tag:blogger.com,1999:blog-802757477348773464Thu, 12 Mar 2026 08:04:39 +0000social mediaBlueChip Communicationfinancial services public relationsCarden Calderfinancial servicesfinancial services social mediatwitterFSC Conferencecommunicationfinancial services communicationPAICRfinancial services PRASFAfacebookasset managementasset management communicationbest practicefinancial services marketingonline pr for financial services#fscac#paicr2011GFCbankscontent marketingmarketingprreputationretail superannuationsuperannuation#fsc13#fscmascotPR consultantsbluechip prethicsfscglobal financial crisisindustry fundsinhouse PRnabpublic relationssocial learning#cmworldAdvertising Standards BoardB2B communicationBob BaurChief Economist ForumClifford BennettFinancial StandardFund management brandGlobal PR SummitJohn BrogdenMinister Chris BowenPRIARichard GibbsSaul EslakeTim Harcourtasset management marketingbrandbriefing a pr firmbruce maddencommunication strategycommunicationscontentcontent marketing in fiancial servicesfinancial planningfinancial services corporate affairsfree speechfund managersinternal communicationinvestor communicationmediamonitoringreputational risksocial media conferencesocial media in financial servicessocial media policysocial media trainingstrategysuperannuation trusteessustainability#FSCAnnualAFRAPRAASICASRAVEAnn HandleyAustralian Financial ReviewB2BBarack ObamaBarclaysCEDACEO SleepoutCMOCOAGConstantContactDellDeutscheDr Keith SuterFPA conferenceFair Work AustraliaFoFAGRIGoogle doctorGreenwich AssociatesHershey'sIFSAINBOUND15IOCIndustry Super NetworkIntelJeremy CooperJohnson ReportJoseph HealyLIBORLife Insurance; insurance; financial services councilMJAMarkowitzMcKinsey frameworkNew York earthquakePAICR2013PR firmPatricia ForsythePepsiCoPrime Minister Kevin RuddPublic Relations Institute of AustraliaRussell InvestmentsSMSFSPAASydney Business ChamberThe Cooper ReviewThe EconomistThe Smith FamilyVanguard Investments AustraliaVinniesVisible BankingWOMWarren BuffetWomen in banking and financeWord of MouthYahoo 7advertisingadvertising space ratesadvertising value equivalentannual reportannual reviewanzanzmoneymanagerasset consultants best practicesb2b storytellingbloggingbrand story tellingbusiness creditc-suitecareers in PRcash for commentcbacensorshipchoiceclear communicationcoca colacokecollaborationcollaborative consumptioncompliancecontent marketing world 2012corporate affairscorporate reputationcorporate social responsibilitycorporate writingcredit cardcrisis communicationcsrdavid maisterdemocratisation of informationdiagnosisdigitaldistinct valueduncan wattsexecutive profile programexperiential PRfearfinancefinancial advicefinancial literacyfinancial plannersfinancial services councilfund member researchfund member satisfactionfunds managementfunds management PRfunds management communicationfunds management marketinggloomy boomhow to write an annual reporthygiene factorsimpostersinstitutional investmentinsurersintegrated marketinginternet speedinvestmentinvestment switchingissues managementjournalismkind truthleadershipleadership communicationlegallongevitymanaging the relationship with your pr firmmasterfundsmedia monitorsmedia trainingmobile devicesmoove mediamoralmoral compassmortgage providermumbrellanetwork sciencenew global economic eranews limitedno commentobjectivityolympicsonlineonline pronline reputation risk checklistpaul chealpersonal brandpersonal brand for women executivespersonal reputation managementplatformspoliciespoliticspottingerpreservation ageprofessionalismqantasrational marketsrecruitmentregulationregulatorsrelationship management in prreputation institutereputation managementreputation riskreputational damageretirementsecurityselecting a PR firmshareholder reviewsocial graphsocial media basicssocial media business casesocial media examinersocial media guidelinessocial media in asset managementsocial media in funds managementsocial media monitorssocial media policy and proceduressocial media strategysocionomicsstakeholder engagementstrengthsswine fluswine onlineteamterm