Natalia Goncharova, MBA, CPA
Fort Lauderdale, Florida, United States
4K followers
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4K followers
500+ connections
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4K followers
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Natalia Goncharova, MBA, CPA shared thisDear Everyone who keeps posting that AI is killing the accounting profession, the core of accounting is an Exercise of Professional Judgement. Until one can hold AI accountable to a judgement, accountants will be in high demand, and from now on, will be able to claim higher salaries (there is a demand for accountants and low supply of good ones). Accounting (and CPAing as part of it) - due to stress, high educational requirements, and low prestige (vs finance) - has been losing applicants. If your business works with an accountant with good judgement, hold on to them and lower their stress. They may hold on to working with you for longer. I work for an AI-native bookkeeping company Zeni. Bookkeeping is a foundation of accounting. AI will continue aiding accountants in doing our job(s).
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Natalia Goncharova, MBA, CPA shared thisThis week I had a privilege to be at an award ceremony and an award dinner. My son Charles Goncharov-Pitts is graduating in the top 10% of his magnet high school and got recognitions for being Everglades Student Ambassador and a Founder of South Vibe Coding Club. It has been a privilege to be his parent; the privilege I will miss. Charles has been accepted by Stevens Institute of Technology for a CS AI degree and will be moving there this summer. ❤️ With Vlaunir Da Silva
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Natalia Goncharova, MBA, CPA shared this4 years with Zeni. All thanks to my wonderful competent team. This team can work through anything. Most importantly, it is the *I got your back* that we work with daily. Grateful to and humbled by each one of our team members. ☀️ We get up and take on what Zeni's customers come with. Fast growth and increasing compliance pressures, or no cash and need to extend runway, GAAP Audits support, crypto accounting, SaaS Rev Rec, Fintech striving to get to an IPO, Payroll, 1099s, and AP, AR and Collections, Partner distributions, QBO, NetSuite, and Rillet is about to be added. 48 monthly closes for X customers. In 4 years, we have closed more accounting months and supported more audits than most CFOs do in their entire career. Thank you to Leena Swar for four years of support and leadership. Thank you to the best in the industry Team Members: Gautam Mandal, Simarjeet Singh, @Sahil Mittal, Manpreet Kaur, Kanhiya Kumar, Kirti Saini Jitender Siwach, Simran Uppal, Manish Kumar, @Neha Kumari, and to our kind and competent Payroll and AP colleagues @Pash, @Arjun, Aadil Nawaz, @Nemath, Soni, Gurjant Singh, @Gurpyar, Rohan Sood, @Mohd, Rohan Anand. Thank you to Michael Ko and Mike's tax team for making stressful tax season manageable. Thank you to Swapnil S. and Megan Prince for hiring me in the first place, and to Snehal Shinde for leading a competent product team to keep differentiating Zeni and to lead the way. Thank you to our customers who trust us with your numbers, challenges, stress, through growth, and through slow-downs. Looking forward to seeing the heights you will be reaching. 🌄 ❤️ to each one of you.
