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	<title>Foodservice Marketing</title>
	
	<link>http://www.foodservicemarketing.com</link>
	<description>case studies, best practices</description>
	<lastBuildDate>Mon, 13 Feb 2012 16:39:50 +0000</lastBuildDate>
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		<title>Foodservice Rewards Engages Operators at Catersource</title>
		<link>http://www.foodservicemarketing.com/foodservice-rewards-engages-operators-at-catersource/</link>
		<comments>http://www.foodservicemarketing.com/foodservice-rewards-engages-operators-at-catersource/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 22:20:26 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[.com]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Rewards]]></category>
		<category><![CDATA[Sponsors]]></category>
		<category><![CDATA[Trade Shows]]></category>
		<category><![CDATA[Plate]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3326</guid>
		<description><![CDATA[Catering professionals can visit Foodservice Rewards live at Catersource and have the opportunity to win points, prizes, and Plate...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/nra-2012-take-a-ride-with-foodservice-rewards/' rel='bookmark' title='Permanent Link: NRA 2012 &#8211; Take a Ride with Foodservice Rewards'>NRA 2012 &#8211; Take a Ride with Foodservice Rewards</a> <small>Chicago in Style - sponsor-hosted Limo service for VIP operators provides...</small></li>
<li><a href='http://www.foodservicemarketing.com/whats-your-facebook-strategy/' rel='bookmark' title='Permanent Link: What&#8217;s Your Facebook Strategy?'>What&#8217;s Your Facebook Strategy?</a> <small>The Foodservice Rewards social network membership just topped 5,000 operators......</small></li>
<li><a href='http://www.foodservicemarketing.com/want-to-drive-more-operators-to-your-website/' rel='bookmark' title='Permanent Link: Want to drive more operators to your website?'>Want to drive more operators to your website?</a> <small>Create a link to your website like this one by Hormel...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011 in Review</title>
		<link>http://www.foodservicemarketing.com/2011-in-review/</link>
		<comments>http://www.foodservicemarketing.com/2011-in-review/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 18:22:22 +0000</pubDate>
		<dc:creator>Paul Brancky</dc:creator>
				<category><![CDATA[KPI's]]></category>
		<category><![CDATA[Metrics]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3318</guid>
		<description><![CDATA[Once again our year in review statistics and KPI’s continue to demonstrate that Foodservice Rewards is a compelling program to reach and engage Operators. Below is a review of 2011 activity and trends within Foodservice Rewards for North America.


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/2009-in-review/' rel='bookmark' title='Permanent Link: 2009 in Review'>2009 in Review</a> <small>The year in review statistics and 4th quarter KPI's continue to...</small></li>
<li><a href='http://www.foodservicemarketing.com/2010-in-review/' rel='bookmark' title='Permanent Link: 2010 in Review'>2010 in Review</a> <small>The Year in Review shows that Foodservice Rewards continues to deliver...</small></li>
<li><a href='http://www.foodservicemarketing.com/q3-2009-kpis/' rel='bookmark' title='Permanent Link: Q3, 2009 KPI&#8217;s'>Q3, 2009 KPI&#8217;s</a> <small>Assuming an average margin of $6/case, Sponsors earn $192 per year...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New Sponsor – Krusteaz Professional</title>
		<link>http://www.foodservicemarketing.com/new-sponsor-krusteaz-professional/</link>
		<comments>http://www.foodservicemarketing.com/new-sponsor-krusteaz-professional/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 19:21:59 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[.com]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ExtraPoints Newsletter]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Krusteaz]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3304</guid>
		<description><![CDATA[Krusteaz Professional joins the Foodservice Rewards Coalition...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/10th-anniversary-promotion/' rel='bookmark' title='Permanent Link: 10th Anniversary Promotion'>10th Anniversary Promotion</a> <small>We have launched a promotion that will entail a monthly drawing...</small></li>
<li><a href='http://www.foodservicemarketing.com/newly-designed-enewsletter-launches/' rel='bookmark' title='Permanent Link: Newly Designed Enewsletter Launches'>Newly Designed Enewsletter Launches</a> <small>Goodbye 10-page enewsletters! Single screen viewing for all promotions is here......</small></li>
<li><a href='http://www.foodservicemarketing.com/fsr-sponsor-free-easy-party-during-nacufs/' rel='bookmark' title='Permanent Link: FSR Sponsor &#8220;Free &#038; Easy&#8221; Party during NACUFS'>FSR Sponsor &#8220;Free &#038; Easy&#8221; Party during NACUFS</a> <small>Announcing plans to bring Foodservice Rewards Sponsors and College operators together...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>iPhone App Available to Enter Reward Codes</title>
		<link>http://www.foodservicemarketing.com/iphone-app-available-to-enter-reward-codes/</link>
		<comments>http://www.foodservicemarketing.com/iphone-app-available-to-enter-reward-codes/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 15:32:36 +0000</pubDate>
		<dc:creator>Paul Brancky</dc:creator>
				<category><![CDATA[Reward Code Labels]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3280</guid>
		<description><![CDATA[Foodservice Rewards iPhone app available to ease code entry


