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	<title>Foodservice Marketing</title>
	
	<link>http://www.foodservicemarketing.com</link>
	<description>case studies, best practices</description>
	<lastBuildDate>Thu, 12 Aug 2010 16:35:58 +0000</lastBuildDate>
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		<title>Celebrate Butterball’s Launch Campaign</title>
		<link>http://www.foodservicemarketing.com/celebrate-butterballs-launch-campaign/</link>
		<comments>http://www.foodservicemarketing.com/celebrate-butterballs-launch-campaign/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 16:35:21 +0000</pubDate>
		<dc:creator>Aaron Thompson</dc:creator>
				<category><![CDATA[Banners]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Butterball]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2382</guid>
		<description><![CDATA[Butterball Foodservice uses bold, consistent creative with broad placement for the launch of two new turkey breast products...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/welcome-butterball-and-reckitt-benckiser/' rel='bookmark' title='Permanent Link: Welcome Butterball and Reckitt Benckiser'>Welcome Butterball and Reckitt Benckiser</a> <small>We're pleased to announce the addition of Butterball Foodservice and French's...</small></li>
<li><a href='http://www.foodservicemarketing.com/kraft-ing-launch-promotions/' rel='bookmark' title='Permanent Link: Kraft-ing launch promotions'>Kraft-ing launch promotions</a> <small>Kraft&#8217;s entry into the program features a clever message to DSR&#8217;s...</small></li>
<li><a href='http://www.foodservicemarketing.com/release-16-enhancements/' rel='bookmark' title='Permanent Link: Release 16 Enhancements'>Release 16 Enhancements</a> <small>Dozens of usability improvements were implemented in release 16 of the...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advance &amp; Pierre to Merge</title>
		<link>http://www.foodservicemarketing.com/advance-pierre-to-merge/</link>
		<comments>http://www.foodservicemarketing.com/advance-pierre-to-merge/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 20:10:10 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Manufacturers']]></category>
		<category><![CDATA[Advance]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2374</guid>
		<description><![CDATA[Advance Pierre Foods will be the name of the newly merged organization...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/thanks-lynn-advance-food-company/' rel='bookmark' title='Permanent Link: Thanks, Lynn &amp; Advance Food Company'>Thanks, Lynn &amp; Advance Food Company</a> <small>It is just really nice to know that you can call...</small></li>
<li><a href='http://www.foodservicemarketing.com/advance-acquires-quik-to-fix-foods/' rel='bookmark' title='Permanent Link: Advance acquires Quik-To-Fix Foods'>Advance acquires Quik-To-Fix Foods</a> <small>Congratulations to Advance Food Company on their purchase of Quik-to-Fix from...</small></li>
<li><a href='http://www.foodservicemarketing.com/would-it-be-possible-to-send-me-a-sample/' rel='bookmark' title='Permanent Link: Would it be possible to send me a sample?'>Would it be possible to send me a sample?</a> <small>"We offer sub meatball sandwiches in our deli. Right now that...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Q3 2010 KPI’s</title>
		<link>http://www.foodservicemarketing.com/q3-2010-kpis/</link>
		<comments>http://www.foodservicemarketing.com/q3-2010-kpis/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 22:00:30 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[KPI's]]></category>
		<category><![CDATA[Metrics]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2350</guid>
		<description><![CDATA[Q3, 2010 KPI's reveal a continued growth in the quality of newly acquired operators...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/1st-quarter-2010-kpis/' rel='bookmark' title='Permanent Link: 1st Quarter 2010 KPI&#8217;s'>1st Quarter 2010 KPI&#8217;s</a> <small>1st Quarter 2010 KPI's continue to show strength......</small></li>
<li><a href='http://www.foodservicemarketing.com/q4-2008-kpis/' rel='bookmark' title='Permanent Link: Q4, 2008 KPI&#8217;s'>Q4, 2008 KPI&#8217;s</a> <small>The Q4, 2008 KPI's reflect the economy's broader malaise, albeit with...</small></li>
<li><a href='http://www.foodservicemarketing.com/2010-outlook-foodservice-stability-with-increased-use-of-incentives-by-operators/' rel='bookmark' title='Permanent Link: 2010 Outlook&#8230;Foodservice stability with increased use of incentives by operators'>2010 Outlook&#8230;Foodservice stability with increased use of incentives by operators</a> <small>2010 outlook...Foodservice stability and increased use of incentives by operators...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Code Entry Reminder Campaign</title>
		<link>http://www.foodservicemarketing.com/code-entry-reminder-campaign/</link>
