Inbound Marketing Strategies, SEO, Social Media Marketing

Marketing 2.0: My New Social Media Marketing Book

This podcast provides an introduction and overview of my new book, Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing, now available on Amazon. Background I wrote the book between late 2008 and early/mid 2009. My motivation came primarily from my experience running my inbound marketing agency, Find ...

Dear Twitter, I Want to Pay for my Account

Paying for Twitter is in the Best Interest of the Twitter Community When Twitter suspended my account this week (while on vacation) I was shocked. At first, I didn't believe it. I almost denied it. But, it slowly sank in that I was without the ability to post (tweet) comments and ...

What if Thomas Jefferson was a Blogger?

Every Independence Day I read the Declaration of Independence. I don't tire of it. Each year I get goose bumps as I read it. The clarity of voice in our founding fathers in the historical document is simply amazing. This year I got to thinking, what if Thomas Jefferson and the ...

How Broad is Your Footprint on the Web?

Create a Broad Footprint on the Web to be Found the way Buyers Search The first decade of the new millennium is almost over. As I look at the history of marketing on the web over the past two decades I make these big picture observations, which I discuss in my ...

YouTube or MyTube? Video Content Marketing

Podcast/Video Interview with Shaun Pope of Endavo Media This podcast interview with Shaun is about using video content marketing in a Marketing 2.0 strategy. Shaun is the co-author of the video chapter in my Marketing 2.0. social media book. Endavo Media is an Internet TV platform that allows a marketer to ...

The Future of Search is Here

Create a Broad Footprint on the Web I frequently advise "create a broad footprint on the web" if you want to be found by your target audience. Create content that will be found easily across the entire web. In my book, Marketing 2.0, I harp on this a lot. When people search ...

Help Me Select Social Media Marketing Book Cover Design

My new social media marketing book is coming out this summer. And, I need your help selecting the book cover design. The book title is Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing. The book is written for small and medium size businesses. It is a ...

Long Tail SEO Strategy Delivers Gold

I recently wrote an article for our Optimize newsletter about the importance of aligning goals with plans. The gist of the article is that if you have big goals, your plans better match up or forget about reaching your goals. I used the analogy of an athlete who trains for ...

Podcasting Tips From Master Host Susan Bratton

Podcast Interview with Susan Bratton, CEO of Personal Life Media. As a podcaster, I have long been a fan of a handful of other podcasts that cover the topics that I cover, namely web marketing, new media, online marketing, and all related topics. One of my favorite podcasts is produced ...

Connecting to Twitter Followers Through the Mail

Podcast Interview with Steve Tingiris: CEO, Enthusem. Steve Tingiris is a serial entrepreneur currently working on Enthusem which is his third venture. Enthusem is a very interesting play on social media marketing. In fact, it's a totally different twist on any kind of marketing. Steve's premise for creating Enthusem is ...