1. A Track Dedicated to Advisors and Coaches

This year, FinCon features a dedicated Professional Track just for financial advisors, coaches, and educators. These sessions go beyond general content strategy and speak directly to your pain points and opportunities as a service-based business owner.

Each session is led by other coaches and advisors who’ve scaled from 1:1 to seven figures. Check out these examples of sessions from last year:

• “Personal Finance Needs a Rebrand: Coaching as the Future of Financial Education” with Kelsa Dickey
  → Rethink how you educate and empower clients using coaching-based content.
  
  

• “From Coaching to Programs: Scaling a Million Dollar Business with Webinar Funnels” with Chloe Daniels
  → Get a behind-the-scenes look at how Chloe turned 1:1 sessions into group programs and a thriving funnel-based business.
  
  
• “Ops, I Did It Again: Operations for Scaling a 6–7 Figure Coaching Business” with Ryan & Thomai Roi
  → See what it takes to build the back-end systems that support massive growth and keep clients flowing.

These sessions aren’t theoretical. They’re led by people who’ve done it, sharing the strategies and systems that actually worked.

2. Learn to Market Smarter, Not Just Louder

Even the most experienced advisors can feel stuck when it comes to content and marketing. Whether you’re new to YouTube or trying to optimize your funnel, FinCon gives you hands-on sessions that speak your language.

Here are a few examples of these types of sessions from last year:

• “How AI Saves Me $2,500 Each Month” – Allison Baggerly
  → Use AI to simplify your workflow, save hours, and still sound like you.
  
  
• “This SIMPLE Funnel Generates $300 Every Day” – Brian Feroldi
  → Follow a step-by-step walkthrough of a high-converting, easy-to-manage funnel.
  
  
• “Small But Mighty” – Jamie Trull
  → Earn affiliate revenue at scale—even with a small audience.
  
  
• “YouTube is on EASY MODE” – JC Rodriguez
  → Get to your first 1,000 subscribers with simple, effective videos.
  
  
• “Grow Your List (Fast!)” – Nick Loper
  → 10+ tested tactics to grow your email list without feeling spammy.
  
  

These sessions help you reach more of the right people—and convert them—without burning out or guessing what works.

3. Find the Community You’ve Been Missing

Blending coaching with content creation is still considered “non-traditional” in many financial circles. It can feel like no one quite gets what you’re building.

At FinCon, you’ll meet people who do.

You’ll connect with:

• Other advisors and coaches experimenting with content, automation, and scalable offers
• Financial educators building hybrid business models
• Creators who serve similar audiences and may be perfect for collaborations

   

Plus, you’ll have access to meetups just for financial coaches and advisors, along with niche-based meetups like:

• Couples Money Meetup
• Military Money Meetup
• Retirement Meetup
• Women in Money
• Family Money Meetup
• And many more…

 

These aren’t just social hours. They’re where aligned partnerships, audience-sharing collaborations, and new client referrals often begin.

4. Capture Content While You’re Here

You’re already surrounded by brilliant creators. Why not use the moment?

At FinCon, you can:

• Book time in podcast and video booths
  
  
• Record interviews with fellow coaches
  
  
• Capture behind-the-scenes or thought leadership content on-site
  
  

It’s rare to be in a room full of values-aligned money experts. Whether you’re batching content or recording something impromptu, FinCon helps you fill your calendar and your content queue.

5. Discover Tools That Serve You and Your Clients

FinCon Central (our expo hall) is packed with:

• Financial brands and fintech tools that may be perfect for your clients
• Business service providers built to support creators and educators
• Affiliate-worthy brands looking for financial experts like you
• Emerging platforms that align with your values and can help you do your work more efficiently
  
  

Whether you need help with email marketing, compliance, tax strategy, or just want to test out new platforms, this is your chance to connect face-to-face and find the right fits.

6. Schedule 1:1 Meetings with Brands

If you’re ready to partner with brands, this one’s big.

FinCon gives you the opportunity to schedule 15-minute meetings with financial brands and service providers—many of whom are looking specifically for values-aligned creators, coaches, and educators.

You don’t need a massive following to participate. Just show up, share what you do, and see what connections click.

Bonus: See What This Looks Like in Action

Curious what kind of value you’ll get at FinCon? Watch one of the most talked-about sessions from last year:

$50K to $1M in 3 Years: How Ryan Roi Built a 7-Figure Coaching Biz Organically

No ads. No launch funnels. Just a simple Instagram system and a rock-solid client experience.

This session alone made the trip worth it for many coaches, and it’s just one of dozens you’ll find at FinCon.

Ready to Build the Business You Want?

Grow your reach

Find aligned collaborators

Turn content into clients

Build a business that scales and feels good

Whether you’re just starting out or refining what you’ve already built, FinCon is for you.

Join us September 16-18, in Palm Springs, for FinCon 2026. Learn more and register here. 

The post Why FinCon Is a Must for Financial Advisors and Coaches appeared first on FinCon: Where Money and Media Meet.

FinCon 2026 is bringing the community to Palm Springs, California—where sunshine, stunning desert views, and a vibrant downtown scene set the stage for an unforgettable event.

This year, all FinCon sessions and events will take place at the Palm Springs Convention Center, right in the heart of downtown and surrounded by walkable hotels, restaurants, coffee shops, and plenty of spots to keep the conversations going after hours.