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Natalia Goncharova, MBA, CPA shared thisSeven (7) back-to back best quarters in Zeni's development. 👏 Thank you to our customers for letting us be your accounting, CFO, AP, AR, Payroll, Debit and Credit cards, audit support, and AI in accounting partner. Many of you have been with Zeni for over four years (!), many have been growing fast, a few of you even have IPO plans. We learn with you, we learn from you. We appreciate each and every one of you. I take my hat off to Zeni's founders, Swapnil S. and Snehal Shinde. Their courage to keep implementing AI Solution(s) while AI is still learning, to keep facing customers and figuring out how to solve ever-evolving pain points is inspiring. No bookkeeper eventually should be doing Debits and Credits. Human brain is capable of much higher level decisions. Financials can and should be closed faster because "AI does not sleep". It is because of their efforts, this is becoming reality. 💯 Congratulations to the entire Zeni Team! ✨Natalia Goncharova, MBA, CPA shared this7 back-to-back best quarters in Zeni history. That's not a typo. Seven! 2025 was the year everything came together. We exceeded every key KPI that mattered. Most revenue generated in a quarter. Most customers closed in a quarter. Biggest customer ever closed. Most pipeline ever created. We beat our 2025 revenue targets by $1.7M. And we did that while reducing our burn by 55%. Our gross margins? Highest in the industry. It's insane when I think about it. But here's what we're most proud of. Zeni's AI agents now operate at scale in the mid-market segment. We believe Zeni has the biggest deployment of managed AI agents in the bookkeeping space. That's not hype. That's real customers, real transactions, real books being closed. And the product velocity has been relentless. Over the last several quarters, we shipped Checking Accounts, Credit Cards, Debit Cards, Treasury Accounts, AI Accountant, AI CFO, and more. Each one of these is a multi-billion dollar product category. We went after all of them. Snehal Shinde and I are so fortunate to be working with such a high-impact team. Every single person at Zeni played a role in making 2025 what it was. We can't wait to make 2026 the most transformational year in Zeni's history. The best is ahead of us. 🚀 #onezeni #startup #fintech
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Natalia Goncharova, MBA, CPA shared thisCharles Goncharov-Pitts coined a new verb -- instead of "Chatgpting", or "Clauding", you should *Cortex Code* it. The audience appreciated the acumen. At Snowflake Miami User Group at The LAB Miami. Thank you to Claes Mogren and Snowflake for organizing an insightful event.
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Natalia Goncharova, MBA, CPA shared thisA "GitHub" for Prompts that Work Someone needs to start a "GitHub for Prompts". There needs to be a searchable library for prompts, for both Claude and ChatGPT, that would produce the best-practices results. At this point, prompts are used as a marketing-funnel tool on LinkedIn. A.K.A "I've written a 10 page prompt that does XYZ, write "prompt" in comments to get it"; thousands write "prompt" in comments to get nothing but to be added to a funnel list. A "GitHub" for Prompts that Work would also allow Employers to see how good a potential employee at expressing what they are building, what they need from AI. Logic based on Depth of Experience with a Subject. Here is an example, when you ask Claude to build you a model in Excel, you can start in a browser, prompt for what you need, and, as part of the prompt, copy paste the guidelines for Color coding in Financial Modeling. (Pasting this image would work too, but would make Claude parse it first). https://lnkd.in/eXufEQRY
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Natalia Goncharova, MBA, CPA shared thisDid you know? In the US, IRS allows individuals (with SSN) to apply for EIN (Employer Identification Number) as Solo Proprietors without creating an entity/company. It takes 5 minutes and you get an EIN that you can then put on your W-9s [and send to whoever may ask you for it without risking jeopardizing your SSN that can be used to apply for debt]. Your SSN is one number you should do your best to keep a secret and not send around. Next time some asks you for a W-9, send one with your EIN. https://lnkd.in/ecttaE5G Disclosure: This is not a tax advise and should not be interpreted so.
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Natalia Goncharova, MBA, CPA shared thisZeni is growing and hiring a Fractional CFO. Unlike traditional consulting roles, this is an internal position where you will serve as the dedicated financial strategist for a curated portfolio of our clients (typically high-growth startups and established LLCs). WFH, position location: This position is available in the following states: CA, UT, FL, IL, OR, NC, GA, WA, TN, AL, UT, AZ, MA. Please apply at the link below and share if you know anyone who may be looking. https://lnkd.in/ex7DmG94
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Natalia Goncharova, MBA, CPA shared thisWhat appears to be lacking in the Vibe coding market is a way to create apps for Apple watch specifically. Between Lovable and Base44 and many others, creating sites even with databases became accessible to anyone who can speak/type. Cursor + Xcode can get one there for iPhone apps. Developing for Apple watch with words is not optimal. If anyone is working on a Vibe coding app for Apple watch apps, please tag me or reach out. I can be one of your active beta users. Apple watch is not optimized for people who have to wear [reading] glasses. There is a plethora of apps that can be created to improve Apple watch experience. Vibe coding is the way to get actual Apple watch users to develop what they need.
