Firebrand Ideas Ignition

Is hiring confidence returning to the digital talent economy?

Kyle Black — Wed, 16 May 2012 23:51:08 +0000

Over the last 18 months, there has been very little movement in the hiring market as a result of the impact of the global financial crisis and aftermath. Over those 18 months, client-side marketing and agency account service departments have […]

How to get ‘change’ front and centre in your business

Chris Savage — Tue, 15 May 2012 23:38:44 +0000

I have been in Asia meeting with a raft of independent digital, creative, PR, research, design and activation agencies – businesses built by hardcore entrepreneurs. Every one of these conversations proved to me that it is one simple ingredient that […]

How to build a powerful reputation with Social Media

Jeff Bullas — Mon, 14 May 2012 23:09:31 +0000

If you are wanting to boost your career then creating a powerful online brand is essential. Becoming influential as a professional now requires building online assets on social networks such as Facebook, LinkedIn, Twitter, Slideshare amongst other things. We are […]

What does a PR professional do anyway?

Pippa Holland — Wed, 09 May 2012 23:33:47 +0000

As someone who works for a Marketing and PR recruitment company, I get plenty of calls and emails from candidates wanting to break into the PR and Communications industry, but don’t know what it entails, what the essence of public […]

Are you a LinkedIn liar?

Greg Savage — Mon, 07 May 2012 23:04:46 +0000

Nowadays, most professionals have a LinkedIn profile and use it for business networking and profiling themselves for job opportunities. But there are issues with LinkedIn. Flaws. Don’t get me wrong. I use LinkedIn a lot, and of course so does […]

Are you able to clearly articulate what you do?

Paul Slezak — Thu, 03 May 2012 00:57:11 +0000

I am not a fan of public transport, and one thing that particularly irritates me is people who make phone calls and speak so loudly that everyone else in the bus can hear their conversation. It’s bad enough when you […]

Brand loyalty: Are marketers facing a sad reality?

Johan du Toit — Tue, 01 May 2012 23:23:16 +0000

For as long as we can remember “Brand Loyalty” has been a measurable performance indicator for businesses around the globe. A critical tool in retaining customers and measuring their propensity to repurchase your brand. However, there is growing evidence that […]

The essential element of surprise!

Richard Sauerman — Tue, 01 May 2012 00:32:44 +0000

Surprise! The other side of the fence IS always greener. This I have noticed in all people, especially the young, the restless, the unhappy, and the unfulfilled. Which is pretty much all people. We’re forever chasing the dream. Nirvana. Perfection. […]

Get creative with a Facebook CV

Jake Langwith — Thu, 26 Apr 2012 00:44:17 +0000

So here we are in the digital age with the rise of social media channels such as Twitter, Pinterest and Facebook. Now we hear lots of talk about using them to find jobs and certainly, recruiters use them to track […]

Is technology getting in the way of your work?

Tim McNamara — Tue, 24 Apr 2012 00:34:33 +0000

Technology is continuing to change the way we work. In meetings, however, all this technology can be disruptive. I know of a company which recently banned the use of mobile phones in meetings. Team members drop them in a box […]