Where to Stay for FinCon 2026

To help you make the most of your time (and your steps), we’ve secured two official FinCon hotels close to the Convention Center: Renaissance Palm Springs and Courtyard by Marriott Palm Springs

Renaissance Palm Springs

$199/night
Connected to the Palm Springs Convention Center

If convenience is your top priority, this is it. The Renaissance Palm Springs is directly connected to the Convention Center—meaning no transportation, no stress, and no missed sessions.

Why stay here?

Unmatched Convenience – Roll out of bed and into FinCon. Being connected to the venue makes it easy to pop back to your room between sessions or recharge before evening events.

Prime Networking – Staying at the conference hotel means more organic run-ins with fellow Money Nerds, speakers, and sponsors. Some of the best FinCon conversations happen in hotel lobbies, elevators, and over morning coffee.

Fully Immersive Experience – From early-morning keynotes to late-night discussions about money, business, and life, staying on-site keeps you at the center of it all.

Book your Renaissance room

Courtyard by Marriott Palm Springs

$139/night
About a 10-minute walk to the Convention Center

Looking for a more budget-friendly option that’s still close to the action? The Courtyard by Marriott Palm Springs is an easy walk to the Convention Center and a great option for attendees who don’t mind a short stroll.

Book your Courtyard room

Important: Rooms in our FinCon hotel blocks go fast every year. Booking early not only locks in the best rate but also gives you peace of mind as you plan your trip.

FinCon 2026 at the Palm Springs Convention Center

The Palm Springs Convention Center will host all FinCon programming and events. With wide-open layouts, natural light, and mountain views just outside, it’s a venue that feels energizing rather than overwhelming.

And with downtown Palm Springs right outside the doors, you’re never far from a great meal, a strong coffee, or a casual meetup with fellow attendees.

Why We’re Excited for Palm Springs

So what makes Palm Springs a perfect fit for FinCon 2026?

Sunshine & Scenery – Expect blue skies, palm trees, and mountain backdrops that make even a walk between sessions feel like a mini vacation.

Downtown Energy – Both hotels are located downtown, surrounded by walkable restaurants, cafés, cocktail bars, and boutiques, ideal for impromptu meetups or post-session debriefs.

Built for Connection – Palm Springs’ compact downtown makes it easy to bump into friends, collaborators, and creators throughout the week.

A Refreshing Change of Pace – Palm Springs offers a relaxed, creative atmosphere that’s perfect for sparking new ideas, recording content, and recharging alongside the FinCon community.

We can’t wait to welcome you to FinCon 2026 in Palm Springs. Grab your hotel room early, pack your sunglasses, and get ready for an incredible event.

Haven’t Gotten Your FinCon Pass Yet?

Don’t miss out! Grab your FinCon 2026 pass today at the links below.

The post Where We’re Staying, Where We’re Meeting & Why We’re Excited for Palm Springs appeared first on FinCon: Where Money and Media Meet.

The post 11 Ways to Make Money at FinCon appeared first on FinCon: Where Money and Media Meet.

FinCon is turning 15!

FinCon started back in 2011 when 200 personal finance bloggers gathered outside Chicago to meet in person for the first time—to collaborate, swap ideas, and figure out how to talk about money on the internet. And just like that, a community was brought together.

Since then, the platforms have changed, and so has the way you create. YouTube was still finding its footing. Instagram had just launched the year before. Podcasting was still considered niche. TikTok? Didn’t exist. Most creators were writing blog posts, experimenting with email, and trying to convince their families that “online content” was a real thing.

Now, many of you are running multi-platform businesses. You’ve built audiences on YouTube and TikTok, grown podcasts with millions of downloads, launched membership sites, coaching programs, mobile apps, and full-blown product lines. And through it all, FinCon has grown right alongside you.

We’ve expanded our content to cover more advanced strategies, added support for video creators and podcasters, and continued to evolve the event to meet you where you are.

And along the way, many of you made FinCon an annual tradition. You’ve built friendships here, openly shared strategies with zero gatekeeping, and cheered each other on. You’ve built a community of money nerds who value collaboration over competition and genuinely root for each other to succeed. 

That’s why we’re making this year a celebration of YOU, the creators and brands who’ve helped shape this space.

We’ll have a few fun nods to the early days (should the pink flamingo return?), some familiar faces making a return, and yes, a few surprises in store. 

If this is your first time joining us, don’t worry. You’ve found your people, and we’ve got plenty planned to help you feel right at home.

Women in Money, Built In

Women in Money has grown into a vibrant part of the FinCon community over the last couple of years, and this year, it’s woven into FinCon 2025.

In 2023, we kicked things off with events in Atlanta and Los Angeles. In 2024, we gathered at NASDAQ in Times Square. Each one had its own vibe, but the heart has always been the same: connecting and celebrating the women shaping how we talk about money.

So for Year 3, and in honor of FinCon’s 15th, we’re integrating Women in Money throughout the event in a bigger way.

If you’re attending FinCon 2025, you’re in! No extra sign-up or additional cost. Every Women in Money event is open to women with a FinCon 2025 pass. 

It starts Tuesday night, September 9, with the Women in Money Food Cart-y Party, an off-site gathering for women with a FinCon pass. We’ll gather at one of Portland’s iconic food cart pods for an evening of conversation, connection, and some of the city’s best bites.