depositsthe Finthought leadershiptrusted advisertrustee fiduciary responsibilityuVentunderinvestingvaluesverificationverified twitterwealth adviserswealth managementwestpacwikiwrapsFinancial Services Marketing and Communication: content and integrated marketing, PR, social mediaFinancial services communication expertise (with an edge) for financial services, from BlueChip Communication co-founder Carden Calder. Yes, it&#39;s niche... we&#39;re experts at what we do. Like social media, PR, content marketing &amp; communication consulting. And frank about what we don&#39;t do... like sell toothpaste.http://www.cardencalder.com/noreply@blogger.com (Anonymous)Blogger155125tag:blogger.com,1999:blog-802757477348773464.post-8814164083210352220Thu, 04 Aug 2016 04:11:00 +00002016-08-04T14:11:31.242+10:00Trust in super: "precarious" and "passive" One area of financial services that DOESN'T suffer a trust deficit is superannuation - in particular the industry fund movement. So I was intrigued to understand how Sally Patten, Bernie Dean and Damien Mu would approach today’s superannuation Fund Executives Association (FEAL) panel session on trust in brands. “Superannuation is trusted. But it’s a precarious trust.&nbsp; It’s http://www.cardencalder.com/2016/08/trust-in-super-precarious-and-passive.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-4386555032650355243Thu, 26 Nov 2015 06:03:00 +00002015-11-26T17:03:14.249+11:00Leadership: smart people, stupid groups and better decisions <!--[if gte mso 9]> <![endif]--> <!--[if gte mso 9]> Normal 0 false false false false EN-US JA X-NONE <![endif]--><!--[if gte mso 9]> http://www.cardencalder.com/2015/11/leadership-smart-people-stupid-groups.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-3383350923137752230Mon, 26 Oct 2015 03:54:00 +00002015-11-26T17:04:05.309+11:00How fintech stirs us: lovers, haters and sceptics “Fintech. Fintech. Fintech.” It’s childish I know but, like my eight- year-old practising his swearing, I’m just going to get it out there. Simply repeating the word is going to irritate plenty of people. Why? Because it’s become the Rorschach test of our times and industry. Here’s how. Right up there next to “robo advice”,&nbsp;the word&nbsp;“Fintech” polarises people. In my http://www.cardencalder.com/2015/10/how-fintech-stirs-us-lovers-haters-and.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-2256757119578364675Thu, 10 Sep 2015 20:30:00 +00002015-09-11T06:30:32.148+10:00content marketingfinancial services marketingfinancial services public relationsINBOUND15integrated marketingWhat do in inbound marketing and Barack Obama have in common? Here in Boston, this man (Marc Maron) is talking about interviewing President Barack Obama. In his garage. That's Marc's, garage, not the President's. For Australians, Marc is a comedian, performer and hugely successful U.S. podcaster. And the White House called him, not the other way around, to do this podcast with the President. Before we go too far I should explain I'm at Inbound15&nbsp;http://www.cardencalder.com/2015/09/what-do-in-inbound-marketing-and-barack.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-399808686210514669Thu, 06 Aug 2015 05:32:00 +00002015-08-06T15:32:22.034+10:00Superannuation: governance and competition failing us? "We worked very hard in the FSI to not base our decisions on personal experience. But let me tell you one..." So started a dyspeptic and damning summary of the super system as seen through the eyes of Financial Systems Inquiry Chairman, former CBA CEO, inaugural Chairman of the Future Fund Board of Guardians and now Credit Suisse consultant, David Murray. Murray proceeded to tell delegates http://www.cardencalder.com/2015/08/superannuation-governance-and.