiative is targeted at increasing driver awareness on how their driving habits impacts fuel efficiency and CO2 emissions. Called eco:Drive, this downloadable application allows owners to monitor how they drive and offers tips and advice to help improve efficiency. The inter-active program is a fun way to save money, reduce CO2 emissions and increase driver enjoyment. There are 90,000 eco:Drive users on the road and they are saving 5.000 tons of CO2 per year.

The 1955 - 1965 Fiat 600 Multipla could seat up to 6 people inside its 139 inch length - the size of a modern Fiat 500.

All this should come as no surprise as Fiat has a long tradition of being a socially conscious car company throughout its 114 year history. Examples are the 1912 Fiat Tipo Zero - a car that put Italians on the road and is referred to as Italy's Model T, but whose advanced design was closer to a 1930's Model A. There is the 1935 Fiat 500 - a car designed from the inside out making it the first modern small car. Of course, we know about the 1957 Fiat 500 that gave Europeans the ability to own a real car after the war, and we can't forget all the modern Fiats whose combination of roominess, safety and fuel efficiency have transported millions of families for decades.

But what is even more outstanding, is Fiat has done all the above while continuing to produce cars with immense character that are full of life and fun to drive. This ability to be ecological without sacrificing style and enjoyment are what separates Fiat from other manufacturers. You see it in the Fiat 500 of today and the upcoming 500L and 500e in the near future.

Related:

The 2012 Fiat 500: eco:Drive

Inside Fiat MultiAir

Get Acquainted with the Fiat 500e

Fiat: 100 Plus Years of Leadership

Abarth at the 2013 Geneva Motor Show

2013-03-11T16:57:00.000-04:00

The Abarth display at this year's Geneva Motor Show highlights their new Fuoriserie program and the hot new Punto Supersport.

The Abarth "Fuoriserie" or "Special Production" program enables Abarth 500 owners to design and customize their cars for a unique Abarth experience. Abarth Fuoriserie cars are based on the Abarth 695 series and feature an upgraded 180 hp T-Jet engine, the paddle shifted automated manual 5-speed C510 “Abarth Competizione” gearbox, large Brembo 4 piston caliper front brakes, Koni suspension and Magneti Marelli variable back-pressure dual mode exhaust. Carbon fiber trim and a Harman’s JBL audio system are part of the interior package. From there, Abarth owners can choose from a unique selection of colors and materials not available in the standard Abarth 500.

A look at the Abarth "Fuoriserie" or "Special Production" program. The good news is there is talk that this series will be rolled out to other countries outside of Europe! Stay tuned!

Abarth offers two customization themes to select from - Heritage Collection and New Wave - each version has a unique flavor. The Heritage Collection is inspired by the legendary Abarth championship cars from the past. The New Wave design theme draws its inspiration from the modern world of sports and supercars.

At Geneva, Abarth brought out two examples of each theme: Abarth 695 'Record' and Abarth 695 'Scorpione' for the Heritage Collection, and the Abarth 695 'Hype' and Abarth 695 'Black Diamond' showcasing New Wave .

Abarth 695 'Record'
Capturing the spirit of Abarth record-breaking race cars of the past, the Abarth 695 'Record' sports Matte Competizione Grey paintwork and a traditional Abarth checkerboard roof. Matte black wheels and red Brembo brake calipers accent the design.

Gorgeous 'Abarth Corsa by Sabelt' seats in black leather with red Alcantara insert and stitching dominate the interior. Gloss carbon fiber is lavished on the seat shells, kick plates, dash and gear panel. The parcel shelf also receives attention and is finished in red.

Abarth 695 'Scorpione'
Giving a nod to the legendary Abarth street cars from the 70s, like the 124 Abarth, this Abarth creation features a matte black hood with an added racing stripe on top of gloss black paintwork. Exterior details, like the mirror caps and door pillars, are finished with gloss carbon fiber inserts. The 17x7 alloy wheels are Magnesium-colored and are set off by red Brembo brake calipers.