We’re also introducing Women in Money Collab Labs. These are interactive sessions where you’ll get to know other creators by working on creative challenges together. They’re part networking, part problem-solving, and all about meaningful collaboration.

You’ll brainstorm, generate content ideas together, and stretch your creativity with other women who get what you do. 

We’ll also host a Women in Money Creator Conversation, offering a dedicated time for conversation around topics that matter to women in the money space.

1:1 Meetings Now Open to Everyone

One-on-one meetings between creators and brands have always been a core part of the FinCon experience. They’re where partnerships can begin, often the kind that continue long after the event is over.

In the past, these meetings (formerly called Pro Networking) were reserved for higher-tier passholders. But this year, we’re opening them up to everyone. Whether you have a Creator Pass or an All Access Creator Pass, you can opt in.

Why the change? Because brands are looking to work with creators across the board, not just the biggest names. They’re also interested in micro-influencers, niche voices, and anyone doing consistent, quality work with a trusted audience. There’s room at the table for all kinds of creators.

Here’s how it works: You’ll get access to the FinCon app, including a list of participating brands, a few weeks before the event. Within the app, you can request meetings with brand reps, and they can request meetings with you. Both sides can accept or decline, and once confirmed, you’ll head to Portland with meetings already on your calendar.

It’s 15 minutes, face-to-face, with brand reps who want to work with you. Skip the cold emails and the guesswork. Just open the FinCon app, set your availability, and show up ready to talk partnerships.

New AMA Panels

Things in the creator world move fast, and sometimes the best way to keep up is by hearing directly from experts who are succeeding at the work.

That’s why we’re adding four new Ask Me Anything panels at FinCon 2025. Each one is designed to go deep on a specific topic, featuring expert creators who can speak to the specifics of your challenges, give practical insights, and share what’s working for them right now, not six months ago. You’ll be able to submit questions ahead of time, and the panelists will answer them live at the event.

This year’s AMA topics include:

• YouTube
  
• Short-Form Video
  
• Using AI as Creators
  
• Podcasting

The Podcasting panel is already announced, with more speaker details coming soon for the others! 

See the current speaker lineup here. More to come!

New All Access Creator Pass

We’ve introduced a new pass option for creators who want more connection, more convenience, and a few extra perks. 

The All Access Creator Pass is perfect if you’re looking for more time with brands and experts, a quiet space to regroup, and a more streamlined experience.

Perks include:

• A networking lunch with speakers and brand reps
  
• Daily access to an on-site lounge with drinks, snacks, and space to recharge—or chat with fellow All Access creators and brand reps
  
• Reserved seating in sessions
  
• Expedited check-in
  

And of course, it includes everything that comes with a Basic Creator Pass, too.

New Partners & New Possibilities

We’ve got a great mix of new and returning sponsors and exhibitors joining us in Portland, ready to connect with creators like you, with more brands coming on board each week.

First-timers this year include financial brands and creator service providers who are excited to support your work and build real partnerships. Bronze sponsors like:

• DeleteMe, helping you quickly and safely remove personal data from the internet
  
• Array, making it easier for you to connect with your audience and empower them to take ownership of their financial future
  
• Monarch, giving people a better way to track, budget, and do more with their money

You’ll also see new sponsors like Chapter, Shure, Campaigner, and more.

And of course, we’re welcoming back some familiar faces:

• Plynk (Silver Sponsor)
  
• Money.com, FINRA, LLCAttorney.com, and Creator CPA (Bronze Sponsors)

You can meet all of these partners inside FinCon Central, open throughout the event and with dedicated hours to make connecting easier, just like last year. Want something more personal? Request a 1:1 Meeting with the brands you’re most excited about.

Keep an eye out for new additions as we get closer to September.

New City: Hello, Portland

We’re heading back to the West Coast! FinCon 2025 will be in Portland, Oregon, a city known for its creative energy, entrepreneurial spirit, and strong sense of community.

Portland’s walkability, food scene, and endless places to gather and collaborate make it the perfect match for the FinCon community. Whether you’re catching up with other creators over coffee, meeting up at a food cart pod, or filming a reel between sessions, this city was built for spontaneous meetups and creative inspiration.

All sessions and events will be held at the Oregon Convention Center, just across the street from our official hotel, the Hyatt Regency Portland. It’s a new layout for us, but one that still makes it easy to run into familiar faces and stay close to the action.

Check out our full guide to Portland, the venue, and where to stay.

Still the FinCon You Know and Love

Even with all the fresh updates, the heart of FinCon hasn’t changed.

You’ll still find practical sessions led by creators who know the work. You’ll still find intentional spaces to connect with others in your corner of the internet. You’ll still find opportunities to collaborate and create content on-site.

Most importantly, you’ll still be surrounded by a community of money nerds who get it, and the momentum that comes from being in the same place at the same time.

Haven’t grabbed your pass yet? Now’s the time.

The post The Biggest Changes Coming to FinCon 2025 appeared first on FinCon: Where Money and Media Meet.

As we gear up for this year’s conference in Atlanta, we’re excited to highlight what George has to say about creating engaging content, leveraging YouTube Shorts, and turning viewership into meaningful income.

Creating Content That Resonates

“Anytime we can tap into the question, ‘How are you helping me?’ the video performs well,” says George. His approach to creating content is all about addressing his audience’s specific needs and questions. The videos that gain the most traction on his channel are those that help viewers measure their financial progress, like “What Your Net Worth Should Be by Age 50” or “How to Save $100,000 in 3 Years.”