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-7846857301677098560Thu, 06 Aug 2015 03:00:00 +00002015-08-06T13:10:04.754+10:00Say "HI" to your new financial planner? #roboadvisor The afternoon advice concurrent session at Day 2 of the FSC Annual Conference canvassed trust, digital delivery and the ability to scale advice. Will so-called "robo advice" replace human financial planners? Not a chance. One panellist's research shows that when someone wants to start a planing relationship eight out of 10 want to eyeball the planner first. Why? To establish trust, see thehttp://www.cardencalder.com/2015/08/say-hi-to-your-new-financial-planner.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-3718218411199518768Thu, 06 Aug 2015 01:36:00 +00002015-08-06T11:36:21.398+10:00#FSCAnnualfinancial advicefinancial planningprofessionalismQuality financial advice? Let the numbers speak for themselves Will raising education standards really improve the quality of advice in this country? Yes, no, maybe? Probably. But let the numbers speak for themselves - read on for why, and how. Other measures to support professionalism are needed also. BT's GM Advice Mark Spiers, AMP Director of Channel Services Michael Paff and Infocus MD Rod Bristow landed on a number of other measures that are justhttp://www.cardencalder.com/2015/08/quality-financial-advice-let-numbers.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-6231885204884981243Wed, 05 Aug 2015 05:12:00 +00002015-08-05T15:12:49.684+10:00Retirement incomes: are we lazy because we're already good? Attending the Financial Services Council Annual Conference for the next two days, it strikes me we're way undercooked on the retirement income discussion nationally.&nbsp; It was pretty predictable we'd end up here, soon.&nbsp; "Here", of course, is with people taking more money out of super than is going in. AKA decumulation. But relative to the size and importance of the issue have we http://www.cardencalder.com/2015/08/retirement-incomes-are-we-lazy-because.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-5246817390063236437Fri, 21 Nov 2014 02:46:00 +00002014-11-21T13:51:59.754+11:00How many businesses could you start this week? This week, as we celebrate and encourage women entrepreneurs in honour of Women's Entrepreneurship Day last November 19, I have to stop and remind myself what it was like to have very little. In 1988 I left home aged 17 with about $35. I quickly learned if I didn’t manage my money I couldn’t eat, get transport or buy the textbooks I needed that would ultimately help me work my way out of my http://www.cardencalder.com/2014/11/how-many-businesses-could-you-start.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-698075849628854638Thu, 13 Nov 2014 04:18:00 +00002014-11-13T15:42:46.029+11:00Leadership communication: three things about all great conference presentations Attending the&nbsp;Association of Superannuation Funds of Australia (ASFA) 2014 with 1899 other delegates from the financial services industry, I was struck by a few realisations yesterday.&nbsp; 
Realisation 1: How unusual it is to have an all-female keynote or plenary line-up on Day One
 Realisation 2: Truly great keynote speeches all have the same ingredients
 Realisation 3: The more http://www.cardencalder.com/2014/11/leadership-communication-three-things_13.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-8466458140346362060Thu, 23 Oct 2014 05:01:00 +00002014-10-23T16:01:17.492+11:00Building better financial planners: what we can learn from crowdsourcing GPs In 2012,&nbsp;news from the Medical Journal of Australia&nbsp;(MJA) was that a medical study&nbsp;suggested 57% of&nbsp;adult Australians were receiving “appropriate” (read ‘good enough’) GP care. That left a whopping 43% in the sample group of more than 1,000 who did not receive “appropriate care”. Sound familiar? Reminds me of a recent ASIC report and media announcement about life http://www.cardencalder.com/2014/10/building-better-financial-planners-what.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-5756463798580014920Thu, 09 Oct 2014 10:35:00 +00002014-10-23T16:01:46.422+11:00The two best things you can do to improve your marketing results I admit it. It's true. I've spent as much time as any marketer justifying my role. And often I've thought less than kindly of sales... those people who just wants tactical marketing guff and don't "get" the bigger picture about brand, reputation and marketing.