Sabelt seats in black leather and perforated grey Alcantara are adorned with 695 and 'Fuoriserie' logos in red. Matte carbon fiber is used in lieu of the gloss carbon fiber of the 695 'Record.' Leather is used to trim the rear parcel shelf.

Abarth 695 'Hype'
The Abarth Fuoriserie New Wave collection is well represented with the Abarth 695 'Hype'. Matte Record Grey paint is topped with Matte Green and a yellow stripe and give the car a tough, yet elegant look. Titanium colored wheels and trim are used along with yellow brake calipers. An enormous roof mounted Scorpion logo complete the look.

The interior features black leather 'Abarth Corsa by Sabelt' seats with olive green Alcantara inserts. Yellow is used throughout as interior accents, and gloss carbon fiber is called upon to finish the seat shells, kick plates, dash and gear panel.

Abarth 695 'Black Diamond'
The final Abarth Fuoriserie creation is said to be targeted towards its female fans. It brings together Matte Record Grey and Scorpione Black paint separated with a unique horizontal chrome accent moulding. Chrome is also used for the mirror caps and continues the sophisticated theme. The 'Black Diamond' wears magnesium finished wheels highlighted with traditional red painted calipers. A subtle gloss grey chequered flag on the roof is the finishing touch.

Abarth sport seats are in sand beige leather and feature '695' heat printed into the head restraints. As is popular with 695 series cars, the parcel tray is customized and covered in leather and sports a silver embroidered logo. Matte finished carbon fiber is used for the interior trim.

Punto Supersport
The new Abarth Punto Supersport on display at Geneva shows off its new wheel design and subtle updates for 2013. The Punto Supersport is a B segment hot hatch and uses the 180 HP 1.4 L MultiAir Turbo, similar to the engine in the US Fiat 500 Abarth. The 2013 Punto Supersport adds optional gloss-matte paintwork on the roof, hood and 5-"claw" wheel design, matte black interior paintwork and Brembo brakes.

The Abarth Punto Supersport would be a terrific addition to the Abarth lineup here in the US as it would give current 500 Abarth owners a way to trade up and stay within the Fiat Group while they work their way towards a new Alfa Romeo. The Punto Supersport's exotic look makes a GTI look bland and unexciting in comparison. It's a long shot, but we can only hope!

Two Abarth 695 Specialties Debut in Paris

The Abarth Punto EVO

Images courtesy of Fiat Group Press

Alfa Romeo 4C Fascination Video

2013-03-07T12:46:00.001-05:00

The latest Alfa Romeo 4C video trailer to whet your appetite...

Alfa Romeo 4C Archives

Alfa Romeo Forums

Alfa Romeo 4C Launched!

2013-03-05T13:29:00.000-05:00

Alfa Romeo launched their spectacular 4C sports car today at the Geneva Motor Show. Deliveries of the new Alfa Romeo 4C will begin in the US by the end of the year - the perfect holiday gift for yourself! Here is the video presentation plus the full press release for your enjoyment.

The exclusive ‘Launch Edition’ will make its début at the Geneva Motor Show. It will be produced as a numbered limited edition: 400 in Europe, Africa and the Middle East, 500 in North America and 100 in the rest of the world.
Dedicated to the host of fans throughout the world, the limited edition of the new Alfa Romeo compact supercar is distinguished by exclusive characteristics such as carbon fibre trim and the ‘Carrara White’ body colour.
The 4C ‘Launch Edition’ can be ordered straight away at a price which is almost the same throughout Europe, 60,000 euros including VAT (net of other local taxes).
A unique privilege exclusively for 4C ‘Launch Edition’ buyers: the chance to take part in an exclusive event in Italy which also includes an Advanced Driving session with Professional Driver-Instructors.
New all-aluminium engine: direct-injection 240 HP 1750 Turbo Petrol.
Top speed of more than 250 km/h and acceleration from 0 to 100 km/h in 4.5 seconds.
Alfa TCT twin clutch transmission with shift paddles at steering wheel and new Alfa DNA selector with additional ‘Race’ mode.