Key Takeaway: Focus on content that answers your audience’s burning questions. George found that viewers love comparisons and benchmarks, as it helps them see how they stack up against others financially. If you’re a finance creator, think about the questions your audience is asking and create content that gives them actionable answers.

Related Resource: Create Standout Personal Finance Content with Sharon Epperson

The Power of Promotion: Why YouTube Shorts Matter

While many creators are focused on TikTok and Instagram Reels, George emphasizes the importance of YouTube Shorts. “If you’re not doing YouTube Shorts, you are missing out,” he explains. By repurposing 60-second clips from longer episodes, George has doubled his channel’s viewership over the past year. These shorts act as a gateway, drawing in viewers who then explore his long-form content.

George’s strategy also includes always directing viewers to another video at the end. “It becomes this endless scrolling and watching cycle,” he notes, making it easy for viewers to stay engaged with his content.

Key Takeaway: Don’t sleep on YouTube Shorts! Short-form content is a great way to hook viewers and direct them to your full-length videos. This can significantly boost your watch time and help build a loyal audience.

Related Resource: How We Grew Our YouTube Channel to 100,000 Subscribers

Turning Views into Revenue: Sponsorships and Beyond

As George’s channel grew, so did his revenue streams. Initially, YouTube ad revenue was the main source of income, but as the channel matured, sponsorships became a larger part of the equation. “If you add it all up, the sponsors are now making more for the channel than the actual YouTube ad revenue,” George shares.

For George, aligning with sponsors that he genuinely believes in is key. “I vet every company we partner with,” he says, ensuring that the products and services he promotes are ones he would use himself. This approach has helped him build trust with his audience while providing another income stream.

Key Takeaway: As your channel grows, diversifying your income with sponsorships can become a major revenue driver. Make sure to choose partners that align with your values and offer products or services that benefit your audience.

Related Resource: Navigating Brand Sponsorships During a Financial Crisis

Building Community: The Real Power of FinCon

One of George’s biggest takeaways from joining the FinCon community is the value of connecting with like-minded creators. “It’s lonely to create,” he admits, adding that being surrounded by other personal finance enthusiasts has been refreshing. FinCon is a space where creators can collaborate, share what’s working, and support each other on their content creation journey.

“We’re all trying to do pretty much the same thing in very different ways, and I think that’s beautiful,” George says. At FinCon, competition takes a backseat to community, and that’s what makes it special.

Key Takeaway: Finding a community of fellow creators can help you stay motivated, learn new strategies, and find opportunities for collaboration. Whether it’s at events like FinCon or through online groups, don’t underestimate the power of networking.

Related Resource: The First Timers Guide to FinCon

Next Steps for Finance Creators

If you’re looking to emulate George Kamel’s success, here’s what you should focus on:

1. Create Content with Purpose: Answer the questions your audience is already asking. Topics like financial benchmarks or how-to guides tend to perform well.
2. Leverage YouTube Shorts: Use short-form content as a way to draw new viewers to your channel and keep them engaged.
3. Pursue Sponsorships Thoughtfully: Partner with brands you believe in and who align with your audience’s needs.
4. Invest in Community: Connect with other creators, whether at events like FinCon or through online forums, to share ideas and grow together.

Want to hear more from George? Be sure to catch him live on the main stage at FinCon 2024 in Atlanta from October 23rd to 26th! If you haven’t already signed up, grab your ticket here and join thousands of other finance content creators looking to take their content, promotion, and profit strategies to the next level.

The post George Kamel’s Secrets to YouTube Growth: Create, Promote, and Profit appeared first on FinCon: Where Money and Media Meet.

The post How Brands Can Make the Most of ProNetworking appeared first on FinCon: Where Money and Media Meet.

In this guide, we’ll help you maximize your time at FinCon with the Plus Pass, drawing on insights from seasoned attendees. You’ll discover actionable strategies to prepare for the big event, plus tips for effective follow-up once it’s all over.

What Does the Plus Pass Offer?

Before diving into how to optimize your experience, let’s clarify what the Plus Pass offers. Simply put, it’s your gateway to an enhanced FinCon experience. This upgrade from the basic ticket opens up numerous networking opportunities. With the Plus Pass, you can schedule 1:1 conversations with brands and gain access to the exclusive Speaker/Pro Mixer.

Making the Most of the Plus Pass

But how do you leverage this premium pass? After all, when it comes to networking, every Money Nerd knows the importance of optimizing your connections! Just showing up at FinCon and winging it could work for some people, but you’ve invested cash dollars in this Plus Pass. Taking some time before you arrive to get a game plan will yield much better ROI. 

Here’s what you need to keep in mind:

1. Do Your Homework

Whether it’s your first time or you’re a returning attendee, there are some basic things that you need to do first:

• Download the app and fill out your profile. Answer all the questions so that when others look at your profile, they know exactly who you are and what you do.
• As FinCon approaches, take a moment to set your intentions. Ask yourself: “What do I want to achieve at FinCon?”
• Go through the schedule and save all the sessions that you want to attend to your “My Schedule” so you know what times you are available for meetings.
• Are there specific creators you’d like to connect with? Maybe you want to meet them in person or you want to talk to them about collaborating on a project or interview them for your podcast or YouTube channel. Check out the Attendee List in the app and start connecting with people. 
• Drop a comment in the Feed and tell people who you are, what you do, and what your intentions are for the event.