&nbsp; This was probably particularly true when when I worked inside a certain company (we'll call them Big Consumer Finance http://www.cardencalder.com/2014/10/the-two-best-things-you-can-do-to.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-6139250333112055179Thu, 02 Oct 2014 00:58:00 +00002014-10-02T13:24:31.415+10:00Former PM Julia Gillard's three lessons for women in leadership Gender, leadership, communication lessons relevant to financial services One thing no one can take from Julia Gillard is that she was Australia's first female Prime Minister. And as such, political and personal views aside, there's a lot to learn from her tenure - how it was portrayed, how she and her team handled perceptions, and how gender plays a role in our view of leadership.&nbsp; http://www.cardencalder.com/2014/10/former-pm-julia-gillards-three-lessons.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-8399666306788219580Wed, 01 Oct 2014 23:46:00 +00002014-10-02T13:34:34.618+10:00What Kevin Spacey said about content marketing His top three tips for marketers and how they apply in financial services Joe Pullizzi, founder of&nbsp;Content Marketing World&nbsp;welcomes Kevin Spacey (House of Cards, American Beauty, The Usual Suspects @KevinSpacey) to Cleveland’s CMW 2014 You’re probably thinking what I’m thinking: why the hell would Hollywood legend Kevin Spacey care about content marketing, much less talkhttp://www.cardencalder.com/2014/10/what-kevin-spacey-said-about-content.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-7973627560457149949Thu, 07 Aug 2014 02:39:00 +00002014-08-07T12:39:43.433+10:00Brogden's Swan Song: Leave Super Alone John Brogden has just delivered his final speech as CEO of the Financial Services Council (FSC). Predictably he referenced the scale and importance of our industry - as he has consistently since taking the role. It's this theme that most, in my mind, defnes his tenure as the FSC's leader. Let's face it, when Brogden took the helm from well-regarded predecessor, Richard Gilbert, not all the http://www.cardencalder.com/2014/08/brogdens-swan-song-leave-super-alone.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-6490420303564060300Thu, 31 Jul 2014 07:32:00 +00002014-07-31T17:32:44.923+10:00Disruptive thinking in financial services: first stop Cairns I’m not sure if Dr Michael Hewitt-Gleeson can teach me to think in under an hour at next week’s Financial Services Council (FSC) annual conference in Cairns. But I’m willing to let him try.&nbsp; Our industry would arguably be better for consumers if more people did the same. Next week’s annual industry gathering comes at a very interesting time. We have,&nbsp;as I’ve blogged before, and http://www.cardencalder.com/2014/07/disruptive-thinking-in-financial.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-3856712976484961282Thu, 13 Mar 2014 11:15:00 +00002014-03-13T22:15:22.116+11:00The Insiders's Guide to Australian Financial Services Content Marketing: top 5 trends to watch This financial services content marketing thing we've been talking about for the last few years appears to have gone crazy.&nbsp; In a seemingly correlated event, my blog has yet again gone very, very quiet.&nbsp; The short version is that we've been too busy doing the work to talk about it. The long, and infinitely more interesting, version you can ask me about over a drink! Here's a http://www.cardencalder.com/2014/03/the-insiderss-guide-to-australian.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-629704053979456239Tue, 17 Sep 2013 19:36:00 +00002013-09-18T05:36:41.093+10:00asset managementasset management communicationasset management marketingCMOPAICR2013What keeps the Asset Management CMO up at night? And what to do about it... Chief Marketing Officers, and the CEOs of smaller&nbsp;asset management firms, are worried about the same things. Lack of resources Competing priorities Finding more time to be pro-active Sound familiar? The CMO panel session at&nbsp;PAICR 2013 (#PAICR2013) was revealing, sounded very familiar and revealed common marketing&nbsp;challenges, from http://www.cardencalder.com/2013/09/what-keeps-asset-management-cmo-up-at.