		<comments>http://www.foodservicemarketing.com/code-entry-reminder-campaign/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 21:53:29 +0000</pubDate>
		<dc:creator>Martha Malley</dc:creator>
				<category><![CDATA[Email]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2358</guid>
		<description><![CDATA[Easy 3 Step Process Reminder to new program members...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/wow-thirty-millionth-code-entered/' rel='bookmark' title='Permanent Link: Wow, Thirty Millionth Code Entered'>Wow, Thirty Millionth Code Entered</a> <small>Yesterday, the 30,000,000th reward code was entered by Jim Oliver&#8217;s Smoke...</small></li>
<li><a href='http://www.foodservicemarketing.com/free-scanners-at-1000th-code/' rel='bookmark' title='Permanent Link: Free scanners at 1,000th code?'>Free scanners at 1,000th code?</a> <small>"You don't track invoices, so it's easier to earn rewards than...</small></li>
<li><a href='http://www.foodservicemarketing.com/twenty-millionth-code-winner/' rel='bookmark' title='Permanent Link: Twenty Millionth Code Winner'>Twenty Millionth Code Winner</a> <small>&#8220;We&#8217;re not willing to compromise on taste or ingredients for the...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Say “Cheese” for Foodservice Rewards!</title>
		<link>http://www.foodservicemarketing.com/say-%e2%80%9ccheese%e2%80%9d-for-foodservice-rewards/</link>
		<comments>http://www.foodservicemarketing.com/say-%e2%80%9ccheese%e2%80%9d-for-foodservice-rewards/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 12:32:41 +0000</pubDate>
		<dc:creator>Martha Malley</dc:creator>
				<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2335</guid>
		<description><![CDATA["Codee" gets lots of smiles at AHF, NACUFS and SNA


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/2010-tradeshow-plans/' rel='bookmark' title='Permanent Link: 2010 Tradeshow Plans'>2010 Tradeshow Plans</a> <small>Stepping up our trade show support for 2010......</small></li>
<li><a href='http://www.foodservicemarketing.com/codee-debuts-at-nra/' rel='bookmark' title='Permanent Link: &#8220;Codee&#8221; makes an impression at NRA'>&#8220;Codee&#8221; makes an impression at NRA</a> <small>Codee, our new tradeshow mascot certainly makes an impression......</small></li>
<li><a href='http://www.foodservicemarketing.com/rewards-selection-by-point-value/' rel='bookmark' title='Permanent Link: Rewards Selection by Point Value'>Rewards Selection by Point Value</a> <small>Ever wonder how many rewards were available at each fooodservice rewards...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/say-%e2%80%9ccheese%e2%80%9d-for-foodservice-rewards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Congratulations, John!</title>
		<link>http://www.foodservicemarketing.com/congratulations-john/</link>
		<comments>http://www.foodservicemarketing.com/congratulations-john/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 18:24:49 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Team]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2321</guid>
		<description><![CDATA[Hard work, persistence &#038; good looks pay off for John...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/learn-more-with-fsr-u/' rel='bookmark' title='Permanent Link: Learn More With FSR-U'>Learn More With FSR-U</a> <small>FSR-U, a new learning/sharing opportunity will be coming to Sponsors via...</small></li>
<li><a href='http://www.foodservicemarketing.com/john-neupauer-coalition-manager/' rel='bookmark' title='Permanent Link: John Neupauer, Sr. Coalition Manager'>John Neupauer, Sr. Coalition Manager</a> <small>Numbers, numbers & more numbers. John embodies BI's mission statement: Produce...</small></li>
<li><a href='http://www.foodservicemarketing.com/no-nra-06-for-john-tiger/' rel='bookmark' title='Permanent Link: No NRA &#8217;06 for John &amp; Tiger'>No NRA &#8217;06 for John &amp; Tiger</a> <small>"Just saying no" to the NRA show this year......</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/congratulations-john/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Trio of New Sponsors</title>
		<link>http://www.foodservicemarketing.com/megamex-resers-rich/</link>
		<comments>http://www.foodservicemarketing.com/megamex-resers-rich/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 19:47:53 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Reser's]]></category>
		<category><![CDATA[Rich's]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2288</guid>
		<description><![CDATA[Please welcome our three newest Sponsors, MegaMex, Reser's, and Rich Products Corporation...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/morning-cup/' rel='bookmark' title='Permanent Link: Morning Cup'>Morning Cup</a> <small>Michael Foods is the largest global supplier of processed eggs and...</small></li>