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/how-operators-enter-reward-codes/' rel='bookmark' title='Permanent Link: How Operators enter Reward Codes'>How Operators enter Reward Codes</a> <small>97.4% of reward codes are entered on-line at www.foodservicerewards.com...</small></li>
<li><a href='http://www.foodservicemarketing.com/almost-four-million-codes-claimed/' rel='bookmark' title='Permanent Link: Almost <em>fourty million</em> codes claimed'>Almost <em>fourty million</em> codes claimed</a> <small>Enter the prize drawing by guessing when the 40 millionth Foodservice...</small></li>
<li><a href='http://www.foodservicemarketing.com/there-are-yellow-reward-codes/' rel='bookmark' title='Permanent Link: There are yellow reward codes &#8230;'>There are yellow reward codes &#8230;</a> <small>There are yellow reward codes in that Bidvest delivery truck &#8211;...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Moneyball” and Foodservice</title>
		<link>http://www.foodservicemarketing.com/data-analytics/</link>
		<comments>http://www.foodservicemarketing.com/data-analytics/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 22:40:01 +0000</pubDate>
		<dc:creator>Paul Brancky</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Customer data]]></category>
		<category><![CDATA[foodservice analytics]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3177</guid>
		<description><![CDATA[Leveraging customer data is a potential "game changer" for foodservice marketing.


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/direct-mail-to-support-your-sweepstakes/' rel='bookmark' title='Permanent Link: Direct mail to support your sweepstakes'>Direct mail to support your sweepstakes</a> <small>P&amp;G&#8217;s Stop the Grease, Start your Engines Sweepstakes is an excellent...</small></li>
<li><a href='http://www.foodservicemarketing.com/is-there-such-a-thing-as-a-free-lunch/' rel='bookmark' title='Permanent Link: Is There Such a Thing as a Free Lunch?'>Is There Such a Thing as a Free Lunch?</a> <small>Jay Siff, CEO of Moving Targets, and copywriter extraordinaire, describes Foodservice...</small></li>
<li><a href='http://www.foodservicemarketing.com/usfs-future-predictions/' rel='bookmark' title='Permanent Link: USFS&#8217; future &#8211; predictions'>USFS&#8217; future &#8211; predictions</a> <small>&#8220;Putting manufacturer brands in the back of the book&#8221; &#8220;Reducing commissions...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/data-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reser’s Launches New Foodservice Website</title>
		<link>http://www.foodservicemarketing.com/resers-launches-new-foodservice-website/</link>
		<comments>http://www.foodservicemarketing.com/resers-launches-new-foodservice-website/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 22:49:44 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Reser's]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3253</guid>
		<description><![CDATA[Foodservice Rewards proudly displayed on Reser's new foodservice site...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/best-website-implementation-yet/' rel='bookmark' title='Permanent Link: Best Website Implementation Yet'>Best Website Implementation Yet</a> <small>Here are the files to enhance your website with Foodservice Rewards......</small></li>
<li><a href='http://www.foodservicemarketing.com/latest-website-improvements/' rel='bookmark' title='Permanent Link: Latest website improvements'>Latest website improvements</a> <small>Significant improvements were recently made to the FSR website......</small></li>
<li><a href='http://www.foodservicemarketing.com/compare-manufacturers-foodservice-website-traffic/' rel='bookmark' title='Permanent Link: Compare Manufacturers&#8217; Website Traffic'>Compare Manufacturers&#8217; Website Traffic</a> <small>Want to see how your foodservice website's traffic stacks up to...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/resers-launches-new-foodservice-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011 Foodservice Rewards Operator Metrics</title>
		<link>http://www.foodservicemarketing.com/2011-foodservice-rewards-operator-metrics/</link>
		<comments>http://www.foodservicemarketing.com/2011-foodservice-rewards-operator-metrics/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 21:16:43 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[KPI's]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Reporting]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3241</guid>
		<description><![CDATA[After 10 years, Foodservice Rewards continues to deliver...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/2011-in-review/' rel='bookmark' title='Permanent Link: 2011 in Review'>2011 in Review</a> <small>Once again our year in review statistics and KPI’s continue to...</small></li>
<li><a href='http://www.foodservicemarketing.com/1st-quarter-2010-kpis/' rel='bookmark' title='Permanent Link: 1st Quarter 2010 KPI&#8217;s'>1st Quarter 2010 KPI&#8217;s</a> <small>1st Quarter 2010 KPI's continue to show strength......</small></li>
<li><a href='http://www.foodservicemarketing.com/q4-2007-metrics-and-goals/' rel='bookmark' title='Permanent Link: Q4 2007 Metrics and Goals'>Q4 2007 Metrics and Goals</a> <small>Q4 2007 KPI's and Goals: an increased focus on engagement and...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.foodservicemarketing.com/2011-foodservice-rewards-operator-metrics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Like Us” at Tradeshows</title>
		<link>http://www.foodservicemarketing.com/driving-facebook-like/</link>
		<comments>http://www.foodservicemarketing.com/driving-facebook-like/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:26:21 +0000</pubDate>
		<dc:creator>Martha Malley</dc:creator>
				<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3235</guid>
		<description><![CDATA[Using trade show handouts to drive Facebook engagement...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/viva-las-vegas-2012-list-of-trade-shows/' rel='bookmark' title='Permanent Link: Viva Las Vegas! 2012 List of Trade Shows'>Viva Las Vegas! 2012 List of Trade Shows</a> <small>2012 List of Foodservice Shows includes many opportunities to visit Las...</small></li>
<li><a href='http://www.foodservicemarketing.com/10th-anniversary-promotion/' rel='bookmark' title='Permanent Link: 10th Anniversary Promotion'>10th Anniversary Promotion</a> <small>We have launched a promotion that will entail a monthly drawing...</small></li>
<li><a href='http://www.foodservicemarketing.com/30000-incremental-cases-wow/' rel='bookmark' title='Permanent Link: 30,000 Incremental Cases, Wow'>30,000 Incremental Cases, Wow</a> <small>We tiered the promotions based on past redemption history so that...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10th Anniversary Promotion</title>
		<link>http://www.foodservicemarketing.com/10th-anniversary-promotion/</link>
		<comments>http://www.foodservicemarketing.com/10th-anniversary-promotion/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 23:15:54 +0000</pubDate>
		<dc:creator>Tiger</dc:creator>
				<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3230</guid>
		<description><![CDATA[We have launched a promotion that will entail a monthly drawing where program participants can  win 10,000 points in honor of our anniversary...