2. Prepare for Your In-Person Meetings 

Preparation is vital. Think about what to bring with you to your scheduled meetings that represents your brand and values. Here are some essentials for your meetings with brands:

• A media kit or one-sheet with key stats
• Postcards or handouts about your latest initiatives
• Business cards or a way for people to reach you
• Writing samples or links to your work

Customize these materials to showcase the best of your brand, whether that’s your reach, views, or featured work.

3. Get to Know the Brands

Brands come to FinCon to connect with creators just like YOU—whether your audience is large or small. They’re offering opportunities like affiliate partnerships, brand ambassadorships, sponsorships for shows, campaigns, and even speaking gigs. Each brand is looking for the right fit, just like you are.

Do your homework before arriving in Atlanta. Learn about the brands and their goals so you can focus on the ones that align with yours. This prep work will help you target the right brands for your Pro Networking meetings and your time in FinCon Central.

Here’s how you can get to know brands using the FC24 app:

Use Filters: Under the ‘Pro Networking [Brands]’ tab, filter by the brands’ FC24 goals to find the ones that align with your own.

Check Brand Profiles: Under the ‘Sponsors’ tab, many brands include company blurbs, links to their socials, and details about what they’re offering at FinCon.

4. Schedule Meetings

The FinCon App is where you schedule your meetings with brands. You can view their individual brand rep profiles and request an appointment. Conversely, they can also go to your profile and request a meeting with you. Here’s how the process works:

• Go to the “Pro Networking [Brands]” button in the app. 
• Click on a brand rep’s profile and then “Book a Meeting.”
• There are 15-minute time slots that take place throughout the 3.5 days of the event. Select a time to meet with them.
• Leave them a note expressing why you want to meet with them.
• Wait for them to accept or decline your meeting request.
• After 3 days the request expires. Keep in mind an expiration doesn’t necessarily mean a “no.” Sometimes they just haven’t gotten in the app yet. So if your request expires, try again later.

5. Attend the Speaker/Plus Mixer for More Networking

The Plus Pass grants you entry to the exclusive Speaker/Plus Mixer networking event. To make the most of it, consider any creators or brands that you haven’t scheduled meetings with but would like to meet in person. Come to the mixer ready to connect with those people. 

6. Follow-Up Like a Pro

With the Plus Pass, you’ll be able to maximize your time at FinCon. But the fun–and the work!–doesn’t end there. There’s the saying “the fortune is in the follow up” for good reason.

After the event, you’ll want to carve out time to touch base with everyone you connected with. To do that efficiently, come up with a system to start at FinCon. Maybe you’ll use the calendar on your phone or another app. No matter what you do, make sure you take notes and grab contact information.

Before you leave FinCon, set a deadline for yourself to follow-up with your contacts. To make your follow-up really stand out, it’s a good idea to refer back to specifics from your initial meeting.

7. Use the Digital Recordings

With more than 60 speakers sharing insight, there’s no way to catch it all. Or is there? With the Plus pass, you get lifetime access to recordings of every FinCon session. After FinCon, make sure you dive into the digital recordings. Not only to catch anything you might have missed, but to refresh your ideas and re-energize yourself. This strategy will keep you focused on your goals all year.

Still trying to decide how to be strategic with your meetings? Veteran attendee Joe Saul-Sehy of Stacking Benjamins suggests using your Plus Pass networking time to:

• Connect with potential sponsors
• Meet with people who have innovative ideas for content
• Get on the radar of industry leaders

Feel free to adapt this strategy to fit your own goals. And remember, your conversations don’t have to end there; suggest post-event follow-up meetings or coffee chats to continue the dialogue started at the event.

With these tips in hand, you’re all set to maximize your Plus Pass experience and make money at FinCon!

Check out our top 10 Ways to Make Money at FinCon.

Have questions or want more details about the Creator Plus Pass? Reach out to our team at admin@finconexpo.com.

Ready to take action? Sign up for FinCon today.

The post The Creator Plus Pass Guide to FinCon appeared first on FinCon: Where Money and Media Meet.

So we put together this guide of ideas that might be helpful to think through before your plane touches down.

1. Book Meetings Before You Leave

Most sponsorships come with a Pro Networking table. This 3-hour speed networking event on Wednesday morning is a sponsor favorite, as it allows you to come to the event with a full slate of one-on-one appointments already booked. Inside the FinCon app there is a Pro Networking tab that allows you to set your profile up, so brands can start connecting with Pro Pass holders and setting up those appointments.

Not a sponsor yet and want to get in on the Pro Networking event? Contact us at admin@finconexpo.com.

2. Attend the Speaker/Pro Mixer

The Pro Networking sponsorship also comes with invitations for your team to attend the Speaker/Pro Mixer on Thursday evening. All speakers, sponsors, and Pro Pass holders are invited to attend so if there’s anyone you wanted to connect with during the Pro Networking event but did not get to, then the Mixer on Wednesday evening is a great opportunity to do so.

3. Showcase Your Offer

How can you tell all of the FinCon attendees about your brand’s latest initiative or some new product you’re launching? Showcase your offer in a booth at FinCon Central. We’ll have over 100 booths and we’re nearly sold out. Booths come in 5×5, 10×10, 20×20 and more and all come with a FinCon pass.