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-7094334989856132159Wed, 11 Sep 2013 03:11:00 +00002013-09-11T13:36:25.787+10:00#cmworldAnn Handleycontent marketingFreedom: Financial services marketers' great opportunity (and risk)<!--[if gte mso 9]> <![endif]--> <!--[if gte mso 9]> Normal 0 false false false EN-AU X-NONE X-NONE <![endif]--><!--[if gte mso 9]> http://www.cardencalder.com/2013/09/freedom-financial-services-marketers.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-4453502705057838879Mon, 09 Sep 2013 20:19:00 +00002013-09-10T06:19:53.355+10:00Marketing agency of the future: top three things clients should look for Content marketing legends&nbsp;@jaybaer @robert_rose @paulroetzer (let's call them the three wise men of content consulting!) all have plenty of practice serving clients, large and small, with content services. They've built agencies, developed service lines and rolled out content strategies over and over again. So what can you learn from our three wise men - who are expert service providers http://www.cardencalder.com/2013/09/marketing-agency-of-future-top-three.htmlnoreply@blogger.com (Anonymous)1tag:blogger.com,1999:blog-802757477348773464.post-4948205032941028194Thu, 01 Aug 2013 06:03:00 +00002013-08-01T16:03:40.361+10:00#fsc13FSC ConferenceSMSFSPAACommunicating to SMSFs and their advisers and accountants <!--[if gte mso 9]> <![endif]--> <!--[if gte mso 9]> Normal 0 false false false EN-AU X-NONE X-NONE <![endif]--><!--[if gte mso 9]> http://www.cardencalder.com/2013/08/communicating-to-smsfs-and-their.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-5298062311089970158Thu, 01 Aug 2013 02:09:00 +00002013-08-01T12:09:27.590+10:00#fsc13fscFSC ConferenceIndustry Super NetworksuperannuationISN & FSC JOIN FORCES: AUSTRALIA BENEFITS<!--[if gte mso 9]> <![endif]--> <!--[if gte mso 9]> Normal 0 false false false EN-AU X-NONE X-NONE <![endif]--><!--[if gte mso 9]> http://www.cardencalder.com/2013/08/isn-fsc-join-forces-australia-benefits.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-3965447731125541682Thu, 01 Aug 2013 01:54:00 +00002013-08-01T11:54:42.864+10:00#fsc13fscFSC ConferenceFSC 2013 Day 1: Settling into a new normal<!--[if gte mso 9]> <![endif]--> <!--[if gte mso 9]> Normal 0 false false false EN-AU X-NONE X-NONE <![endif]--><!--[if gte mso 9]> http://www.cardencalder.com/2013/08/fsc-2013-day-1-settling-into-new-normal.htmlnoreply@blogger.com (Anonymous)0tag:blogger.com,1999:blog-802757477348773464.post-1864599839451446956Thu, 13 Jun 2013 01:12:00 +00002013-06-13T11:12:36.290+10:00executive profile programfinancial servicespersonal brandpersonal brand for women executivespersonal reputation managementPersonal brand: shameless self-promotion or service? Delicious irony isn't it? Here I am posting about personal brand after a four month blogging hiatus.&nbsp; This post is for capable senior women like those I met and spoke with last night about the importance of their own personal brand. In my experience many women, and some men, in financial services are really good at putting themselves, and their profile last. Bad move. Here's why. http://www.cardencalder.com/2013/06/personal-brand-shameless-self-promotion.htmlnoreply@blogger.com (Anonymous)2tag:blogger.com,1999:blog-802757477348773464.post-6672855800990261776Thu, 14 Feb 2013 01:06:00 +00002013-02-14T12:15:49.668+11:0050 shades of super for women The not so sexy story of Australian women's retirement savings Some estimates (ASFA) are that 40% of women have no superannuation at all. A survey of more than 3,000 women running and owning their own small to medium sized business shows 53% of those women are not contributing to their own super. Women are twice as likely to want advice but only 40% rate their investment knowledge as goodhttp://www.cardencalder.com/2013/02/50-shades-of-super-for-women.htmlnoreply@blogger.com (Anonymous)0