The global launch of the Alfa Romeo 4C marks the return of the brand to the world of lightweight sports coupés, an extraordinary event, awaited ever more eagerly by the host of fans throughout the world. The exclusive ‘Launch Edition’ was created just for them, a numbered limited edition of 400 in Europe with exclusive characteristics developed specifically for this unique version.

It makes its début today, at the 83rd Geneva International Motor Show, where orders officially opened for the ‘Launch Edition’ of the new 4C compact supercar at a price of 60,000 euros in most European markets (price including VAT net of other local taxes). What’s more, all buyers can take part in an exclusive event which will include an advanced driving course, to learn how to make the most of its potential in complete safety.

The new Launch Edition can ‘clothe’ its body with two liveries – Carrara White or Alfa Red – and is marked out by the distinctive badge, inlaid beneath the paintwork. The line of the special car is enhanced by the carbon aerodynamic kit (including spoiler and door mirror covers), the rear aluminium diffuser with dark finishing, Bi-LED headlights with dark surround and 18" (front) and 19" (rear) alloy wheels with burnishing treatment.

To accentuate the sports look still further, there are front air intakes, brake calipers in a specific colour, racing exhaust system with BMC air cleaner and suspension kit with specific calibration for shock absorbers and rear anti-roll bar.

The interior has the same sports feel, with highlights provided by the leather/fabric sports seats with parts in Alcantara, as well as the distinctive, numbered carbon badge. In the case of the red livery, the Alfa Romeo 4C Launch Edition has red stitching on the steering wheel trim, handbrake, mats, handles and sports seats.

Of course, the Alfa Romeo 4C Launch Edition offers all the winning characteristics of the model that represents the essential sportiness embedded in the ‘Alfa Romeo DNA’: Italian style, performance and technical excellence, for maximum driving pleasure in complete safety.

Designed by Alfa Romeo and produced in the Maserati plant in Modena, the new mid-engined rear-wheel drive coupé with two bucket seats will be become available for purchase in 2013 and will mark the return of the Italian brand to the United States, inaugurating Alfa Romeo’s global growth plan.

The Alfa Romeo 4C derives directly from the concept which raised many eyebrows in admiration at the Geneva Show in 2011, so much so that it won three prestigious awards: the ‘AutoBild Design Award’ (2011, Germany), the ‘Design Award for Concept Cars & Prototypes’ (2012, Italy) and the ‘Most Exciting Car of 2013’ - ‘What Car?’ (2013, Great Britain).

Acronym 4C
The acronym ‘4C’ draws its inspiration from the brand’s glorious past, projecting the values of technology and emotions into the future. Indeed, it refers to Alfa Romeo’s great sporting tradition: the acronyms 8C and 6C in the 1930s and 1940s distinguished cars – both racing and non – fitted with the powerful ‘eight cylinders’ and the innovative ‘six cylinders’, confirming in its design layout and construction the goal of achieving the weight/power ratio of an authentic supercar, less than 4 kg/HP, yet focusing not merely on the maximum power delivered, but on limiting the weight to guarantee maximum agility and top performance.

To this end, the Alfa Romeo 4C uses state-of-the-art technologies and materials derived from super sports cars (including the Alfa Romeo 8C Competizione) – carbon fibre, aluminium, rear-wheel drive – and technologies from the latest standard models from Alfa Romeo, but updated to enhance the sports appeal of the new car even further. This is demonstrated by the new 1750 Turbo Petrol all-aluminium engine with direct injection, the sophisticated “Alfa TCT” twin dry clutch transmission and the Alfa DNA selector with the brand-new Race mode.

Exterior style
Designed by the Alfa Romeo Style Centre, the 4C immediately brings to mind some of the traditional iconic models which have left a significant mark in the history of the Brand. Above all others, in terms of dimensional and layout similarities, one stands out in particular: the 33 Stradale, a car that combined extreme mechanical and functional requirements with an essential style which “clothed” the engine and chassis appropriately with unmistakable Alfa Romeo treatments.