Natalia Goncharova, MBA, CPA commented on a post
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https://www.youtube.com/watch?v=RDFGkBE2O50 was thinking about Forge Prep when watching this
Natalia Goncharova, MBA, CPA commented on a post
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1. Unless he/she is not on W-2 with Anthropic, this would be considered passive income, and can not be deducted against his/her income from Anthropic. They can not declare themselves a real estate professional with a full W-2.
2. Depreciation deduction gets added back during the property sale and gets taxed at 25% for federal taxes.
3. One of the common reasons to elect out of federal bonus depreciation is the mismatch between federal bonus depreciation and state tax rules. Many states do not conform to federal bonus depreciation or only partially conform. Examples include California, New York.
4. Unless the property has excellent property management, landlords end up dealing with tenant challenges, and there are many.
5. This also likely needs ~ $4mil in downpayment.
Many "accidental" landlords [those who never wanted to be landlords but become ones to save on taxes], find themselves drawn to these seemingly legitimate, but ultimately costly schemas.
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Natalia Goncharova, MBA, CPA reacted on thisNatalia Goncharova, MBA, CPA reacted on thisI’m excited to share that this week I joined Atum, a company building a new layer for continuous health monitoring based on the structure of human breathing, to lead Founding Communications & Strategic Partnerships. Kukushkin Nikolay, Gennady Kuzin, thank you for trusting me with this challenge! Breathing is one of the most universal physiological signals we have. It is continuous, dynamic, and deeply connected to metabolism, sleep, stress, autonomic regulation, and overall health, yet we still understand surprisingly little about what long-term respiratory patterns can tell us about the human body. Atum is looking at the deeper structure of breathing over time: variability, rhythm, micro-patterns, context, and longitudinal changes. My role will be to help build bridges between Atum and the scientific community: researchers in physiology, respiratory medicine, sleep, neuroscience, digital biomarkers, wearable sensing, AI, and preventive health. The question we are asking is simple, but potentially very deep: Can the structure of breathing become a continuous, longitudinal biomarker of human physiological state? If you know scientific groups, labs, clinicians, digital health companies, or research teams working with breathing as a physiological signal, I’d be very grateful for introductions. Excited for what comes next, and happy to connect with people working in this space! P.S. Our Slack says everything about ATUM. Our CSO has a stethoscope. Our CEO has a cigarette. We are, indeed, a breathing company. #DigitalHealth #DigitalBiomarkers #RespiratoryMonitoring
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Natalia Goncharova, MBA, CPA reacted on thisNatalia Goncharova, MBA, CPA reacted on thisYour books now live inside Claude. Ask your books anything. Zeni MCP is live. It plugs your live Zeni data straight into Claude, Google Antigravity, OpenAI Codex, and any other MCP-compatible AI tool. "Project our revenue through year-end at current growth." "What's my runway if I hire 5 engineers next quarter?" "Which vendors grew spend more than 20% QoQ?" Get the answer in seconds. Pulled live from your books. No dashboard. No CSV. No pasting numbers into prompts. Zeni MCP packages 20 tools out of the box. Balance sheet. P&L. Cash flow. Burn. Runway. AR/AP aging. Vendor spend. Bills. Reimbursements. Transaction-level insights. Here's what I've learned watching 1,000+ startups use Zeni. The finance question almost never comes up in the finance tool. It comes up when the founder is drafting a board update (in Claude). Or modeling a hire (in Codex). Every context switch back to a dashboard is friction. Every CSV export is data that goes stale the second you pull it. Finance should live wherever your team is already thinking. 💥 Massive shoutout to Vishnu Prakash Bachu, who built this end-to-end. Single-handedly. Server design, OAuth, all 20 tools. Quiet, high-leverage engineering that moves the whole company forward. Write actions come next. Then, more agentic workflows. This is another step toward making Zeni the financial layer for every AI workflow. So here's the question for every founder reading this. Where does the finance question come up for you? Inside the dashboard, or inside the AI tool you were already in?