But even if you decide to not get a booth, there are options like a virtual welcome bag insert where you can place an offer from your brand.

Pro Tip: FinCon is famous for good swag, so bring your A game! You want to stand out!

For more info on booth pricing as well as other remaining sponsorship options, email us at sponsor@finconexpo.com

4. FinCon Central

Not convinced you need a presence at FinCon Central? For starters, here’s a list of current sponsors. But also, FinCon Central isn’t just a boring expo hall set off down a hall somewhere.

For most of the day on Wednesday and 1/2 day on Thursday and Friday, FinCon Central is the hub of all we do. We have content areas within the space, live podcasting going on, live videos being produced, a lounge area with platform and niche meetups—not to mention all the booths. It’s a hopping, high-energy space, where business deals are taking place. It’s a great way to get your message out to attendees.

5. Make a Plan for Collecting Emails

It’s important to come to FinCon with a plan, especially if you have a booth and/or a Pro Networking table. But the biggest question might very well be: How are you going to collect email addresses? Unfortunately, we can’t give you contact info on attendees, so it’s up to you to determine how you’re going to keep up with all the people you met and want to connect with when you return home.

If attendees stop by your booth, do you have an email capture plan? Are you doing a giveaway? Are you asking for email in return for swag? If you don’t have a booth, you still need a plan. It can get overwhelming quickly! Make the most of your time and have this nailed down before you leave home.

6. Find YOUR Creators and Influencers

What about the attendees that you’re working with already? FinCon is a great time to reconnect with them and continue to solidify existing partnerships. Reach out to your current creators and influencers via the FinCon app (Pro Networking tables only) , you can download it and log in after you have registered for your pass).

Also, find new potential creator partnerships by filtering the app based on niches. We’ve encouraged attendees to add tags to their profile that will help identify their particular niches. Look for the tags that fit into areas that you work with and reach out to them via the app.

7. Treat Your VIPs

If you want to host a dinner, happy hour, or event in conjunction with FinCon for any of your VIP clients or potential partners, you can get a dinner/event sponsorship. We offer a limited number of these in order to protect the integrity of the event and the schedule but once you’ve secured the sponsorship, it’s your event and you’re free to host it wherever you want and invite as many (or as few!) as your budget allows.

If you’re interested in a dinner or event sponsorship, email us at
admin@finconexpo.com. [Be sure to read our policies about suitcasing and outboarding.]

8. Create Content on Site

We love it when attendees and brands create content on-site at FinCon. You’re welcome to use your booth to record podcasts or conduct video interviews. You’re also welcome to have a mobile set up roaming around the event and recording in the hallways. Just keep in mind if it’s a mobile setup, it truly needs to be “mobile.” No lighting kits or anything that requires power or a stationary setup. Gotta keep the hallways clear!

Here are some past examples:

Cheddar conducted interviews in the Ally booth last year like this one with Talaat and Tai McNeely from His and Her Money.

Experian did man-on-the-street style interviews with community members and posted it on their Facebook page.

9. #FinCon23 Hashtag

People often ask us what tools are available to get your message out to attendees. While sponsorships are certainly an option, feel free to also use the official #FinCon23 hashtag on Twitter and Instagram. The closer we get to the event, the more and more it will be used.

10. Informal Dress

We love our t-shirts and jeans in the FinCon Community, so don’t feel like you need to dress in business attire. We’re a relaxed crew. You’re more than welcome to wear the coat and tie or heels, but don’t feel like you need to. Save that for when you return to the office the next week!

11. Don’t Dismiss Saturday!

A lot of brands check out after FinCon Central ends on Friday because they want to get home or because they think FinCon is winding down, but that could not be farther from the truth. There’s still a lot to do on Friday and Saturday is a great day for networking.

The biggest Pro Tip we can offer is that since a lot of brands do leave on Friday, there are a lot of creators available for good conversations for those who stick around. So extend the hotel reservation and book the flight home for Sunday and see if Saturday doesn’t pay off in enough partnerships and networking conversations to cover that extra night.

Ready to take action?: View sponsor/exhibitor information and become a sponsor today. Or purchase a Brand pass and meet us at FinCon.

The post The Brand’s Guide to FinCon appeared first on FinCon: Where Money and Media Meet.

As video continues to grow within the Personal Finance community, we want to ensure the content and opportunities at FinCon meet the needs of video-based creators. FinCon provides a video-specific track to adequately cover the ins and outs of video creation and marketing. In addition to educational content, we’ve also scheduled opportunities specifically for you to create content on site and collaborate together.

FinCon is jam-packed, and we want to make sure you get the biggest benefit possible from your experience. We created this YouTuber’s Guide to FinCon to help you navigate the event for video-specific opportunities.

1. Make Focused Goals

A lot of people approach FinCon as an opportunity to socialize and meet people. There’s certainly nothing wrong with that plan. FinCon is definitely focused on fun.

In addition to that general intention, though, make it a point to focus your goals before FinCon. Set a number of contacts you’d like to make, sponsors you’d like to reach out to, and more. By setting focused goals, you’re sure to get something out of FinCon.