The 4C has followed suit, and thus completes a journey which was embarked upon with the 8C Competizione, emphasising some particular concepts of the brand, such as compact size, dynamism and agility.

The development of the 4C’s exterior was characterised from the start by the need to enhance the style of the car and the technical characteristics both from a dynamic and aerodynamic point of view. For this reason, all the style solutions adopted have been optimised in accordance with the ultimate goal of the car: performance.

The rear volume, sinuous and enveloping, simultaneously encloses and embraces the beating heart of the car: the mechanics and the engine, visible through the rear window.

All this, thanks to the development of marked musculature above the wheels, lends strength and power to the rear end.
The rear musculature supports its structure on round rear light clusters and on the side air intakes necessary to cool the intercooler and the air intake for engine aspiration.

From this energy-charged rear volume and the two side air intakes spring the two long muscles which lend speed and dynamism to the side, generating the necessary volume at the front end to house the headlights and, on the central part, the two robust ribs running along the bonnet, tracing the unmistakable “V” and coming to their natural conclusion around the shield.

This, together with the two side intakes, forms the famous “Trefoil”, a substantial facet of Alfa Romeo’s profile.

Interior design
The elemental design and essential materials also distinguish the interior, which is all designed and built for maximum driving satisfaction.

Specifically, the carbon fibre of the central cell immediately stands out in the interior, left in full view to enhance the sense of low weight, technology and uniqueness of the car. The dashboard and door panels have an “asphalt ” treatment to recall the vocation of the Alfa Romeo 4C, conceived to convey maximum driving sensation from the road. The seats ensure dedicated sports posture, favouring the driver’s contact with the road without, however, compromising the comfort required for everyday use of the car.

The dashboard, simple and designed to make using functions simple too, reaches its zenith in the concept of extreme driver-orientation, thanks to digital instruments and gear shift controls located on the appropriately shaped steering wheel. The cockpit, which powerfully suggests the world of motorcycle racing and race cars, brings together all information necessary to drive and control the car.

The information, which is rendered captivating through powerful, high-impact graphics, allows the driver to keep everything under control without distractions from controls that would be superfluous on this type of car. The pedal unit and footboards for driver and passenger are all made of aluminium and embellish the lower part under the dashboard, highlighting sports character down to the smallest detail.

Dimensions and aerodynamics
The compact dimensions make this car with 2 bucket seats truly unique among its competitors: 399 cm long, 200 cm wide, 118 cm high and with a wheelbase of 238 cm. These dimensions serve both to emphasise the car’s “supercar proportions” and to accentuate its agility. What’s more, owing to the designers’ excellent work, the car achieves maximum aerodynamic efficiency levels, guaranteeing a negative Cz which, as in racing cars, contributes towards achieving increased stability at higher speeds thanks to the aerodynamic downforce.

New direct-injection 240 HP 1750 Turbo Petrol engine
The engine is the beating “heart” of an Alfa Romeo. In this case, it’s the new direct-injection 240 HP 4-cylinder 1750 Turbo Petrol, which was designed with a precise objective: to ensure exceptional performance without sacrificing driving fluidity and use in any circumstances, from the racetrack to the city streets. The Alfa Romeo 4C’s new mid-engine, all-aluminium power unit adopts specific optimised intake and exhaust systems, to enhance both response at low speeds and extension, with the assistance of a crankshaft with eight counterweights. In addition, it boasts cutting-edge technical solutions including direct petrol injection, dual (intake and exhaust) continuous variable valve timing, a turbocharger and a revolutionary scavenging control system that eliminates turbo lag. Torque delivery is generous, with a peak of 350 Nm, 80% of which is available at only 1700 rpm.