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Natalia Goncharova, MBA, CPA reacted on thisNatalia Goncharova, MBA, CPA reacted on this🎙️ DeepStation's first Google India Hackathon with Ramaiah Institute Of Technology was a massive success, bringing together over 550 developers across 3 days of the hackathon and workshops! 🚀 We were so fortunate to feature incredible hands-on workshops from the Bangalore community of top speakers: 💡 Krishna N.: "From Prompt to Production: Mastering Google AI Studio" Krishna, GDG Cloud Organizer in Bengaluru and Software Engineer at Visa, led a hands-on session taking participants from a blank prompt to a tuned AI prototype inside Google AI Studio, comparing Gemini Pro and Flash, tuning system instructions and safety settings, and using "Get Code" to export straight into Python, JavaScript, or cURL. Rapid prototyping, no code required to start. 🤖 Ajoe Joseph: "Introduction to Google Antigravity" Ajoe, Google Developer Expert, brought the energy with a session on vibe coding, building working apps by simply orchestrating AI agents. From generating UIs and app logic to testing entire workflows with autonomous agents inside Google Antigravity, participants watched ideas go from "this might work" to fully functioning prototypes in record time! 😄✨ 🏆 Congratulations to all our winners, and to every team that shipped something incredible using Google's ADK, Gemini, and Antigravity! 👏 🏅 1st Place (₹50,000): Claude Catalyst 🥈 2nd Place (₹30,000): Nebula 🥉 3rd Place (₹20,000): Vector Jaguars 🌞 On a personal note, I was so happy to meet Sanjay R in-person and visit the Google India Headquarters in Bangalore, where I had the pleasure of meeting Harsh Dattani. I truly appreciated their kindness and hospitality. A huge thank you to them and the entire Google team for leading the charge to make this big moment happen! And a special thank you to Aritra Bhattacharya for making the first connection that sparked this hackathon. 👑 Most of all, we couldn't have done it without our incredible DeepStation India volunteer team. All 40 of you put in a HUGE effort and made the impossible happen. Thank you to our DeepStation India leadership helping to drive this forward, including Harshit Agrawal, Anaghaa Patil, Amogh Shastry, Siddharth Priyatam, and so many more! 🤝 Thank you to our partners at MSRIT, including siddesh GM and Rakesh Kalshetty and our sponsor National Digital Library of India! 👑 And of course, thank you to the judges and mentors who provided deep insights: 🔹 Krishna N. 🔹 Riya Choudhary 🔹 Pooja Jain 🔹 Sinchana Lingaraju 🔹 Sanjay Jha 🔹 Shuva Jyoti Kar 🔹 Vijayraj Honnur 🔹 Niharika Arora 🔹 Mayur Madnani 🔹 Arushi Garg 🔹 Saurabh Mahawar 🔹 MV Shiva 🔹 Yogabalaji G 🔹 Manish L Without all of your community support, none of this would be possible! Together, we will further build Bangalore into a leading global AI & tech center, strengthening DeepStation's AI Global Bridge between nations 🌉 Jayita Bhattacharyya🗣️🎤 Diana L. Aniket Maurya Pedro A Santos Acosta DBA Terri-Ann Brown Antonio Delgado Fornaguera
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Natalia Goncharova, MBA, CPA reacted on thisNatalia Goncharova, MBA, CPA reacted on thisI am thrilled to share that I have officially graduated with my Master of Science in Analytics from The Georgia Institute of Technology, Atlanta. This journey has been an incredible opportunity to deepen my expertise in data science, predictive modeling and data visualization. I’ve loved diving deep into complex datasets and turning raw numbers into actionable business strategies. I’m incredibly grateful for the support of my professors, peers, mentors and my family along the way. As I celebrate this milestone, I am officially on the market for new professional opportunities where I can help organizations leverage their data effectively. If you know of any open roles or opportunities, please reach out! #Analytics #DataScience #DataVisualization #AnalyticsGraduate #OpenToWork #MSAnalytics #JobSearch #BusinessAnalytics
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