<li><a href='http://www.foodservicemarketing.com/welcome-sugar-foods/' rel='bookmark' title='Permanent Link: Welcome, Sugar Foods!'>Welcome, Sugar Foods!</a> <small>Welcome Sugar Foods and their salad toppings, dressing mixes and stuffings...</small></li>
<li><a href='http://www.foodservicemarketing.com/new-sponsors-eh/' rel='bookmark' title='Permanent Link: New Sponsors, Eh?'>New Sponsors, Eh?</a> <small>Kellogg's and Smucker's bring the number of manufacturers in the bilingual...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/megamex-resers-rich/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NRA Show Operator Video</title>
		<link>http://www.foodservicemarketing.com/nra-show-operator-video/</link>
		<comments>http://www.foodservicemarketing.com/nra-show-operator-video/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 00:19:31 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2267</guid>
		<description><![CDATA[Foodservice Rewards interview at the 2010 NRA Show...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/nestle-uks-promotional-video/' rel='bookmark' title='Permanent Link: Nestle UK&#8217;s Promotional Video'>Nestle UK&#8217;s Promotional Video</a> <small>Nestle&#8217;s UK office has produced a brilliant video promoting Foodservice Rewards....</small></li>
<li><a href='http://www.foodservicemarketing.com/lisa-snider-finally-poached-from-penton/' rel='bookmark' title='Permanent Link: Lisa Snider &#8211; finally poached from Penton!'>Lisa Snider &#8211; finally poached from Penton!</a> <small>After 9 1/2 years selling dead-tree advertising, Lisa Snider finally joins...</small></li>
<li><a href='http://www.foodservicemarketing.com/cost-effective-operator-and-dsr-training-tool/' rel='bookmark' title='Permanent Link: Cost Effective Operator and DSR Training Tool'>Cost Effective Operator and DSR Training Tool</a> <small>New video training options are like YouTube + points for operators......</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nestle Customers Go for the Gold</title>
		<link>http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/</link>
		<comments>http://www.foodservicemarketing.com/nestle-customers-go-for-the-gold/#comments</comments>
		<pubDate>Wed, 26 May 2010 21:26:53 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Banners]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Nestle]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=2227</guid>
		<description><![CDATA[Nestle's customers are going for the gold...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/lean-cuisine-non-buyer-conversion/' rel='bookmark' title='Permanent Link: Lean Cusine Non-Buyer Conversion Promotion'>Lean Cusine Non-Buyer Conversion Promotion</a> <small>Communicated exclusively via digital marketing, this clever Nestlé promotion netted "a...</small></li>
<li><a href='http://www.foodservicemarketing.com/nestle-uk-advertising/' rel='bookmark' title='Permanent Link: Nestle UK advertising'>Nestle UK advertising</a> <small>Looking for clever advertising copy ideas? Check out Nestle UK's creative......</small></li>
<li><a href='http://www.foodservicemarketing.com/help-your-customers-be-more-successful/' rel='bookmark' title='Permanent Link: Help your customers be more successful'>Help your customers be more successful</a> <small>Nestlé's entertainment the senses promotion zeros in with helpful ways operators...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Codee” makes an impression at NRA</title>
		<link>http://www.foodservicemarketing.com/codee-debuts-at-nra/</link>
		<comments>http://www.foodservicemarketing.com/codee-debuts-at-nra/#comments</comments>
		<pubDate>Sat, 22 May 2010 19:01:45 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[Tweets]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/codee-workin-it-at-the-bung/</guid>
		<description><![CDATA[Codee, our new tradeshow mascot certainly makes an impression...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/whats-your-facebook-strategy/' rel='bookmark' title='Permanent Link: What&#8217;s Your Facebook Strategy?'>What&#8217;s Your Facebook Strategy?</a> <small>The Foodservice Rewards social network membership just topped 5,000 operators......</small></li>
<li><a href='http://www.foodservicemarketing.com/study-operators-are-better-connected/' rel='bookmark' title='Permanent Link: Study: Operators are Better Connected'>Study: Operators are Better Connected</a> <small>Despite busy schedules operators are better connected than the average adult......</small></li>
<li><a href='http://www.foodservicemarketing.com/what-makes-an-effective-eblast/' rel='bookmark' title='Permanent Link: What Makes an Effective eBlast?'>What Makes an Effective eBlast?</a> <small>This Unilever eBlast uses all the right elements to create a...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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