Alfa TCT twin dry clutch transmission
The 1750 Turbo Petrol engine is teamed with the Alfa TCT twin dry clutch transmission, which is a genuine benchmark in the category due to its limited weight and extreme speed of activation. The gears can be changed in sequential mode using the “shift paddles” located behind the steering wheel. Compared to the version already adopted on the Giulietta and MiTo models, the TCT on the Alfa Romeo 4C implements next-generation software and features the new ‘Launch Control’ function that optimises all car systems to provide the utmost acceleration possible.

What’s more, to ensure the best performance in accordance with the road conditions and driving style, the Alfa TCT adopts optimised operating logic, interacting with the Alfa DNA selector, the braking system, the engine management system and the vehicle stability control system. For example, in automatic mode, the shifting logic differs according to the Alfa DNA setting.

The new Alfa DNA selector with ‘Race’ mode
A specific evolution of the Alfa DNA selector has been developed for Alfa Romeo 4C, which not only features the three standard settings available on other models in the range – Dynamic, Natural and All Weather – but also a fourth mode: ‘Race’, designed to enhance the driving experience on a racetrack even further. It only takes a long press of the selector in Dynamic position to activate it: in this mode, the Alfa DNA deactivates the stability control and anti-slip systems, leaving the driver in full, exciting control. Finally, the full-digital instrument panel with TFT display changes configuration - showing only information relevant to the chosen mode - and colour in line with the Alfa DNA setting: yellow for Race, red for Dynamic, grey for Natural and blue for All Weather.

Solid but lightweight structure
A stiff, strong but light structure is an essential pre-requisite for a high-performance sports car. The same principle inspired the creation of the Alfa Romeo 4C. A state-of-the-art combination of hi-tech materials of extraordinary stiffness and strength, together with a very low specific weight, was selected to achieve this result. In particular, the chassis is a monocoque made entirely of carbon fibre with ‘pre-preg’ technology derived from Formula 1 and adopted only by the most advanced supercars, which weighs only 65 kilograms, inside which a space is formed for the driver and passenger. The front and rear structures of the chassis and the roof reinforcements are made entirely of aluminium.

Additionally, the car’s bodywork is made entirely of low-density, high-strength composite material. Benefits of using this material include lighter weight (it is 20% lighter than steel) and resistance to corrosion. Dimensional stability is comparable to steel and better than aluminium.

Finally, the seats have a mixed carbon fibre and fibreglass structure which guarantees high resistance to stresses and a particularly low weight at the same time.

The final result is a significant reduction in overall weight (the dry weight is just 895 kg) combined with the best possible torsional stiffness and strength characteristics, as well as the optimisation of the car’s centre of gravity, which gives the advantage of increased agility and drivability on the most challenging roads.

Suspension
The Alfa Romeo 4C has an extremely sophisticated suspension layout – ‘superimposed wishbones’ at the front, development of MacPherson at the rear – to ensure maximum agility and road holding. This solution, along with the rear-wheel drive and the extraordinary weight to power ratio, ensures Alfa Romeo driving pleasure, enhanced even further by the weight distribution (40% on the front axle and 60% on the rear axle). What’s more, for those wanting the maximum in terms of handling, a complete suspension kit will be available with a specific calibration of the shock absorbers and rear anti-roll bar.

Braking system, wheels and steering
To ensure decisive braking even under the most intensive conditions, the braking system has four self-ventilating perforated discs, with Brembo four-piston aluminium calipers on the front axle. In addition, to “stick” the car firmly onto the road surface, tyres with a different diameter and width depending on whether they are fitted at the front or rear have been fitted (two variants possible, either 17"-18" or 18"-19") which were developed especially to guarantee excellent performance (a kit of tyres with a softer mix is also provided for optimised grip).

In line with the car’s setup, the steering system of the 4C does not feature power steering, to save weight but above all to secure a superlative driving feel. An appropriate steering wheel load is maintained thanks to the low overall weight of the car.

Real supercar performance
The implemented state-of-the-art technical and technological solutions drive the Alfa Romeo 4C to reach real supercar performance with a unique driving feel. This is demonstrated by a top speed in excess of 250 km/h, only 4.5 seconds to accelerate from 0 to 100 km/h, 1.1 of side acceleration on corners and 1.25 g of maximum braking deceleration.

