Firebrand Ideas Ignition

6 things you didn’t know about Twitter

Jeff Bullas — Mon, 20 May 2013 23:22:18 +0000

Twitter was never meant to be a social network. In fact, Twitter started life as an internal messaging service for a podcasting company just over seven years ago. But how things have changed. Did you know this about Twitter? Twitter has […]

Cultural fit: How to match your skills and personality to a job

Pippa Holland — Wed, 15 May 2013 23:59:10 +0000

Do you know the worst thing about being a recruiter? Telling talent they didn’t get the job. It sucks. If I’ve done my job properly, the short listed candidates are all very qualified, smart and have the correct skills for […]

What is the best job in the world for you?

Chris Savage — Mon, 13 May 2013 22:00:47 +0000

I was talking with advertising creative icon Bruce Matchett in Singapore about careers and making sure we don’t waste the opportunity to do something every day we really love doing. Then he asked me a question that stunned me. I […]

Why do companies struggle to define their employer brand?

Matthew Mellor — Wed, 08 May 2013 22:00:05 +0000

There are many definitions of brand. My favourite centres around the ‘gut’ feeling you get for a product, service or experience – how it makes you feel. However the deeper I delve into organisations, the more I realise that depending […]

5 tips to polish and proofread your CV

Jennifer Kiely — Tue, 07 May 2013 22:00:51 +0000

So you’ve just pressed send on your job application and the rest is now in the hands of the ‘recruitment gods’, right? Sure. But whether you’ve done everything you can to make it past the initial screening stage, well, that’s […]

Beware the dark side of business

Richard Sauerman — Mon, 06 May 2013 22:00:17 +0000

So the other day I get to go to this meeting where I’m required to present what SHIFT [our company] does to an audience-of-one-man – an expert in our industry on all matters relating to who does what, and how […]

Are you looking for an opportunity or a job vacancy?

Paul Slezak — Wed, 01 May 2013 23:19:06 +0000

If you’re thinking about making a career or job move, how are you positioning yourself to a recruiter or potential employer? I remember a candidate once saying to me “Paul I am definitely looking for an opportunity and not just […]

Brands have nowhere to hide

Johan du Toit — Tue, 30 Apr 2013 22:00:00 +0000

There would have been a time not that long ago when brands achieved success, sometimes even internationally, without consumers knowing much about them beyond image or price or where to buy. The online reality has empowered consumers with knowledge, but […]

Interview tip: Tell me about yourself?

Aimee Bateman — Mon, 29 Apr 2013 22:00:04 +0000

‘Tell me about yourself‘ is one of the most common questions asked at an interview, but people rarely prepare for it. Job seekers plan their strengths, their weaknesses and have an answer for the standard ‘where do you see yourself […]

How to be an amazing digital marketer

Damien Cummings — Mon, 22 Apr 2013 22:00:45 +0000

Recently I’ve written about my perspective on the role of a modern CMO and have given tips on how to climb the corporate ladder if you’re a digital marketer. However, not everyone aspires to be a CMO. Many are eager […]