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/new-trade-show-flyer-available/' rel='bookmark' title='Permanent Link: New Trade Show Flyer Available'>New Trade Show Flyer Available</a> <small>We've updated the one-page program description (often used at trade shows...</small></li>
<li><a href='http://www.foodservicemarketing.com/chinese-new-year-promotion/' rel='bookmark' title='Permanent Link: Chinese New Year Promotion'>Chinese New Year Promotion</a> <small>See Schwan&#8217;s clever Chinese New Year promotion in this week&#8217;s Foodservice...</small></li>
<li><a href='http://www.foodservicemarketing.com/whats-your-ac-score/' rel='bookmark' title='Permanent Link: What&#8217;s your AC Score?'>What&#8217;s your AC Score?</a> <small>A new program measure shows that on average, 50% of the...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>DSR and “Street” Operator loyalty</title>
		<link>http://www.foodservicemarketing.com/dsr-and-street-operator-loyalty/</link>
		<comments>http://www.foodservicemarketing.com/dsr-and-street-operator-loyalty/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 22:57:22 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Brokers]]></category>
		<category><![CDATA[DSR incentive]]></category>
		<category><![CDATA[Industry Partners]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.foodservicemarketing.com/?p=3218</guid>
		<description><![CDATA[DSR's will often will be paid out on a spiff and not even know where it came from...Gain loyalty directly with the operator to protect branded business


Related posts:<ol><li><a href='http://www.foodservicemarketing.com/conagra-operator-success-dsr-incentive/' rel='bookmark' title='Permanent Link: ConAgra Operator Success DSR Incentive(?)'>ConAgra Operator Success DSR Incentive(?)</a> <small>ConAgra's solo DSR incentive effort lacks critical success factors......</small></li>
<li><a href='http://www.foodservicemarketing.com/progroup-service-matters-coverage/' rel='bookmark' title='Permanent Link: ProGroup Service Matters Coverage'>ProGroup Service Matters Coverage</a> <small>Great Foodservice Rewards coverage in Progressive Group' July member newsletter......</small></li>
<li><a href='http://www.foodservicemarketing.com/the-three-ps-of-a-successful-foodservice-product-intro/' rel='bookmark' title='Permanent Link: The THREE P&#8217;s of a Successful Foodservice Product Intro'>The THREE P&#8217;s of a Successful Foodservice Product Intro</a> <small>Using Foodservice Rewards to reach the independent operator directly, will help...</small></li>
</ol>]]></description>
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