Excellence made in Italy
The very best technical and industrial expertise of the Alfa Romeo and Maserati brands was used to develop the Alfa Romeo 4C. Specifically, the teamwork between the two brands was aimed at the integration of the Alfa Romeo design department with the Maserati production plant. This was boosted by the technical and technological contribution of other Italian companies, international leaders in the sector of high-performance sports car components. In short, this too is a distinguishing trait of Alfa Romeo, a brand with a century of history that continues to be one of the most famous and popular ambassadors of Italian products across the world.

Courtesy Fiat Group Press

Alfa Romeo 4C Configurator

2013-03-05T10:35:00.000-05:00

Here is a preview of the new Alfa Romeo 4C vehicle configurator. Just the thing to daydream over while we wait for the 4C to hit American Alfa Romeo dealers by the end of this year.

Fiat at the 2013 Geneva Motor Show

2013-03-04T13:33:00.001-05:00

Fiat will have three world premieres this week at the 83rd International Motor Show in Geneva: the Fiat 500 GQ, the 500L Trekking, and special editions of the Panda 4x4.

Fiat 500 GQ Edition
For the Fiat 500 GQ, Fiat teamed up with Gentlemen's Quarterly to produce a car with sophisticated good looks. This special edition Fiat 500 is set off by a wild two tone paint scheme in matte grey and black carbon fiber look. The unique paint treatment is also applied to the mirror caps, and there are exclusive "GQ" logos on the B pillars and orange 500 logos on the alloy wheel centers. Additionally, cars equipped with the 100 HP 1.4 engine have orange painted brake callipers.

Inside the Fiat 500 GQ, orange "GQ" logos adorns the matte grey dashboard and leather seats. The seats feature signature "GQ" orange colored stitching. A flat bottom sport steering wheel reminiscent of the 500 Abarth's wheel, along with aluminum sport pedals and a special leather shift knob round out the interior changes.

Engine choices for the 500 GQ are the 69 HP 1.2 L EasyPower, the 85 HP 0.9 L TwinAir Turbo and 100 HP 1.4 L 16V petrol engines, as well as the 95 HP 1.3 L 16v MultiJet diesel. Look for the Fiat 500 GQ to go on sale in Europe in June.

Fiat 500L Trekking
The Fiat 500L Trekking also makes its European debut at Geneva. The Fiat 500L is doing exceptionally well in the sales department, with more that 38,000 units sold in five months - over half outside of Italy. It is the only model in its segment in Europe that has had consistent sales growth, despite the current economic conditions. Recently, the 500L was named 'New Model of the Year 2013' by readers of the Italian automotive magazine Quattroruote, beating out the best of its German competitors.

The Fiat 500L Trekking should drive these sales even higher with its combination of rugged good looks, practicality and on/off road capability. The European 500L Trekking uses an enhanced traction control system, called Traction+, that dramatically boosts grip on wet surfaces and rough terrain. Traction+ uses ESC settings specifically optimized for slippery and rough road surfaces. An added plus is the system intervenes when needed much more progressively when compared to that of a traditional mechanical locking differential. In North America, the Traction+ system is standard equipment on the full 500 and 500L model range.*

Four versions of the Fiat 500L will be available when it arrives in America this June: Pop, Easy, Trekking and Lounge. Of the four models, the mid-range Trekking is expected to be the most popular.

Fiat Panda 4x4
Another car Fiat is highlighting at Geneva is the recently introduced Fiat Panda 4x4. The Fiat Panda is the number one selling A segment car in Europe and the Panda 4x4 is Europe's only 4x4x city-car. Introduced in 1983, the Panda 4x4 has earned a reputation as a go anywhere - do anything vehicle over the last thirty years. The drivetrain features a six speed manual gearbox with an ultra-low first gear to get the Panda 4x4 out of just about any situation. This is teamed up with the "Torque on demand" traction system that uses ELD (Electronic Locking Differential) and ESC (Electronic Stability Control) to distribute torque to the wheels with the most traction. The rear suspension uses a new patented torsion beam design that offers an improved ride over last year's model, yet retains the flexibility needed for off-roading.