2. Meet Potential Sponsors or Partners for Your Channel

We’ll have tons of partnering brands at FinCon that could potentially become sponsors and partners for you and your platform. These brands come to our event specifically to talk to you. Make a point to meet each brand in FinCon Central (the expo hall). You never know who might be a good fit for you to promote to your audience.

Simply meeting the people who are on the brand’s team is important. This provides a chance to make personal connections with sponsors or partners. If you don’t land a sponsorship right away, making these connections in person can still grow your relationship in ways that email cannot. In fact, FinConners who meet with our partnering sponsors leave with relationships that lead to an immediate ROI on their FinCon investment.

As video continues to dominate online consumer engagement, brands are looking to partner with YouTubers and other video creators to help spread their message. Even if you aren’t solely on YouTube, sponsors are excited to include video content in their campaigns. Don’t miss out on these key networking opportunities that can help you get paid for doing the work you love.

A pro tip is to pack more than just a business card for these introductions. If you want to snag a sponsor, consider bringing a media kit.

A media kit for podcasters might include:

• Highlights about your channel/platform
• Stats about engagement and views
• Insight on who your viewers are
• List of your most popular content
• Previous partnerships

Your media kit is also great for follow-up emails.

3. Record a Video for Your Channel Live at the Video Booths

We set up the camera, the mics, the lights, and a great backdrop to record a video for your channel LIVE at the conference. All you have to do is show up to the video booths with a 16gb SD card and start recording! (Shout out to Moomoo for sponsoring the booths!)

Spots are limited, so make sure you plan ahead. You can reserve your spot via the Sign Ups tab in the FinCon app. (Can’t find the reservation form? Email us at admin@finconexpo.com and we’ll send it to you.)

4. Join the FinCon YouTuber’s Facebook Group

Money Nerd YouTubers UNITE! There are some great YouTube-focused groups on Facebook, but none are as niche as the FinCon YouTubers Group. This Facebook group is a great way to connect—both before and after the event—with other FinConners dedicated to video production.

This group started after #FinCon17 and has turned into a tight-knit community of personal finance video content creators collaborating to grow together. They cover everything from the lenses you should buy to the latest YouTube algorithm details. Even if you haven’t set up your channel yet, this is the perfect place to ask questions and figure out how to get started.

Join the community and get your questions answered by people just like you.

5. Get Inspired by Big-Name YouTubers

We’ve got some fantastic YouTubers coming to FinCon. In 2021 we had Jaspreet Singh from Minority Mindset as our keynote speaker. He and his team hit over 1M subscribers that year. In the past, we’ve had YouTube stars like Graham Stephen, Whiteboard Finance, Meet Kevin, Roberto Blake, Jordan Page, Jusine Nelson, Tim Schmoyer, and more. Be sure to check out this year’s schedule in the app to see who is speaking and what talks are being offered.

Another tip is to remember that it is much easier to make connections with other YouTubers in person. While you might not be able to set up an interview via email, most people at FinCon are more than happy to give a few minutes of their time during the event. Don’t be afraid to speak up and connect.

To see the full schedule, registered attendees can download the event app in the app store or find it on the website here.

6. Attend Sessions About Marketing and Growing a YouTube Channel

We have an entire Video Track, presented by Ezoic, of breakout sessions dedicated to video production and marketing. Learn from experts who will cover topics like getting started, growing your channel, and monetizing.

If you can’t wait until FinCon to get your YouTube strategy going, check out this podcast with Joseph Hogue on ways to grow affiliates and sponsorships with your channel.

7. Use the FinCon App to Coordinate With Other YouTubers About Meetups

Inside the FinCon app, you’ll find the complete schedule where you can star specific sessions and events you’d like to attend. But more importantly, you can connect with other attendees. If there’s another YouTuber at the event that you would like to collaborate with or even just meet in real life, the app is the easiest way to find his or her information. You can add a tag to your profile that lets other YouTubers know you’re interested in video. This app tag lets you easily connect with other video creators at the conference.

The FinCon app is available now. Just open the app store, and search for “FinCon.” (You can’t access it, though, unless you’re a registered attendee.)

The value of FinCon truly is in the community. Make a point to build at least two friendships with other YouTubers while you’re here, and you’ll be sure to find value beyond the conference.

8. Hire Help or Get Hired

Perhaps you are looking for an editor for your YouTube channel or maybe you want to offer your video skills as a freelancer. FinCon is the perfect place to do both of these things. In fact, there’s the Freelancer Marketplace, which is a dedicated time for freelancers to connect with brands and businesses.

In addition to the Freelancer Marketplace, you’re able to connect with freelancers or as a freelancer any time you interact with someone. Make sure that you have a business card or keep your phone with you to store contact information. If you cross paths with someone who you’d like to talk with, make an appointment to catch up with them later in the conference. Don’t be afraid to ask for help or offer your services to help other YouTubers.

Ready to take action? Sign up for FinCon or upgrade your pass to a Pro Pass.

The post The YouTube & Video Guide to FinCon appeared first on FinCon: Where Money and Media Meet.

We created this Podcaster’s Guide to help you navigate the event for podcasting-specific opportunities and learning experiences. Here’s everything podcasters need to know, including creating content during the event, snagging sponsors, and more. This list should help podcasters squeeze the most out of FinCon.

1. Get Sponsors for Your Show

You can meet potential advertising partners in FinCon Central as you strike up conversations with key brands that could turn into future revenue for your show.