In December, the Fiat Panda 4x4 was awarded 'SUV of the Year 2012' by Top Gear magazine.

Expect to see three Panda 4x4 showcars at Geneva painted in distinctive two-tone paint schemes: three-layer white, three-layer red and two-tone green/beige. We'll have more images when the show opens later this week. Check back!

Read More:

New 2013 Panda 4x4 Debuts

All Fiat 500L Stories

Fiat 500L Forum

Source: Fiat Group Press

* I updated this story to clarify the Traction+ feature availability for North America.

Fiat 500 Sales Set February Record

2013-03-01T13:31:00.001-05:00

Fiat 500 sales this year continue their upward trend, with February 2013 sales of the Fiat 500 setting an all time high for the month. Sales of the Fiat 500 last month were 3,302, up 2 percent over last year's February sales and is the 12th consecutive month that the 500 has set a sales record. Additionally, February's sales figure shows a 32 percent increase over January's sales, bringing the year to date total of all Fiat 500 models sold in the US to 5,805, a 13 percent increase over the same period last year.

Last month saw Fiat showcasing the new Fiat 500c Abarth Cabrio, along with the upcoming Fiat 500L and 500e all electric vehicle on the auto show circuits. Big news in February was the Fiat 500 Abarth was awarded MotorWeek's Driver's Choice Award for Best Sport Coupe. Here is what they had to say about the 500 Abarth:

"Despite the return of the affordable rear-wheel-drive sports car at Subaru and Scion, it’s actually a front driver that gets our nod for Best Sport Coupe, the Fiat 500 Abarth.

And that’s because even with front-wheel-drive, it tackles the road better. The Abarth looks mean, sounds great, and of course, handles way better than any of us expected. All while getting 34 miles-per-gallon, offering a surprising amount of storage space, and costing a couple grand less than the FR-S and BRZ."

Fiat 500 Sales in the United States - February 2013

Fiat 500	Current Month	Last Year	Vol Change	Current YTD Total	Last Year YTD Total	Vol Change
February 2013	3,302	3,227	2%	5,805	5,138	13%
January 2013	2,503	1,911	31%	2,503	1,911	31%

Link to Fiat 500 sales archives

Watch all the different Fiat commercials here

Inside Peek at the New Alfa Romeo 4C

2013-02-26T16:55:00.000-05:00

Alfa Romeo has just released a teaser image of the interior in their new 4C sports car, set to debut next week at the 2013 Geneva Motor Show. The no-nonsense cockpit of the Alfa Romeo 4C features extensive use of carbon fiber and specially selected trim finishes for an elegant, yet purpose built look. Let's examine some of the details.

This detail shot shows the Alfa Romeo 4C steering wheel with paddle shifters and the 4C's ignition key with stylized Alfa Romeo heart shaped grill theme. Not visible is the gauge cluster which is electronic and uses high impact graphics. The dashboard and door panels have a finish that resembles asphalt and deliver a race car like feel.

The Alfa Romeo 4C body and chassis is largely made of carbon fiber and is left exposed in the cockpit for all to admire. The carbon fiber is finished to a high degree for aesthetics and has the added bonus of replacing heavy carpeting. The pedal unit and footboards are made of aluminum. The heavily bolstered seats are made of a composite material for strength as well as weight savings.

In this shot you can see the silver Alfa DNA selector with the brand-new Race mode. This switch allows you to alter the 4C's performance and handling characteristics. Controls for the Alfa TCT twin dry clutch transmission are also visible.

The minimalist cockpit is all business, but displays an elegance and style that can only come from Alfa Romeo.

Read more about the Alfa Romeo 4C:

Fiat Powertrain Flexes its Muscles

Alfa Romeo at the 2011 Frankfurt Auto Show

New Alfa Romeo Sports Car Coming to America