A pro tip is to pack more than just a business card for these introductions. If you want to snag a sponsor, consider bringing a media kit.

A media kit for podcasters might include:

• Highlights about your show
• Stats about downloads
• Insight on who your listeners are
• List of your most popular content
• Previous partnerships

Your media kit is also great for follow-up emails.

Check out other ways to maximize your ROI on attending FinCon here.

2. Consider upgrading to a FinCon Pro Pass

A Pro Pass gives you access to Pro Networking to connect with brands for advertising deals. It’s kind of like speed dating…but there’s no dating involved. With a Pro Pass, you’re able to schedule 10-minute one-on-one meetings with brands so you have the potential to come to FinCon with your appointments already booked.

And if you run out of time to meet with all of the brands, you can network with the remaining ones during the Speaker/Pro Mixer that evening. Attendees tell us the Pro Pass pretty much pays for itself in relationships made during Pro Networking.

3. Go with the Heart of a Podcaster

FinCon isn’t your typical conference, so don’t approach it that way. Approach FinCon as a chance to tell your own story and find other people’s stories.  Instead of sharing generic podcast traits, explain your podcast (and yourself!) in a way that really lets your story shine.

Take that same storytelling mindset and apply it to others. There are thousands of people at FinCon, and each person has a positive money message. As you interact with people, get to know their stories and find ways to bring that storytelling to your audience.

4. Create Content On-Site

One thing you might be reluctant to do is to actually create content at the event. Don’t be! In fact, you might be surprised how many people ask you for a sound bite or a quote for their own podcasts. In addition to contributing to other people’s work, you can create your own content, too.

During the event, you’ll see podcasters setting up and recording interviews in many of the event’s common areas, such as FinCon Central, hotel lobbies, and hallways outside the breakout sessions.

In addition to recording, you can create your marketing collateral at FinCon. Throughout the event, snap pictures of your brand at work and share them on social media. You can also tag other influencers who are in the photos, and there’s a possibility they will share them with their audiences as well.

Even if you aren’t creating content at FinCon, you can make connections and gather useful information from other attendees at the event. Ask people to give you quotes or establish connections and follow up with them later when you get home.

5. Record an Episode at the Podcasting Stage

We set up your mics, provide a digital recorder, and give you the chance to record your podcast LIVE at the conference. All you’ve got to do is show up to the Podcasting Stage and start recording. Special thanks to Moomoo for sponsoring the Pocasting Stages.

While you might not need much in terms of equipment, make sure you have an SD card. Use it to record, and then make sure to take it with you afterward.

Spots are limited, so make sure you sign up in advance. Information on sign-ups is released in advance in the FinCon Facebook groups, both the general one and the group specifically for podcasters, the FinCon app, and sent out in event update emails.

6. Connect with Experts to Serve as Guests on Future Episodes of Your Podcast

Discover new podcasters from the FinCon community! A conversation in the hallway or during a meetup could turn into a future podcast episode on your show. Create key relationships that will potentially get your foot in the door as a guest on other shows.

It’s true that big names drive big downloads, but what really matters are interesting conversations. Try to find someone who shares a story that will pique your listeners’ interest. It’s an excellent way to differentiate your podcast from everyone else’s.

7. Join the FinCon Podcast Network Facebook Group

Money Nerd Podcasters UNITE! There are some great podcast-focused groups on Facebook, but none are as niche as the FinCon Podcast Network Facebook Group. It’s also a great way to connect with other podcasters both before and after the event. You’ll also find help on other podcasting-specific questions like, “What new mic should I buy?” or “Where can I find a guest to cover a specific topic?”

Join the community and get your questions answered by people just like you.

8. Attend Sessions and Meetups about Podcasting, Podcasting, and More Podcasting

We have an entire breakout session track dedicated to podcasters. (Shoutout to Steve Stewart Productions for sponsoring it!) Learn from the podcasting experts who will cover topics on workflows, securing sponsors, and increasing downloads. The podcasting sessions will be delivered digitally after the event, so you’ve got plenty of time to work through all the content.

In addition to accessing top-notch information, you also have a chance to meet other podcasters who are attending FinCon at the Platform Meetups. You can make plans to brainstorm, collaborate, and troubleshoot together. This is a great opportunity to start a mastermind and form new friendships.

9. New to Podcasting? Create Your Podcast Launch Plan

Give yourself a chance to learn to podcast. Don’t get so hung up on equipment. Get started, go, make mistakes, and then act on them.

FinCon is the perfect opportunity to create a launch plan. You’ll definitely want to take notes and ask plenty of questions. Veteran podcasters who are both leading sessions and simply attending the event are likely more than happy to share with you what works and what didn’t when they got started.

10. Hire a Podcast Production Assistant at the Freelancer Marketplace

So, I can meet a virtual assistant in person before I even hire them?

YES!

The Freelancer Marketplace will help you create business relationships that will carry your podcast show to the next level. Find niche-specific professionals that already understand your needs and our community.

At FinCon, you can find people who will help with editing your podcast, writing your show notes, and so many other things. By outsourcing some of this work, you can focus more on your podcast and creating a long-term system. In addition to using the Freelancer Marketplace, you can also connect with other podcasters, asking who they use for show support.

Ready to take action? Sign up for FinCon or upgrade to a Pro Pass.

The post The Podcaster’s Guide to FinCon appeared first on FinCon: Where Money and Media Meet.